Are you happy with the performance of your blog posts? Are they converting the way you want them to?
You barely have a few seconds to grab the reader's attention, convince them to click, and read your entire blog post.
So how does one make sure that their content marketing efforts aren't going to drain?
Creating an awesome and compelling blog post is an art. After all, not everyone knows how to play around with words. Words have the ability to motivate or degrade the minds of readers.
And that's what adds to the mystique around the enchanting wordsmithing skills that some writers seem to have. So, how does one manage to come up with compelling blog posts?
The sole purpose of bloggers is to create content that provides useful information and inspires action. Keep on reading to find out the proven content writing tips and tricks on how to write a blog post.
What can a Blog Post do for your Business?
Blogging is one of the most practical ways for businesses to build brand awareness, drive traffic to their website, improve their inbound marketing efforts and attract more prospective customers.
Don't believe us? Have a look at these statistics.
- Businesses who blog get 97% higher links to their websites.
- Blog posts are rated as the 5th most reliable source for finding information online.
- Marketers who focus on blogging are 13x more inclined to gain a positive ROI on their efforts.
- On average, businesses who blog generate 67% more leads every month.
- 72% of marketers refer to content creation as their most productive SEO strategy.
Perhaps, now you have realized how indispensable blogging is to the success of your marketing efforts. And therefore, it goes without saying that it's incredibly important to learn the art of writing a compelling blog post, such that it boosts your conversions.
Now the question is, how do some bloggers manage to create compelling content that works like magic? Well, it's time to reveal that secret recipe.
Tips to Create an Awesome and Compelling Blog Post
The secret to creating excellent content isn't merely about inspiration or brilliance; rather, it lies in its structure, planning, and research.
Well, it's the process that makes all the difference. Can you write about something you don't know about? No, right? It takes thorough research to do so. Like any other task, writing too requires planning. And of course, following a structure gives you an added bonus.
Here are a few tips to get you started on writing amazing content. Let’s dive in!
Know your Purpose
It’s good to have a sense of purpose in everything you do. The same goes same with your blog post. Find your voice and the purpose of your blog post.
Ask yourself why are you writing the blog in the first place? Will the blog add any value to the reader? Is the content solving any issue? What does the content say?
If you have the answers to these questions, your audience will certainly fall in love with your writing.
Know your Audience
Before you begin composing your blog post, make sure you have a clear understanding of your target audience. Find who your target audience is, who you want to reach out to, why they need your content, and how your blog post will help them.
This is where creating buyer personas prove to be useful. Consider everything you know about your buyers and their interests while deciding on a topic for your blog post.
Do proper R&D
Perhaps the greatest myth about bloggers is that they know almost everything about everything. Well, let me burst that bubble for you.
Truth be told, there are times bloggers don't really know anything about a particular topic. However, they wing it really well. How? Well, it takes a great deal of R&D.
In fact, it's the bloggers' innate curiosity that makes them excellent at what they do. If you write for a living, you should be comfortable hopping from one topic to the next, even though you know nothing about it.
Work on your Titles
People’s social media feeds are overwhelmed with a continuous stream of blog posts and online content. Therefore, to make yours stand out, you need to have a catchy title.
Remember, people do judge a book by its cover. So, create a headline that does justice to your blog post and likewise offers value to your readers in exchange for their time.
Write a Captivating Introduction
To begin with, catch the reader's attention. If you lose their interest at the beginning itself, they'll leave your post, even if your content has a great deal of value to offer.
You can start by telling a story, or perhaps by stating some recent statistics or fun facts. Outline your post's purpose and describe how it will address a problem the readers might be experiencing. Give them a reason to continue reading.
Add a Personal Touch
Writing is no different than a regular conversation. Therefore, write as you speak. Use 'You' to address your readers directly in the first-person. You can also add "I" to make the content more effective.
Have your own perspective and make the content personal. Feel free to share your views and opinions. However, don't forget to back them up with some facts and logic. Because otherwise, no one would hear you.
Talk about your mistakes and what you learned from them. This way, they will connect more and remember what you’re sharing.
Build a Storyline
Telling stories is an extraordinary way to connect with your readers. Treat your blog post as a story.
Do you know what makes an incredible storyline? The excitement to know what will come next. So, write your content in such a way that your audience shouts out for more.
Pay attention to the Outline and Presentation
Blog posts can often have an overwhelming amount of information. However, try to organize your post's content in such a way that readers aren't intimidated by the length or amount of content.
There’s no defined blog post template as such. However, you can structure your blog in the form of sections, sub-sections, lists, etc. — anything that's most fitting. Yet, it has to be structured and organized in a well-drafted outline!
Make it Visually Appealing
Often, people don't really have the time, will, or strength to focus on long blog posts in the absence of some visual stimulation. Even a well-crafted blog post consisting of only text is likely to send your readers back to more appealing platforms like Reddit or Twitter.
Therefore, it's really important and often a good practice to include images, gifs, or videos in your blog posts to keep your readers hooked.
It's always a good practice to insert a CTA in your blog post that shows what you want your readers to do next. You can add CTAs anywhere in the blog body, asking your readers to subscribe to your blogs, download an eBook, register for a webinar, take a skill quiz, read a similar blog, etc.
The role of CTAs is two-fold, one, when the readers click on a CTA, you generate a lead, and two, it is a valuable resource for your readers. So, use compelling CTAs in your blog posts. For an idea on how to get this right, check out DoFasting. It places a CTA under every blog post on its website. This CTA leads to a quiz where people answer questions, and at the end, it asks them to sign up in exchange for a report. This is a great way to boost engagement and leads. You will also find a CTA for the quiz on the homepage.
Write with Passion
If you want your readers to show interest in your blog post and what you have to say, you need to show interest in it yourself. There's nothing worse than reading a blog post where the author seems keener in getting it written than what they're really talking about.
Convince your readers that you're passionate about the topic. And if things go well, odds are some of your passion will eventually rub off on them.
Without a blog, you'll wind up experiencing various issues such as bad search engine optimization (SEO), lack of promotional content for social, little to no new leads and clients, and fewer pages to share your lead-generating calls-to-action (CTAs) on.
No matter what kind of blog post you are writing, you can use these tips to make your blogs more compelling and engaging. Look for blog post examples for your reference. Keep your target audience in mind and how your blog post can add value to their lives.
With these tips, you can transform your blog posts into content that will surely strike your readers' minds. They will be keen to share your blog and to come back for more.
Editor: Divya Verma