Entrepreneurs often put their essence into developing an excellent product. But sometimes, even the best of products fails to become a success story unless they are marketed well. The digital world has opened up effortless yet effective ways to market various products and services. 

Amongst the most efficient ways nowadays to catch the attention of the target audience are excellent animation videos. These videos help emphasize the key points about your organization or product in a simple and efficient manner. 

If you want to sell a product, explain an idea or a concept to a vast crowd, animated videos are a sure-shot approach to keeping your target audiences engaged and interested in what you say.

Indeed, narrating your brand story is essential. It’s crucial to let the world know who you are and what your brand stands for. And perhaps, animation videos are an excellent choice to do so.

Check-out this amazing animation video.

How Video Animation helps your Brand?

Video marketing is a fantastic addition to a brand’s marketing toolbox. It’s perhaps one of the most versatile and rewarding digital marketing strategies. It empowers you to narrate your brand’s story in a fun and engaging way in only a few minutes.

Using animated video is even more prevalent. These videos can leave a significant impact on the audiences even with limited resources. This is why so many businesses are now turning to animation studios to create exhilarating video with animation.

But before you jump into strategizing your video animation strategy, have a look at these amazing benefits of video animations.

Increased Viewership and Higher Shares

With clients being showered with different kinds of online content, they will undoubtedly want to pick something easy, informative, and quick to consume. Visual learning does have a better impact on the viewer’s mind, and watching video content is naturally more appealing than reading a chunk of text. 

The possibilities of higher views and shares rise drastically with the use of animations. This is because animations make the videos easier to understand. And the icing on the cake? 

The more fun, engaging, and informative your video animation is, the higher the chances of viewers sharing your animated videos. Consequently, they will end up becoming your brand’s promoters.

Boost Conversion Rates

Animations don't simply connect with your audiences; they also encourage them to make purchases and help your business raise profits. Whether you sell garments or books, any item can be marketed through an animated video, irrespective of the category your product belongs to.

Engage with the Target Audience

These days, users engage with online video content regularly. Connecting with your clients is perhaps more critical in the competitive world of digital marketing and can be considered the initial step towards making a sale.

Animated videos are ideal for connecting with potential clients since they offer a fantastic way to deliver critical information in a fascinating way.

Simplify Complex Topics 

Animated explainer videos can bring ideas to life in a way that text or live videos can’t. Whiteboard animations are incredibly viable in clarifying step-by-step processes in a fun and easy way, grabbing the audience’s attention. They get to understand your products and services better in barely a few minutes.

Have a look at this 2d animation explainer video, describing the intricate concept of cloud with so much ease.

Save Time and Money

Animated videos are less expensive to produce as compared to other types of videos. Unlike live-action videos, animated videos don’t age very rapidly. Choosing an animation video instead will save you money as it will stay fresher-looking for longer and will need to be updated less frequently.

Also, an animated video communicates surprisingly fast what could take hours to read or listen to. Thus, by using an animated video, you will save yourself valuable time.

Bring Ideas to Life

Using an animated video, you can narrate any story you want – how getting into this business transformed your life, how your product can change your clients' lives, how your product gets your heart beating, etc.

You can reap this creative vehicle's benefits to visually display and explain to your clients anything you wish to reveal about your product.

Tips to add Life to your Brand

When we say bring your brand to life, we truly mean creating animated videos, logos, call-to-actions, and video animation styles like: 2d character animation videos, 3d character animation videos, explainer videoswhiteboard animation videos, etc. The way a decent headline on a website should prompt people to continue, your animation videos should engage and increase your audience.

Let’s have a look at some remarkable tips to keep in mind while creating video animation.

Know your Audience

Perhaps the ideal way to bring your brand to life and connect with potential clients is to know who your target audience is. Sketch out the ideal client's image for your brand and envision what they like, what they care about, and what draws them to your brand. 

Once you have pictured your ideal client, consider how you ought to create a brand story that will speak to this client base. Incorporate a list of products or services that they will enjoy and that will take care of their issues. Consider how to introduce your brand in a way that resonates with your target crowd.

Use Brand Colors 

When you look at a company’s logo, what is the first thought that comes to your mind? Specifically, do you think about other brands because of the colors within their branding and design? Perhaps you should because millions of dollars were spent on their branding to decide what colors might be used for their branding.

Colors do have meaning. The correct use of colors can create a huge difference in how your brand gets portrayed to your target audience. You should use your brand colors regularly to establish a strong connection between your brand and your products and services.

Create Shareable content 

Creating engaging content that people can't resist sharing is essential, especially when creating a video about your brand. Animation offers a unique perspective to explainer videos that perhaps you won't get in any other type of video. It additionally allows you to deliver a decent amount of information in merely a short two-minute video. 

The motive is to grab the target audiences' attention and get them to share your content with others. Creating compelling and engaging content using animated videos is part of this process. Also, try to keep the video's length short so people can share your content with others.

Be true to your brand

Branding is all about drawing out the true identity of your brand. However, your brand is not your products or services. Those are only the commodities that you offer. Therefore, to sell people on your products and services, you have to sell them on your brand.

Keep it real, and don't get too much into details while creating content. Be honest, show sincerity, and describe your products and how you work. Be enthusiastic and convinced about your brand, and your audience will respond positively.

The prime objective in creating an animated video is to convey your story in a compelling way to grab the target audiences' attention and then keep them hooked. 

Flaunt what makes you Stand-Out

Perhaps, all the elements are essential to discuss, but you need not elaborate too much on them. Just display your brand logo in your animation video in the first frame. Then briefly describe your brand history, how long you’ve been in business, your beliefs and goals for the future. 

Provide a brief overview of your products or services without sounding like a seller. Finish the video with a summary of what makes you stand-out, then end with a call-to-action of what you want your audiences to do.

Marketing them on your brand and not products should be the goal for creating a compelling animation video.

Wrapping Up

Remember, customers are no longer merely comparing you to your competition. They’re comparing you with everyone. When your brand symbolizes quality, your organization reaps the benefits. This becomes evident the moment someone presses that play button, so make sure your first impression is a good one.

So, what is holding you back? Get in touch with us now and allow us to help you bring your brand to life!

We would like to help you get started with a quality video animation, so do let us know if you have any doubts. Thanks for reading!

Frequently Asked Questions

A video animation is a dynamic visual representation of a story, concept, or idea created by manipulating images or objects to give the illusion of motion. It involves sequencing individual frames or elements to create a moving picture. Video animations can take various forms, including 2D animations, 3D animations, stop-motion, and more, and are commonly used in films, TV shows, advertisements, educational content, and marketing materials to engage and inform audiences.

To create an animation of a video, you'll typically follow these steps:

  • Choose animation software or tools suited to your project's needs and your skill level.
  • Plan and storyboard your animation to outline scenes, characters, and actions.
  • Create or gather the necessary assets, such as characters, objects, and backgrounds.
  • Use animation techniques, keyframes, and timelines to bring these assets to life.
  • Add sound effects, music, and voiceovers to enhance the viewer's experience.
  • Edit and refine the animation for smooth transitions and storytelling.
  • Export the final animated video in your desired format for sharing or publishing.

Yes, you can create animations for free or at minimal cost using various tools and software. Some options include open-source software like Blender for 3D animation, Pencil2D or Synfig Studio for 2D animation, and online platforms like Powtoon or Vyond, which offer free versions with limited features and watermarked videos. These options are accessible for beginners or those looking to experiment with animation without a significant financial investment.

The best animation video maker varies depending on your specific needs and proficiency level. Popular choices include Adobe After Effects, Blender, Vyond, and Powtoon. Adobe After Effects offers versatile professional-grade capabilities, while Vyond and Powtoon are user-friendly platforms with pre-built characters and templates for animated videos. Blender, being free and open-source, provides robust 3D animation capabilities. Your choice ultimately depends on the complexity of your project and your familiarity with animation software.