Animation is a powerful video marketing tool that can bring impressive results. Studies show that 87% of animation users say video marketing has increased traffic to their websites. Yet, some marketers are still hesitant to apply animation.
They typically cite high cost as the main factor preventing them from harvesting the benefits of this technology. So, how much does animation cost, or how much do animators cost? And is using animation videos or animated logo worth it? In this article, you’ll find the answers to all these questions and many more.
Animation as a Video Marketing Tool
Studies show that 17% of people do not use video marketing because they do not know where to start. We can help you out with this. First, let’s cover the basics and understand what the animation is
Animation is all about simplicity. It communicates information in a brief and understandable form. Using it, you can easily explain even the most complex things. Simplicity makes animated videos an effective marketing tool that allows you to:
Explain- A video is an extremely simple formatted information squeeze that saves users time. In 30-60 seconds, a person can find out:
Educate- Animation allows you to translate any idea into a video.
Sell- You must attract a person’s attention first to get them to buy your product. The animation is perfect for this. Create compelling content to help increase conversions and leads and reach capture leads.
Entertain- The animation causes positive emotions, so users enjoy it. In entertainment, you can create an entire cartoon or add videos with animated elements.
Attach- Animated videos allow the company to talk about their philosophy interestingly. This positions customers to the brand. Thus, using animated videos can speed up the achievement of the desired image.
What determines the Animation Cost?
If, after reading the above, you decide to create a unique animation for your brand, then read on. Next, we consider what affects the formation of prices to help you save money.
Studios and artists, when creating animated videos, take into account two key characteristics:
How to reduce costs? Homework for companies
The best way to avoid unwanted expenses is to pre-define animation requirements. Before contacting the studio, consider the details, including the following:
Determine the real budget (by examining the prices in the market) that the company can devote to creating animations. Look for studios and find the one you prefer. Ask what options they can offer within your budget.
Option 1 – Contact a Studio
This method does not require high commitment from you. This is especially good if you have a busy schedule. You can also trust the work of professionals. Therefore, the probability of getting high-quality animation is much higher.
Modern studios offer tremendous opportunities. You can make a video of various lengths and styles. Flat graphics and 3D surround images are available, so hiring is unnecessary.
Typically, you’ll find a list of services and portfolios on the studio’s website. Portfolios allow you to find the most-suited options, which will help you understand which direction to move. It is also a great way to evaluate the quality of work for a deliberate decision on the swatch.
How do professionals create animations? A team of professional specialists is working on creating the animation. They write a script, text, voice dialogues, select music, and combine everything into a finished video. The customer only has to evaluate the work.
Option 2 – Contact Freelancers
Are you wondering how to animate a logo or create a video animation at a reasonable price? Hiring a freelancer is a great option for customers who don’t want to get involved in the process and can’t afford to create an animation in a studio.
You must draw up the terms of reference independently and think through all the details. Plus, you will see the results of each stage of work.
To create a full-fledged animation, you will need a team of specialists. You will have to find a copywriter, illustrator, and motion graphics designer to receive part of the work from each of them.
This option is significantly cheaper. An animation created by a freelancer will cost about $400. The studio will ask for about $ 1,000. But there are also disadvantages. Firstly, it is challenging to find a responsible freelancer. That is, a reliable, punctual, and experienced specialist.
Option 3 – Do it yourself
The solution is perfect for small businesses. Today, many budget applications allow you to create animations from the recommended elements. In some of them, an annual subscription costs $300. You can create an unlimited amount of animation.
However, you will not be able to get a unique product with this method. Turning to a studio or an experienced freelancer, you get a video created by individual orders. It reflects the style of your brand. Consequently, he presents it in the best light.
Applications for creating animation does not show your authenticity. Therefore, no matter how inventive you are, the imprint of the application itself will remain. You can also find videos of other brands created in the same program. You will probably recognize them by their elements and appearance.
You can also try to master professional programs. It will allow you to create high-quality video and get a skill that can bring you money. You can craft an online store and promote your videos for additional profit income, which is especially appropriate in the current situation.
Animation in Marketing: Statistics
People are afraid of the unknown, and it is normal. You’re an entrepreneur who submits to your fear of the unknown. Here’s what you fail to realize – this fear can result in your company’s slower development and decreased revenue.
The bottom line is that being afraid of the unknown is okay if it doesn’t hurt your business. And this is what 59% of entrepreneurs fail to realize when planning to implement video marketing but never starting.
If you’re unsure whether the animation is right for you, let’s look at what numbers have to say.
Research suggests that video marketing techniques, including animation, have several benefits:
Got a Clear Picture of the Cost of the Animation Video?
Animation is an amazing way to communicate with customers, whether its 2d animation, 3d animation or 2.5d animation. It is simple, informative, and allows you to convey any idea to your audience. Therefore, adding animations to your company’s to-do list is helpful.
The bottom line is to create an engaging and visually appealing animation. After all, just like in our day-to-day lives, the first impression can only be made once.
If you think that choosing a professional agency would be right to create amazing 2D animation videos, contact us now.