Entrepreneurs often put their essence into developing an excellent product. But sometimes, even the best of products fails to become a success story unless they are marketed well. The digital world has opened up effortless yet effective ways to market various products and services.
Amongst the most efficient ways nowadays to catch the attention of the target audience are excellent animation videos. These videos help emphasize the key points about your organization or product in a simple and efficient manner.
If you want to sell a product, explain an idea or a concept to a vast crowd, animated videos are a sure-shot approach to keeping your target audiences engaged and interested in what you say.
Indeed, narrating your brand story is essential. It’s crucial to let the world know who you are and what your brand stands for. And perhaps, animation videos are an excellent choice to do so.
Check-out this amazing animation video.
How Video Animation helps your Brand?
Video marketing is a fantastic addition to a brand’s marketing toolbox. It’s perhaps one of the most versatile and rewarding digital marketing strategies. It empowers you to narrate your brand’s story in a fun and engaging way in only a few minutes.
Using animated video is even more prevalent. These videos can leave a significant impact on the audiences even with limited resources. This is why so many businesses are now turning to animation studios to create exhilarating video with animation.
But before you jump into strategizing your video animation strategy, have a look at these amazing benefits of video animations.
Increased Viewership and Higher Shares
With clients being showered with different kinds of online content, they will undoubtedly want to pick something easy, informative, and quick to consume. Visual learning does have a better impact on the viewer’s mind, and watching video content is naturally more appealing than reading a chunk of text.
The possibilities of higher views and shares rise drastically with the use of animations. This is because animations make the videos easier to understand. And the icing on the cake?
Boost Conversion Rates
Animations don't simply connect with your audiences; they also encourage them to make purchases and help your business raise profits. Whether you sell garments or books, any item can be marketed through an animated video, irrespective of the category your product belongs to.
Engage with the Target Audience
These days, users engage with online video content regularly. Connecting with your clients is perhaps more critical in the competitive world of digital marketing and can be considered the initial step towards making a sale.
Animated videos are ideal for connecting with potential clients since they offer a fantastic way to deliver critical information in a fascinating way.
Simplify Complex Topics
Animated explainer videos can bring ideas to life in a way that text or live videos can’t. Whiteboard animations are incredibly viable in clarifying step-by-step processes in a fun and easy way, grabbing the audience’s attention. They get to understand your products and services better in barely a few minutes.
Have a look at this 2d animation explainer video, describing the intricate concept of cloud with so much ease.
Save Time and Money
Animated videos are less expensive to produce as compared to other types of videos. Unlike live-action videos, animated videos don’t age very rapidly. Choosing an animation video instead will save you money as it will stay fresher-looking for longer and will need to be updated less frequently.
Bring Ideas to Life
Using an animated video, you can narrate any story you want – how getting into this business transformed your life, how your product can change your clients' lives, how your product gets your heart beating, etc.
Tips to add Life to your Brand
When we say bring your brand to life, we truly mean creating animated videos, logos, call-to-actions, and video animation styles like: 2d character animation videos, 3d character animation videos, explainer videos, whiteboard animation videos, etc. The way a decent headline on a website should prompt people to continue, your animation videos should engage and increase your audience.
Know your Audience
Perhaps the ideal way to bring your brand to life and connect with potential clients is to know who your target audience is. Sketch out the ideal client's image for your brand and envision what they like, what they care about, and what draws them to your brand.
Once you have pictured your ideal client, consider how you ought to create a brand story that will speak to this client base. Incorporate a list of products or services that they will enjoy and that will take care of their issues. Consider how to introduce your brand in a way that resonates with your target crowd.
Use Brand Colors
When you look at a company’s logo, what is the first thought that comes to your mind? Specifically, do you think about other brands because of the colors within their branding and design? Perhaps you should because millions of dollars were spent on their branding to decide what colors might be used for their branding.
Colors do have meaning. The correct use of colors can create a huge difference in how your brand gets portrayed to your target audience. You should use your brand colors regularly to establish a strong connection between your brand and your products and services.
Create Shareable content
Creating engaging content that people can't resist sharing is essential, especially when creating a video about your brand. Animation offers a unique perspective to explainer videos that perhaps you won't get in any other type of video. It additionally allows you to deliver a decent amount of information in merely a short two-minute video.
The motive is to grab the target audiences' attention and get them to share your content with others. Creating compelling and engaging content using animated videos is part of this process. Also, try to keep the video's length short so people can share your content with others.
Be true to your brand
Branding is all about drawing out the true identity of your brand. However, your brand is not your products or services. Those are only the commodities that you offer. Therefore, to sell people on your products and services, you have to sell them on your brand.
Keep it real, and don't get too much into details while creating content. Be honest, show sincerity, and describe your products and how you work. Be enthusiastic and convinced about your brand, and your audience will respond positively.
Flaunt what makes you Stand-Out
Perhaps, all the elements are essential to discuss, but you need not elaborate too much on them. Just display your brand logo in your animation video in the first frame. Then briefly describe your brand history, how long you’ve been in business, your beliefs and goals for the future.
Provide a brief overview of your products or services without sounding like a seller. Finish the video with a summary of what makes you stand-out, then end with a call-to-action of what you want your audiences to do.
Remember, customers are no longer merely comparing you to your competition. They’re comparing you with everyone. When your brand symbolizes quality, your organization reaps the benefits. This becomes evident the moment someone presses that play button, so make sure your first impression is a good one.
So, what is holding you back? Get in touch with us now and allow us to help you bring your brand to life!
We would like to help you get started with a quality video animation, so do let us know if you have any doubts. Thanks for reading!