When you take initiative to manage your growing business, you need well-managed software that will reduce the use and capabilities of Excel spreadsheets. CRM is the best solution to optimize all your business activities on a single platform.

CRM software solutions create efficiency to handle your day-to-day operations by personal monetization and let you know how to interact with your customers, manage tasks, and by making data accessible to every member of your company.

To get a leading growth in the market you need a feature-rich customer management software solution so that you’ll never miss the opportunity to increase your sales revenues.

In this blog we’ll share all the relevant information regarding CRM software solutions and introduce you with 5 best CRM solutions. So  let’s just dive into the blog.

Features of Customer Relationship Management

360-Degree View of Customers

The 360-degree customer view gives you the complete idea of aggregating data from various sources that customers use to communicate with companies to purchase products and receive service and report.

Sales Efficiency and Enablement

If you want to execute the sales enablement process then you have to improve sales productivity. For achieving this goal a strong foundation is required which is based on the concept of sales enablement and sales effectiveness.

Sales can also communicate with marketing about the type of content and materials  which they can share to lead throughout the buyer’s journey. Sales and marketing both own sales enablement as they both impact your business overall sales strategy.

Sales enablement and strategy includes:

  • Reporting and analysis
  • Sales content optimization
  • Technology and automation
  • Sales enablement software

Marketing Automation

Marketing automation is a unified process that targets your customers with personalized marketing campaigns by leveraging data. By using marketing software it becomes easy to streamline your marketing efforts, run effective campaigns, increase customer loyalty, increase consumer engagement and produce high efforts.

Customer Service & Support

A CRM helps you to keep in touch with your customers so that they continuously get the level of satisfaction with your business. Some of the impactful ways by which CRM can help you in elevating customer services.

  • Improve customer satisfaction
  • Resolve issues and complaints
  • Increase productivity and profitability

Customer support features may include:

  • Knowledge bases
  • Ticketing systems
  • Live chat
  • Customer support portals

Additional Features & Considerations

Some CRM software products additionally offer project management and social media management capabilities. Some of the additionally capabilities includes:

  • Deployment type(on-premise vs. hosted)
  • Customization options
  • Usability/UX
  • Mobile access
  • Security and privacy
  • Ease of integration
  • Scalability

Benefits of using a CRM Software Solution

  • Centralized home for customer data.
  • Greater visibility into sales, marketing and customer service processes.
  • Helps in optimizing customer experience.
  • Improve customer retention.
  • Address the needs of customers.
  • Automate tasks.
  • Increase operational efficiency.
  • Focus on customer interactions.
Benefits of using a CRM software solution


Top 6 CRM for 2022

Salesforce CRM

Salesforce 1 1536x632 1

Salesforce is one of the leading customer relationship management systems, including marketing, sales, and service software. They also support small businesses and e-commerce businesses. 

Salesforce is a cloud-based platform that gives you an accurate view of your business strategies supported by extensive data.  Its popularity also means that there’s extensive expandability made possible through third party integrations. For instance, you can adopt the Salesforce Connector for support chat compatibility. That way team members can assist customers more effectively when they have a pressing problem to address, while having relevant details about them at hand for added personalization.

Features of Salesforce CRM

  • Measure customer engagement
  • Data supported contact management
  • Build and run innovative apps
  • Real-time access to team forecasting
  • Email integration


Sales essentials edition – $25.00 per month
Professional edition – $75/user/month
Enterprise edition – $150/user/month
Unlimited edition – $300/user/month

HubSpot CRM

HubSpot 1 1536x652 1

HubSpot is a software platform that includes marketing, sales, and service software that helps you grow your business without any compromise.

HubSpot CRM  is a cloud-based system that offers a whole stack of software for managing your business paradigms. It also consists of a completely free CRM as its core.

Features of HubSpot CRM

  • Free of cost
  • User friendly and intuitive tool
  • Integrated sales, marketing and customer service
  • Linking with sales and marketing process
  • Robust and flexible tool


Starter tier(Sales hub)- $50/month
Professional tier(Sales hub)- $500/month
Enterprise tier(Sales hub)-$1200/month

Zoho CRM

Zoho 1536x684 1

Zoho CRM  is an online customer relationship management software that helps you manage sales, marketing, and support in one place. It also contains all business processes with features like marketing automation, sales pipeline management, analytics, and more. 

Features of Zoho CRM

  • Sales team automation
  • Platform customization
  • Team collaboration
  • Automation and process management
  • Marketing automation


Starting price – $14.00/month
Pricing model- Free, subscription
Free trial- available
Professional – $23.00/month
Enterprise – $40.00/month

Pipedrive CRM

Pipedrive 1536x651 1

Pipedrive is a popular sales CRM in the market and is ideal for small teams that mainly focus on sales principles. It's convenient, easy to handle, and affordable as well. It also assures you that essential activities and conversations won't get dropped.

Features of Pipedrive CRM

  • Activities overview
  • Custom columns and filters
  • Email templates
  • Logging leads
  • Revenue projection
  • Scheduler
  • Smart contact data
  • Customizable reports
  • Workflow automation


Essential – $14.90/user/month
Professional – $49/user/month
Performer – $99/user/month
Advanced -$24.90/user/month

Insightly CRM

Insightly CRM software 1536x712 2

Insightly CRM is a unified CRM platform for expanding businesses. It is used by many of the vendors right now. It mainly helps small businesses to easily manage their relationships. 

Insightly CRM also helps to automate your tasks as much as possible so users can focus on what tasks and deliverables, not to be buried in contact management.

Features of Insightly CRM

  • Sales force automation
  • Marketing automation
  • Customer support
  • Mobile & social
  • Reporting & analytics


Plus- $29/user/month

Nutshell CRM

Nutshell 1024x425 1

Nutshell CRM is a cloud-based platform that helps organizations in reporting and operating processes. It offers customization options that specify the industry needs. The user-friendly interface allows one to adapt quickly to technical skills.

Features of Nutshell CRM

  • Contact management
  • Email campaigns
  • Mobile app
  • Pipelines and unlimited storage


Starter- $16/user/month
Pro- $42/user/month
Marketing – $5.00/month

Frequently Asked Questions

A CRM (Customer Relationship Management) software system is a technology tool that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. It allows organizations to store customer information, track communication, manage sales, and improve customer relationships. CRM systems are designed to streamline processes, enhance customer service, and boost sales and marketing efforts by providing a central platform for managing customer data.

Determining the best CRM solution depends on the specific needs of a business. Salesforce is often considered one of the best CRM solutions due to its extensive features and scalability. HubSpot CRM is highly regarded for its user-friendliness and affordable pricing. Zoho CRM is known for its versatility and cost-effectiveness. Microsoft Dynamics 365 offers a powerful solution, especially for larger enterprises. The choice of the best CRM solution ultimately depends on factors such as company size, budget, industry, and required features.

Salesforce is a prominent example of a CRM software. It's widely recognized for its comprehensive CRM capabilities, including customer data management, sales and lead tracking, marketing automation, and customer support features. Other examples of CRM software include HubSpot CRM, known for its user-friendliness and integration with marketing tools, and Zoho CRM, appreciated for its affordability and versatile functionality.

CRM solution providers are companies or vendors that offer CRM software and related services to businesses. These providers develop, sell, and support CRM software to help organizations manage their customer relationships effectively. Leading CRM solution providers include Salesforce, HubSpot, Zoho, Microsoft Dynamics, and many others. They offer a range of CRM products, services, and customization options to meet the diverse needs of businesses across various industries.