As a business owner or a marketer, you might have been in the business for a long, or you could be just starting out.
You just might be having trouble directing people towards your website. There are ways to evolve your business to its highest potential.
You might have top-notch and high-quality content on your website, but a lack of SEO traffic can have a negative impact on your business.
You might want to keep reading this article if you are ready to push your business to a new dimension.
I will guide you through the two different content frameworks process to increase your SEO traffic.
You will learn how to professionally create them for your business. You can set up SEO for your website now.
Before we get into it, let me brief you a little bit about what SEO traffic is and why it is so important for you to have one:
SEO Traffic – It measures the number of visitations your website received that resulted from the paid or organic search traffic.
By combining both the metrics of web visit and goal completion, the entire picture and scene of your SEO performance are displayed to you.
SEO is handled as a different endeavor. But SEO should actually be seen and treated within the circumstances of the performance of your website and broad marketing efforts.
You can utilize this KPI for providing your website marketing team with a perspective on the dashboard of Google analytics.
Almost 90.88% of pages are not visible on Google. SEO will help bring your website to the front of the search results.
Customers tend to target particular topics with an organic search that has traffic potential.
SEO will always give you the foot head in competition with your competitors, even if you are selling the same items as your competitor.
Now you can grow the SEO traffic for your b2b business with the two different content frameworks mentioned down below:
1. Content Framework – Comparison Blog Posts
It is inevitable for buyers to compare your business to other companies. You can provide valuable context to them by showcasing the key differences.
You position yourself as a trusted advisor by remaining unbiased. You can create your own comparison post by following the steps listed down below:
Step 1 – The first step is to choose products for comparison. Some examples would be:
SEO Tools can be utilized to locate comparison post opportunities.
You can also enter any phrase on Google and view what type of common searches pop up. You can use keywords such as “Versus,” “Or,” etc., for searching a blog.
Current customers have used tools such as SemRush to locate searches that are common in your industry. It has helped them in garnering bigger SEO traffic for the marketing website.
Step 2 – It is imperative for you to display the offers and benefits of your brand, but at the same time, it is crucial for you to remain unbiased.
First, you have to let your customer’s guard down before you sprinkle in the positive things about your brand.
Marketing agencies tend to make statements like “We may not be the best fit for everyone,” “You will have to pay extra if you want the best,” and “You will have to deal with low-quality ones if you want faster results.”
These polarizing statements are made that can sway away some people, but it also builds trust for the most part.
Step 3 – Now, you have to back up your claims here. A certain brand might display biased comparisons and can easily get away with it.
But on their page of comparison, they display instead of telling. Facts, external proof, and statistics are utilized to display the advantages and disadvantages of every platform.
They use opinions of third-party to back up their claims. Make a side by side comparison with similarities and dissimilarities.
You should also offer a context on the price and subscriptions. Reviews of customers and feedbacks from forums and third-party websites should be included.
Step 4 – There are some buyers that don’t really have the knowledge about specific terms, and they resort to Google for clarifications.
Many buyers don’t always ask the right and relevant questions because of their inexperience.
Additional context is required to clarify their misconceptions. They don’t know how to get the right terms across.
If you provide a proper comparison post, both the context and background of each issue should be provided.
Then you can proceed to explain the relationship between the two. This will help the readers to clearly understand the meaning of the terms.
For instance, one of our current customers, who has his own website, was asked a question about the required costs to build a house.
There is no way to calculate the actual costs needed to build the house because he isn’t the one in charge of building it.
But instead of rejecting and avoiding the question, he addressed it by following these steps.
Step 5 – You have to understand that you are not the only person offering your services and products out there.
When you are making a comparison post, you have to list out the features that make your brand unique.
After the buyers’ finish reading, they will know if you are fitting or not.
Step 6 – Your information should be presented in the best possible way. It should be visually pleasing.
You can use grids, images, headings, and bullet points. The contrast and comparison of the products would appear pleasing.
For Instance - Brian Dean, who is the founder of BACKLINKO, recently published his blog post around the keyword “Ahref Vs. SemRush.”
This post of his topped Google searches in weeks. He published and linked the post to social profiles in outreach emails.
They came to know that links of social profiles tend to increase the rate of response by up to 9%.
He increased his organic traffic by 260% by simply resorting to updating and relaunch an old post.
He used the Animalz Revive Tool for locating which posts work first. Then he proceeded to use the PBC Formula.
The formula consists of quickly previewing what your post is about, and then you proceed towards listing out the benefits that the reader will garner from your post and finally capping things off with a “Call-To-Action.”
Next, he published power posts for driving the majority of online social sharing. By publishing power posts, you are increasing the odds that customers will share your content. Power post garnered up to 10,555 visitors for him in the first week alone.
He wrote about trending topics and included content that are native to social shares. He also used padlock posts that gathered over 1,614 email subscribers up till now.
He included a keyword in his URL and added more cuts in his video content. His videos now have about 80-100 cuts in each.
He wrote longer headlines for his content and optimized around keywords that were untapped. He also used blog templates and emotional titles. He also optimized around keywords that were of brands and narrated stories that were relatable in YouTube videos. He also used meta descriptions that were incredibly compelling.
2. Content Framework – Best Tools for [Specific Task] Posts
All-In-One SEO ranking tools provide an excellent list of features that allows easy monitoring of your SEOs.
It might be about pulling reports of search ranking, running a keyword analysis of the competitor, or operating research of basic keywords; these tools got your back.
How to increase SEO Traffic and how to do organic SEO are all answered with these tools.
Yes, it comes with a user-friendly interface, along with an automated search of ranking reports. But there is more to the tool than just that.
The tool allows numerous management of clients, campaigns, and corresponding reports to be done easily.
You can produce custom proposals, dashboards, white-label, and reports for every client.
A search ranking report can be easily generated for a client while also successfully set up a paid ad report that is customized for another. The website traffic and traffic estimator has never looked better.
Every crucial KPI can be monitored for your entire PPC campaigns. Important social networks such as LinkedIn, Instagram, and Facebook can be integrated for producing reports that are customized and dashboard tracking KPIs for every platform.
It retrieves ranking results for about ten well-known search engines around the world that includes Google, Bing, as well as Daum, Yandex, and Naver.
It does help the global SEO platform and drive massive traffic to your site without wasting time.
It offers robust insights through thorough search ranking reports. Ranking data of keywords can also be pulled from 80+ regions and countries.
You can operate keyword research to notify your campaigns, contents and manage the backlinks at one go.
Moz Pro Rank Tracker
It helps in retrieving reports of search ranking for agencies. It does for landing keywords and pages as well.
The list can be stored for reviewing later on, and also, the rankings can be tracked and how they are able to change over time.
Once your ranking reports are set up with the preferred keywords, automated reports should be scheduled so you don’t face the trouble of manually pulling weekly or monthly data.
There are some features that you have to consider when you look for a solution. I will demonstrate this for you by showing how Greg Digneo grew time doctors from 0 – 120,000 visitors and collected 6,000 email subscribers per month using the best tools blog post.
Identification of the Perfect Keyword
You require qualified buyers to your side. A keyword with high search volume is needed.
Greg and his team found out that their customers were using tools such as Google Docs, Invision, Asana, etc.
They plugged in a few distinct keywords, such as remote work tools, communication tools, and tools for remote teams. They ended up with online collaboration tools.
It possesses a nice search volume and a great buyer intent. The keyword difficulty wasn’t easy, but not that difficult either. It is drifted more towards competitive intelligence.
Then they had to determine the ranking difficulty after figuring out the few keywords. A keyword difficulty of about 40 within Ahrefs indicates that the keyword is somewhat competitive. However, you have to figure out who you are competing against.
You can see that they are at the top, but when you resort to competitive analysis in Ahrefs, you could see that there are quite a lot of strong websites that they are competing with all for this specific keyword.
Creating Proper Content
You need better content to rank higher than your competitor. They noticed that there were a lot of SERPs for online collaboration tools.
They could have just created a post called “The Top 10 Online Collaboration Tools” and inserted as many links as they wanted. But the exact same post would only make it harder for them to rank.
So, they implemented the four key strategies to execute a killer post that is Longer, Reviews, TOC, and Images. The power of these key features definitely did rank them higher. You can always teach yourself digital marketing in a way when you do this.
Basic on-page SEO is imperative for everything to run smoothly. They optimized their post for landing it on the first page.
They did this by cleaning up their URLs and removed any extra dates and words. The suffix of the post should always contain the main keyword.
Next, they added keywords at the starting of the title to garner the favor of the search engines.
They also modified the title tag of the post as no one wants to read an outdated post.
Relevancy of the title for people locating the keyword is vital. The search engine will easily capture this.
Lastly, the addition of a proper meta description is necessary for a higher ranking. Leaving it blank would only allow Google to blindly add the first few sentences of your post, which you don’t want.
They achieved success with their brand by promoting their content via social outlets and numerous forums.
You should notify the companies that you have mentioned as a part of the list post. This, in turn, will only promote your content to their followers, subscribers, fans, and customers.
Tools post usually require about 3-5 links, and you will end up on the front page.
Link building invitation can happen if you are going to add value to their brand, for better conversion, for higher ranking, or for fixing some user experience issues such as a broken link. You will become an SEO expert when you properly build this.
SEO traffic is now more important than ever for any type of business organization. Alternative blogging is highly important and required to promote your content now for further expansion.
As a well-established and cemented business leader, it is important for you to remain unbiased in product comparison.
You should be able to display unbiased opinions without degrading the competitor and super-gassing-up your brand.
SEO tools, along with a step-by-step procedure, is required to jet-set your posts to the top of the ranking list. It is attainable only via increased and organic SEO traffic.
If you have finished scrolling through the article and have any thoughts, then you can drop in your comments down below.