Have you considered using videos to promote your company? Marketers have understood that videos convert better than text for a long time. Video can help you improve your search engine results and enhance consumer engagement.
Video Marketing is the finest choice you have if you want to advertise your business and increase sales and brand recognition. A staggering 72 percent of customers prefer to learn about a product or service through videos, and 80 percent of advertisers claim that video has helped them close more transactions.
For example, consider promotional videos. A promotional video is a commercial video created with the goal of promoting your products and services to current and potential consumers. These videos are the most effective approach to selling any product or service because they can transform any complex information into something entertaining, lively, and memorable.
A promotional video, aka promo video, is a video that is specifically created for promotional purposes of marketing campaigns, sales, or events. Promos can be compared to teaser videos with regard to style and tone in which you catch your audience and create curiosity to learn or know more.
These videos have been shown to increase viewer engagement and offer the greatest return on investment on the market, making them excellent investments. But these aren't their only benefits, so keep reading!
This blog will tell you why you should use promotional videos. You will also introduce types of promotional videos, and you will also gain some pro tips on making promotional videos.
Why do you need a promo video for your business?
Let's jump right into why you must use promotional videos?
Convey the message fast
Promotional videos provide your viewers with all of the information they require about your product or service while also leaving them wanting to learn more.
People's attention spans are growing shorter by the minute on the internet. Everyone's days are busy, and the world is moving fast. There is no time to waste.
So they require material that provides them with the greatest amount of knowledge in the shortest period of time. This is the main purpose of a promo video, as they grab your audience's attention and develop curiosity in them.
If it clicks, you get conversions! As simple as that!
Improve your 'searchability'
Since the days of "traditional" marketing, a lot has changed. In today's virtual world, having a strong digital presence is essential for your business to succeed.
Making a promotional video and having it on your website assists your SEO significantly. Google is likely to show websites with videos on the top of search engines. As videos retain the audience on the website, thereby increasing the dwell time, which is one factor that helps you rank higher on search engines.
People prefer videos
There's just so much you can say with a few lines of text and a single image. With a video, on the other hand, you have more time to get your point through properly. People want information delivered in the simplest and most efficient manner possible.
People would prefer a video that can convey information in 90 seconds than reading an article. Promo videos are required if the objective is to attract more conversions and sales. Video content is the present and future of marketing.
Boosts conversions and sales
Did you know that adding a video to your business landing page may increase conversions by up to 80%? Promo videos get people interested in your product or service, and with proper CTAs, videos can help get more conversions and sales.
According to studies, if your audience finds the promo video helpful and interesting, they are likely to make the purchase. And videos can help you stand out on the internet, thereby gaining more conversions, sales, and better ROI.
Types of promotional videos
Here are three types of promotional videos that can actually create a positive change for your business.
Brand videos
Brand videos should act as a self-introduction to your target market. To your target audience, praise your company's distinctiveness and worth.
The use of animation in your marketing video might help it stand out from the competition. Using animation to brand your business is simple. It enlivens the senses and makes the viewer happy.
Animated brand characters are one of the best ways to attract an audience. Every day, your target audience sees more brand names than they can remember in ads, packaging, and stores. It's easy to recall the names of characters than the companies.
Work culture videos
Most significantly, buyers respect things created ethically. Strong emotional brands get more word-of-mouth marketing than the ones that do not have any emotional things to point to. Using video to engage with consumers helps.
If people like your business culture videos, they'll eagerly disseminate your message. Whether it's a tour of the office, a candid staff interview, a business trip, or anything else that reflects your company's unique characteristics, all these can be used as promo videos.
Testimonials
You'll be expected to praise the virtues of your business in front of a possible buyer. As long as someone who is not affiliated with your brand is praising it, people are more likely to believe in its superiority.
Positive reviews and testimonials are a great way to help build trust. If you've already had testimonials from satisfied customers, contacting them is a good option as well. Testimonials used as promo videos are a great way of building your brand identity.
Wrapping up
There are many advantages of promotional videos. Using these videos can significantly lift the sales graph of your business.
I hope this blog was useful for you and you will be able to get started with making videos for your business. Need a hand? Contact us!
Editor: Amrutha
