"On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics." – Duane Forrester
Do you also believe the same?
If not, then just a moment, how many blog posts are published each day. According to WordPress research, people create more than 70 million posts every month. And this number is escalating day by day.
In the present scenario, it is becoming more challenging for businesses to rank higher on Google. Well! This is the reason why every company is thriving to join hands with the right SEO agency and get amazing results.
New to the term SEO, and wish to learn SEO to make your website friendly to search engines?
Need not fret! This guide will cover all the major aspects of SEO that will help you better understand the basics and allow you to market the unique value to your website.
So, let's get started and learn:
What is SEO, and why do you need it?
SEO stands for search engine optimization. It is one of the most dynamic and complex fields that keep on changing day by day. Basically, it is the practice of website optimization to increase the quality and quantity of website traffic via non-paid search engine results.
SEO is all about knowing what people are actually searching over the web. If your SEO is strong, then you can expand your brand visibility, rank higher on search results, build stronger relations with the customers, drive leads, and boost revenue.
And the best thing is that you can achieve such results without breaking the banks.
Thus, if you want to stand up and say that people are searching for any manner of things regarding your business land on your website and connecting with you, it is vital that you build a solid foundation of good SEO.
Now, let's talk about the basics of SEO: Tactics and strategies that will allow you to generate traffic from search engines.
Well! There are basically five major points that will lead to successful SEO, it includes
- Website indexing, crawling, and ranking
- High-quality content & Keyword Optimization
- Website loading speed and appealing UX
- Link Building and Website Authority
- SEO measuring and execution
We'll talk about each area in detail that will help you in better understanding SEO basics.
How SEO Works? Website Indexing, Crawling, and Ranking
Crawling, Indexing and Ranking are three primary functions that define the working of search engines.
Search Engine Crawling
Crawling is a process in which a team of robots commonly known as spiders or crawlers analyze the websites and search the new or updated contents. The content can either be a blog post, website page, video, infographic, etc. Regardless of the format of content, links play a huge role.
Google basically finds the content by following the links of the web pages. The content which is found is further added to their index known as Caffeine. It is a massive URL database that will seek the information that the respective content URL is a good match for each other.
Search Engine Indexing
Search Engine indexing is another process of organizing the content before searching so that content can be discovered easily and enable fast responses to the query.
Well! Searching individual pages by considering keywords and topics might take a huge time in identifying the information. Therefore, search engines use the inverted index or reverse index to improve the process.
In this system, databases of the text elements are collected with respect to the document pointers. After this, search engine minimizes their words as per their meaning. It further reduces the number of resources in the document.
Moreover, to check the total of web pages that are indexed by the Google search engine, you can sign up for a free Google search console account, submit a site map and get accurate results.
Search Engine Ranking
Whenever an individual performs research, search engines scour the index of the content and find which content resolves more queries. Thus, searching the content as per the relevancy is known as ranking.
If your content is displayed in a much prominent way, then it becomes easy for the search engines to identify and rank it on the top.
To conclude, the main objective on which search engines work is to show the best and most appropriate results to the audience.
High-Quality Content and Keyword Optimization
Always remember, Google ranks the web pages that include high-quality content. But make sure the content you produce is exactly the same that your audience is actually looking for, and for this, you need to work on keyword research.
If you get a clear idea about which strategic keywords you need to target in your website content, then you can ensure to create satisfying content both for your audience and search engines.
What type of content is searched by the users? What is the total number of people searching for the same? And in which format users want the content?
These are some common questions that will allow you specify your search data and provide the right content to the right audience.
To discover the search volume, keyword density, and other keyword ideas, you can use Ubersuggest, google keyword planner, or other tools. It will help you in creating a list of wonderful keywords having better searches and volume.
Whenever you compile the keywords, make sure you figure out the keyword searches as per your competitors, season, and region. By keeping such things in mind, you can find the most suited keywords.
Once you get an idea about the keywords, you need to understand how people want to consume the information for the respective keyword.
Always ensure to insert high-volume keywords to improve the content SEO. Also, make sure to incorporate the target keyword in your blog title, URL, and meta description.
Prefer reading- Content writing tips: How to write plagiarism free content.
Website Loading Speed and Appealing UX
Now that you successfully produce excellent content, it's time to establish credibility with your developers. Well! It's not necessary to understand the developer language, but if you know it's importance, then you can easily improve the website SEO.
Basically, website loading speed and UX are other factors that directly affect your website SEO. Google ranks only those websites on Google that have minimum loading speed and better usability and UX.
Make sure your entire website does not have duplicate pages/content. Your website code is clear and streamlined appropriately.
Say if your website is user-friendly, engaging, and developed in a professional way, then users can easily interact with your website. More the time people invest on your website, the more the chances that Google will rank your website higher.
Always remember, if your website design is responsive, and includes technical elements like meta tags, structured data, then you can rank the website in the right way.
Thus, always be in touch with your developers, especially if you want to improve your SEO.
Link Building and Website Authority
It's not always true that only good quality content can rank you higher on Google. To rank higher, it is important to establish brand authority.
Are you thinking how? Well! This can be achieved by earning high-quality links from authoritative websites and quality blogs.
Google says that links and quality content also play an important ranking factor for SEO. If you successfully create high-quality inbound links, then Google will automatically keep track and rank your website in the top searches.
So, make sure the website you choose for backlink has more than 50 domain authority. Also, make sure the link is do-follow, not no-follow.
Standard do-follow link-
<a href="">Explainer Videos</a>
For better understanding, No-followlink link will look like:
<a href="" rel="nofollow">Explainer Videos</a>
Read more about how to get high-quality backlinks for your website.
SEO Measuring and Execution
Last but the most important tactic that makes your SEO succeed is measuring and tracking. If you keep track of your website and measure the impact of your work, then you can easily prioritize the tasks that need to be done.
By measuring the performance, you will also get a clear idea about your website goals and client needs. Also, you can keep a better plus on your website and achieve the primary goal.
Like you can evaluate the engagement metrics, including conversion rate, time on page, page per visit, bounce rate, scroll depth, search traffic, click-through rate, etc.
Hopefully, this complete guide to SEO will help you understand the basics of this concept and understand how SEO can help you improve search traffic and generate sales.
Getting excited to work on your website SEO and achieve your online business goals?
Have a cup of tea and get results!
Still, if you want any expert advice, feel free to contact us.