If you have a website, then one of your main jobs will probably be how to get more traffic. Why? Simple, because the more traffic you have, the more likely you will reach a customer that will convert through your marketing funnel and purchase a product.
Everyone needs traffic, but more importantly, the main objective is to get high quality traffic with a chance of converting. You do not just want to drive anyone, and everyone to your website just for the sake of looking like you have traffic.
You want to drive people that are actually interested in the services you provide to your website. Maybe you have done everything you can already to maximize traffic.
However, in many cases, there is much more that you can do. In fact, why not start today. These easy tips will help your site gain more visibility and draw a laser targeted high-quality traffic to your website.
Different ways to get Laser Targeted High-Quality Traffic to your website
Have more Local Citations
Local citations aren't links. As a matter of fact, it's always better to have a mix of linked and unlinked mentions of your brand for diversity. Google pays a lot of attention to these mentions, and local citations are key to getting visibility at the local level.
Whatever you do, whether it's hosting community events, joining the local chamber of commerce, or press releases, you have to find ways to get some buzz going about your brand locally.
Speaking of local SEO, did you know that simply making sure that your contact information is consistent online could make a world of difference? You can try all the techniques you want, but you will not get ranked favorably in local search results if Google can't tell your correct address.
This is why you need to look at everywhere your business's name, address, and phone number is listed and make sure that it's consistent across the board, whether it's your site, blog, an entry in a directory, or your Google business page. Ensuring your local citations are all up to date means you are more likely to show up when a user searches a location-specific term.
You will also appear on Google Maps for a certain area. Popping up for your service and a location-specific term is a good way to ensure you are reaching the right audience in your area that's actively looking for your services.
Work with a Real Team
If you're getting disappointing results, then you should consider working with a team that will be able to look at your website and see where you might be doing wrong. A team like PWD, for instance, will be able to examine your site and spot issues that might be holding it back.
They've been a fixture in the SEO Perth scene for years and can handle everything from local search engine optimization to on-page SEO issues you may have. They can also handle web development for you if they feel like your site might need an overhaul.
There are so many benefits to working with a real team that is experienced and knows what they're doing. Outsourcing these types of issues is a good way for you to save time and ensure that specialists in their field are assessing your site. We can't all be good at everything, but we can work with people that appear to be good at their specialism.
When building up your website, this is what you'll want to do. Opt for an SEO team, a web development team, content team, and assess everything across the board to ensure your budget is being spent in the right places that need more work.
If you haven't tried PPC yet or don't even know what it means, then you should give it a hard look.
PPC, or pay per click, allows you to bid on various search terms associated with your business and have your ad displayed either next to organic search results or websites centered around those.
PPC is one of the only marketing methods that will allow you to get highly relevant traffic almost instantly. However, this isn't for everyone. First, you have to make sure that you have a chance at competing. If you're in a highly competitive niche, then you might have trouble outbidding bigger players there.
Also, to benefit from PPC, each visitor should have a clear set value. This means that it works better for concrete goals, like getting leads or sales. PPC is not the best option if you're trying to build awareness or authority, though brands with deep pockets might use it that way. However, many of them are ready to run ads at a loss - you can't.
Get Your Content in Front of the Right Audience
Posting good content on your blog is great, but it is just the foundation. You shouldn't expect people to just stumble on it. You have to take steps to attract an outside audience to your site so they can see your contact and other related pieces on your website.
One of the best ways to do so is by guest blogging. Having an influencer publish one of your posts on their website or turning an interview you had with them into one could make a difference at many levels. For one, you'll get a kickback from the organic traffic, but you'll get link juice as well.
This will also make your content portfolio more diverse and help you start building a name as an authority in your niche. It can be difficult to try and get your content in front of your audience, but using several template creation techniques and being consistent with who you are reaching out to is a good way to get started.
Engage with People Online
You also need to be active in as many communities as you can online. This is one of the ways to not only spread your brand around but build connections with the influencers we've talked about earlier.
Being active in an important blog comment section could help you establish yourself as a resource and help you get the blogger's attention in question, who might now be more open to collaborating with you.
Being active on social media is also very important. The more you interact and share quality content not solely focused on selling and really give your readers something useful or even entertaining, the more you will help your brand and website gets more attention.
In a Nutshell
These are just some of the ways that you can get more high-quality traffic to your website. Make sure that you use as many as you can, and always work on improving your website and efforts for better results.
Be sure to constantly review the efforts you are making to reassess where your efforts may need to go in the future and where you may be able to take your foot off the pedal.
These points will surely help you get high traffic on your website. However, it's best you continuously looking into this to ensure you are ahead of your game. Do let us know, what you feel about the tips we mentioned!