Have you considered using videos to promote your company? Marketers have understood that videos convert better than text for a long time. Video can help you improve your search engine results and enhance consumer engagement. 

Video Marketing is your best choice if you want to advertise your business and increase sales and brand recognition.

For example, consider promotional videos. A promotional video is a commercial video created with the goal of promoting your products and services to current and potential consumers. The use of promotional videos for business is the most effective way to sell any product or service because they can transform complex information into something entertaining, lively, and memorable.

A promotional video, aka promo video, is a video that is specifically created for promotional purposes of marketing campaigns, sales, or events. Promos can be compared to teaser videos with regard to style and tone in which you catch your audience and create curiosity to learn or know more. 

These videos have been shown to increase viewer engagement and offer the greatest return on investment on the market, making them excellent investments. But these aren't their only benefits, so keep reading! These in the form of an explainer video can provide value and convey the message. 

This blog will tell you why you should use promotional videos. You will also introduce types of promotional videos, and you will also gain some pro tips on making promotional videos. 

Why do you need a Promo Video for your Business?

Let's jump right into why you must use promotional videos.

1. Convey the Message Fast

Promotional videos provide your viewers with all of the information they require about your product or service while also leaving them wanting to learn more. 

People's attention spans are growing shorter by the minute on the internet. Everyone's days are busy, and the world is moving fast. There is no time to waste.

So they require material that provides them with the most knowledge in the shortest period. This is the main purpose of a promo video, as it grabs your audience's attention and develops curiosity in them. 

An animated explainer video can be used as a promo video to catch the audience's attention and convey the message quickly. 

If it clicks, you get conversions! As simple as that!

2. Improve your ‘Searchability

Since the days of “traditional” marketing, a lot has changed. In today's virtual world, having a strong digital presence is essential for your business to succeed. 

Making a promotional video and having it on your website assists your SEO significantly. Google will likely show websites with videos at the top of search engines. As videos retain the audience on the website, increasing the dwell time is one factor that helps you rank higher on search engines. 

3. People prefer Videos

You can say so much with a few lines of text and a single image. Conversely, you have more time to get your point through properly with a video. People want information delivered most simply and efficiently as possible. 

People prefer a video that conveys information in 90 seconds rather than reading an article. Promo videos are required if the objective is to attract more conversions and sales. Video content is the present and future of marketing.

4. Boosts Conversions and Sales

Did you know that adding a video to your business landing page may increase conversions by up to 80%? Promo videos get people interested in your product or service, and with proper CTAs, videos can help get more conversions and sales. 

According to studies, if your audience finds the promo video helpful and interesting, they will likely purchase it. Videos can help you stand out online, gaining more conversions, sales, and better ROI.

Types of promotional videos

Here are three promotional videos that can positively change your business. 

1. Brand videos

Brand videos should act as a self-introduction to your target market. To your target audience, praise your company's distinctiveness and worth.

Using animation in your marketing video might help it stand out from the competition. Using animation to brand your business is simple. It enlivens the senses and makes the viewer happy.

Animated brand characters are one of the best ways to attract an audience. Every day, your target audience sees more brand names than they remember in ads, packaging, and stores. It's easy to recall the names of characters than the companies.

2. Work Culture Videos

Most significantly, buyers respect things created ethically. Strong emotional brands get more word-of-mouth marketing than the ones that do not have any emotional things to point to. Using video to engage with consumers helps.

If people like your business culture videos, they'll eagerly disseminate your message. Whether it's a tour of the office, a candid staff interview, a business trip, or anything else that reflects your company's unique characteristics, all these can be used as promo videos. 

3. Testimonials

You'll be expected to praise the virtues of your business in front of a possible buyer. As long as someone not affiliated with your brand is praising it, people are more likely to believe in its superiority.

Positive reviews and customer testimonials are a great way to help build trust. If you've already had testimonials from satisfied customers, contacting them is also a good option. Testimonials used as promo videos are a great way of building your brand identity. 

All Set to promote your Business with Promotional Videos?

There are many advantages of promotional videos. Using these videos can significantly lift the sales graph of your business. 

I hope this blog was useful for you and you will be able to get started with making videos for your business. Need a hand? Contact us!

                                                                                                                                  Editor: Amrutha

Frequently Asked Questions

Promotional videos hold significant value in marketing as they engage, inform, and persuade audiences effectively. They showcase products, services, or messages visually, increasing brand awareness, customer engagement, and potential sales.

An interesting promotional video tells a compelling story, grabs the viewer's attention quickly, uses engaging visuals, incorporates a clear message, and provides value or entertainment. It should resonate with the target audience and be concise.

Video promotion marketing involves using videos to promote products, services, or content to a target audience. It includes strategies like sharing videos on social media, YouTube, email marketing, and paid advertising to reach a wider audience and achieve marketing goals.

A product promotion video is a video designed to showcase a specific product's features, benefits, and value proposition. These videos aim to persuade viewers to consider or purchase the featured product by highlighting its unique selling points and solving a problem or fulfilling a need.