When you take initiative to manage your growing business, you need well-managed software that will reduce the use and capabilities of Excel spreadsheets. CRM is the best solution to optimize all your business activities on a single platform.
CRM software solutions create efficiency to handle your day-to-day operations by personal monetization and let you know how to interact with your customers, manage tasks, and by making data accessible to every member of your company.
To get a leading growth in the market you need a feature-rich customer management software solution so that you’ll never miss the opportunity to increase your sales revenues.
In this blog we’ll share all the relevant information regarding CRM software solutions and introduce you with 5 best CRM solutions. So let’s just dive into the blog.
Features of Customer Relationship Management
360-degree view of customers
The 360-degree customer view gives you the complete idea of aggregating data from various sources that customers use to communicate with companies to purchase products and receive service and report.
Sales efficiency and enablement
If you want to execute the sales enablement process then you have to improve sales productivity. For achieving this goal a strong foundation is required which is based on the concept of sales enablement and sales effectiveness.
Sales can also communicate with marketing about the type of content and materials which they can share to lead throughout the buyer’s journey. Sales and marketing both own sales enablement as they both impact your business overall sales strategy.
Sales enablement and strategy includes:
- Reporting and analysis
- Sales content optimization
- Technology and automation
- Sales enablement software
Marketing automation is a unified process that targets your customers with personalized marketing campaigns by leveraging data. By using marketing software it becomes easy to streamline your marketing efforts, run effective campaigns, increase customer loyalty, increase consumer engagement and produce high efforts.
Customer service & support
A CRM helps you to keep in touch with your customers so that they continuously get the level of satisfaction with your business. Some of the impactful ways by which CRM can help you in elevating customer services.
- Improve customer satisfaction
- Resolve issues and complaints
- Increase productivity and profitability
Customer support features may include:
- Knowledge bases
- Ticketing systems
- Live chat
- Customer support portals
Additional features & considerations
Some CRM software products additionally offer project management and social media management capabilities. Some of the additionally capabilities includes:
- Deployment type(on-premise vs. hosted)
- Customization options
- Mobile access
- Security and privacy
- Ease of integration
Benefits of using a CRM software solution
- Centralized home for customer data.
- Greater visibility into sales, marketing and customer service processes.
- Helps in optimizing customer experience.
- Improve customer retention.
- Address the needs of customers.
- Automate tasks.
- Increase operational efficiency.
- Focus on customer interactions.
Top 6 CRM for 2022
Salesforce is one of the leading customer relationship management systems, including marketing, sales, and service software. They also support small businesses and e-commerce businesses.
Salesforce is a cloud-based platform that gives you an accurate view of your business strategies supported by extensive data.
Features of Salesforce CRM
- Measure customer engagement
- Data supported contact management
- Build and run innovative apps
- Real-time access to team forecasting
- Email integration
- Sales essentials edition - $25.00 per month
- Professional edition - $75/user/month
- Enterprise edition - $150/user/month
- Unlimited edition - $300/user/month
HubSpot is a software platform that includes marketing, sales, and service software that helps you grow your business without any compromise.
HubSpot CRM is a cloud-based system that offers a whole stack of software for managing your business paradigms. It also consists of a completely free CRM as its core.
Features of HubSpot CRM
- Free of cost
- User friendly and intuitive tool
- Integrated sales, marketing and customer service
- Linking with sales and marketing process
- Robust and flexible tool
- Starter tier(Sales hub)- $50/month
- Professional tier(Sales hub)- $500/month
- Enterprise tier(Sales hub)-$1200/month
Zoho CRM is an online customer relationship management software that helps you manage sales, marketing, and support in one place. It also contains all business processes with features like marketing automation, sales pipeline management, analytics, and more.
Features of Zoho CRM
- Sales team automation
- Platform customization
- Team collaboration
- Automation and process management
- Marketing automation
- Starting price - $14.00/month
- Pricing model- Free, subscription
- Free trial- available
- Professional - $23.00/month
- Enterprise - $40.00/month
Pipedrive is a popular sales CRM in the market and is ideal for small teams that mainly focus on sales principles. It's convenient, easy to handle, and affordable as well. It also assures you that essential activities and conversations won't get dropped.
Features of Pipedrive CRM
- Activities overview
- Custom columns and filters
- Email templates
- Logging leads
- Revenue projection
- Smart contact data
- Customizable reports
- Workflow automation
- Essential - $14.90/user/month
- Professional - $49/user/month
- Performer - $99/user/month
- Advanced -$24.90/user/month
Insightly CRM is a unified CRM platform for expanding businesses. It is used by many of the vendors right now. It mainly helps small businesses to easily manage their relationships.
Insightly CRM also helps to automate your tasks as much as possible so users can focus on what tasks and deliverables, not to be buried in contact management.
Features of Insightly CRM
- Sales force automation
- Marketing automation
- Customer support
- Mobile & social
- Reporting & analytics
- Plus- $29/user/month
Nutshell CRM is a cloud-based platform that helps organizations in reporting and operating processes. It offers customization options that specify the industry needs. The user-friendly interface allows one to adapt quickly to technical skills.
Features of Nutshell CRM
- Contact management
- Email campaigns
- Mobile app
- Pipelines and unlimited storage
- Starter- $16/user/month
- Pro- $42/user/month
- Marketing - $5.00/month
The final takeaway
There are a lot of CRM tools available in the market and each one has unique features and advantages. As you know your business better than anyone else so it’s your appeal to decide what it needs.
Look upon the best features like definite price, cloud vs. on-premise deployment, features & functionality, third-party integrations, ease-of-use, pricing plans and more.
If you are still facing any issue while choosing CRM software for your business then you can contact us.