It is widely known that video content is the most popular kind of content among users, and when it comes to inbound marketing, it is undoubtedly the holy grail of content. Knowing that you can incorporate video content in your marketing strategy will probably get good results initially.
Source: e-xplorations
However, after a point, this generic approach may wear out. As we all know, inbound marketing's success depends on generating quality leads and then segregating them to understand their specific needs.
The same thing goes for video content. You can't keep publishing anything and everything and expect it to generate the same results.
We have identified a pattern in the kind of content users usually prefer, and thus we are sharing with you the list of most popular types of video content among users.
Top 5 types of video content that generates the best results among users
If you wish to attract your target audience towards your brand, you must provide them with something useful. It isn't a coincidence that video content with educational, tutorial, or informative content performs best.
In the next segment, you will learn how to diversify such practical content to grow your brand using video marketing.
Product or Explainer videos
What are product videos?
Product videos or explainer videos are digital marketing videos explaining or describing your product, services, their particularities, etc. Explainer videos help users get a better idea about the brand's product or service in respect and help them understand inner concepts.
How to produce them?
Explainer videos are usually animated videos. It's obvious that not all companies have an in-house team of designers. Thus, there are two solutions for them: they can hire an explainer video production company or use an explainer video maker software.
What is their cost?
It is hard to say exactly what you will be needed since it largely depends on how you choose to produce them. The following are the options you have:
- Using a video maker – $50 – $500
- Hiring a freelancer: Cost varies
- Hiring an explainer video company: $2000-$15,000
- Hiring a third-party marketing agency: $15,000 – $100,000
Their popularity:
- As much as 95% of people watched an explainer video to learn about a new product or service.
- 81% of buyers have been convinced to buy a product or service after watching an explainer video about it.
Product reviews
What are product reviews?
Product reviews are a rich source of information for audiences. Today, buyer behavior has changed. They don't want to be hammered with relentless promotions. Instead, they want to learn and educate themselves about a product. A review from a third-party helps them understand the value they may get out of buying a product.
How to produce them?
The process is easy, get an influencer or industry expert to use your product or service and ask them to record a video reviewing the same. However, there is a catch in that: we recommend that you never use rewards or commissions to get positive reviews.
In fact, if the product fails to perform, your entire strategy may backfire. So, let it be natural and authentic so that you can work on the drawbacks as well.
What is their cost?
It depends mostly on the people you are approaching. The more authority the person has in the industry, the more they are likely to charge. However, with the growing popularity of influencers, you can get it done with minimal investment. Discounts, coupons, and free services may also suffice for this practice.
Their popularity:
- 88% of consumers go through product reviews before going into a store.
- 90% of Americans read product reviews online.
Testimonials
What are testimonials?
A testimonial is a video where a former or pre-existing of your brand or company reviews a product or service. They talk about their experience with your brand and how your services helped them reach their desired goal. This kind of content works as third party endorsements and helps to generate qualified leads and build your reputation.
How to produce them?
Once again, you have to rely on an outsider or a video content creator to create and provide such a video content. You can send them a questionnaire with relevant questions that you want them to answer, and they can record the video accordingly.
This way, you can make sure that the essential parts get highlighted. Another way to get testimonial videos is to arrange for a shoot at your office or the subject's place.
What is their cost?
Customer testimonial videos usually cost little. What you need to do is provide them with some offers, discounts, and added benefits. However, if you wish to take it to another level and organize a professional video shoot, you may need to arrange a whooping sum of $10,000-$15,000.
Quick fact: As much as 78% of enterprise organizations reported an ROI of 100% or more from testimonial videos.
Their popularity:
- 56% of users claim to find customer testimonials helpful.
- 90% of buyers are influenced in terms of purchasing decisions by positive testimonials.
Interviews:
What are Interviews?
We definitely don't need to introduce you to interviews. There is always a subject matter expert, a professional or an industry expert on one side and an interviewer on the other.
They are a fantastic way to establish your brand authority. While answering the questions, you not only showcase your knowledge and experience but also give your brand a voice that your audiences can connect to.
How to produce them?
Much contrary to usual belief, it is not hard to set up an interview. You can always get journalists or reporters to interview you at your convenience. You can also set up interviews for other industry experts by inviting them as guests.
What is their cost?
The cost required to produce an interview depends on the resources you have and that you need to hire. If you hire a professional cameraperson, it should cost you between $50 to $250 depending on their industry experience, popularity, etc.
Their popularity:
- 78% of 20% of marketers who have used interactive videos, such as interviews, have found it an effective strategy.
Vlogs
What are vlogs?
Vlogs are entertaining videos that you may find anywhere on the internet. With the growing popularity of video content on the internet, vlogs are gaining significant momentum in the marketing industry.
They are basically video blogs that capture anything that the maker may think appropriate. This is an excellent way to develop your credibility and introduce a humane image of your company.
How to produce them?
Vlogs are easy to make. They should be real and spontaneous. All you need is a concept and a gear, then go on to capture whatever you want. However, you must make sure it retains your brand's professionalism and has content that is valuable to your audience.
What is their cost?
The cost of producing a vlog varies from $1,200 for a basic video to $50,000 for a premium video. The price range also depends on the duration of the videos and the complexity of the scripts. However, you can opt not to hire a professional and go spontaneous on your blogs.
Their popularity:
- Reports suggest that over 44% of internet users watch vlogs every month.
Source: backlinko
Wrapping up
We know that video content marketing can be overwhelming. With so many numbers pointing at so many things you can do, it can get confusing. However, we believe that a systematic approach can always help you decide on the best practices.
Even among so many video content, you need to choose the ones that resonate with your business and are feasible for you.
Thus, the first step for video content creation would be analyzing your industry and your audience niche. Following the same, you can produce amazing video content and get valuable leads.
So, what are you waiting for? Experience the power of video marketing
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