Do you want to boost the number of quality leads to your sales funnels? Are you struggling to implement the lead nurturing strategy in the best way? Do you want to connect with more prospects and build stronger relations?
Believe it not; this article will help you nurture more leads by using inbound marketing strategy accurately.
Indeed, nurturing leads is one of the most crucial parts that help you make your business success. If the organizations that are able to nurture more leads than they can easily amp up their business productivity and hit the targets.
Despite the depth of knowledge and benefits of lead nurturing and inbound marketing, there are still 60% of the marketers who are unable to nurture quality leads.
Here is the best opportunity for all marketers who are using an inbound approach to nurture more leads. Below are some of the ways by considering which you can easily inspire the people to move through the buyer's journey.
How to nurture more inbound leads?
Send personalized emails
Email Marketing is one of the most powerful ways to nurture leads with highly attractive content. If you send personalized emails to the prospects, then it will not only help you produce better results, but also allows you to build strong relationships.
According to the study conducted by Accenture, 41% of the customers decide to switch the business only due to the lack of personalization.
The main reason for sharing personalized messages is that it makes people feel more special and appreciated. Now if you are thinking about how to send personalized emails to the customers? Well! There are different ways to personalize emails.
Like you can send triggered emails after the individual takes respective action like clicks on the email, download any content, visit some page, fill some form, or perform any kind of engagement.
So, start sending personalized emails that will directly inherit the attention of viewers, demonstrate a high level of engagement and capture more leads.
Always create targeted content
When it comes to inbound lead nurturing, then content plays a crucial role. Sharing content with the people is important, but providing the content that the visitors are actually looking for will help you generate excellent results.
Yes! Targeted content is the need of an hour. If you want to nurture the leads with targeted content, it is vital to understand the unique buyer journey.
Say if you understand the interests, objectives, and goals of the visitors, then you can easily create an accurate content for the right audience and share with them at the right time.
Moreover, to better understand the buyer personas, you can also use marketing automation platforms. It will not only help you identify and segment your target audience but also allows you to create customer-centric content.
Sharing quality content with the right audience will help you scale your strategy and nurture leads.
Keep your leads warm
Indeed, sending targeted content will help you engage leads, and generate excellent results, until or unless you do not keep your leads warm. Keep nurturing your MQL or SQL qualified leads till they make the decision to buy from you.
Now, you might be thinking how to keep your leads warm? Well! There are some points by considering which you can hit your targets.
Keep posting on social channels
Almost every individual is over social media. Therefore, to keep the audience engaged, you can create official accounts on different platforms like Facebook, LinkedIn, etc. and add as many people as possible. There you can share your contents, videos, infographics, etc. to maintain a connection with people.
If they keep watching your content, they will most likely remember your brand and feel connected. So, make sure you leverage social media to engage the visitors and generate leads.
Track campaign metrics
By keeping a close eye on the engagement of the people, you can draw their attention by understanding their needs. Like you can track the open rates, likes, comments and shares on each post, click-through rate, etc. By tracking your website visitors, you will get an idea about their interests and conversions.
This way, you will get an idea about whether the prospects are entering into your sales funnel or not. If not, then you can analyze the issue and upgrade your strategy accordingly.
Keep sending emails
Do not stop sending emails to your prospects till you convert your leads into loyal customers. It will help you build a strong connection with your audience. Moreover, it will also inspire the leads who are in-between the sales process.
Share relevant content
You can also draw the attention of people by sharing relevant, attractive and informative content like blogs, etc. You can also encourage the people to join your webinars and revisit your website. It will help you build a connection with the people for longer.
Add Relevant and attractive CTA
Having a deeper understanding of your CTA journey is another way that will help improve your lead nurturing process. What actually CTA's are used for?
It will help you invite people, engage them with business and inspire them to make a purchase. Therefore, it is vital for the businesses to create clear, encourageable, direct and compelling CTA's.
Say if any visitor responds to your CTA, then that's the stage where you have successfully converted your visitor into a lead. Now you have to stop nurturing your lead and transfer that lead to your sales team.
Indeed, CTA plays a crucial role in nurturing your leads. So, make your CTA highly effective and represent your brand.
Use lead scoring tactics
Are you new to the concept of lead nurturing? Do you want to rank your prospects on a large scale? Then you can also use lead scoring tactics. It will help you nurture more inbound leads without investing huge time and bucks.
By using marketing automation platforms like HubSpot, you can easily implement lead scoring tactics. It allows you to easily assign numeric values to conversion events, social interactions, etc.
By evaluating all the resulting scores, you will get an idea about which lead needs should be followed up so that you can move it to another stage of the buyer journey, or which lead some more nurturing for the conversion. The more you know, the easier it becomes to nurture inbound leads.
The Last Say
Well! Nurturing leads through inbound is one of the most powerful, simplest and affordable ways to build strong relationships with the people and keep your brand stand out from the crowd. Nurturing leads through content is not a cakewalk, but you can easily generate results by considering the above ways.
By using all the ways mentioned above, you can easily improve your nurturing process. If you keep the above points in mind, then you don't have to force people to take respective action. They will come naturally to you.
Now, without wasting a single time, start improving your inbound marketing, nurture leads in a better way.
Still, if you need any assistance, feel free to contact us. We have a team of professionals who are always ready to help you 24*7.