The buzz of explainer videos is gaining momentum. According to recent statistics, "About 95% of people trust explainer videos to learn about a new product or service. Furthermore, explainer videos have convinced about 81% of peopleto buy a product or service.
Whoa!!! Such a big number!
What does make an explainer video special in the world of marketing? They are short, to the point, and full of graphics that introduce a viewer to a particular brand.
Moreover, the impact of a short video is significant as compared to lengthy white papers. It is the reason why most of the organizations use explainer video marketing strategy to stand at the top.
Today, videos are used by marketers to raise a bar and get a big chunk of their target audiences. If you think that creating a compelling explainer video is an easy job, then you may be right, but only if you consider a few essential factors.
Now, without any further discussions, let's take a rundown at the things that you must focus on to create an explainer video that is attractive, fascinating, and informative at the same time.
1- Understand your Target Audience
A deep understanding of the target audience paves the way for a successful marketing campaign.
Obviously, you know this, but how often do you implement it? Before jumping on your video brainstorming session, make sure you go through the following two aspects in concerned with your target:
1.1- Know the major characteristics of your target audience
Acknowledging the ins and outs of your target audience will help you in generating a blueprint of your video. Moreover, you will get to know what tone your video should have to keep the flair of your brand.
I mean, whether it should be decent or full of fun. This understanding will give a clear picture associated with design, script, images, colors, voice over, etc. Thus, to understand the interest of your target audience easily, you can always keep the major characters in mind.
1.2- Their problem
The success of your video also depends on how skillfully you highlight the pain points of your customer just in 60 to 90 seconds while offering a suitable solution to them. It plays a major role in the decision making of a customer.
If a video portrays your services as one size fits all, a viewer is likely to make an instant purchase.
2- It’s all about the script
A script decides whether a viewer will stay or buzz off. Moreover, it is responsible for accentuating the other features of a video like a voiceover, colors, etc.
Usually, companies get it written from an "outsider." I would recommend you to go for someone who can align with your perspective and goals, and explain it in a way that it appeals to your audience.
If your script is to the point and attractive, then it will become easy for the video-makers to frame the video appealingly.
Whenever you decide to avail of the video services, then there are chances that most of the video editing companies might ask you to fill a creative brief first.
As you will dig deep into your protocols, investment, and other aspects that matter to you, you will be defining the better version of your company in a creative brief.
This exercise is essential before video making as it ensures that you won't divert from your end goal of turning visitors into buyers. After this brainstorming process, start writing a script in accordance with your creative brief as it will help you stay on track.
3- Understand Explainer Videos are not ordinary
Best explainer videos are not run-of-the-mill videos as it has much to offer. Not only start-ups, well-reputed organizations consider it a marketing tool. They are oriented towards their target audience with a clear business goal.
How far your video has contributed to achieving your marketing objective is vital to consider when deploying an explainer video as a marketing tool. There are no two opinions that explainer videos are worth the investment.
It allows you to check the metrics of your video, such as viewership, bounce rate, and conversions through online tools available with which you can calculate their contribution to your marketing efforts without any hassle.
Based on these metrics, you would be able to plan your future investment and sale as well. So don't take explainer video too lightly, it is like a silent bomb.
Have a look at one of the best informative and compelling explainer video created by our team for Uber.
4- Where to market it?
Just making a video and going it lives won't make a difference. If you have a super cool, engaging, informative, and helpful video in your satchel, but still it is not able to raise the number of conversions, then you are seriously missing out on something.
The idea is you need to make it visible to your audience as it won't walk to your audience on its own. Here comes the role of SEO.
A good SEO campaign consists of keywords, titles, meta description, thumbnail, categories, tags, social media strategy, ad campaigns, etc. which help your video reach out to a maximum number of viewers.
So, before creating a video, try to have a clear insight into the platforms where you are going to market it.
Last but the essential thing that you must consider while creating an explainer video is your budget. After all, the budget is the one factor that restricts and allows you to enhance your budget without any hassle at the same time.
Say, if you want to create a flawless video similar to a Pixar movie, then there are chances that you might have to invest huge bucks. But there are some best video editing companies which offer excellent services at affordable price.
Of course, video production is not a costly task, but the explainer video software available in the market is a bit costly, but it avoids you to hire a video marketing company.
So, if you want to create an appealing explainer video by saving your money, then make sure you get yourself familiar with the video creation pricing.
In the marketing world, like other techniques, the explainer video production process needs the involvement of a client and company. From requirements to investments, a lot of things need to be discussed to meet personal and professional preferences.
Initially, the process might sound complex, but the right strategy in place can make it interesting with new ideas implementing every day.
The synchronization in all steps ensures consistency throughout video making and in a good final product. It depends on the experience of a service provider in delivering innovative explainer videos to attract new visitors, diversify your content, and give an edge to your website among your competitors.
I hope this post has motivated you on the grounds of investment you are going to make in explainer videos. Furthermore, if you still face any query regarding creating an explainer video, feel free to Contact Us or drop a message in the section added below.