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The notion of SEO brand marketing is relatively new, though it has already managed to gain popularity. As branding and SEO go hand in hand, optimization efforts have an immediate impact on brand awareness.
SEO branding provides multiple opportunities for companies to strengthen brand recognition and improve customer relationships. To boost your brand awareness, explore this blog to learn how to create an SEO branding strategy that would be suitable for your business.
What is SEO branding?
This notion comprises two different standalone terms, each of which carries its own profound concept. Thus, let's have a look at each word of the SEO branding term and examine their meanings.
Branding is the pillar of the term because it expresses the main idea of what must be achieved. In traditional marketing, branding is a set of techniques and approaches that tend to form the image of the company.
In general, a brand is associated only with the logo of the company and some visual elements it owns, though it is not really so. The main idea of branding is to create a perception of the company in people's minds by presenting visual elements as well as the company's mission and purpose. That way, a brand of the company is formed and developed due to the efforts applied within the branding strategy.
When it comes to the SEO part of the term, it points to the methods and tools used to realize the idea of branding. While traditional marketing relies on standard means for charging the brand power, SEO relies on innovative online tools that work with the public digital sources of the company.
After having examined both parts of the SEO branding term, we can craft a definition of the entire notion. Thus, SEO branding is the creation, evolvement, and strengthening of the company's image with the help of search engine optimization techniques.
Importance of SEO brand marketing
As search engine optimization makes a part of the marketing activities, SEO branding is also known as SEO brand marketing. The fundamental goal of SEO brand marketing is to improve the credibility, awareness, and recognition of the company in the business arena.
Application of SEO efforts is crucial for brand image and the company's reputation in the market. It means that proper keywords for branding and SEO are used to make the website appear higher on search rankings. That way, you promote your post or article on Google when SEO branding approaches are used.
While SEO makes a website more visible online, it also strengthens brand credibility and influences user perception. Users will likely trust those companies that appear high on search results pages as they know Google is aimed to find the best options that correspond to their requests.
The importance of SEO brand marketing is that it enhances the awareness of people about the brand and thus positively influences brand recognition. Multiple research studies have proven that brands whose web pages appear high on Google are much more often recognized by users both in the online and offline world.
How to choose the best SEO branding strategy?
There is no universal strategy that would be suitable for any brand; however, there are several unique methods that you can use within your SEO branding marketing. Below are provided effective techniques that you can implement in your marketing strategy.
Link building
This is the most efficient but also the most effort-consuming SEO approach each company could benefit from. Either you gain backlinks with link building agency or implement a comprehensive outreach campaign; this would require some time to promote your website.
The most widely-used link-building approaches include direct communication with other website owners, local collaboration, and guest blogging. Such methods as finding broken links, tiered backlink pyramid, and social media links are also rather popular.
Whatever method for link building you apply, it is necessary to take care of the quality of those backlinks. They should preferably be implemented on credible and authoritative online resources that have high domain authority and good rankings.
When planning and implementing your backlink campaign, you should also take into consideration the number of links along with their quality. Fast ranking rise seems possible when many backlinks are gained within a short time, though it is not so in real life.
Such manipulations would likely cause alerts in Google mechanisms, which could only harm your website's reputation. Thus, gain several high-quality backlinks each week, and you will see tangible results already in a month.
Blogging
If your website does not have a blogging section yet, it is the right time to start creating your first blog post.
One type of blogging you can benefit from is guest blogging or guest posting. Prepare and publish an article on a popular blog by previously arranging this deal. This will open up opportunities for your brand awareness to succeed as more people discover your brand.
Social media
Maintaining accounts on social media platforms is no longer a recommendation for businesses - it is a must-have. Both customers and businesses heavily utilize social media tools for finding products and learning more about them. Social media is the perfect place where you can develop your branding.
According to recent research on users' behavior in social media, around 73 percent of people would search for the product they need via Instagram, Facebook, or another social network. Moreover, most respondents reported that having a business profile on at least one social media platform considerably raising the brand's reputation and credibility. That way, users highly trust those companies that have their presence on social media networks.
To strengthen your brand using social media, you should elaborate on an exquisite social media marketing strategy. This includes the type of content and the frequency of posts you will make on your social media business accounts. When starting your activity on your social media profile, try out several different approaches, and do not be afraid of experiments to discover what your target audience is fond of.
Events
Even though event organization does not directly relate to SEO branding, it reveals high potential for your business to grow and enhance its brand recognition. Organizing events such as exhibitions, product presentations, or workshops will attract your brand's attention. During events, you also obtain a great chance to get professional connections in the industry you operate.
Prepare printed booklets for the participants where your website and social media accounts are indicated. That way, people will get to know your business resources online and drive SEO traffic to them.
Review metadata
Writing concise and accurate meta descriptions and meta titles is crucial to differentiate your website and brand on the web. Metadata helps search engines to comprehend what your website is about and what your brand's idea is. This is needed to provide users with valid search results when searching for something.
That is why you should review the meta description and meta title for each of your web pages and include the brand name if not already there!
Wrapping up
In today's digital marketing world, your business page should not only need to stand out but also need to rank higher on SERPs. Branding and SEO are two of the most important things that help stand out in a highly competitive business environment.
Make sure you use the pointers listed above to make an excellent SEO branding strategy. If you need a hand with that, get in touch with our experts! Contact us!
