In 2021, businesses will be operating in a highly volatile and competitive digital landscape. Increasing website visibility and rankings is a more relentless, more challenging pursuit because of the heightened competition. Websites across the spectrum have caught up with basic SEO strategies to garner attention and visibility.
It requires brands to go above and beyond and utilize innovative tools and strategies to cultivate a competitive edge. Modern-day SEO success is dominating by analytics and data-driven insights to support decision making. Google's algorithms and bots have advanced dramatically, and marketers require strategies that reflect credibility, quality, and originality.
Link building is one such powerful strategy that helps a website build credibility and authority. More specifically, backlinks or links obtained from other quality websites aid a website command greater authority. Google and other search engines regard these links as proof that your website commands authority and is worthy of citations.
Naturally, the higher your backlinks from authoritative websites, the higher your search engine ranking. But how can backlinks help you analyze your link profiles? Now, that's a domain where your website can give rivals tough competition and win over trust and credibility.
Keep reading to learn more about backlinks and link profiles.
Backlinks: Analyzing Link Profiles
As mentioned above, the modern-day digital landscape has strong backing by analytics and data-driven decisions. Marketers make critical SEO decisions by researching their existing links and learning more about their competitor's links.
A backlink analysis delivers data-driven information that facilitates pragmatic and insightful decision-making. Basically, a backlink checker examines the quality of the links you are considering for your SEO strategy. It will offer a comprehensive picture of the link's quality and impact on your search engine rankings.
It is pertinent to understand that search engines regard backlinks as indicators of a website's credibility, authority, and quality. Backlink analysis is a vital undertaking to examine the quality of each link, existing and potential. It provides marketers with statistics and information they need to make pragmatic decisions.
How Does Backlink Analysis Help?
Source: backlinko
A backlink analysis offers marketers and websites numerous advantages by highlighting the potential and implications of each link. It allows marketers to foresee the potential benefits or drawbacks of each link and study a comprehensive profile. This profile proves instrumental in building a quality, authoritative, and credible website.
You see, when it comes to backlinks, quality holds far more significance than quantity. Ten quality links from authoritative websites, such as Forbes or Washington Post, are more lucrative than 30 mediocre or bad links.
Let's take a closer look at how backlinks help analyze link profiles.
Identifying Bad Links
These bad links do more harm than good as they indicate Google's algorithms and bots of fraudulent and negligent activity. Marketers often take the easy route and collaborate with spammy, unnatural, or robot-controlled websites. However, this is malpractice, and it completely defies the purpose of incorporating backlinks to build authority.
One must keep in mind; Google algorithms are quick to identify links to such spammy and unnatural websites. Such activity can lead to a Google penalty and a potential blacklisting of your website. It is vital to prioritize quality backlinks from credible websites to ensure a purposeful backlinking strategy.
A backlink analysis allows you to identify and discard such links and preserve the reputation of your website. Naturally, marketers cannot obtain such data by examining a link or website. Given the hassle of acquiring quality backlinks, such collaborations can seem attractive. But a quick backlink check will help you understand whether the link in question is worthy of citing your website.
Determining your Website's Position
A backlink profile is a powerful tool to examine your website's position, quality, authority, and search result rankings. Modern-day SEO is powered with quality links, and therefore, backlink analysis is a dynamic evaluative tool. It will help you determine your website's position in search rankings and identify measures to improve this position.
You see, links act as endorsements and evidence for the quality, credibility, and visibility of a website. Are your links working to the best of your advantage? Or are they garnering your negative attention and disrepute? A backlink analysis aids in understanding the implications or benefits your website enjoys with your existing link building strategy.
A link portfolio allows marketers to build upon the significance of links and use them to their best advantage. A website's ability to land higher rankings on Google is mostly reliant on the backlink portfolio. An analysis can help you identify weaknesses and opportunities to overcome these weaknesses.
You can use numerous SEO tools for this purpose, such as Cognitive SEO, Uber Suggest, Linkody, Majestic SEO, Raven Tools, Ahrefs, and more.
Competitor's Backlink Analysis
Your website is not the only backlink profile you have to analyze. It is instrumental in undertaking a backlink analysis on the websites of all your major competitors. This exercise will help you examine your standing in comparison to their website. It will help you pull insightful statistics and actionable data to outrank them and boost your credibility.
Understanding your competitor's backlink profiles is an eye-opener for any marketer focused on boosting website ranking and visibility. It aids in identifying the strategies that you may have overlooked and explain why your competitor's website is out-performing yours. A backlink analysis will help you identify the challenges you're facing to surpass your competitors' rankings.
It will also help you identify link opportunities that you have failed to benefit from. Competitors' backlink analysis is a dynamic tool to explore new ideas and strategies for your link building initiatives.
Building Authority
Why does website authority matter? It matters because it lends your brand or e-commerce website the credibility it needs to enjoy visibility and a flourishing audience. The domain authority metric determines the overall authority of a website. Page authority decides the authority of a single website page.
Google and search engine rely on these metrics to identify websites that command the leading authority on these scales. When a website or web page is linked from multiple authority-holding and credible websites, its credibility increases dramatically. For instance, .edu and .gov websites command significantly in backlink profiles.
Backlink analysis can help you identify links that can help build authority and those that will undermine it. It pulls actionable insights that you can incorporate in your decisions to put-together a promising backlinks strategy.
Prefer reading: On-Page SEO: 16 Critical Factors to mould your Webpage Perfectly
Conclusion
As a website's authority increases, its rankings and search engine presence increase dramatically. A solid link building strategy is the fuel that powers your web presence. And a backlink analysis can help you ensure that all your efforts gravitate towards advantages instead of penalties.
Link building is not an easy strategy to implement, and marketers have to work hard to acquire quality links. They require analytical tools and solutions to enhance their strategy's effectiveness and provide evaluative metrics to determine success. Link building involves consideration and deliberation because not all links are treated equally.
Backlink analysis is a vital part of the research process to determine the success of an ongoing strategy. It helps determine whether your plan is working as intended or you need to catch up with your competitors' backlink profile.
