Is your business in a phase where you’ve tried almost every technique to increase online visibility, including backlinks?
But have you tried analyzing them and identifying the ones that have had a positive or negative impact?
If not, then it’s time to do so.
And to make your task easier, we’ve brought you an extensive list of 20 hand-picked backlink checkers, both free and paid, that will empower you to take control of your SEO efforts.
These backlink checkers will not only assess the quality of your existing backlinks but also guide your business towards acquiring high-quality backlinks that are also and beneficial.
Whether you’re an entrepreneur, a marketer, a blogger, or a website owner, this blog will serve as your ultimate guide to dominating search engines with the help of backlink checkers.
It’s time to get started!
What are Backlinks?
Backlinks, also known as inbound links or incoming links, are links from other websites that point to your website. They serve as a crucial factor in search engine ranking algorithms. These show the relevance, authority, and popularity of your website to search engines.
In simple terms, backlinks act as votes of confidence from other online sources. Thus, vouching for the quality and trustworthiness of your content.
Search engines like Google consider quality backlinks as a signal of a website’s reputation and importance. When reputable and relevant websites link to your pages, it signals to search engines that your content is valuable and worth displaying to users.
So, search engines are more likely to rank your website higher in search results. This leads to increased visibility, organic traffic, and potential customers.
Types of Backlinks
Not all backlinks in SEO are created equal. Thus, knowing about different types of backlinks can help you understand the necessity of a particular backlink and its impact on your website’s SEO performance:
A do-follow backlink is a standard hyperlink that passes authority and link equity from the linking page to the linked page. Search engines consider these links when determining the ranking and credibility of a website.
Unlike do-follow links, a no-follow backlink contains an HTML attribute (rel=”nofollow”) that tells search engines not to follow or pass authority from the linking page to the linked page.
These links are often used for user-generated content, advertisements, or any situation where the website owner doesn’t want to endorse or influence the linked page’s ranking.
UGC backlinks are like no-follow links, but they specifically show that the link was created by user-generated content, such as comments, forum posts, or guestbook entries.
This attribute helps search engines distinguish between editorially-created links and those generated by users.
Sponsored backlinks are a type of link that is created as part of a paid partnership or advertising agreement.
These links are typically used to promote a product, service, or brand, and search engines expect them to be marked with a rel=”sponsored” attribute to show their commercial nature.
Editorial backlinks are links that are organically placed within the content by the website owner or editor. These links are seen as more authoritative and valuable because they are voluntarily added due to their relevance and usefulness.
Image backlinks is a type of backlink that occur when a website links to another website using an image. These links can be valuable for driving traffic and improving brand visibility.
Profile backlinks are created by including a link to your website in your user profile on various online platforms, such as forums, social media, or business directories. While they may not carry as much SEO value, they can still contribute to your overall online presence.
Sitewide backlinks are links that appear on every page of a website, such as in the footer or sidebar. While they can provide a large number of backlinks, search engines may devalue them due to potential manipulative practices.
Understanding the different types of backlinks is essential when analyzing your backlink profile and determining the quality and impact of each link.
Factors that affect the quality of Backlinks
Not all backlinks carry the same weight in terms of quality and impact. Several factors influence the quality and value of a backlink. These factors play a crucial role in determining the effectiveness and impact of a backlink on search engine rankings and website visibility.
Backlinks from reputable and authoritative websites in your industry or niche carry more weight. Search engines focus on backlinks from trusted sources that are contextually relevant to your content.
The anchor text is the clickable text that users see when they encounter a backlink. Descriptive and relevant anchor text can enhance the value and relevance of a backlink.
The position of the backlink within the linking page can impact its value. Backlinks placed within the main body of a webpage are typically considered more valuable than those in sidebars or footers.
A diverse range of backlink sources indicates a natural link profile. Having backlinks from various domains, rather than just one or a few sources, adds credibility to your website.
The reputation and trustworthiness of the page that contains the backlink can influence its quality. Links from high-quality pages that are themselves well-regarded by search engines can have a positive impact on your website’s ranking.
Understanding these factors will help you assess the quality and effectiveness of your backlinks. Thus, enabling you to make informed decisions when optimizing your backlink profile and SEO strategy.
Why use a Backlink Checker?
Importance of Analyzing Backlink Profiles
Analyzing your backlink profile is a critical step in understanding the health of your website’s SEO strategy. By delving into your backlink profile, you gain valuable insights into the quantity, quality, and relevance of the links pointing to your website.
This analysis helps you identify areas of improvement, uncover potential issues, and make informed decisions to enhance your SEO efforts.
Benefits of Using a Backlink Checker Tool
Backlink analyzer tools provide a comprehensive analysis of your backlink profile, giving you an in-depth understanding of your link building efforts. You can view SEO metrics such as the total number of backlinks and referring domains, anchor text distribution, and more.
Backlink checkers allow you to explore your competitor’s backlinks and their profiles. By analyzing their link profiles, you can uncover new link-building opportunities, identify gaps in your own strategy, and gain insights into industry best practices.
Backlink checkers can identify potentially harmful or toxic links pointing to your website. These toxic links, such as spammy or low-quality links, can harm your website’s reputation and search engine rankings. By detecting and disavowing these links, you can protect your site’s credibility.
Backlink checkers help you assess the effectiveness of your link building strategies. By understanding which types of links are driving positive results and which are falling short, you can refine your approach and focus on acquiring high-quality backlinks that yield better SEO outcomes.
How Backlink Checkers Help in SEO Strategy Development
Backlink checkers help to find new link building opportunities. By analyzing the link profiles of authoritative websites in your niche, you can discover websites that may be interested in linking to your content or collaborating on relevant projects.
Backlink checkers allow you to track the growth of your backlink profile over time. This monitoring helps you identify patterns, trends, and any sudden changes in your link acquisition efforts, enabling you to adapt your strategy accordingly.
Backlink checkers provide insights into the performance of your backlinks. You can measure key metrics such as referral traffic, organic rankings, and conversion rates associated with specific backlinks. This data helps you assess the impact of your backlink profile on your overall SEO performance.
Using a backlink checker is a game-changer when it comes to understanding, evaluating, and optimizing your backlink profile. It empowers you to make data-driven decisions, enhance your link building strategies, and ultimately improve your website’s search engine visibility.
How to use a Backlink Checker?
Interpreting the Data and Metrics Provided by the Tool
Assess the quantity and quality of your backlinks. Pay attention to the number of referring domains, as having backlinks from a diverse range of websites is generally more beneficial. Also, examine the authority and relevance of the linking domains to gauge the quality of your backlink profile.
Examine the anchor text distribution of your backlinks. Ensure the anchor text is varied , natural, and relevant to your content. Avoid excessive use of exact match anchor text, as it can raise red flags to search engines.
Look for any toxic or spammy links that may harm your website’s reputation. Backlink checkers often provide a toxic link analysis feature that flags links from low-quality or penalized websites. Take note of these toxic links and take appropriate action, such as disavowing them through Google’s Disavow Tool.
Identifying and Analyzing High-Quality Backlinks
Identify backlinks coming from reputable and authoritative websites. These backlinks carry more weight in terms of SEO value. Focus on nurturing relationships with such websites to foster more high-quality backlinks.
Look for backlinks that come from websites and pages with content related to your niche. Contextually relevant backlinks help search engines understand the topic and relevance of your website, boosting your SEO efforts.
Use the backlink checker tool to enter your competitor’s valuable backlinks and examine their backlink profile. Identify high-quality backlinks they have acquired and explore opportunities to gain similar links for your website. This will help you to learn from their strategies and adapt them to suit your own goals.
Top 10 free Backlink Checker tools
1. Google Search Console
To help website owners and SEO professionals keep track of their backlinks, Google provides a powerful tool called Google Search Console. Within this tool, the Backlink Checker feature allows you to gain valuable insights into your backlink profile.
Using the Google Search Console Backlink Checker, you can easily see which websites are linking to yours and check the quality and relevance of these links.
This information helps you understand how your backlinks impact your search engine rankings and make informed decisions to improve your website’s authority.
With this backlink checker, you can check backlinks for free, identify new links acquired, and detect any potential issues like broken or harmful links . By harnessing the power of this tool, you can optimize your SEO strategies and boost your website’s visibility in search engine results.
Key Features of Google Search Console ?
The backlinks report provides information about the external websites that link to your site, including the number of backlinks, linking domains, and the specific pages they are linking to.
This free tool to check backlinks allows you to view the anchor text in the backlinks pointing to your website. Analyzing anchor text helps you understand how others perceive and link to your site.
The report made by the tool shows which pages on your site are linked to the most. This information can help you identify your most valuable content and optimize it further.
Google Search Console offers a Disavow Tool that allows you to inform Google about any low-quality or spammy backlinks you want to disavow. This helps you maintain a clean and high-quality backlink profile.
Pros
- Google Search Console is a free tool provided by Google, ensuring its reliability and accuracy. It gives you access to valuable data straight from Google’s index.
- As Google’s official tool, it provides insights into how Google perceives your website’s backlinks, which can help you align your SEO efforts with Google’s guidelines.
- Google Search Console seamlessly integrates with other Google tools, such as Google Analytics. This allows you to access a comprehensive data set for your website.
Cons
- While Google Search Console provides some information about backlinks, it does not offer a comprehensive overview. It may not capture all backlinks to your site, as it only displays a sample of the total links.Lack of advanced features.
- The data in Google Search Console can sometimes have a delay of a few days or weeks. This means you may not see real-time information about your backlinks. Along with this, there is also an inconsistency in data.
- The tool’s backlink analysis features are relatively basic compared to dedicated backlink analysis tools. If you need in-depth analysis or monitoring of your backlinks, you may need to consider using more third-party tools.
How to check backlinks
2. Seomator
With SEOmator’s Backlink Checker, you can effortlessly check and analyze your backlink profile. This tool provides comprehensive data on the websites linking to your site.
It allows you to examine the quality, relevance, and authority of these backlinks. By understanding the strength of your backlinks, you can identify opportunities for improvement and optimize your website’s SEO efforts.
One of the critical benefits of this free backlink analyzer is its user-friendly interface. Thus, making it easy for beginners and seasoned SEO professionals to navigate and understand the data. You can quickly access important information such as the total number of backlinks, referring domains, anchor text distribution, and more.
Additionally, SEOmator’s Backlink Checker offers valuable insights like Domain Authority of the website, Page Authority, number of backlinks, unique backlinks, no follow backlinks etc .
Key Features of SEOMator ?
SEOMator’s backlink checker allows you to analyze your website’s backlink profile, including the number of backlinks, referring domains, anchor text, and the quality of the links.
The tool enables you to compare your backlink profile with that of your competitors, helping you identify potential opportunities and areas for improvement.
SEOMator assesses the quality of your backlinks by analyzing factors such as domain authority, page authority, and spam score. This information can help you check the credibility and value of your backlinks.
The tool provides a feature to generate a disavow file, which you can submit to search engines to disavow low-quality or spammy backlinks that may harm your website’s SEO.
Pros
- SEOmator’s user-friendly interface made navigation and utilization of all its features a breeze for me.
Cons
- SEOMator offers a free version with limited features and restrictions on the number of backlinks you can analyze. To access the full suite of features and get more in-depth analysis, you may need to upgrade to a paid plan.
- Like any comprehensive SEO tool, SEOMator may have a learning curve, particularly for users who are new to SEO auditing and backlink analysis. Familiarizing yourself with the tool’s features and interpreting the data may need some time and effort.
- Some users do not find the customer support system really supportive and helpful.
How to check backlinks
3. BacklinkWatch
Backlink Watch offers a range of features that allow you to uncover insightful information about your backlinks. With this tool, you can discover which websites are linking to your site and gain valuable insights into the quality and relevance of these backlinks.
By evaluating your backlink profile, you can identify opportunities for improvement and fine-tune your SEO strategies.
Being one of the best backlink checker tool, Backlink Watch also enables you to assess the anchor text used in your backlinks, allowing you to optimize your link-building strategies.
Key Features of Backlink Watch
Backlink Watch provides information about the backlinks pointing to a given website, including the total number of backlinks, referring domains, anchor text, and the page authority of linking pages.
The tool allows you to analyze the anchor text used in the backlinks, helping you understand the keywords and phrases associated with your website’s links.
Backlink Watch provides an estimation of the link quality based on factors such as the domain authority and page authority of the linking pages.
You can compare your website’s backlink profile with that of your competitors, gaining insights into their linking strategies and identifying potential areas for improvement .
This ability to check the no follow status of your backlinks. This information helps you understand which links may not pass link juice or influence search engine rankings. It lets you focus on your link-building efforts and focus on acquiring high-quality, do follow backlinks.
Pros
- Backlink Watch is a free tool, allowing users to access backlink analysis without any cost.
- The tool provides relatively fast results, giving you a quick overview of your backlink profile and key metrics.
Cons
- Backlink Watch may not provide a comprehensive view of all backlinks pointing to a website. The tool’s backlink database might not be as extensive as some other paid or more comprehensive backlink analysis tools.
- Backlink Watch is a one-time analysis tool, and it does not offer continuous monitoring of backlinks. To keep track of changes in your backlink profile over time, you would need to use other tools or manual monitoring methods.
- The tool lacks advanced filtering and sorting options, making it more challenging to navigate and analyze large sets of backlink data efficiently.
How to check backlinks
4. Open Link Profiler
Open Link Profiler offers a wide range of features to delve into your backlink profile and uncover meaningful information.
With this tool, you can explore the websites that link to your site and analyze the quality, relevance, and authority of these backlinks. By evaluating your backlink profile, you can identify opportunities for improvement and refine your SEO tactics.
One of the key advantages of using the free backlink checker is its comprehensive and user-friendly interface. Also, it provides you with a mini knowledge base where you can get to know the process of finding backlinks and understand why doing so is necessary.
The tool provides detailed data on various metrics such as the total number of backlinks, linking domains, anchor text distribution, and more. This enables you to gain a holistic understanding of your backlink profile and make data-driven decisions.
Key Features of Open Link Profiler
Open Link Profiler offers comprehensive backlink analysis. This provides information about the total number of backlinks, referring domains, anchor text, link quality, and more.
The tool evaluates the quality of backlinks based on various factors such as domain authority, page authority, link context, and social media mentions.
Open Link Profiler helps identify potentially harmful or toxic backlinks that may be impacting your website’s SEO. It provides insights for link disinfection and allows you to export a disavow file for submission to search engines.
The tool enables you to compare your backlink profile with your competitors, helping you understand their linking strategies and identify opportunities for improvement.
Pros
- Open Link Profiler provides in-depth insights into your backlink profile, allowing you to understand the quantity, quality, and relevance of your backlinks.
- With this tool, you have the incredible capability to export a vast number of links per domain. It allows you to effortlessly download up to 100,000 backlinks for any desired website. This feature empowers you with extensive data and insights to analyze and optimize your link profile effectively.
- Analyzing your competitors’ backlink profiles can help you identify potential link-building opportunities and gain a competitive edge in your industry.
- Open Link Profiler offers a free version that provides access to most of its features, making it an accessible option for users with budget constraints.
Cons
- While Open Link Profiler provides substantial backlink data, its database may not be as extensive as some premium backlink analysis tools. This means that it may not capture all backlinks pointing to a website.
- The free version of Open Link Profiler has certain usage limits, such as a limited number of backlink analysis queries per day. To access more comprehensive data and remove usage limitations, users may need to upgrade to a paid plan.
- The freshness of the backlink data in Open Link Profiler may vary. While it strives to provide up-to-date information, there may be a delay in capturing the latest backlink changes.
- Some users may find the user interface of Open Link Profiler less intuitive compared to other backlink analysis tools, requiring some time to get familiar with its features and navigation.
How to check backlinks
5. Backlink-tool
Backlink Tool presents an extensive array of features that enable you to examine your backlink profile and uncover valuable insights thoroughly.
This tool empowers you to explore the websites that link to your site and assess the quality, relevance, and authority of each backlink.
By thoroughly doing backlink research and evaluating your backlink profile, you can pinpoint areas for enhancement and fine-tune your SEO strategies.
This comprehensive view allows you to gain a holistic understanding of your backlink profile and make informed decisions based on data.
Key Features of Backlink-Tool
BacklinkTool provides comprehensive backlink analysis, including information on the number of backlinks, referring domains, anchor text, and link quality metrics.
The tool evaluates the quality of backlinks based on factors such as domain authority, page authority, link context, and spam score. This allows you to identify the strength and credibility of your backlink profile.
BacklinkTool enables you to compare your backlink profile with that of your competitors. This helps you gain insights into their linking strategies and discover potential opportunities for improvement.
The tool allows you to examine your backlinks over time, keeping track of new links, lost links, and changes in your backlink profile.
Pros
- Backlink-Tool provides detailed information about backlinks, giving you a clear understanding of your website’s link profile and helping you make informed decisions for your SEO strategy.
- The best aspect of this tool is its user-friendly nature; you can start using it without the need for registration, making it hassle-free and time-saving.
Cons
- While its no-cost version offers basic features, its competitors provide more advanced features for their paid versions.
How to check backlinks
6. MOZ
Moz Backlink Checker offers a range of features to help you explore and analyze backlinks effectively. With this tool, you can discover which websites are linking to your site and examine the quality, relevance, and authority of these backlinks.
By assessing your backlink profile, you can identify opportunities for improvement and refine your SEO strategies.
Moreover, Moz Backlink Checker helps you identify and manage potentially harmful backlinks. The tool helps you detect toxic links that could harm your website’s search engine rankings. With this it has 40.7 trillion links with 718 million domains and 7 trillion pages.
Key Features of MOZ
Moz’s backlink checker provides comprehensive data about a website’s backlink profile, including the total number of backlinks, referring domains, anchor text, spam score, and more.
The tool evaluates the quality of backlinks based on factors such as domain authority, page authority, and spam score. This helps you understand the credibility and value of your backlinks.
Moz allows you to compare your backlink profile with that of your competitors, helping you gain insights into their linking strategies and identify opportunities for improvement .
The tool enables you to track the growth and changes in your backlink profile over time, giving you a clear picture of how your link building efforts are impacting your website’s SEO.
Pros
- Moz’s backlink checker offers a wealth of data, providing you with a deep understanding of your backlink profile and helping you make informed decisions for your SEO strategy.
- Moz is known for its proprietary metrics like Domain Authority (DA) and Page Authority (PA), which are widely used and respected in the SEO industry. These metrics can help you assess the quality and authority of your backlinks.
- Comparing your backlink profile with competitors allows you to identify their linking strategies, discover potential opportunities, and stay ahead in your industry.
- Moz’s backlink checker seamlessly integrates with other Moz tools, such as keyword research and rank tracking, providing a comprehensive suite of SEO analytics in one platform.
Cons
- Moz’s backlink checker is part of their paid suite of tools. While they offer a limited free version with basic features, more advanced functionality requires a subscription to their premium plans.
- As with any comprehensive SEO tool, there may be a learning curve associated with understanding and navigating Moz’s backlink checker. Familiarizing yourself with the tool’s features and interpreting the data may take some time.
- Backlink data in Moz’s tool may have a slight delay in updates and also they can be incomplete sometimes. The reason is that it relies on the crawling and indexing process. Real-time information may not always be available.
How to check backlinks
7. Small SEO Tools
Small SEO Tools is a handy website that offers lots of free tools to help improve your website’s SEO. One of their useful tools is the Backlink Checker. With this tool, you can easily analyze and keep track of the websites that link to your site.
Using the SmallSEOTools Backlink Checker, you can get important information about your backlinks.
You can find out if the links are of good quality, how many there are, and if they are relevant to your website. This knowledge will help you make smart choices to boost your SEO efforts.
Key Features of Small SEO Tools
Small SEO Tools’ backlink checker allows you to analyze a website’s backlink profile by providing information about the total number of backlinks, referring domains, anchor text, and more.
The tool helps check the quality of backlinks based on factors such as domain authority, page authority, and spam score. This information can assist in identifying the credibility and value of the backlinks.
The free backlink analyzer is seamlessly integrated with the powerful engine of Ahrefs. The free backlink analyzer provides essential information about your website’s backlinks.
It shows the linking URL, anchor text, Ahref Domain Rating, link type (nofollow or follow), and an option to check the Ahrefs URL Rating of the linking website.
This valuable data helps you understand the quality and relevance of your backlinks and make informed decisions to improve your SEO strategy.
Small SEO Tools enables you to compare your backlink profile with that of your competitors . This allows you to gain insights into their linking strategies, identify potential opportunities, and benchmark your website’s performance.
The backlink checker is often accompanied by a disavow tool, which helps identify and generate a disavow file for low-quality or spammy backlinks. This allows you to inform search engines about undesirable backlinks and improve your website’s overall backlink profile.
Pros
- Small SEO Tools’ backlink checker is available at no cost, making it accessible for users with budget constraints or those looking for a quick analysis of their backlink profile.
- The platform is designed with simplicity in mind, making it easy to use even for those with limited technical knowledge or experience in SEO.
- Small SEO Tools’ backlink checker provides relatively fast results, allowing you to get a basic overview of your backlink profile without extensive wait times.
Cons
- While the backlink checker offers basic backlink analysis, it may not provide a comprehensive or detailed view of a website’s backlink profile. It may lack some advanced features and insights offered by more specialized or premium backlink analysis tools.
- Small SEO Tools’ backlink checker relies on publicly available data sources, which may not capture the entirety of a website’s backlink profile. This can result in incomplete or outdated information.
- As with any automated backlink analysis tool, there is a possibility of inaccuracies or discrepancies in the data provided by Small SEO Tools. Cross-referencing with many sources or using dedicated backlink analysis tools can help ensure more accurate results.
How to check backlinks
8. SEO Review Tools
SEO Review Tools is a complete online platform that provides various free SEO tools to improve how your website performs in search engines. One of their useful tools is the Backlink Checker. It enables you to carefully analyze and keep track of the backlinks to your website.
Key Features of SEO Review Tools
The Valuable Backlinks Checker shows you information about your website’s backlinks, like how many links you have, where they come from, the words used in the links, and how good the links are.
The tool checks the quality of your backlinks based on things like how important the websites are, how trustworthy the pages are, and if there are any signs of spam. This helps you understand if your backlinks are strong and reliable.
The tool tells you what words people use when linking to your website. This helps you understand how others see and connect to your site.
You can compare your backlink profile with your competitors’ profiles. This helps you see their strategies and find ways to improve and be more competitive.
With the option to analyze traffic statistics for specific backlinks, you can gain insights into the amount of traffic generated by each individual link. This information allows you to identify high-traffic sources and focus on them in your link building efforts.
The backlink report ensures clarity by consolidating site-wide links into a single link per domain. This helps provide a more accurate representation of unique linking domains. Additionally, the report organizes the links based on the SEMrush Domain Authority score, allowing you to easily identify and focus on higher authority links for your SEO efforts.
Pros
- The Valuable Backlinks Checker is free to use. You can analyze your backlinks without spending any money.
- Comparing your backlinks to your competitors’ lets you learn from their strategies. You can see what they are doing well and find ways to be better.
Cons
- The Valuable Backlinks Checker might not show all the backlinks to your website. Other premium tools could have more extensive databases and provide more information.
- The tool’s backlink analysis features are not as advanced as specialized backlink tools. If you need more detailed analysis or monitoring, you might need to use other tools.
- The tool uses publicly available data for backlink analysis. This means it may not capture all your backlinks, and the information could be incomplete or outdated.
How to check backlinks
Once you clicked on the “Perform Check” Button, you will see the stats.
9. SEO Power Suite
SEO Power Suite is a comprehensive SEO software suite that offers a range of powerful tools to optimize your website’s search engine performance.
Among its robust features, SEO Power Suite provides a Backlink Checker tool that allows you to analyze and check your website’s backlink profile with precision.
Key Features of SEO Power Suite
SEO Power Suite’s backlink checker thoroughly analyzes your website’s backlink profile, providing detailed information on the number of backlinks, referring domains, anchor text, and link quality.
The tool evaluates the quality of your backlinks based on factors like domain authority, page authority, spam score, and relevance. This helps you understand how strong and trustworthy your backlinks are.
With SEO Power Suite, you can analyze your competitors’ backlink profiles. This feature gives you insights into their linking strategies, the sources of their backlinks, and potential opportunities for improvement.
SEO Power Suite offers features to assist with link building outreach, including finding potential link opportunities, managing email outreach campaigns, and tracking responses.
SEO Power Suite offers a valuable Backlink History Data feature, which allows you to track and analyze the historical data of your website’s backlinks. With this feature, you can view the growth and development of your backlink profile over time, identifying trends, fluctuations, and patterns.
Pros
- SEO Power Suite’s backlink checker provides an in-depth analysis of your backlink profile. It gives you a clear understanding of the quantity, quality, and relevance of your backlinks
- Analyzing your competitors’ backlink profiles provides valuable insights into their strategies. You can identify areas where you can improve and gain a competitive advantage.
- SEO Power Suite offers a suite of SEO tools in one package. This convenience streamlines your SEO workflow by having everything you need in a single toolset.
Cons
- SEO Power Suite is a powerful toolset, so there may be a learning curve in understanding and utilizing all its features effectively. It may take some time and effort to familiarize yourself with the tool.
- Backlink data in SEO Power Suite’s backlink checker may have a slight delay in capturing the most recent changes. It relies on updates and the crawling process to provide up-to-date information.
- While the pricing is attractive, the software falls short in terms of speed and efficiency, failing to meet our requirements for optimal performance.
- SEO Power Suite is a premium tool, and access to its full range of features requires a paid license. The pricing may not be suitable for all budgets, especially for small businesses or individuals.
How to check backlinks
10. Rank Watch
Rank Watch’s backlink checker is part of a comprehensive suite of SEO tools that aim to improve website performance and visibility in search engine rankings. It provides valuable insights into a website’s backlink profile, allowing users to check the quality and quantity of incoming links.
Key Features of Rank Watch ?
Rank Watch offers a detailed analysis of a website’s backlink profile, including information on the number of backlinks, referring domains, and anchor text diversity. It helps users identify the sources of their backlinks and assess their quality.
The tool provides metrics to examine the quality of backlinks, such as domain authority, spam score, and trust flow. This enables users to focus on link-building opportunities link building efforts and identify potentially harmful or low-quality links that could negatively impact SEO.
Users can compare their backlink profiles with competitors to gain insights and find opportunities for link building. This feature allows users to identify authoritative websites and get backlinks from similar sources.
The Trust Score is determined by analyzing the number of clicks originating from reputable websites with a domain authority of 40 or higher to a specific URL or domain. This calculation provides an assessment of the level of trust and credibility associated with the target URL or domain.
Pros
- Rankwatch offers in-depth analysis of backlink profiles, allowing users to assess the quality and quantity of their links. The tool provides valuable insights into the website’s overall SEO performance.
- The ability to compare backlink profiles with competitors provides a competitive edge and helps users identify new link-building opportunities.
- Its interface makes it easy to navigate and understand the data. The tool presents information in a clear and organized manner, making it accessible to both beginners and experienced SEO professionals.
Cons
- While Rankwatch offers a free version, it has limitations on the number of backlinks that can be analyzed. To access more advanced features and analyze larger backlink profiles, users need to upgrade to a paid plan.
- Like any backlink checker tool, Rank Watch’s accuracy may vary due to limitations in data sources and the constant changes in search engine algorithms. It is always recommended to cross-verify results from many sources for a comprehensive analysis.
- It doesn’t have an excellent customer support and can be confusing for some of the users.
How to check backlinks
Top 10 Paid Backlink Checker Tools
1. SEMrush
SEMrush Backlink Checker offers a wide range of features that enable you to explore and analyze your backlink profile precisely.
With this tool, you can uncover the websites that link to your site and check the quality, relevance, and authority of these backlinks.
They have a useful data of more than 43 trillion back links and fastest backlink analysis tool. Thus by understanding your backlink profile comprehensively, you can identify opportunities for improvement and fine-tune your SEO tactics.
Key Features of SEMrush
The Backlink Audit tool starts by analyzing your website’s backlink profile. It scans and evaluates all the backlinks pointing to your site, examining factors such as domain authority, anchor text, referring domains, and more.
SEMrush’s Backlink Audit identifies potentially harmful or toxic backlinks in your profile. These are links that can have a negative impact on your website’s search engine rankings.
By identifying toxic links, you can take appropriate action, such as disavowing or removing them, to maintain a healthy backlink profile.
The Backlink Audit tool provides an interface where you can review individual backlinks manually. This feature allows you to assess each backlink’s relevance, authority, and potential risk to your website.
You can add notes and labels to categorize backlinks and track your progress in managing your backlink profile.
Based on the identified toxic backlinks, SEMrush Backlink Audit allows you to generate a disavow file.
This file can be used to submit to search engines like Google, informing them to disregard those specific backlinks when evaluating your website’s rankings. The disavow file helps you proactively manage and improve your backlink profile.
The Backlink Audit tool allows you to track your progress over time. You can regularly examine changes in your backlink profile, review updates, and track the impact of your actions in managing your backlinks.
Pros
- One of the standout advantages of SEMrush Backlink Checker is its comprehensive data and user-friendly interface. Its intuitive interface makes navigating and understanding the data accessible, even for those new to SEO.
- Analyzing your competitors’ backlink profiles provides valuable insights into their strategies. You can learn from their successful linking tactics and find ways to outperform them.
- SEMrush offers a suite of SEO tools, including keyword research, rank tracking, and more. Having everything integrated into one platform provides convenience and a comprehensive solution for your SEO needs.
Cons
- SEMrush is a premium tool, and access to all features requires a paid subscription. The pricing may not be suitable for all budgets, especially for small businesses or individuals .
- SEMrush offers many features, which can be overwhelming for beginners or those with limited SEO knowledge. It may take some time to learn and navigate through all the functionalities of the tool.
- The backlink data in SEMrush’s backlink checker may not be instantly updated. There might be a slight delay in capturing the most recent backlink changes.
Pricing Plans
How to check backlinks
2. Ubersuggest
Ubersuggest is a comprehensive SEO tool that offers a range of features to enhance your website’s search engine optimization. Among its powerful capabilities, Ubersuggest includes a Backlink Checker tool, which provides valuable insights into your backlink profile.
With Ubersuggest’s Backlink Checker, you can explore and analyze the backlinks pointing to your website. This tool allows you to uncover the websites that link to you, evaluate the quality and authority of these backlinks, and gain actionable insights to improve your SEO strategy.
Key Features of Ubersuggest
With this you receive the domain authority, the number of referring domains, and the total backlinks count. Furthermore, you have access to information about lost and new backlinks, along with the corresponding range of domain authority (DA) for each result.
By utilizing the backlink opportunity feature, you can input a competing domain name, and it will identify backlinks that are directed towards two or more of your competitors.
The underlying principle behind this functionality is that you have a higher likelihood of successfully reaching out to these sources for a backlink if they are already linking to similar websites.
Ubersuggest lets you check out the backlinks of your competitors. By studying how they build links, you can learn useful things and find opportunities to improve your own backlink profile. This analysis helps you stay ahead in the world of SEO.
Ubersuggest’s Backlink Checker can find backlinks that might be harmful to your website. These toxic links can hurt your search engine rankings. By identifying and disavowing these links, you can keep your backlink profile clean and trustworthy.
With Ubersuggest, you can keep an eye on how your backlink profile changes over time. You can see if your backlinks are growing or decreasing, find new links you’ve gained, and measure the impact of your link-building efforts. This historical data gives you valuable insights for optimizing your SEO strategy
Pros
- Ubersuggest offers a free version of their backlink checker tool, allowing users to access basic backlink data without any cost.
- Ubersuggest’s backlink checker has a simple and intuitive interface, making it easy to use, especially for beginners or those with limited technical knowledge.
- The tool provides basic backlink analysis, giving you information about the total number of backlinks, referring domains, and the authority of the linking domains.
- Ubersuggest allows you to analyze the backlink profiles of your competitors. This can provide valuable insights into their linking strategies and help you identify potential opportunities for improvement.
Cons
- Compared to more advanced backlink analysis tools, Ubersuggest’s backlink checker has limited features and may not provide in-depth analysis or detailed insights into backlink quality, anchor text, or other advanced metrics.
- The accuracy and freshness of the backlink data in Ubersuggest’s backlink checker may vary. It relies on publicly available data sources, which may not capture the entirety of a website’s backlink profile or may not be up to date.
Pricing Plans
How to check backlinks
3. Ahrefs
Ahrefs is a renowned and powerful SEO tool that offers a wide range of features to help website owners and SEO professionals optimize their online presence. Among its impressive arsenal of tools, Ahrefs Backlink Checker stands out as a valuable resource for comprehensive backlink analysis.
With Ahrefs Backlink Checker, you can delve into your website’s backlink profile and gain valuable insights into the websites linking to you. It has an amazing database with 404 billion pages in index, around 27 trillion internal backlinks, 216 million domains, and 3.6 trillion external backlinks.
Key Features of Ahrefs
Ahrefs Backlink Checker gives you a thorough analysis of your backlink profile. You can see things like how many backlinks you have, where they come from, what text is used for the links, and more. This helps you understand the quality and makeup of your backlinks.
Ahrefs lets you check out the backlink profiles of your competitors. You can learn a lot by seeing what they’re doing to build links. This knowledge helps you improve your own strategies and stay ahead of the competition .
Whether you need to present your findings or conduct further analysis, you can effortlessly export your data and reports to PDF or CSV files. This allows for seamless reporting or in-depth examination.
Focus solely on the data that matters to you with the help of inbuilt filters available in every report. This feature allows you to analyze specific information and eliminates unnecessary clutter.
Ahrefs Backlink Checker can detect backlinks that might be harmful to your website. These toxic links can hurt your search engine rankings. By identifying and disavowing these links, you can keep your backlink profile safe and healthy .
With Ahrefs, you can keep track of how your backlink profile changes over time. You can see if your backlinks are growing or decreasing, find new links you’ve gained, and understand the impact of your link-building efforts . This helps you make smart decisions to improve your SEO strategy.
A unique feature of Ahrefs is the Link Intersect tool. It shows you websites that link to your competitors but not to your own site. This helps you discover new opportunities to build links and expand your backlink profile.
Pros
- Ahrefs’ backlink checker offers advanced metrics and features, such as historical data, real-time updates, backlink growth analysis, broken link identification, and more. These features provide a deeper understanding of your backlink profile and help in effective backlink management.
Cons
- Ahrefs is a premium tool, and access to its full range of features requires a paid subscription. The pricing may not be suitable for all budgets, particularly for small businesses or individuals.
- Ahrefs offers a wide range of features and functionalities, which can be overwhelming for beginners or those with limited SEO knowledge. It may take time to learn and navigate through all the capabilities of the tool effectively.
Pricing Plans
How to check backlinks
4. SE Ranking
SE Ranking is a helpful platform for SEO that makes your website perform better in search engines. One of its useful tools is the Backlink Checker. It helps you analyze and keep an eye on the links that point to your website.
SE Ranking software boasts an extensive backlink database that stands out in terms of its scale and capabilities. With a staggering 2.7 trillion backlinks processed, the software provides a wealth of data for users.
It also showcases impressive efficiency, crawling through 25,000 pages every minute to ensure up-to-date information. Moreover, the software consistently explores 220 million domains, ensuring comprehensive coverage across the web.
Key Features of SE Ranking
SE Ranking’s Backlink Checker gives you a detailed analysis of your backlink profile. It shows you metrics like the number of backlinks, referring domains, and how the anchor text is used. Understanding the quality and composition of your backlinks helps you improve your link-building strategies.
With SE Ranking, you can analyze the backlink profiles of your competitors. By studying their link-building strategies, you can learn valuable information and find ways to improve your own backlink acquisition methods. This analysis helps you stay ahead in the world of SEO.
SE Ranking also helps to find the web pages on a specific domain that have the highest number of backlinks.
SE Ranking’s Backlink Checker can find backlinks that might be harmful to your website. These toxic links can hurt your search engine rankings. By identifying and disavowing these links, you can maintain a healthy and trustworthy backlink profile.
SE Ranking lets you keep track of changes in your backlink profile over time. You can see if your backlinks are growing or decreasing, find new links you’ve gained, and understand the impact of your backlink building efforts. Detailed reports provide a clear overview of your backlink progress.
Pros
- SE Ranking’s backlink checker gives you a lot of information about your backlinks, like how many you have, where they come from, and the quality of those links.
- The tool checks the quality of your backlinks by looking at factors like how important the websites are, how trustworthy the pages are, and if they are relevant to your site. This helps you understand how strong and credible your backlinks are.
- SE Ranking allows you to see what backlinks your competitors have. This helps you understand their strategies and find opportunities to improve your own backlink profile.
Cons
- SE Ranking requires a subscription to access all its features. This means there is a cost involved, and it may not be suitable for everyone, especially those on a tight budget.
- SE Ranking has many features, so it might take some time to get used to and understand how to use the tool effectively , especially if you are new to SEO.
- The Essential plan of SE Ranking has a limited update with its features.
- The backlink data in SE Ranking’s tool might not always be the most up-to-date. It could take some time to capture the latest changes in your backlink profile.
Pricing Plans
How to check backlinks
5. Seobility
Seobility is a comprehensive SEO tool that offers a range of features to optimize your website’s search engine performance. Among its powerful functionalities, Seobility provides a Backlink Checker tool that allows you to analyze and monitor your website’s backlink profile with precision.
With Seobility’s Backlink Checker, you can gain valuable insights into the websites linking to your site. This tool empowers you to evaluate the quality, relevance, and authority of your backlinks, enabling you to make data-driven decisions to enhance your SEO strategies.
Key Features of Seobility
The Seobility backlink dashboard offers a concise overview of your domain’s backlink development and vital backlink profile details. It presents all backlinks in a clear order, indicating the link source, target, type, and nofollow/follow status. Additionally, a rating algorithm assesses the value of each link and its source, providing valuable insights.
Seobility’s Backlink Checker gives you a detailed look at your backlink profile. It shows you things like how many backlinks you have, where they come from, the words used in the links, and more. This helps you understand how strong and good your backlinks are.
Seobility lets you check out the backlinks of your competitors. By seeing how they build links, you can learn useful things and find ways to improve your own backlink strategies. This helps you stay ahead in the SEO world.
Seobility offers powerful link building tools to help you increase your website’s backlinks. In addition to backlink analysis, these tools assist you in generating new and valuable backlinks. By examining your competitors’ links and top-ranked pages, we identify potential link sources for relevant keywords, supporting you throughout the backlink building process.
Seobility’s Backlink Checker can find backlinks that might harm your website. These bad links can hurt how well you show up in search engines. By finding and disavowing these links, you can keep your backlink profile clean and trusted.
With Seobility, you can keep an eye on how your backlink profile changes over time. You can see if your backlinks are growing or going down, find new links you got, and understand the impact of your backlink efforts. This helps you make smart choices to improve your SEO strategy.
Seobility allows you to export backlink data in both PDF and CSV formats. This feature enables you to conveniently save and analyze your backlink data in your preferred format for further insights and reporting purposes.
Pros
- Seobility’s backlink checker has a user-friendly interface, making it easy to navigate and use, especially for beginners or those with limited technical knowledge.
- Seobility allows you to analyze the backlink profiles of your competitors. This feature provides insights into their linking strategies, the sources of their backlinks, and potential opportunities for improvement.
Cons
- Seobility offers a limited free version of their backlink checker. Access to advanced features and in-depth analysis may need a paid subscription, which may not be suitable for all budgets.
- While Seobility offers an easy-to-use interface, beginners may find training resources helpful to facilitate their initial experience with the tool. Access to training materials can make it easier for newcomers to get started and fully utilize the features and capabilities of Seobility.
- Seobility’s backlink checker may have limited advanced features compared to other dedicated backlink analysis tools. If you need more in-depth analysis or specific functionalities, you might need to consider using additional tools.
Pricing Plans
How to check backlinks
6. Majestic
Using Majestic Backlink Checker, you can easily track the number of backlinks your website has, identify the domains that link to you, and understand the anchor text used in those links. This information helps you evaluate the strength and relevance of your backlink profile.
Majestic’s Backlink Checker also provides advanced metrics such as Trust Flow and Citation Flow, which give you a deeper understanding of the authority and influence of the websites linking to your site.
By utilizing Majestic Backlink Checker, you can uncover new link-building opportunities, analyze your competitors’ backlink strategies, and make informed decisions to enhance your SEO efforts.
Overall , Majestic Backlink Checker is a valuable tool for optimizing your website’s backlink profile, improving search engine visibility, and staying ahead in the competitive online landscape.
Key Features of Majestic
Majestic Backlink Checker provides a detailed analysis of your website’s backlink profile. It allows you to explore metrics such as the number of backlinks, referring domains, and anchor text distribution, giving you a comprehensive view of your backlink profile.
Majestic introduces advanced metrics called Trust Flow, Citation Flow, and Topical Trust Flow which measure the quality, quantity, and the context of the websites linking to your site respectively. These metrics help you assess the quality and trustworthiness of your backlinks.
With Majestic Backlink Checker, you can analyze the backlink profiles of your competitors. This enables you to understand their link-building strategies, identify potential opportunities, and stay ahead in the SEO game.
Majestic maintains a vast historic index of backlinks, allowing you to track changes in your backlink profile over time. This feature enables you to check the growth or decline of your backlinks and measure the impact of your link-building efforts.
Majestic Backlink Checker offers detailed reports and visualizations, making it easy to understand and present your backlink data. This helps you communicate insights and progress to clients, stakeholders, or your own team.
Majestic Backlink Checker helps you identify potentially harmful or low-quality backlinks through its link audit feature. You can then disavow these links, ensuring they do not negatively impact your website’s search engine rankings.
Majestic Backlink Checker seamlessly integrates with Majestic’s full suite of SEO tools, providing a comprehensive solution for optimizing your website’s performance in search engines.
Pros
- Majestic’s backlink checker provides access to a large and diverse backlink database, allowing you to gather comprehensive information about your website’s backlink profile .
- They provide comprehensive backlink data for free. With this, one can not just for their own website, but also for their competitors’ websites.
Cons
- While it offers tools for backlink analysis, some users may find them limited in terms of their usability and functionality.
- Certain users have reported issues with its inability to generate accurate backlink reports, which can pose challenges in maintaining reliable data records for them.
Pricing Plans
How to check backlinks
7. Linkody
Linkody Backlink Checker is a reliable tool that helps you check and analyze your website’s backlink profile. With Linkody, you can easily keep track of your backlinks, gain valuable insights, and make data-driven decisions to enhance your SEO strategy.
The Linkody Backlink Checker provides a user-friendly interface that allows you to effortlessly track your backlinks and receive regular updates on any changes or new links acquired. You can identify their link-building strategies, discover new opportunities, and stay ahead in the competitive landscape.
Linkody Backlink Checker offers detailed reports and analytics, enabling you to understand the quality, relevance, and authority of your backlinks. You can identify toxic or spammy backlinks and take appropriate actions to maintain a clean and trustworthy backlink profile.
Key Features of Linkody
Linkody’s backlink checker provides a comprehensive analysis of your website’s backlink profile. It offers detailed information on the number of backlinks, referring domains, anchor text, and link quality.
The tool assesses the quality of your backlinks based on various factors such as domain authority, page authority, spam score, and relevance. This helps you evaluate the strength and credibility of your backlink profile.
Linkody allows you to analyze the backlink profiles of your competitors. This feature provides insights into their linking strategies, the sources of their backlinks, and potential opportunities for improvement.
Linkody’s backlink checker offers monitoring capabilities, allowing you to track changes in your backlink profile over time. You can set up notifications to receive alerts for new backlinks or changes to existing ones.
Pros
- Linkody’s backlink checker has an intuitive and easy-to-use interface, making it suitable for beginners or those with limited technical knowledge.
- It provides a 30-day free trial to each user with a major plus point that there is not any requirement of credit card details.
Cons
- Linkody offers a limited free version of their backlink checker. Access to advanced features and in-depth analysis requires a paid subscription, which may not be suitable for all budgets.
- Linkody’s backlink checker may have a learning curve, especially for beginners or those new to SEO. Familiarizing yourself with the tool and understanding its functionalities may take some time.
Pricing Plans
How to check backlinks
8. Raven Tools
Raven Tools is an online marketing platform that offers various SEO and digital marketing tools, including a backlink checker. The backlink checker helps users analyze and check their website’s backlink profile to improve their SEO efforts.
Key Features of Raven Tools
Raven Tools provides a comprehensive analysis of your website’s backlink profile. It offers insights into the number of backlinks, referring domains, anchor text, and link quality.
In addition to identifying links, you have the ability to categorize them based on: Authority (trust flow), Anchor text, and Link type.
Raven Tools allows you to compare your backlink profile with that of your competitors. This feature helps you understand their linking strategies, identify potential link opportunities, and stay ahead in the competition.
The tool enables you to check your backlink profile and receive notifications about any changes, new backlinks, or lost backlinks. This helps you stay updated and take prompt action if needed.
Pros
- Raven Tools’ backlink checker provides in-depth analysis, giving you a detailed understanding of your backlink profile and opportunities for improvement.
Cons
- Raven Tools is a premium platform, and access to the backlink checker and other features requires a paid subscription. The pricing may not be suitable for all budgets, especially for small businesses or individuals.
- Raven Tools offers a suite of features, and it may take time to familiarize yourself with the tool and use all its functionalities effectively, especially for beginners or those with limited SEO knowledge.
Pricing Plans
How to check backlinks
9. BuzzSumo
Buzzsumo is a versatile and powerful SEO tool that offers a range of features to enhance your content marketing and SEO strategies. Among its valuable functionalities, Buzzsumo includes a Backlink Checker tool that provides insightful analysis of your website’s backlink profile.
Key Features of Buzzsumo
BuzzSumo offers a backlink analysis feature that allows you to see the number of backlinks a specific URL has received. This feature provides an overview of the backlink profile of a particular webpage, giving you insights into the quantity of backlinks it has accumulated.
BuzzSumo provides information about the domains that are linking to a specific URL. This feature helps you understand the diversity and sources of the backlinks a webpage has earned. By analyzing the linking domains, you can identify authoritative websites and potential opportunities for collaboration or outreach.
BuzzSumo enables you to compare the backlink profiles of different websites or URLs. This feature allows you to analyze the backlinks of your competitors and identify potential gaps or opportunities in your own backlink strategy.
By understanding your competitors’ backlink sources, you can gain insights into their successful link-building tactics and adjust your own strategy accordingly.
Pros
- With its easy to understand and comprehensive interface this tool makes it easy for the users to use this tool.
Cons
- BuzzSumo is a premium tool, and access to its full range of features requires a subscription. The pricing may not be suitable for all budgets, particularly for small businesses or individuals .
- If your primary goal is in-depth backlink analysis and SEO optimization, there are other tools specifically designed for that purpose that may offer more robust features and insights.
Pricing Plans
How to check Backlinks
10. SpyFu
SpyFu Backlink Checker is a comprehensive tool designed to analyze and check backlinks for websites.
Backlinks play a crucial role in search engine optimization (SEO) by indicating the credibility and authority of a website.
Key Features of SpyFu
SpyFu Backlink Checker provides a detailed analysis of backlinks for any given domain. It presents information such as the total number of backlinks, referring domains, and the quality of backlinks. This analysis helps users understand the strength and diversity of their backlink profile.
With SpyFu Backlink Checker, users can compare their backlink profile with that of their competitors. This feature allows users to identify potential link-building opportunities and gain insights into their competitors’ strategies.
SpyFu Backlink Checker helps users analyze the anchor texts used in their backlinks. This information is valuable in understanding the relevance and context of the backlinks and optimizing anchor text for improved SEO performance.
Pros
- The tool provides historical data on backlinks, allowing users to track changes and trends over time. This feature helps users check the effectiveness of their link-building efforts and identify any negative SEO practices affecting their backlink profile.
- SpyFu Backlink Checker enables users to identify and disavow toxic or spammy backlinks. Disavowing such links can protect a website from potential penalties or ranking drops by search engines.
- Integrating with various media platforms at one plane, this tool helps to outreach socially for gaining more and more backlinks.
- SpyFu Backlink Checker provides in-depth insights into backlinks, including data on quality, quantity, and anchor text. This information is essential for optimizing SEO strategies.
- It offers a cancellation option within the initial 30 days of subscription, ensuring a full refund of your invested money.
Cons
- While SpyFu Backlink Checker provides valuable insights, some users may find the pricing plans relatively high compared to other similar tools in the market.
- As with any comprehensive SEO tool, SpyFu Backlink Checker may have a learning curve for users who are new to backlink analysis. It may take time to fully understand and use all the features effectively.
Pricing Plans
How to check backlinks
Ready to choose the best Backlink Checker to increase your business’s online visibility?
We hope that you must have found this comprehensive guide on Backlinks and Backlink Checker useful.
By utilizing the 20 free and paid backlink checkers for 2023, you can gain valuable insights into your backlink profile. Other than this, you can also assess the quality and relevance of your links and make data-driven decisions to enhance your SEO strategy.
Whether you opt for a free tool like Google Search Console or leverage the advanced features of industry-leading options like Ahrefs, Moz, SEMrush, Majestic, or cognitiveSEO, the key is to leverage the power of backlink analysis to drive your website’s success.
So don’t wait, start exploring these backlink checkers today and pave the way to search engine domination in 2023 and beyond
Also, if you are planning to take expert advice to excel in the SEO game, feel free to contact webdew. With our professional team of search engine optimization we’ll help your business to stand out in the market.
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