It's truly said that “Content Marketing is the gap between what brands produce and consumers actually want.”
If your content is both appealing and informative, then you don't have to put much effort into improving your online reputation and Google ranking. Content marketing is one of the easiest and effective ways to boost your business results.
Many organizations are creating huge content to attract leads and boost conversions, but they are not getting the desired results. It is all because they are not sure about the best practices of content marketing that will actually work for their business.
Are you also going through the same pain? Need not fret! This guide to content marketing is for you.
What is Content Marketing?
Content marketing is a technique/approach focused on producing engaging, informative, and consistent content that will further help you attract, engage and delight your customers.
If you think that a content marketing approach can help you get instant results, then it's not the case. Content marketing is a long-term strategy that will help you build strong relations with your customers and rank higher on Google.
Today, everything is based on inbound, and content is the only base that will make your business more successful. By producing high-quality content, you can easily inspire your audience to purchase your products/services.
Remember, content marketing is not about developing content; it's all about creating the right content and sharing it with the right persona at the right time.
Types of Content Marketing?
Today, almost everyone is creating content but is unable to delight target markets all because they are unfamiliar with which content marketing type is right for them as an industry leader.
No worries! Here are some of the content marketing types that will help you get a deeper insight into which content type is the right fit for your business.
Infographic Content Marketing
Infographics are one of the trending content types that are shared by many marketers to grab audience's attention. In this content, you can display data/information in a graphic format. By sharing clear and short sentences, you can effectively communicate with your audience through excellent content.
Social Media Content Marketing
There are around 3.6 billion people in the world using social media. This is why every business is putting its best efforts into boosting its social media strategy. So, if you want to boost your online presence, start sharing content like videos, pictures, etc., on social platforms like LinkedIn, Facebook, Instagram, etc.
Blog Content Marketing
When it comes to inbound content, then blogs are at the top. It is one of the easiest and most productive ways to boost your engagement on your website. Once your blog starts ranking on Google, then you can easily generate leads.
Moreover, through blogs, you can promote your campaigns and other external and internal content.
So, make sure you know how to write a blog post with high quality including quality links, share buttons, and CTA's. Having excellent content writing tips will take your content marketing to the next level.
Video Content Marketing
You will be amazed to know that 90% of the audience loves watching videos when it comes to learning a new product/service. Hence, it is one of the trending content types that will surely help you generate leads.
The best part, you can share video content on different social platforms and boost the click-through rate.
Paid Ads Content Marketing
If you want to reach a wider audience and see yourself in top search results, then you can also use paid ads content marketing approach.
This technique is highly beneficial, especially when it comes to inbound marketing. When it comes to sharing paid ads, then you can choose landing pages, social media, sponsored content, etc.
Podcast Content Marketing
Another creative way through which you can share your blogs is Podcast. As per the analysis, it is found that a podcast is one of the contents which is listed even by 12-32 years old. Through podcasts, you can share any type of content in less time. Also, podcasts are easy to advertise, which will help you build an online presence.
Now that you know different types of content, it's time to understand how to create a perfect marketing strategy that will help you take your business to the next level without breaking the bank.
How To Create a Content Marketing Strategy
Set your Objectives
If you want your content marketing strategy to be productive, then firstly, you need to set your goals. If you are clear with your goals and objectives, then you can easily meet those goals by strategizing the activities effectively.
Make sure the goal is specific to your business. Also, make sure your goal also includes the success measurement as it will help you increase visitors and traffic to your site.
Know your Target Audience
Before you proceed with planning your tasks, it's vital for you to understand for whom you're marketing. You need to understand that if you are not producing content for a specific target audience, then you are not creating content for anyone. Also, all your efforts go into vain.
Thus, if you want to make your content marketing successful, you need to understand your target audience, what they are actually looking for, how you can reach them, etc. Once you know your target audience's priorities, you can easily be on their preferred list.
Plan your Tasks/Process
When we talk about content marketing strategy, then planning a process for creating content plays a crucial role in making it a success. In this step, you should assign the concerned task to the most responsible person.
Like you should be familiar with who is creating content, who is updating or publishing, who is analyzing, what type of content is produced for which platform, how the content promotions are done, who approves the content, etc.
Once you know all these answers, you can ensure that the content created and shared with your customers is of high quality and prosperity streamlined.
Analyze your Existing Content
If you have content already, then before you start producing new content, make sure you analyze your existing content. It will help you understand whether the content type you are producing is helping you to generate leads or not.
By analyzing the content, you will get an idea about which type of content you should produce. Also, you will get to know which updates you need to make to upgrade your content quality.
Once you understand the content gap, you can easily achieve your goals by producing excellent content for your business growth.
Do Keyword Research
Keywords play a vital role in making your content more searchable. If you produce content that people actually want, then you can easily grab their attention and inspire them to make a purchase. Remember that people search for content on the basis of keywords.
Therefore, to make your content more productive, you can use three different types of keywords, including- short keywords like “videos,” medium keywords, “explainer videos,” long-tail keywords, “best explainer video production company.”
So, start brainstorming good ideas and search which keywords that are performing highly. For this, you can use Google Analytics, Ubersuggest, Google search console, SEMrush, etc. Thus make sure you use the right keywords in the right content.
Produce Good Content
Once you decide on which keywords you wish to target, it's time to create your content for your business. Around 60% of marketers face difficulty in creating content on a regular basis. Are you one of them, then start with blog creation?
To get excellent content, you can analyze your competitors and see which content style is the right fit for your business. Moreover, to ensure that you produce content consistently, you can use a content calendar.
Publish and Promote Content
Many marketers think that producing content is all that one needs to build an online presence. But if it is not published and promoted in the right way, then you can not get the desired results as expected.
Thus, whenever you publish your blog, make sure it is showcased right away and then shared on the right platforms like Facebook, Instagram, YouTube, etc.
To ensure that social sharing is done accurately, firstly, you need to understand which content type is right for which social media platform. Also, you can promote your content through emails, link building, etc.
The Last Say
Indeed, content creation is always the best and most preferred way to remain on the list of customers. That's why everyone is putting their best efforts into developing a top-notch content marketing strategy.
And I really hope the above-added information will give you a good idea about content marketing. But still, if you need any help in developing the content for your business, feel free to contact us.
Happy content creation!