HubSpot vs Zoho: which is the best CRM for you in the year 2023?

Did you know that the CRM market is expected to generate more than $80 billion in revenues by 2025?

CRM systems support a plethora of activities, including appointment scheduling, making calls, sending emails, data storage and analysis of possible and existing clients, or report creation.

Nonetheless, when it comes to finding the best CRM, organizations often face a dilemma about which CRM would meet all their requirements. And two of such popular CRMs are HubSpot and Zoho. Both HubSpot and Zoho are quite similar platforms in multiple ways.

HubSpot vs Zoho, the war is not so much between the two CRM solutions as it is in your head. We realize that you may have difficulty deciding upon one of the two, given that you haven't got the closure. 

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But fear not! We are here to clear the air, once and for all.

In this article, we will analyze each factor that you need to consider to make your choice. So keep on reading to find everything about HubSpot vs Zoho.

HubSpot Vs. Zoho

When it comes to choosing the right CRM solution, the key is the information. That's right! You need to know exactly what value each of these CRM solutions can bring to your company, how the two are different, and who offers the best value for money.

However, don't be fooled by what's on the outside; there are several ifs and buts you need to consider while choosing between the two. They are:

• Pricing
• Features
• Integration
• Implementation 

Here is a detailed discussion about these factors:

Pricing

The most significant benefit with HubSpot CRM is that it is absolutely free for lifetime, and this is where the biggest difference between HubSpot vs Zoho CRM lies. While Zoho, too, offers a free version, it is only meant for three users or less. 

For HubSpot, the entire CRM suite comes with zero cost for its users. If you want to leverage other sales features, you can utilize HubSpot's Marketing Hub. The plan consists of three tiers, depending on the combination of functionalities you select.

Zoho has no advantage in this context. Unless you need a three-user plan for a home business, you will be required to buy one of the plans and bear its monthly or annual expenses.

Know more about some of the best HubSpot Alternatives available in market in 2021.

Features

When we look at the two software on a surface level, they appear quite similar. This shouldn't come as a surprise as they both are CRM solutions that are dedicated to serve businesses' everyday needs. So, let's have a look at what each of the two CRM has in store for you.

Contact and lead management

CRM is all about contact and communication. Thus, in the Zoho vs HubSpot comparison, it will be one of the most important determining factors. 

HubSpot can store up to one million contacts and company records. The additional benefit is that you can choose between manually adding your contacts or let HubSpot retrieve this information from your form submission or email inbox. 

The contact information is listed in a vertical column on the left-hand side of the page. You can check the activity timeline to see your relationship history with respective contacts, including detailed sales reports.

The following are some more benefits of HubSpot CRM:

• HubSpot uses its proprietary business database to pull out information and automatically create a company record whenever a contact from a new company is added.
• It also lets you call and email contacts without leaving the CRM.
• You can create email marketing campaigns from the platform as well.
• You can also leverage reporting features as a paid add-on.

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On the other hand, no matter which plans you buy, Zoho CRM only has a limited number of contacts that you can store. The number amounts up to 100,000 contact records. Like HubSpot CRM, Zoho provides its account management functionality, owing to which you can store information about your associate companies.

You can find the contact information in a horizontal box across a pair of vertical columns. It makes seeing the contact information easy on the eyes, as you no longer have to scroll down. Then the following are few more capabilities of Zoho:

• Zoho's CRM has social listening so that you can leverage the insights shared by customers on social media.
• You can add notes on contacts that you can refer to.

Hence, your Business's size and the bulk of data you need to store become a significant factor while choosing between HubSpot or Zoho.

Order management

One of the useful functionalities that a good CRM solution should possess is an efficient order management system. It is the process of tracking a customer's order from start to finish. It starts with order placement and ends with its delivery.

HubSpot CRM provides a streamlined order management system that streamlines order tracking for its users, enabling them to find out at which stage the order is at a given time. They can resolve any issue that might arise in real-time. This is a huge advantage for companies dealing with physical goods. They can:

• Track their inventory
• Manage sales
• Track packages

While it might be a requirement for many and not for others, Zoho does not have order management as a part of their CRM. If you are a service-based business, you have little to no need for this software. So, when you compare HubSpot vs Zoho, make sure you analyze your business needs.

API

An API is a computing interface tailored to define interactions among multiple software intermediaries. It determines the interactions and integrations that are supported between two software. In CRM, it makes way for company-specific customizations. It is not necessary for all companies.

Zoho CRM offers a variety of software integrations. Additionally, it also has the tools you need to create custom fields and external integrations. If a tool can not be easily integrated with Zoho CRM, the development team can build an API to make it work. On the other hand, HubSpot does not support APIs, however, it has a wide range of integrations. 

While choosing the right CRM solution for your company, you need to realize that absence of API integration may not be a problem for you. You see, customizing software is quite an expensive and time-consuming process. For small to medium-size businesses, it is not recommended. 

Thus, unless you are an enterprise with the right resources to carry out personalization, this feature of Zoho CRM will not help you.

Implementation Time

This time refers to the entire time required, from start to finish, while migrating from your old CRM to the new one.

When implementing a CRM, one of the essential aspects to consider is the implementation time. Essentially, software with less time requirement is preferable for companies. In this context, we have HubSpot weighing over Zoho. HubSpot has a significantly shorter implementation time compared to Zoho.

Depending on your data size and which plan you choose, the free CRM or one of their paid versions, HubSpot CRM implementation takes between 1 day to a few weeks of time. On the other hand, Zoho implementation takes 30 days or longer implementation time.

Quick fact:- We have noticed that it takes more time for companies to prepare for the migration than the actual migration process. So, make sure that you are organized and prepared before the migration process begins.

Prefer reading- HubSpot Vs Insightly: Pick your favorite CRM in 2021

Which one should you choose for your Business

Both HubSpot and Zoho are competent CRM solutions with 4.5 ratings. While one excels at one characteristic, the other has a different advantage. Although, you must remember that the CRM that suits your business needs is the one that will provide maximum value for money. 

Indeed, HubSpot overshadows all the other CRM solutions, including Zoho, in this context. So make up your mind and hop on! 

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