Indeed, in this evolving world, your business needs video marketing. Well! Video marketing is a strategy in which companies use engaging and informative videos to promote their brand, engage the customers, and educate the people to convert them into leads.
As per the statistics, 81% of the organizations are using videos as their marketing strategy, which is 63% more than the previous year because one-third of the online activity is spent on watching educational and entertaining videos. From building better customer experience to an increase in the ROI, compelling videos can do wonders. As video marketing is evolving, similarly is social media.
There are 3.5 billion people in this world who use social media to access the latest information about the company or product. Youtube, Instagram, Facebook, twitter are some of the social media platforms that are commonly used by organizations to generate better results. Due to the high demand for videos, youtube is uploading 72 hours of videos every 60 seconds, and the percentage of Twitter users watching videos is approximately 80%.
Now you might be curious to know how video marketing on social media is evolving day by day. This is what we are here for. In this article, I will share some reasons that will tell you why videos on social platforms measure their success.
6 reasons how video content is emerging on social media
Let's get started…..
Empowers fast learning
No matter whether it's about education or entertainment, videos on social media are doing wonders. Videos like explainer videos allow the marketers to explain the complex concept entertainingly so that it becomes really easy for the people to learn and remember the concept for longer. Also, it allows you to present your thoughts or ideas in just 1 or 2 seconds.
In today's digital era, mobile phone and internet connectivity is changing the game of online business. As per the statistics, mobile shoppers love to watch videos 3X times more than the desktop shoppers.
Higher the traffic, more the business branding. If you want your content to be easy to understand, then start representing your thoughts in the form of videos and don't miss to promote it on social platforms.
Includes animated characters and GIFs
Videos include animated charters and GIFs that not only grabs the visitor's attention but also helps in generating an emotional bond with the visitors. Indeed, these animated stickers and GIFs are becoming a trend on social media and easily incorporated into videos.
As per the statistics, 6 out of 10 people love to watch online videos instead of watching television. It is the reason why companies connect better and are able to target the right audience. So, if you also want a positive viewer response, then start producing high quality and engaging videos.
Affordable and Easy
Surfing social videos is the easiest and affordable way to keep yourself and other people updated. Videos on social media are the most powerful thing today as they are easy, affordable, and quick.
79% of the people have published exciting and informative videos on Facebook, out of which 85% believe that it has been a success. They are able to drive better results by investing a little amount of money. So, don't miss meeting the right audience in a short duration and at less cost.
Higher Google Ranking
Are you pondering to keep your website in the top searches of Google? If yes, then uploading videos on social media will not only help you create backlinks but also boosts the google search engine ranking of your website.
Similar to content, videos also include keywords that not only keep your video at the top but also engage more visitors. If your website includes compelling videos, then people will stay 2 times longer. So, always remember that more engagement, higher the user interaction, and better the website ranking.
As per the statistics, videos have 62% of Google universal searches, and 80% of these videos have positive results from youtube. Thus, video marketing on social media is the best way to increase Google ranking and business productivity.
Gains massive momentum vs text
If you want your business to reach its heights, then start promoting videos on social platforms because, as per the stats, 82% of the twitter users prefer watching video content on Twitter, and 45% of the people spend an hour a week watching videos on Youtube and Facebook.
Well! Videos are becoming an integral part of social media because it allows you to connect with more visitors at a single time. It is analyzed that 12 times more shares are generated through video as compared to images and normal content. More the share, the higher the brand awareness and better ROI.
So, what are you waiting for? Start enhancing collaboration by providing the services to the viewers in an easier and engaging way that is via video platforms like Instagram, Youtube, Facebook, Twitter, etc.
Your customers will get more receptive to the videos that are highly engaging and linked with the customer's interest. Viewers love to watch videos that are more educational rather than promotional. If you are able to ignite the viewer's emotions, then it would be easy for you to enhance productivity.
Creating impressive and informative videos is one thing, and promoting it on social platforms is another. If you produce high-quality videos but not uploading on social media, then it's of no use.
Thus, if you want your videos and ideas to be more accepted, then make sure you incorporate social videos as your marketing strategy as it is the future of business.
In a Crux
In this competitive era, standing out from your competitors and fulfilling their demands is not a cakewalk. One needs to consider various things to attract, engage, and delight the right customers at the right time; social videos are one of them. It not only helps you boost your business but also allows you to make strong customer relations.
Hopefully, all the points mentioned above will help you understand why video marketing over social media is reaching its heights and becoming the topmost priority of the marketers. I can assure you that the added stats will also compel you to produce videos and promote it on social media.
Don't have experience but want to create an effective video for your business enhancement, feel free to contact us. Also, if you have any queries or want to share something more about video marketing on social media, feel free to comment in the section added below.