Videos can turn into your key partner in your marketing strategy. Animated videos, specifically, are an extraordinary way to convey your business idea in a basic, yet quick, and appealing way. And why not? They are entertaining as well as engaging, fun, and cool.
But, did you realize that Cartoon Animation Explainer Video is also an amazing way to connect with your target audience considerably more? Character animation videos are like the cherry on top and proudly stand out among the most preferred ways of creating explainer videos.
Animated characters are not just an extraordinary asset to attract and cultivate the bond with your intended audience, but they also help you reach your objectives and improve your ROI. They are created to bring out the emotions and character to your business while instantly catching the eye of your target audience.
An explainer video with animated characters is an astonishing way to attract the right audience, show who you are, what all you have to offer, and how you can tackle their concerns. All this information in a short video, and that too with animated characters, who wouldn't watch it? In fact, it would be hard to resist hitting that play button instantly!
Do you want to create engaging videos that boost your conversions? If yes, then start incorporating animated characters into videos because today the videos are incomplete without animated characters. Have a look at this amazing character animation explainer video.
What is Character Animation?
Character animation is a part of the animation process, which involves bringing liveliness in characters. Animated characters play a similar role in videos to that of a film or stage actor; therefore, we call them actors with a pencil.
In an animated explainer video, the narration is the key, wherein your main animated character who is none other than your valued client solves their problem with the assistance of your product or service. It's the animated characters that make the story "unfurl"!
Character animators try to make their characters look as real as possible in a bid to drive the feelings of thought, emotion, and personality. It is different from creature animation, as it involves the animation of photo-realistic animals and creatures.
Animated characters are a great source to foster the brand and escalate the ROI. As per the analysis, 76% of the users tend to share the video with others if it is entertaining.
Thus, if you also want to increase the number of shares on your videos and want to humanize your brand like no other type of video, then it's the right time to upload animated explainer videos on the platform.
Now that you know what a character animation is, let us move on to the reasons for adding character animators into the explainer videos. We are sure that by the end of this article, you will get an in-depth understanding of why most of the organizations prefer incorporating animated characters in their explainer videos.
Now without any further discussions, let's take a rundown to know the importance of animated characters in an explainer video.
6 main reasons why your Explainer Video needs Animated Characters
Reason 1- Adds Humor to Your Video
Animated characters add humor to your animated video and also boost engagement that you have had dreamt of! With the help of crazy metaphors, wacky circumstances, unimaginable scenarios, etc., you can create engaging videos that not only give the audience a good laugh but also makes them memorable.
Not only will you be delivering your business idea in an attractive and cool way, while you also make your viewers have fun.
Isn't it just great?
The beauty of video marketing is that you get a chance to show your creativity while presenting your brand's features in a better way.
Have a look at the 2D Character Animation Explainer Video created by our team for Remote Office which is an Australian based Company, a fantastic, Human Resources Provider.
Reason 2- Generates Empathy and Emotions
If your video successfully generates empathy and emotions, then there are more chances that video gets popular.
Animated characters develop a strong connection with the viewer towards the story: the viewer experiences the same feeling that the animated character is experiencing, for example, happiness, sorrow, anxiety, fear, etc., depending on the content of the video.
Developing a connection is a key ally to involve people in the story while encouraging them to take action. One can easily feel empathy just by looking at the people's feelings, but getting the same through the marketing video is not a cakewalk. But, this can be possible with animated characters.
Therefore, animated characters are good at developing a bond with your target audience.
Know more about how the character provides the solution.
Reason 3- Audience Identification
If people are able to relate the characters with their personal life, then they will feel closer to them, and this becomes easy by adding animated characters in an explainer video.
Animated characters not only help in adding the features that you want but also helps in making fully customized videos that resemble your audience. Moreover, you will be building your brand's reliability as they perceive that you have a true interest in making their audience.
So, if you want your viewers to understand your explainer videos clearly, then provide them with an effective solution by creating animated explainer videos.
Furthermore, if you don't have much experience in creating videos, you can also avail of explainer video services from us. We will help you in making your company grow in the online world through engaging and informative animated explainer videos.
Reason 4- Improves conversions
Just think a moment, what is the primary objective of the organizations. If I am not wrong, then all of the organizations aim to generate better productivity and increase conversions. Better will be your animated videos; higher will be your sales.
As per the research, the organizations using engaging videos can skyrocket their sales by 20% on average and 60% in some cases. The main reason behind the success of animated explainer video is that it is not only easy to digest but also fulfills the demands of the visitors.
So, if you also want to upgrade your business sales then focus on improving the conversion ratio. This can be done effortlessly by incorporating animated character videos in the marketing strategy.
Reason 5- Characters are Trustworthy
Building a customer's trust via the internet is one of the most challenging tasks. Are you the one who feels the same? Don't worry! An animated explainer video is a perfect solution to this.
Adding friendly characters into the videos not only helps in building audience trust but also allows them to purchase the new products or services.
Always remember, higher the trust, better will be the business productivity. So, get ready to build better relationships with the visitors by using animated characters in an explainer video.
Reason 6- Storytelling
No matter how complicated your product is, the animated video will allow you to come up with any storyline you want to showcase.
Through engaging stories, you can easily explain the product to the viewers, which ultimately leads to the product purchased. There is no denying the fact that storytelling makes the video more entertaining and fun that drives the visitor's attention.
So, if you want to explain your business idea to the people, then make sure the characters lead the story.
Note: Indeed, there are various professional organizations that offer excellent explainer video services, but choosing the best video production company will help you to build online presence without breaking banks. They will help you to fulfill your business desires by providing compelling videos that helps you grab the visitors attention and fulfill the business desires without any hassle.
In a Nutshell
Cartoons are going to stay forever. As they take us out from boredom by entertaining and educating on a wide range of topics, companies have started using these cartoons for marketing. Moreover, they are better at giving expressions as compared to humans; cartoons seem to be more convincing to an audience when it comes to brand development.
Character animation explainer videos surely stand out as quite possibly the most well-known video marketing strategies out there. They offer astounding perks regardless of your organization type.
Besides, they are highly versatile and can be easily merged with other marketing strategies. But, hello… don't just blindly jump into creating an animated character video. Speak to experts who have been in this field for a long time, and if necessary, take their help to make your video not just fun and engaging, but informative as well.
No matter what type of business you run(B2B or B2C), you can optimize your marketing efforts with a great explainer video, which includes animated characters into it.
So, what are you waiting for? Get ready to hit the minds of viewers by adding animated explainer videos into your marketing strategy. Still, if you have any queries, feel free to leave a comment in the section added below. Moreover, you can also contact us.
Know more about: What is an explainer video and why does your business need it?