Lights, camera, and live-action!

Oh, did I say something wrong?

It is not wrong, but I just added a twist. 

A twist that will take you on a journey where you will see all the actions live (somewhere with a touch of animation, too). 

You will think that everything we see and do daily is live-action itself. Yes, it is right, but when it is used to play the game for video marketing, it takes a different path of presentation. The involvement of humans makes the audience feel more relatable in terms of emotions, feelings, and situations

Not only this, but Marketers say that live-action video is the most preferred type of video format for businesses, and more than 40 percent of them prefer using it for their video marketing efforts.

If you think this 40% is on the right track and want to try using it for marketing and branding, spare some time to watch the 11 awesome live action video examples and a combination of live action and animated video examples below. 

Catch up with the best 11 Live-Action Video Examples

1. Introducing the all-new HomePod | Apple

Apple is a brand that brings luxury along with its name. Whether it is an iPhone, Macbook, iPad, Apple Watch, or Homepod, there is nothing that the brand does not make look tempting.

Here, introducing the all-new HomePod live-action video. It is one of the best animated explainer video examples by Apple and is a visually stunning piece of work.

https://www.youtube.com/watch?v=oMf_i1YBuMk
  • The video tells a compelling story that draws viewers in and keeps them engaged. The use of animation to illustrate the capabilities of the HomePod is particularly effective, making it easy for viewers to understand the product's features and benefits.
  • The video combines live-action footage with 3D animation naturally and effortlessly. The transitions between the two are seamless, creating a cohesive viewing experience that is both visually stunning and informative.
  • The video's production values are top-notch, with beautiful cinematography, slick animation, and a polished sound design. The video feels like a high-end commercial for a luxury product, fitting for the HomePod.
  • The video showcases the HomePod's innovative use of technology educationally and engagingly. The use of animation to illustrate the HomePod's spatial awareness and Siri integration is particularly effective.

What sets this video apart

The attention to detail in the video is impressive, from the intricate animations to the carefully composed live-action footage. The video showcases the product's design and features beautifully and informally, making it captivating.

2. Take Your Paper from B to A | Write Your Future With Grammarly

This creative explainer video comes here with the provision of amazing career results through the mere use of Grammarly – grammar grammar-checking software. It's a great way to include the same protagonist and create a great storyline around its present status and future successful outcomes.

  • This less than a 2 minute video does an excellent job by using an actual setup emphasizing the key points and benefits of using Grammarly. The animation also includes subtle visual cues and transitions that help to keep the viewer's attention.
  • The narration is easy to follow and uses simple language to explain the benefits of using Grammarly. The video also uses examples and scenarios that students can relate to, making it more relevant and impactful, making it one of the great promotional videos.
  • The video has a high-quality production value. The live-action footage is shot professionally, and the animation is well-designed and executed. The sound quality and music are also well-produced, adding to the viewing experience.
  • The video ends with a clear CTA, encouraging students to try Grammarly for themselves. This is an effective way to convert viewers into users and make the video more than just a passive viewing experience.

What sets this video apart

A student's present and future storyline acts like a short film that impacts the viewer's mind, where it wants to watch the video ad on a loop. In no time, it expressed all the benefits and effects that Grammarly can have professionally.

3. DollarShaveClub.com – Our Blades Are Great 

Woahhh! Now, it's the turn of DollarShaveClub.com. This 90-second video ultimately worked as a great way to increase the company's sales. 

It will be shocking to know that the brand received 12,000 orders within 48 hours of uploading the video to YouTube. So, get inspired by how even a dry topic with the blend of video marketing can do wonders in reality.

  • The video blends humour to grab the audience's attention and give a memorable viewing experience. The video does not use traditional marketing ways and adds fun to the brand.
  • The message “Our Blades are F**king Great” is memorable and effectively conveys the product's quality in a way that resonates with viewers.
  • The company's founder, Michael Dubin, directly speaks to the viewer. This creates a sense of trust and transparency around the brand, which is significant for direct-to-consumer companies.
  • Viewers can sign up for DollarShaveClub.com and purchase their products by providing a clear path to action.
  • The video efficiently portrays the DollarShaveClub.com brand identity. Everything works together, from the humour and direct messaging to the visuals and tone, to create an unforgettable brand experience.

What sets this video apart

The number of orders after the video's release makes it outstanding, among others. It all got possible with the addition of humour and a touch of comedy.

4. Starbucks – A Little Kindness: Dropped Wallet

And here we go with our next video. Starbucks is known for its aromatic relation with coffee, but this time, it tried to twist it with a bag of emotions, those feelings that bring this video to life. Ohh! Do not get emotional before watching this fantastic video production. 

  • The video captures the candid reactions of people who find a dropped wallet and decide to return it to its owner. The reactions are genuine, and the video showcases the positive impact a small act of kindness can have on people.
  • The video features real-life scenarios that are relatable and impactful. The situations depicted in the video are situations that anyone could find themselves in, making it easy for viewers to put themselves in the shoes of the people in the video.
  • It creates an emotional connection with the viewers. The act of returning a lost wallet is something that most people can relate to, and the positive emotions associated with doing so are powerful. 
  • It also offers a unique perspective on human behaviour. It shows that even in a busy place like Starbucks, people are still willing to take the time to help others.
  • The video voiceover and tone show the heartwarming and inspiring perspective with more depth, and it helps restore faith in humanity.

What sets this video apart

Depiction of emotion by bringing the brand under the spotlight is what other videos should get inspired from. This time, too, Starbucks did successfully well. 

5. Live-Action Explainer Video

Express VPN designed one of the creative explainers that portray the correct storyline, making it captivating for the audience. There's a lot to grasp from here, and we've used this chance to let you watch this video and understand the concept all along.

  • The video has high production value, including high-quality visuals, sound effects, and music, making it visually appealing and engaging.
  • The video effectively conveys its message clearly and concisely, ensuring viewers understand the presented information.
  • The video incorporates humour to make the content more engaging and enjoyable for the audience.
  • The video pays attention to even the most minor details, such as using subtitles to enhance the understanding of the message.
  • The video includes callouts, such as on-screen annotations, that help reinforce the message and keep the audience engaged.

What sets this video apart

The video uses real-life scenarios and situations to explain complex ideas, making it relatable and engaging for the audience.

6. Moved.com –  Live-Action Explainer

Now forget about dealing with all of that stress of moving from one place to another because Moved.com has come all over with a lot of info in just one video for the viewer to relate to the problems they face while shifting from a place and focus on the message that Moved.com wants to give.

So what are we waiting for? Spending extra money. Hahahaha! Let's go.

  • The video features real people in real-life situations, creating an authentic and relatable experience for the audience. This approach helps the audience connect emotionally with the brand, increasing the likelihood of a positive response.
  • It tells a compelling story, highlighting people's struggles when moving. The use of relatable characters and situations, combined with a clear narrative structure, makes the video engaging and memorable.
  • It features high-quality cinematography, focusing on capturing beautiful shots of the locations, people, and objects. Various camera angles, lighting techniques, and creative transitions enhance the video's visual appeal.
  • The catchy and upbeat soundtrack complements the visuals and adds to the overall energy of the video. Using sound effects, such as the sound of packing tape or moving boxes, helps to create a more immersive experience.
  • It ends with a clear call to action, encouraging the audience to visit the Moved.com website and learn more about its services. The call-to-action is presented naturally and non-intrusively, ensuring it does not detract from the viewing experience.   

What sets this video apart

The entertainment added magic to the primary and unexcited topic of moving from one place to another. This is the video marketing game that keeps the brand above others. 

7. My shot + Your illustration | Dropbox Paper | Dropbox

The My Shot + Your Illustration Dropbox Paper is a short visual ad or, you can say, one of the best 2D animation video examples that note how perfectly the live-action and 2D animation elements can combine to let the viewers understand the primary purpose of highlighting the dropbox paper feature.

  • The 2d animated video uses a unique addition of colourful illustrations. The video's message is also creative, showcasing the potential for collaboration and innovation using Dropbox Paper.
  • The animation style visual depicts a story about two characters, “My Shot” and “Your Illustration,” who come together to bring Dropbox Paper in front. The story is captivating and relatable, showing how collaboration can lead to great ideas and results.
  • The live video reflects the advantages of using Dropbox Paper for collaboration and creative work. It matches Dropbox's brand voice and values, creating a compelling marketing message.

What sets this video apart

The blend of illustrations and live-action is as if they are naturally like this. Consequently, it matches the purpose of the video by letting the audience and users understand what using Dropbox Paper will look like.

8. Zoom One: Connect your team

This 30-second video, where Zoom responds to every issue a user can face, shows its practical use. This live video is a revolutionary product that offers unique benefits from a live-action point of view.

Zoom presents itself as an actual software saviour that, with its essential elements, allows users to say goodbye to all the stress and anxiety during work.

  • The use of Zoom in and Zoom out in this short video lets us focus on the expressions of the people and their real-life problems.
  • The dynamic music seems suitable for the video's storyline and creates an engrossing environment for the viewers.
  • Using animation effects in the beginning and the end to highlight the Zoom brand and its features is the best idea to bring it under the spotlight.
  • It has professional-grade audio equipment that ensures clear and crisp sound during meetings. This feature is handy for teams that frequently host essential client calls or presentations.
  • The software's interface is intuitive and user-friendly, making it easy for teams to navigate and use the platform effectively. This feature benefits teams that may not have much experience with video conferencing platforms.
  • All the features mentioned above feel easily accessible with this short yet awesome explainer video.

What sets this video apart

Its short length of 30 seconds showed a real-life scenario with ease and comfort where the problems got a solution – Zoom One.

9. Logitech Brand Video 

It is so COOOOL! Once you watch it, you will say the same.

Logitech proved that using video is the next best thing in marketing and sales. But it is not like other videos that narrate lengthy scripts in front of viewers. If you want to make your business's ultimate presence and connect with potential customers, you must create something like this video format.

  • By highlighting how Logitech products enhance people's lives, the video creates a sense of empathy and encourages the viewer to see the brand's value.
  • Using various colour transitions, bright colours, and bold graphics helps make the video stand out. This is so that the audience is engaged throughout.
  • It demonstrates the features and benefits of Logitech products efficiently. The animation portrays how Logitech products enhance people's work and play.
  • Logitech's brand identity, core values, and mission have been conveyed to create a sense of trust and familiarity with the viewer.

What sets this video apart

The attractive colours, music, and, of course, the human expressions bring the viewer to be a part of the video by grooving all along. To say personally, being a part of the audience, we entered this colour block too.

10. Ring Door View Cam: A New Point of View

Keeping security at your home becomes easy with Ring Door View Cam. Thus, one of the best explainer video examples uses various situations where this camera becomes the best security partner. So, this video allows you to see them and feel relatable in real life.

  • The real door view cam point of view provides video with a real understanding for the audience.
  • The lively music and sound effects fit perfectly with the live-action footage to elucidate the results it can give to the user.
  • Using different real-life scenarios is the basis of the concept of this visual. It makes the viewer feel more relatable and move towards becoming a buyer of this product.
  • Ring Door View Cam is easy to install, requiring no drilling or wiring; its wide-angle lens provides a clear view of the front door, ensuring users can see visitors from head to toe.
  • The camera lets users speak with visitors through the built-in microphone and speaker, and its motion detection feature alerts users when someone is at the door, even if they haven't rung the doorbell.
  • Ring Door View Cam offers cloud storage options, allowing users to save footage and access it later. This feature is beneficial for users who want to monitor their property and keep a record of any suspicious activity.

What sets this video apart

If read over somewhere, all of the features will not make the user clear how the product works. But, by watching this live-action video, he can make an excellent choice for anyone looking for an easy-to-install, secure, and feature-rich doorbell camera.

11. An Inside Look at the Peloton Bike

An Inside Look at the Peloton Bike is an example of a dynamic and tempting visual that will let you groove along with its music and motivate you to buy it and get on it to stay fit. If you also want to see how this great tool is pulled off in this video, you must watch it now.

  • The Peloton Bike's high-definition touchscreen display provides live and on-demand classes with stunning video quality. Competing with other riders, tracking performance metrics, and setting goals are other unique features that can be seen here.
  • The Peloton Bike allows users to work out from the comfort of their homes at any time that suits them. This is especially beneficial for those with busy schedules, as it eliminates the need to travel to a gym or fitness studio.
  • The best part of this video is that it depicted a young and energetic trainer to provide an engaging and immersive experience. 
  • The zestful music in the video starts entertaining the viewers along with the Peloton Bike.

What sets this video apart

It may seem like a standard promotional video, but it is much more than that. The dynamic visuals, the music behind it, and the presence of an instructor are the catch of this video that added flavour.

Want to set foot in the tempting Live-Action video universe?

The world of live-action video is constantly evolving, and countless impressive examples showcase this medium's incredible power. From heartwarming commercials to action-packed movie trailers, the range and depth of live-action videos are genuinely mind-blowing.

By studying these impressive examples and learning from the techniques and strategies used, video creators can continue pushing the boundaries of what is possible and create even more great content. Whether you're a marketer, filmmaker, or fan of great video content, these 11 impressive live-action video examples will inspire and excite you.

Are you still confused? Do not worry, and contact us now.

Frequently Asked Questions

A live-action video is a type of video that features real-life actors and physical sets rather than animation or computer-generated graphics. Live-action videos are commonly used in movies, television shows, commercials, and corporate videos to convey a sense of realism and authenticity. Live-action videos range from simple interviews or product demonstrations to complex, multi-location shoots with elaborate sets, costumes, and special effects.

While both live-action and animation have their strengths and weaknesses, live-action is often considered better than animation in specific contexts. For example, live action can be more effective for conveying emotions, creating a sense of realism, and capturing the subtleties of human behavior. Live action can also be more relatable and engaging for audiences, mainly when the subject is serious or emotional. However, animation can be more versatile, allowing for greater creativity and imagination, and is often more cost-effective and time-efficient than live action.

Several explainer videos include whiteboard animations, motion graphics, screencasts, and live-action videos. Whiteboard animations use hand-drawn images to illustrate concepts, while motion graphics use computer-generated graphics and animation to convey information. Screencasts are typically used to demonstrate software or digital products, while live-action videos feature real actors and physical sets. The choice of which type of explainer video to use depends on the project's specific needs and the target audience's preferences.

A short informative video is often called an explainer or a video explainer. These videos are designed to clearly and concisely explain a concept, product, or service, often using a combination of visuals, narration, and on-screen text. Explainer videos are typically shorter than traditional marketing videos and are designed to be easily shared and consumed on social media platforms and other digital channels. Other terms that may describe short informative videos include a tutorial, how-to, and educational videos.