In this digital era, strong advertising is essential for the success of any business. Once you can build a strong presence on the web, you can easily grab someone's attention and generate leads. Well! That's where memorable animated ads come into the picture.
Being in the field of motion graphic artist, I can surely say that the power of the best-animated video ads cannot go understated as it's both trendy and affordable at the same time. Organizations post countless video ads to make their advertising more effective.
Are you also planning to create one for your business? Hopefully, the few examples of animated video ads added below will help you get some ideas. But before we dive into the examples, let's first understand the term animated ad.
What is an Animated Ad? And its importance.
An animated ad is basically a short and entertaining cartoon video that the organization creates to promote the products/services in an appealing way.
Animated videos are one of the most effective ways to engage a wider audience and attract them with storytelling. It evokes the emotions that resonate with various audiences and has the power to show a sense of friendliness for your brand.
Importance of animated video ads for business: -
- Highly effective
- Stand out from the crowd
- Create character
- Save time
Now, without any further discussion, let's jump onto the examples of animated video ads.
12 Examples of animated video ads
Nespresso on ice: You're just a sip away
Nespresso's video ad was created for their limited-edition ice brew, which is one of the best-animated ads examples for a perfect summer commercial.
The first seconds of this video give us the feeling that summer is just around the corner, thanks to the stunning colors and upbeat music. The combination used in this video is perfect for promoting an icy summer beverage.
So, if you are also in search of creating such ads, you can definitely plan to make something similar.
Android: Be together, not the same
It is another appealing 1-minute long animated ad that Android uses to let people join the social conversation related to bullying that further helps in building brand affinity.
This video shows that the animated characters used inspire courage and build value for the global brand. In this video, uplifting and sentimental background music added to this video makes it more engaging. Moreover, its heart-warming story inspires the audience to avail of the service.
John Lewis: The bear and the hare
In this animated video ad, you will see a heartwarming story along with astonishing characters that explain gift-giving, brand promotion of the featured artist Lily Allen. You will observe that the message shared with the cartoon animation in this video is universal.
Moreover, it is set against lifelike 3D backdrops, which is something wholly unique from an animated ad. So, if you are planning to create an animated ad for hiring a world-famous artist, then you can surely refer to this example.
McDonald's mobile app launch
An animated commercial featuring characters from well-known movies appears in McDonald's new mobile app example. With this simple 35-second ad, McDonald's clearly informs you that you can enjoy a meal with loved ones, friends, or even long-lost relatives using the McDonald's mobile app.
Because of this animated commercial, the mobile app successfully reached seven million-strong downloads within just two years after it was launched.
June: Life is better when you share the ride
In this animated short video ad, you will see that all the characters used in this video inspire the viewer to start sharing the ride.
Viewers watch this video with pleasure as the thoughtful sound design and the eye-opening motion graphics are added for enjoyment. So, if you want to improve your video experience, then you can create something similar for your business.
We all know that Starbucks is a globally famous American coffee house where its customers are never disappointed in the moment they take their first sip. It offers different coffee flavors and some baked savories. Starbucks has one of the best creative advertising animations in the world.
Through the advertisement, Starbucks showcases the perfection involved in making the perfect cup of coffee. The sound and color combination used in character animated ads make this 50 minutes video more effective. Thus, it is one of the great examples that you can refer to.
Anthem- An animated ad
Video ads with beautiful visuals capture our attention, but there's more to these than just a pretty aesthetic. This animated ad is a tribute to entrepreneurs; the niche MailChimp focuses on.
However, the script is more focused on viewers than on MailChimp itself. MailChimp doesn't just go on about what they do; they put themselves in the shoes of their customers and give them inspirational messages.
Through these cartoon ads, an audience can become closer to a business and its values, thus hopefully fostering customer loyalty and trust.
Slack- Work, simplified
Slack makes team communication easier. Our experience proves that we love it because we use it as well. Our favorite things about them, however, are also their hilarious and creative videos.
This cartoon called traffic does the same thing. You'll smile while you watch it. And if you notice something carefully, you'll see that the only colors used throughout the video are the ones on the Slack logo. Just the four!
Yes, you can follow the same technique, especially if your brand colors for your business are fixed.
The place you want to be
Normally, it's very difficult to find animated video ads examples related to the car industry, so we could say Volkswagen made a bold move going with this fun animated video.
This Volkswagen commercial tells the story from the viewpoint of a green beetle, which allows viewers to visualize the implications of the Volkswagen service easily.
Also, it is one of the great ways of showing the service process in an engaging way while also highlighting the luxury and quality of the service. So, if you also aim to create an animated ad related to the car industry, you can go to this video to get an idea.
Cadbury screme egg: They're here
Cadbury's limited-edition product called Creme Eggs depicted a classic horror movie Dawn of the Dead. Using an animated version of the zombie apocalypse (in the graveyard!) in the 39-second commercial, Cadbury captivates audiences with a hilarious take on the zombie apocalypse. A Halloween-themed spooky commercial convinces people to give the scream egg a try.
The storyline used in this video can only find in the novels, which is quite helpful to market the limited-edition products. Upon uploading this 2013 Cadbury Screme Egg advertisement to YouTube, it received over 4 million views.
Coca-Cola – Happiness factory
It is based on an iconic animated ad created by Coca-Cola in 2006. It depicts the magical world of wonderful characters found within a Coca-Cola vending machine that works to prepare and deliver the beverage to its clients.
The animation character quality used in the video is good and grab the audience attention. Excited to create excellent video, you can refer to the content.
Imagine what you could do-technology
This cartoon animation made by American Express explains the benefits of their Amex Gold card. It's an uplifting track, playful illustrations, 70-s style color palette, creative story, made this entire animated ad in the top examples.
Each scene of this video is represented in an appealing and simple way. Also, the transitions done in this video are worth considering. Thus, if you are working on animation for the first time, don't forget to review this video.
The Final Say
Nowadays, animated video ads are much more effective than paid ads. Almost every business is leveraging the benefits of animated videos to bring their services/products into the limelight.
Sharing the right animated video ad on the right platform is what makes the difference. Making the accurate animation videos that best suits your brand is not easy. Hopefully, going through the above examples will help you embed all the emotions in the video ad that catches your audience's mind.
Still, if you need any assistance in creating an animated video ad for your brand, feel free to contact us.
Editor- Divya Verma