If you are a webmaster or website owner, of course, you are familiar with the "domain authority" word. On SERPs, a website does not simply rank because it has good content and links to it.
Google will take into account so many other factors when determining a website's ranking.
Domain authority is one of these factors that play a vital role in ranking. Webmasters or website owners are too focused on growing their Domain Authority and try to grow it overnight.
But growing one's Domain Authority takes a significant amount of time. It is a time-consuming task. If you think that a few changes to your site will boost its Domain Authority overnight, you are entirely wrong.
In this article, we are going to share six ways through which you can improve your domain authority quickly.
What exactly does "domain authority" mean?
A website's domain authority (DA) is a number ranging from 0 to 100 (the higher the score, the better), which is used to predict how well a website is likely to rank. The higher the score, the better.
It is not the same as the ranking score that Google uses, which is called PageRank, and it may truly impact where you stand in the rankings.
How to check domain authority?
In this world of technology, checking the site's Authority is not a big task. You can check the domain authority of a site by using the domain authority checker available on the web.
Domain authority checker may be free or paid to use; you can select it according to your budget.
The domain authority checker will tell you about the domain authority score, page authority score, and spam score. These are very important for assessing the quality of a site.
Different ways to improve the domain authority
Choose a suitable domain name
If you are just getting started, you should choose a good domain name for your website based on its content. Your Domain should be easy to remember for your visitors, so that site visitors won't have any trouble coming back to your website even if they forget your domain name.
Instead of creating an age of your Domain manually, you might consider purchasing a domain that already exists. If you currently have a domain, it is recommended that you renew it for at least three to five years to make sure, it doesn't expire any time soon.
There are various websites out there, and most of them are so focused on gaining external links that they neglect the significance of internal links.
They have a better overall experience when they can locate what they are looking for with the aid of internal links, which serve to drive visitors there.
By linking internally, you enable readers to visit your site naturally, and as a result, your old posts on the website are also able to gain organic traffic. Your audience will have access to more reading alternatives, and you will be able to promote older articles or posts.
Internal links assist in keeping visitors engaged with your website, which is an important step in reducing the chances that they will leave it out due to irritation.
Internal links make it more simple for search engines to crawl the whole of your website.
Build backlinks to your website
Developing backlinks of high quality might be a challenging process. However, this shouldn't be too challenging for you. You only need to use the specific strategy to quickly and effortlessly produce high-quality backlinks for your website.
There are various bloggers out there who are building backlinks to their sites in an incorrect manner. They generate backlinks from a website that claims to generate a large number of backlinks in a short amount of time. The quality of each of these backlinks is rather poor.
As a direct consequence of this, the rating of their website drops even lower.
So, if you want to improve your domain authority, you have to try to get backlinks from other sites that are of good quality and reputation.
The domain authority will be increased quickly with the aid of quality backlinks on your website. The following are some quick tips for creating backlinks of high quality:
- Make contributions to other popular blogs in the form of guest posting
- Spread your work on different social platforms.
- Leave a comment on someone else blog.
- Upload some of your pictures to the online gallery that everyone may use.
- Upload your essay as well as your e-book to the document-sharing website.
Improve On-Page SEO
To have a higher Domain Authority (DA) score, on-page SEO is an essential component. It is the process of improving a page's ranking on a search engine's results page through on-page optimization.
You need to pay special attention to these factors when it comes to on-page search engine optimization (SEO).
Create unique content
Creating high-quality content is necessary for on-page and off-page SEO because it's a large ranking factor for improving your domain authority. Always try to make your content unique as much as possible.
When writing your blog post or article, be sure to include the appropriate keywords in a natural flow. In addition to this, you should place a greater emphasis on long-tail keywords since they are more focused and rank higher.
In the opening paragraph of the post, at least one instance of your focus keyword should be used. Make use of keywords in the title. When writing the title, putting the primary keyword at the beginning is feasible.
Use a permalink structure that is SEO-friendly, meaning that the URL is short and easy to read, and include your primary keyword in the structure.
Avoid keyword stuffing
Keyword density means that you should not utilize the keywords more often than necessary in the article. This technique is known as "keyword stuffing. Maintain a keyword density of between 0.5 and 1.5 percent in the content.
Add heading & subheading
Structure your content by adding heading and subheadings to your content. You should make sure to write the correct heading tag for each of your ideas. This will make your text easier to read for your reader.
Picture optimization requires that you give your image the appropriate name and include an ALT tag. Additionally, do not overlook the need to resize and compress the images.
Your content will have a higher CTR (click-through rate) as a result of this metadata. Therefore, you should always make an effort to produce an appealing metadata or meta description. You always have to focus on your primary keywords while writing your meta description.
Improve your technical SEO
It is associated with low-level SEO activities, and in most cases, if you get your technical SEO perfect from the start, you won't have to deal with it time and again.
On the other hand, if the technical SEO component of your website is incorrect, then this may have a significant influence on both your Domain Authority and your ranks.
The following are the essential SEO parameters that you need to check:
- Make sure that your website is registered with both Google Search Console and Bing Webmaster tools.
- Put together your XML sitemap, make sure it's optimized, and then submit it to Google.
- Check the settings in your robots.txt file and make use of Google's Fetch as a Google tool to guarantee that Google and other search engine spiders will have no trouble crawling your website.
- Consider making your website secure by utilizing HTTPS instead of HTTP. To help search engines understand the context of your content, provide structured data.
Ensure your site is mobile-friendly
There has been a considerable rise in the number of mobile users, and now, mobile devices are responsible for more than half of all searches. If your website is not optimized for mobile use, then you should not expect it to perform well in search engine results pages (SERPs).
In addition, your site does not appear correctly on the mobile devices of your visitors; hence, they will leave your site instantly.
To determine whether or not your website is optimized for mobile usage, you may make use of a tool called the Mobile-Friendly Test. Listed below are some quick measures that you may do to make your WordPress website mobile-friendly:
Select image size
Make sure the image size you choose is proper since a picture is worth a thousand words and will keep people on your website for much longer. But you should make sure that your picture is of good quality and that it appears excellent with the arrangement of your material.
Install a theme that supports responsive layouts
At the moment, all of the latest WordPress themes support responsive layouts. However, it is up to you to make sure that it is correct.
Utilize Responsive Plugins
Whenever you add anything to your website, such as a widget, a call-to-action button, or an opt-in form, make sure that it adapts properly to all of the different screen sizes. Make sure the menu can be seen properly on any mobile device by giving it a "responsive" design.
Choose a suitable font size
Make sure that the fonts are not too tiny by selecting the appropriate size for your audience; this way, people are unable to concentrate their attention. They will be the only ones to leave your blog (no matter how awesome it is). Make sure you choose a font size that is easy to scan for a visitor.
There are tremendous reasons why there is a need to improve the domain authority. It gives you the ability to evaluate the functionality of your website and whether your website is going well or not.
Not to mention the fact that it has the potential to assist in bringing in more organic traffic. It also gives you the ability to compare your activities or SEO score to that of other websites so that you can determine where you stand in the industry.
If you can determine the domain authority of other websites, you will be able to determine which other websites are doing good and what should be your next step to improve your domain authority.
Above, we discussed six ways to improve your domain authority. You can try other options if you have one. Need any help? Feel free to share to contact us.