Indeed, the digital world is constantly evolving, and if you’re not at the forefront at all times, it’s easy to fall behind, and you’ll always be at the short end of the stick. Incorporating video content in digital marketing strategies is one of the main keys to promoting and aligning content with users.
This comes as no surprise at all, especially when visual content is one of the preferred methods when users do a search. After all, humans are generally visual beings, and website owners aim to have more eyes on their websites.
To achieve this, you need to create and promote quality content while looking into improving your website’s visibility. Simply put, you have to have a solid content marketing strategy in place in order to stay relevant.
The Quest for Better Search Ranking
As such, you need to find ways to up your Search Engine Optimization (SEO) game. SEO is a strategy that is a must for all website owners to implement in order to gain more traffic. This is so that you rank higher in search engine results pages (SERPs). The higher your site’s SEO, the higher you’ll rank in Google’s SERPs.
As a result, the number of clicks on your site will be higher as users are less likely to go beyond page one in a Google search result. So, if you want to stay ahead in SEO, you need to comprehend the factors (quality content being one of them) that search engine algorithms use to rank pages.
These ranking factors determine where your page will appear in the SERPs.
Video Content Marketing Explained
One crucial deciding factor in ranking high in SEO is to create good content; that truly matters and captures the target audience’s attention. Video is one such content; it has always been a very powerful storytelling medium and still is.
This is because its emotionally resonant combination of sound, motion, and visuals can help churn deeper, more meaningful, and satisfying relationships between your brand and its audience.
Since video content provides engaging, entertaining, and useful visual information to the audience, video content marketing is an effective marketing strategy to help increase customers’ action so as to create revenue.
This is especially likely for content-driven websites such as the majority of those running applications like WordPress. Applications like this often have tools that can even help you manage multiple websites of the same platform.
The figure above shows that the mobile video advertising spending in the US is expected to grow from 4.41 billion US dollars in 2019 to 9.26 billion US dollars in 2024. A Cisco study has confirmed that by 2021, around 82% of consumer online traffic will be video. This shows a promising future for video marketing.
This is to be expected since the video is an easy-to-digest format that many would find relief from the overabundance of textual information online.
In a nutshell, video content marketing is typically about how businesses can integrate videos into every channel and stage of their marketing strategy to increase visibility and ultimately bring in more revenue. If you’re not using videos as part of your content marketing strategy, you’re seriously missing out big time.
The Importance of Video Content Marketing for SEO
Test findings have confirmed that video content has around a 50% higher chance to rank on the first page of Google’s search results.
While relevant and related text posts and images on your website help boost your site in the search rankings, various video content gives you that needed extra edge, as it offers relevance, flexibility, and the value that consumers need. Also, it helps make your business stand out more.
The objective of your Video SEO strategy should be ensuring that your video content is discoverable in the search engines of each of the main video platforms such as Google, YouTube, and social channels like Facebook, Twitter, and LinkedIn.
Improve Your SEO Content Quality
Video marketing drives more web traffic as it helps to enhance your SEO to achieve top rankings. Search engines such as Google look for quality content that answers searchers’ queries with valuable and meaningful information. Your content has to be spot on, easy to understand that resonates with your audience.
Let’s say you come across a medical technology that is a state-of-the-art product that can cure a certain medical condition. You then write up a page introducing this medical product and then explain what it does, how it works via a step-by-step format.
All good, but as you know, when it comes to health-related matters, seeing is believing.
So, imagine adding a video where you debut this new technology, explaining all relevant features, show it in action, and even have visual proof that it really works.
This will certainly leave a lasting impression on your audience’s minds. People will come back for more and in turn, drive more traffic to your site.
Power Up User Experience (UX)
Videos do great in giving a break and breather to the chunks of text on your site. This type of layout can engage your users more. Putting up relevant video content helps catch the attention of your audience, and chances are, they will be more willing to spend time reading and watching your other content too. This improves your site’s user experience.
Bear in mind that SEO and UX go hand-in-hand when it comes to creating a high-ranking website. Having a good and intuitive UX design improves user engagement, increases site traffic and, eventually, rankings.
Gain More Backlinks
Quality backlinks are essential to SEO. When another site links to yours, a backlink is created. When this happens, it is considered a “vote of confidence” in your content. Search engines see all these votes of confidence as evidence that your content is valuable.
So, the more sites that link back to yours, search engines are more likely to display your content higher in search results, thus improving your ranking.
Did you know that a huge number of people would share videos they’ve watched online? Yes, they do. After all, it’s so easy with just a click of a button. They see something they like, and they share it with others. However, you’ll need to do your part and create videos that evoke a strong enough emotional reaction that they’ll want to share.
What does this mean for video marketing? It means that by placing more relevant video content into your website, the chances of you earning more relevant backlinks to your site increases. Of course, you have to ensure that your video has the means to link back to your site.
Now, going back to the state-of-the-art medical product as mentioned above, imagine when an established medical site views your content and wants to write a piece about it. Naturally, they would want to link to your product video on your site. This is great as it will get you a larger audience to come to your site.
Of course, you need to know your audience in order to tailor your video to them. If you want authoritative medical sites to link to your video, your script language has to be geared towards medical professionals. However, if you wish to target non-medical professionals, you should keep the language light, simple and explain any medical jargon you’re using.
This helps increase the chances of more linking to your product video on your site. Since the number and quality of your backlinks impact your site’s ranking, this is a huge perk of video marketing for SEO.
Videos Help with SEO Conversions
At last, you want to increase online sales/revenue. Video SEO content, if handled well, helps heaps in increasing conversions on any website. You can either embed a video on the landing page or utilize rich snippets.
When you do so, this helps engage the user, to push to ultimately making a successful sale.
You can also look into creating and uploading videos to YouTube. This is a good way to get your business on the first page of Google as Google incorporates YouTube videos at the top of the page for many search terms.
Video content is undeniably gaining momentum in terms of popularity. Being an online business owner, you need to always keep up to date with the latest trends and user intent, as these will be key to ensuring you are always a step ahead of your competitors and achieving your business objectives.
Optimizing your video content and strategizing it can help you enhance your SEO significantly. Video marketing for SEO is a great way to help your website outrank your other online competitors. In the end, you must always create quality content that drives more traffic to your websites and channels.