For the past many years, Google algorithms keep on changing. Still, one factor that has always been considered and is continuously adapted by marketers to enhance search engine rankings of the website is backlinks.
Establishing backlinks is one of the essential parts of SEO. If you link your website with trustworthy and authoritative sites, you can easily level up your website. Indeed, links determine the number of backlinks, but if you get backlinks from recognized websites, then you can easily get a top spot on the search engine results pages.
Authority of linking site, do-follow vs.no follow status, and the onsite location are three major factors that impact the link value. So, whenever you plan to create a diverse backlink profile, make sure you keep these in mind.
Well! If I talk about the types of link building, then the list is quite big. But to make this post most beneficial, I have created a checklist of 8 different types of backlinks using which you can get long term SEO results.
Now, without spending a single moment, let's have a look at the types of backlinks in SEO.
Different types of backlinks that will boost your SEO
Guest Blogging Backlinks
Guest blogging is one of the most preferred and easiest ways to acquire backlinks. Whenever you post a blog to another high-quality website, then you will get an opportunity to add an editorial backlink to your content. By posting excellent content on another high-quality website, you can easily build authority and trust via other influential publications.
Now the point is how to get high-quality backlinks. One of the easiest ways is building a valuable guest blogging site and starting outreaching for the same. If you are new to this concept or don’t have the time to do it yourself, then you might outsource your guest blogging campaigns. So, start improving your SEO strategy by mastering guest blogging outreach.
The editorial backlink is another type of backlink that will help you attract more visitors to your website content. It basically refers to when some other authoritative website wants to link to your high-quality content. The primary objective of getting this link is to support their work and share useful information with the people.
Most webmasters make a decision to get editorial links to your website, if your content is a useful source of information, you are a creator of some infographic, whether your website includes a roundup on a specific topic, whether you are interviewing someone related to your website, and many more.
If you want to get editorial backlinks, then start developing strong and shareable content that easily helps people understand the concept.
It wouldn't be wrong to consider a relationship-based backlink as a variation on an editorial link. These are normally created when you successfully build a strong relationship with the webmasters or journalists.
When they prefer referring you while writing the content and links to some valuable source, then that's known as relationship-based link building.
If you reach out to the website you refer to as a source, you can easily turn editorial links into relationship-based links. Also, to build relationship based links, you can also pitch high-quality content to understand the type of relationship you can establish with a respective webmaster or journalist.
Another SEO boosting backlink that can help you boost your website branding is acknowledgment backlinks. This type of backlink is mostly published when your brand sponsors an industry event, has representative speaking, and many more.
To get this specific type of backlinks, you can make the most of backlink checkers. These SEO tools will help you identify the websites where your competitors get backlinks. Having a detailed analysis will help you strategize a plan to earn more number of high-quality acknowledgment backlinks.
Free Tool Backlinks
You can also make the most of free tools to get high-quality sites to link to your website. You may consider a free tool as a loan calculator by using which you can easily analyze the backlinks.
Say if the number of backlinks is valuable, then more people will link to your content. These tools also allow you to add an appealing CTA that further drives awareness about your website.
To get free tool backlinks, you can create a simple tool that will help you find the sites, after which you can use guest blogging outreach to connect with various webmasters. So, start creating good quality backlinks without breaking the banks.
Badge backlink is another clever technique by using which you can earn high-quality backlinks. The badge is basically an award that is created or given by other sites and is recognized as a status symbol. If you link to the websites that are awarded a badge, then there are more chances that people will trust your website.
To get badge backlinks, you can search for a group of sites that can be qualified and create a badge. You can leverage the power of tools to find similar sites and themes. Remember, the more you link to branded websites, the easier it becomes to rank higher on Google.
Whenever you add a comment to a specific blog post, you can post a comment that includes a link. Sometimes, this approach can negatively impact link building tools because the spammers often abuse them. But if you post comments on high-quality content, you can easily increase your website's visibility.
Whenever you opt for this approach, make sure don't overdo it. Try to comment only on those blogs that are high quality and relevant to the industry. You can utilize the tools to find similar websites.
Press Release Backlinks
Last but not least strategy that will help you get powerful backlinks is via press release. Deriving backlinks from press releases will act as a foundation for marketing and press release tactics. You can utilize the press release backlinks to gain backlinks from media outlets and gain solo attention towards your site.
To get these types of backlinks, you can reach out to local outlets and see whether you can get a link to your site or not.
In a Nutshell
Building a better backlink strategy is vital in ranking the website in Google's top searches. But always remember, it's not just about the quantity of the backlinks; the quality of links is another primary factor that will help you take your website to another level.
Hopefully, all the above types of backlinks will help you take your website to the next level. Now that you understand various types of backlinks, start building an effective link-building plan for your website.
Still have any queries, don't hesitate to contact us. Our marketing professionals will help you make the best decision for your business.