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Are you using videos on your website? If you aren't using videos, you are missing out on many conversions. Video dominates the digital world and has the potential to become viral content.
Research has shown that videos out-perform any other type of content in terms of ROI. Videos are gaining popularity as one of the best marketing tools. Almost 73% of digital marketers and small businesses use videos as a marketing tool, and 25% of online businesses consider investing in video marketing. There are many types of videos you can use like explainer videos, motion graphics, 2D animation, intro videos, etc.
People generally prefer videos because the information provided is easy to see and understand. People find videos to be fascinating, easy to understand, and very practical. But that doesn't mean you have to fill the entire website with videos.
Videos should be consistently placed to improve the user experience and appeal to your target audience. Proper video placement can have a significant impact on your website design. The strategic placement of the video can make a huge difference in the conversion rates.
In this blog, I will tell you 5 ways to use videos on your business website for more conversions and better ROI. Before moving to the ways to use videos, let us understand what video engagement actually means. At the end of this blog, I have also added a few tips that you should keep in mind while adding videos to your website.
What is the typical video engagement rate?
Average video engagement is a metric that may help you determine how much time people are spending watching your video on average. In order to determine engagement, take the total number of plays for a certain video and multiply it by the duration of that particular video.
To compute average engagement, you must first calculate the number of real hours spent watching the videos and then divide that amount by the initial number calculated.
The quality of the video and audio, the screenplay, the length of the video, the format, and the talent are all aspects that have the biggest effect on audience engagement.
Homepage background video
Placing a video in the background of your website's home page will help visitors quickly understand your business. These videos help to impress and engage viewers. However, you should also make sure that it does not just serve the purpose of being a background video but something that highlights your product or service.
Such background videos can give your business a chance to differentiate and stand out from other websites. Additionally, the video builds brand reputation and makes the website appear live. Place the background video "above the waterline" to get maximum engagement from your website visitors.
Effective and engaging video content
According to a recent survey, most small online businesses create more engaging, high-quality content. Quality content makes the video more relevant and more contextual. Video content can also be educational and can be delivered in the form of webinars .
Video can bypass content marketing efforts, making it popular among website owners and digital marketers. If you are in the B2B industry, focusing on webinars will help you generate more leads and establish your brand in the market.
You can even offer free registration for webinars that can be of great help in bringing traffic to your website. Webinars are generally very educational and niche-specific, helping you get the best quality leads. You can use this technique to improve your lead generation strategy by providing engaging and impactful content.
Home page explainer video
Although your home page may already have a background video, you may be perplexed as to why you need an explanatory video to accompany it. To boost the engagement of your website visitors, you must make it clear what you are and what you do as a business.
This can be done by using a how-to explainer video on your website's home page. I recommend using animated explainers as they are able to attract even the least interested leads to know about your business. However, it highly depends on the type and niche of your business.
This simple step will assist you in attracting more visitors to your website. The how-to video on this home page should be positioned behind a fold that summarizes the advantages of watching the video, not above it.
Videos can also be used on landing pages that are specifically made for particular campaigns and are target oriented. It helps boost SEO and also is very effective. So, whenever you convert audio to text or vice versa, you need to be very specific as it will directly affect the quality of the video.
Product videos for brand webpage
An explainer video for your product is far more useful than writing a 1000-word explanation of it. Informative videos may assist viewers in learning more about your product or service.
You will be able to make a variety of videos to communicate with your clients and visitors in this manner. Virtual demos of your products, no matter what you have to offer, are certain to increase consumer trust and attention span.
Video testimonials and reviews
Video testimonials have been shown to be an effective method of making your website appear authentic and credible. It also aids in the establishment of a connection between your brand and your target audience.
Video testimonials are the most effective approach to expressing gratitude to a consumer or sharing a success story. This may provide some insight into the brand. Essentially, it is distinguished by its originality and excellent user experience. Make use of good reviews in video format to inform viewers about your business and to showcase various success stories.
Tips to make amazing videos for your website
Prioritize quality over everything else
However, while there is more to making interesting videos than having a strong script and guaranteeing high-quality audio and video, your success with the more advanced ideas that follow is totally dependent on getting the fundamentals right.
Make use of CTAs
Annotations and call-to-actions (CTAs) can assist you in conveying your message to your audience. Get information from viewers who were interested in the topic but didn't stick around for the full video by including calls to action throughout the video, rather than only at the beginning or finish.
Use shorter videos or structured long videos
People prefer shorter videos as time is valuable. So it is always a good idea to keep it short within 2 minutes for a video on your website.
However, in case you have to explain your concept in more than two minutes, make sure to structure your video well. This can be ensured by aligning the introduction, the description, and the CTAs.
Make your video more visible in search
You need to hire a video SEO expert to make sure it's optimized with the correct terms, descriptions, and information for the bots to index it. Your subtitles, captions, and any other text should be optimized. It is much easier for your viewers to locate and watch your movies if they have a well-framed title and description.
Wrapping up
The importance of videos in today's world is something everyone knows as it has become part of our day-to-day lives. People are clearly, more interested in watching a video to understand something rather than reading long texts or any other types of content.
So it only makes sense to add videos to your business website. In this blog, I have explained how you can use videos on your website.
I hope the above information was beneficial for you. In case you are looking for website development or web design services, or need a hand in making different types of videos, feel free to contact us!
Editor: Amrutha
