Indeed, the explainer video industry is growing at a faster pace than ever before. Earlier, visual content was restricted to TV, Facebook, Instagram, and Twitter, but with the arrival of new marketing strategies, visual content has got a new form, and we call it explainer videos.
An animated explainer video is a powerful way to explain the products/services that further adds value to the brand. Moreover, it incorporates snappy animations, narrative audio, and eye-catching visuals that not only engage the viewers but also compel them to take action.
No matter whether you are running health, travel, tech, and science, fashion, food, film industry, etc., explainer videos allow you to explain your products/services in an efficient way. Yes! You can advertise anything on the web with an explainer video!
Each video is made to convey a unique story, and only the right style can create the desired impact. The right visuals help you grab the attention of the crowd while conveying your message intensely. Explainer videos that can tell incredible stories, will also help you touch hearts.
Just landed into the video marketing world, and want to have a clear understanding of the explainer video types, then this article is for you. But before we move further, let us give you a tried and tested recipe to create the best animated explainer videos.
A powerful, engaging and inspiring script: The soul of any video is its script. With the right script, you will not just grab the attention of your target audience, but you will also create a long-lasting impact in their minds. Isn’t that what you want?
Breathtaking visuals: Your visuals will help people understand you and business well. No matter how good your script is, if your visuals are not up to the mark, it's all vain. But with the right visuals, you can make your audience feel whatever you want them to.
Astonishing transitions: Bring life to your videos with some amazing transitions, because of course normal is boring. Keep your audiences engaged with fascinating visuals and transitions.
Great music: Good music is soul food. A video that has an amazing background music, instantly lights up the mood of the audiences.
An impactful voice-over: Trust me when I say this, a voice-over can make or break your entire video. Want to know how? Just refer to How to boost conversion rate with professional voice over? And you’ll know why.
An engaging script with amazing visuals and transitions, perfect background music and an impactful voice-over can help you bring out the right emotions, touch hearts and inspire your audience like never before.
Now that you have come this far, you are surely looking for some of the best explainer video examples to get inspiration for your own brand, business, or company.
This article is purely focused on some of the amazing explainer video types that will not only improve your brand awareness but will also improve your customer experience.
7 Amazing Types of Explainer Videos
Let’s get started!
Whiteboard Explainer Videos
Over the past few years, Whiteboard style videos have gained hype, particularly in the online marketing and startup companies. This type of videos includes a voice over followed by a series of text and images that look like written on a whiteboard.
Have a look at one of the fantastic whiteborad video demonstrated relationships.
Want to make your Whiteboard Explainer Videos memorable?
Go for a simple visual format along with a clear voice over to generate an everlasting experience.
2D animation is one of the fantastic explainer video types commonly used for creating marketing videos, advertisements, animated movies, educational materials, cartoons, games, and many more.
All the images and characters added in this video are made in 2 dimensions that is height and width. It is not only effective and catches the visitor's eye, but also help companies increase ROI.
Have a look at one of the compelling 2D explainer videos we made for Remote Office, an Australian based Company.
Infographic Explainer Videos
Infographics are a graphical representation of products, services, etc. An infographic style video works best when you have a lot of numbers and statistics to share with your target audience. Moreover, you can present illustrations, graphs and flowcharts in a simple yet informative way.
Have a look at explainer video that helps you know the reasons to use an explainer video for your business.
3D animation is another video type that is prominently used in the commercial sector. Whenever you want your story to be extra-dimensional, then always choose 3D animation.
All the images added in this video have 3D dimensions that are length, breadth, and height. Its high quality and state-of-the-art feel have given a number of brands noticed a recognized presence among their competitors.
Furthermore, it facilitates a viewer to rotate and zoom into all the elements in the video and get a better know-how of associated brand. However, the production of 3D animations might sound expensive to you if you have a small budget.
Have a look at the amazing 3D explainer video for Mbits by our professionals.
If you are looking for a way to connect with your audience on a personal level, a live-action video is a perfect solution.
It facilitates you to show what’s going on behind the scenes at your company, or have a one-on-one conversation with you CFOs. Moreover, you will be able to connect the audience on an emotional level as you will show real faces that build trust and humanize the people behind your organization.
This type of videos is also useful for testimonials as your prospects will see that real people have used your products.
Have a look at one of the live-action video examples created by webdew for surecomp.
Bonus tip: Demonstrating thought leadership requires the use of real people, particularly if they are names your industry knows them.
Kinetic Typography Animation
The basic idea behind this animation is to convey a message through words. You would easily get tons of examples of this type of video on the Internet.
As the name suggests, this type of explainer video depends upon text and number.
When a relevant animation is followed by background music that syncs with your ad, you get a generic way to connect with your users. This type of video has the power to convince someone’s mind, express your concern, and way of thinking that moves people’s feelings.
Below is one of the kinetic typographic videos that help healthy lead funnel in increasing sales and grabs customers' attention.
Commercial Explainer video
A commercial Explainer video is a quick, energetic, and informative video that not only generates visitors' interest but also makes people aware of your products/services effectively.
This type of video is also known as a branding-oriented video that helps in explaining what you do and how you do it. So, if you want to carry the messages in an entertaining and informative way, then choose commercial explainer videos.
One of the examples of the commercial video is added below. It helped Uber to increase their subscribers for Inter-City rides and got 800k views in a single week.
To sum up
Hopefully, this post has given you a more comprehensive view of the animation world with different explainer video types you can opt to drive your business strategies.
Understanding and implementing the ideas mentioned above can help make a killer video that is effective enough to promote your brand and strengthen your business as well. So, pick the best option as per your requirements and get ready to make your conversions touch the sky!
We picked 7 of our favorite explainer videos, and we hope you are now curious to look for more or perhaps make your own. Whatever your motivation be, you can always go to YouTube and look for explainer videos there. You will surely come across some extraordinary ones.
If you still have any doubt, feel free to contact us.