Indeed, in this evolving world, your business needs marketing videos. Well! Video marketing is a strategy in which companies use engaging and informative videos to promote their brand, engage the customers, and educate them to convert them into leads.
As per the statistics, 81% of the organizations use videos as their marketing strategy, which is 63% more than the previous year because one-third of the online activity is spent on watching educational and entertaining videos.
From building better customer experience to an increase in the ROI, compelling videos can do wonders. Video marketing is now evolving rapidly , and so is social media.
Why Video Marketing?
People are more responsive to a video when it is linked to the consumer’s interests. Videos ignite emotions, and those who watch videos and find them fascinating will share them with their friends and followers on social media.
Unlike TV and print, which are for the masses, you can create many versions of a video at less price and a higher reach.
6 reasons how video content is emerging on social media
There are 3.5 billion people in this world who use social media to access the company's latest information or product. Youtube, Instagram, Facebook, and Twitter are social media platforms that organizations commonly use to generate better results.
Due to the high demand for videos, youtube is uploading 72 hours of videos every 60 seconds, and the percentage of Twitter users watching videos is approximately 80%.
Now you might be curious to know how video marketing on social media is evolving day by day. This is what we are here for. This article will share some reasons that will tell you why videos on social platforms measure their success.
Let's get started…..
Empowers fast learning
No matter whether it's about education or entertainment, videos on social media are doing wonders. Videos like explainer videos allow the marketers to explain the complex concept entertainingly so that it becomes really easy for the people to learn and remember the concept for longer. Also, it allows you to present your thoughts or ideas in just 1 or 2 seconds.
In today's digital era, mobile phone and internet connectivity is changing the game of online business. As per the statistics, mobile shoppers love to watch videos 3X times more than the desktop shoppers.
Higher the traffic, more the business branding. If you want your content to be easy to understand, start representing your thoughts in the form of videos, and don't miss promoting it on social platforms.
Includes animated characters and GIFs
Videos include animated charters and GIFs that grab the visitor's attention and generate an emotional bond. Indeed, these animated stickers and GIFs are becoming a trend on social media and easily incorporated into videos.
As per the statistics, 6 out of 10 people love to watch online videos instead of watching television. It is the reason why companies connect better and are able to target the right audience. So, if you also want a positive viewer response, then start producing high quality and engaging videos.
Affordable and Easy
Surfing social videos is the easiest and affordable way to keep yourself and other people updated. Videos on social media are the most powerful thing today as they are easy, affordable, and quick.
79% of the people have published exciting and informative videos on Facebook, out of which 85% believe that it has been a success. They are able to drive better results by investing a little amount of money. So, don't miss meeting the right audience in a short duration and at less cost.
Higher Google Ranking
Are you pondering to keep your website in the top searches of Google? If yes, then uploading videos on social media will help you create backlinks and boost the google search engine ranking of your website.
Like content, videos also include keywords that keep your video at the top and engage more visitors. If your website includes compelling videos, then people will stay two times longer. So, always remember that the higher the engagement and user interaction, the better the website ranking.
As per the statistics, videos have 62% of Google universal searches, and 80% of these videos have positive results from youtube. Thus, video marketing on social media is the best way to increase Google ranking and business productivity.
Gains massive momentum vs text
If you want your business to reach its heights, then you should definitely go for video marketing for social media. Start promoting videos on social platforms because, as per the stats, 82% of the twitter users prefer watching video content on Twitter, and 45% of the people spend an hour a week watching videos on Youtube and Facebook.
Well! Videos are becoming an integral part of social media because it allows you to connect with more visitors at a single time. It is analyzed that 12 times more shares are generated through video as compared to images and normal content. More the share, the higher the brand awareness and better ROI.
So, what are you waiting for? Start enhancing collaboration by providing the services to the viewers in an easier and engaging way that is via video platforms like Instagram, Youtube, Facebook, Twitter, etc.
Your customers will get more receptive to the highly engaging videos and linked with the customer's interest. Viewers love to watch videos that are more educational rather than promotional. If you can ignite the viewer's emotions, it would be easy for you to enhance productivity.
Creating impressive and informative videos is one thing, and promoting it on social platforms is another. If you produce high-quality videos but not uploading on social media, then it's of no use.
Thus, if you want your videos and ideas to be more accepted, then make sure you incorporate social videos as your marketing strategy as it is the future of business.
In a Crux
In this competitive era, standing out from your competitors and fulfilling their demands is not a cakewalk. One needs to consider various things to attract, engage, and delight the right customers at the right time; social videos are one of them. Video marketing on social media not only helps you boost your business but also allows you to make strong customer relations.
Hopefully, all the points mentioned above will help you understand why video marketing for social media is reaching its heights and becoming the marketers' topmost priority. I can assure you that the added stats will compel you to produce videos and promote them on social media.
Don't have experience but want to create a compelling video for your business enhancement, feel free to contact us. Also, if you have any queries or wish to share something more about video marketing on social media, feel free to comment in the section added below.