Do you want to boost the number of quality leads to your sales funnels? Are you struggling to implement the lead nurturing strategy in the best way? Do you want to connect with more prospects and build stronger relations?
Believe it or not, this article will help you nurture more leads by using inbound marketing strategy accurately.
Indeed, nurturing leads is one of the most crucial parts that help you make your business successful. If the organizations can nurture more inbound leads, they can easily amp up their business productivity and hit the targets.
Despite the depth of knowledge and benefits of lead nurturing and inbound marketing, 60% of the marketers are unable to nurture quality leads.
What are Leads?
Without leads, your business will most definitely come up short.
Leads are the certified possibilities that can become clients and ambassadors of your business, provided you do your best. Indeed, a firm may have a few significant objectives, yet a considerable level of objectives center around lead generation.
Advertisers, especially B2C advertisers, depend on a few channels to drive leads to their organizations and improve their conversion rate.
However, often, these channels don't yield results that they can bet on. If you've invested a ton of energy making content, expecting to attract the correct leads, however, you aren't getting results, it tends to be debilitating. Yet, hear this: you're not alone. Every business have been there at one point or the other.
The only difference lies is in how much efforts are you willing to put in. Here is the best opportunity for all marketers who are using an inbound approach to nurture more inbound leads. Below are some of the ways you can easily inspire people to move through the buyer's journey.
How to nurture more inbound leads?
Send personalized emails
Email Marketing is one of the most powerful ways to nurture inbound leads with highly attractive content. If you send personalized emails to prospects, it will help you produce better results and build strong relationships.
According to a study conducted by Accenture, 41% of the customers decide to switch the business due to lack of personalization.
The main reason for sharing personalized messages is that it makes people feel more special and appreciated. Now, if you are thinking about how to send personalized emails to customers? Well! There are different ways to personalize emails.
You can send triggered emails after the individual takes action like clicks on the email, download any content, visit some page, fill some form, or perform any kind of engagement.
So, start sending personalized emails that will directly inherit viewers' attention, demonstrate a high level of engagement, and capture more leads.
Always create targeted content
When it comes to inbound lead nurturing, then content plays a crucial role. Sharing content with the people is essential, but providing the visitors' content will help you generate excellent results.
Yes! Targeted content is the need of an hour. If you want to nurture the leads with targeted content, it is vital to understand the unique buyer journey.
Say if you understand the visitors' interests, objectives, and goals, you can easily create accurate content for the right audience and share it with them at the right time.
Moreover, to better understand the buyer personas, you can also use marketing automation platforms. It will not only help you identify and segment your target audience but also allows you to create customer-centric content.
Sharing quality content with the right audience will help you scale your strategy and nurture leads.
Keep your leads warm
Indeed, sending targeted content will help you engage leads and generate excellent results, until or unless you do not keep your leads warm. Keep nurturing your MQL or SQL qualified leads till they decide to buy from you.
Now, you might be thinking about how to keep your leads warm? Well! There are some points by considering which you can hit your targets.
Keep posting on social channels
Almost every individual is over social media. Therefore, to keep the audience engaged, you can create official accounts on different platforms like Facebook, LinkedIn, etc. and add as many people as possible. There you can share your content, videos, infographics, etc. to maintain a connection with people.
If they keep watching your content, they will most likely remember your brand and feel connected. So, make sure you leverage social media to engage the visitors and generate leads.
Track campaign metrics
By keeping a close eye on the people's engagement, you can draw their attention by understanding their needs. Like you can track the open rates, likes, comments, and shares on each post, click-through rate, etc. By monitoring your website visitors, you will get an idea about their interests and conversions.
This way, you will get an idea about whether the prospects are entering into your sales funnel or not. If not, then you can analyze the issue and upgrade your strategy accordingly.
Keep sending emails
Do not stop sending emails to your prospects till you convert your leads into loyal customers. It will help you build a strong connection with your audience. Moreover, it will also inspire the leads who are in-between the sales process.
Share relevant content
You can also draw people's attention by sharing relevant, attractive, and informative content like blogs, etc. You can also encourage people to join your webinars and revisit your website. It will help you build a connection with the people for longer.
Add Relevant and attractive CTA
Having a deeper understanding of your CTA journey is another way that will help improve your lead nurturing process. What are CTA's used for?
It will help you invite people, engage them with business and inspire them to make a purchase. Therefore, the companies need to create clear, encouraging, direct, and compelling CTA's.
Say if any visitor responds to your CTA, then that's the stage where you have successfully converted your visitor into a lead. Now you have to stop nurturing your lead and transfer that lead to your sales team.
Indeed, CTA plays a crucial role in nurturing your leads. So, make your CTA highly effective and represent your brand.
Use lead scoring tactics
Are you new to the concept of lead nurturing? Do you want to rank your prospects on a large scale? Then you can also use lead scoring tactics. It will help you nurture more inbound leads without investing huge time and bucks.
By using marketing automation platforms like HubSpot, you can easily implement lead scoring tactics. It allows you to easily assign numeric values to conversion events, social interactions, etc.
By evaluating all the resulting scores, you will get an idea about which lead needs follow-up to move it to another stage of the buyer journey or which leads some more nurturing for the conversion. The more you know, the easier it becomes to nurture inbound leads.
The Last Say
Well! Nurturing leads through inbound is one of the most powerful, most superficial, and affordable ways to build strong relationships with the people and keep your brand stand out from the crowd. Nurturing leads through content is not a cakewalk, but you can quickly generate results by considering the above ways.
By using all the ways mentioned above, you can quickly improve your nurturing process. If you keep the above points in mind, you don't have to force people to take their individual actions. They will come naturally to you.
Now, without wasting a single time, start improving your inbound marketing, nurture leads in a better way.
Still, if you need any assistance, feel free to contact us. We have a team of professionals who are always ready to help you 24*7.