We don't need to tell you what are explainer videos and why you need them to be a part of your content marketing strategy. 80% of people say that they will watch a video on a page, while only 20% prefer reading text. You can do the math yourself.

But this is old news, and explainer videos are being effectively exploited to increase traffic and generate leads. With 87% of the industry professionals using video as a marketing tool, you must know how to stand out!

So, how to make your explainer video stand out and reach its target audience? In this blog, we will answer that very question. So read until the end of the blog to ensure you know how to make the best of your animated explainer video.

What are the Top Four Ways to utilize an Explainer Video?

You can create a genuinely engaging animated video if you know and comprehend your target audience well. Your audiences cannot take their eyes off such a fantastic explainer video animation. It can develop client loyalty, appeal to prospects, and boost conversions.

Check out this amazing explainer video we made for one of our clients.

To attain the most prominent outcomes with your explainer video, you should target it to the right target audience and publish it on the right platforms. You need an impressive explainer video marketing strategy.

Here, we will consider the four most actionable tips that will help you use your explainer video and ultimately bring abundant benefits to your business.

1. Add the Explainer Video to your Website

It is the first step to video marketing. Put your explainer video on your website. By offering them to watch a small video about your company, you are informing and engaging them. People spend as much as 88% more time on websites that have video content, according to Forbes. 

The longer they stay on your website, the better it is for your search ranking. The following are ways to make the most of your product video.

1. Upload the video on the right page

Product information videos work very well on the landing page or home page. However, it largely depends on the content of your video and that of the home page. Ensure your video doesn't disrupt your audience's landing page experience and blends entirely with the page's concept.

2. Place it above the fold

The motto of your explainer video is to be seen. Users don't have the time or mindset to scroll through the page to find engaging content. Thus, you have to make sure the video is easily accessible. The best way to ensure that is to put the video above the fold of your web design.

3. Choose a video host instead of YouTube

Publish your product video on YouTube and letter embedding the link to your website is not a great idea. YouTube ads will consequently hamper the user experience, and the strategy will backfire. Using an external video hosting website to publish the content is better.

4. Auto play or non-auto play

You must make this decision on your own, owing to your target viewers' nature and web design. Both have pros and cons. While auto-play may add an element of surprise and dynamic to your webpage, it may as well feel sudden and intrusive to some. 

On the other hand, if you let the viewers decide whether they want to play it, you stand the video's risk of getting scrolled past. 

2. Upload your explainer video to YouTube

Did you know that YouTube is the second largest search engine after Google? Yes! It's absolutely right.

Oberlo states that there are 2 billion YouTube users worldwide, and 90% of the people discover new brands and products on YouTube. This means there is no way you should rule out YouTube when considering video marketing. 

Here is how you can get more views on YouTube

1. Do your keyword search

Similar to Google, keywords are a must for YouTube as well. So, the first step is to conduct keyword research. Sort out the most relevant and robust keywords and integrate them in your title, description, and tags, so that it's easy to find. However, traditional SEO finders used for Google will not help you here. 

The two other options to explore are: using YouTube suggestions or TubeBuddy.

2. Create a compelling description

You must include a summarized description of your explainer video while publishing it on YouTube. It should clearly convey the concept of your explainer video to your audience. Use this description to add relevant links and CTAs.

3. Develop a transcript

YouTube uses transcripts to scan your video for content. Depending on this, YouTube understands your video and ranks for more keywords and search items. Feed your transcript to the platform, and it will highlight your content by its virtue.

You can also let YouTube generate the transcript automatically, but you will stand the chance of words being mistakes as something else owing to the accents and dialects.

4. Use a compelling thumbnail

The first thing that the visitor or audience notices is the Thumbnail. Thus, it creates the first impression of your video and has to be appealing enough to make them click on the video. Follow the relevant guidelines to create a brilliant explainer video thumbnail.

3. Create an Actionable CTA

HubSpot found that anchor text CTAs boost conversion rates by about 121%. So, there is no scope for you to take it lightly. By using CTAs you can guide your audience to take the desired action.

No matter how rich your product video's content is, you can not move your targets forward in the marketing funnel if you do not have a CTA button. How to empower a CTA button?

Here is how:

1. Use power words

It's easy to embed a CTA. However, you need to know how to optimize its purpose. The best strategy is to use powerful, emotional words that compel viewers to respond. However, you should be careful not to offend someone or prick on their prejudices and beliefs.

2. Create a sense of urgency

There are some common words and phrases that will help to create a sense of urgency among users. For example: “Now”, “Today”, “Get Started”, “You Must” etc. Such phrases give the product video a touch of time sensitivity. These CTAs are highly effective when it comes to boosting conversion rates.

3. Make sure it adds context

CTAs usually appear at the end of the explainer video, so you must align the button to its context. Ideally, it should feel like an extension of the video experience.

4. Conduct A/B split test

The only way to ensure your strategy's success is to get enough data to support it before you invest. The philosophy is the same in the case of CTAs. Choose a select number of CTAs and conduct A/B split testing to determine which one will work best for you.

4. Share the Explainer Video on Social Media

Social media is currently one of the most powerful tools in marketing. There are approximately 3.5 billion social media users worldwide, and you must know how to reach out to them. 

Studies show that video content is 1200% more effective on social media than text content. Hence, you have to know how to promote your video on social media platforms.

These are the factors that you should consider while posting your explainer videos on social media:

1. Make sure the video works even on mute

81% of people play videos on mute. Social media platforms are designed to play videos on mute automatically to ensure an enhanced user experience. Therefore you need to make your video comprehensive and engaging, even without sound. 

You can also add captions to simplify the message. Closed captions and subtitles boost shares up to 15%.

2. Figure out the best time to post it

It is essential to post the video during rush hours. There are specific slots in the week and the day when there is most social media activity. So you have to follow the timeline and publish your video when your target audience is most active and is more likely to come across the video content.

3. Upload it on native posts

Understand that all the social media channels want to keep the audience on their native channels as long as possible. That is why they have algorithms prioritising videos meant to stay on their native platforms. 

On the other hand, externally hosted videos drive traffic to other websites, which is undesirable. Therefore, it is a good idea to post the video content through a native post.

4. Attract the audience niche to your video

There are a few practical ways by which you can redirect more audiences to your video content. They are as follows:

  • Joining groups and communities on Facebook.
  • Interact with professionals and customers by using hashtags and tags. 
  • Reach out to influences in your niche to whom the video may be beneficial.
  • You can also invest in paid advertisements.

Ready to use these Ways to use Explainer Videos?

You can exploit the power of your explainer videos in multiple ways. People often refer to them to learn about a brand or a product.

All you have to ensure is that they are available to your target audience and leads at the right time on the right platform. The guidelines are to help you figure out how to do that.

You can always look for explainer video software online and try to experiment with animation, or you can get in touch with an explainer video company and get an amazing explainer video.

So, what are you waiting for? Hire an excellent explainer video company and start your video marketing journey.

Frequently Asked Questions

An explainer video is a short, engaging video typically used to convey a complex idea, product, service, or message in a simple and understandable way. It often combines visuals, narration, and animation to make information more accessible.

Explainer videos are used to effectively communicate information, promote products or services, increase engagement, simplify complex concepts, and improve audience understanding. They can boost conversions, enhance user experience, and convey messages in a memorable format.

To create a good explainer video, start with a clear script, use high-quality visuals or animations, maintain a concise duration, engage the audience quickly, and include a strong call to action. Tailor the video to your target audience and ensure it aligns with your brand's tone and style.

The quality of explainer videos can vary, but the best ones are typically created by experienced video production companies, skilled animators, or talented individuals with expertise in storytelling, animation, and video production. The “best” explainer video depends on specific project needs and goals.

With over 8 years of experience in creating animated videos such as Explainer videos, Whiteboard Animations, Commercials, and Social media ads, Chehak brings a unique approach to storytelling across diverse topics. She combines her expertise in video production with a passion for writing and crafting engaging content around video marketing and creative industries.