Welcome to HubSpot Product Updates for March 2021. HubSpot is consistently updating its products to keep up with the industry expectations, enhance customer experience, and serve user needs.

Let's dive in to know what HubSpot product updates March 2021 has brought us this time.

1. What is the Latest in Marketing Hub?

Discover the latest updates in Marketing Hub.

1.1 Custom Report Builder

Applies to: Marketing Hub Professional, Enterprise; Sales Hub Professional, Enterprise; Service Hub Professional, Enterprise

HubSpot has added more features to the custom report builder. It provides a more robust reporting experience to its users by bringing all HubSpot data in one place.

New Launches

  • Pivot Tables: One of the most popular ways to aggregate and visualize data is the Pivot table which wasn't available in HubSpot custom report builder. So you had to spend a lot of time exporting data into spreadsheets to build a pivot table. With the new update, you can create your pivot table in just a few clicks.
  • Guided On-boarding: You can take the guided tour to learn custom reporting in no time. Click ‘try demo' on the report builder's top left to see how to build a custom sales and marketing report.
  • Refresh Reports from Dashboard: New updates allow you to refresh reports directly within dashboards so that all of the reports on your dashboard are displaying the most recent data.
  • Zoom in on Reports: With the new update, you can zoom in on your report to have a better look at the data.


Create reports using marketing, sales, service, and CMS performance data along with contact, company, and deal data and custom objects, all without leaving HubSpot.

1.2 Add Text, Images, Videos to Dashboards

Applies To: All Products and Plans

You can now add text, images, and videos to dashboards and arm your team with the context and instructions they need to access and understand data.

How does it Work?

  • Go to Reports > Dashboard
  • Open a Dashboard
  • Click the Actions dropdown menu in the right corner
  • Select Insert Images, texts, videos


Earlier, you had to create additional documentation and distribute it alongside your dashboards for your team. Now, add text, images, and videos directly on the dashboard and help your team learn how to build their dashboards or answer FAQs.

1.3 Conversation-based Workflows

Applies to: Marketing Hub Professional, Enterprise; Sales Hub Professional, Enterprise; Service Hub Professional, Enterprise

As you know, Workflow is one of the most powerful HubSpot marketing tool. The new update makes it more robust by allowing you to create Conversation-based workflows. In these types of workflows, you can manage the properties of contacts associated with the conversation.

Conversation-based workflows will work on:

  • Conversations Properties
  • Contact Properties
  • Ticket Properties 

How does it work?

  • Go to Workflows
  • Select Conversation-based workflow 
  • Select Conversation enrollment trigger
  • Select Actions
  • Test and deploy workflow


  • Set up conversation-based reminders.
  • Send follow-up or closing email to contacts.
  • Create tasks or update a contact property based on conversation. And many more!

2. What is the Latest in Sales Hub?

Explore the latest updates in Sales Hub.

2.1 Conversation Intelligence 

Applies to: Sales Hub Enterprise; Service Hub Enterprise

Conversation Intelligence is the most awaited and product update by HubSpot. It gives you real-time insights into your team's conversation with clients with automatic recording, transcription, and call analysis. 

How does it Work?

  • Click Settings in the main navigation bar of your HubSpot account.
  • Click Objects in the left menu bar.
  • Click Activities.
  • Under the Calling tab, scroll down and click Turn on Analysis and Transcription.


  • You can see your team's call records in one place.
  • From the ‘Call index,' you can gain the context into your team's calls by previewing the call review.
  • Coach your team with the call records, provide them feedback by tagging them and leaving notes on call moments.

2.2 Zoom Integration with Conversation Intelligence 

Applies to: Sales Hub Enterprise; Service Hub Enterprise

With the Zoom integration with Conversation Intelligence, you can review your Zoom Business or Enterprise cloud recordings and transcripts in HubSpot. 

How does it Work?

  • The user is at Zoom Business and Enterprise level. 
  • Zoom integration with cloud recording is enabled.


  • Automatically record & transcribe calls for playback and archiving purposes.
  • Coach team with recorded calls.
  • Access to all team calls.
  • Search for key terms across all recorded calls.
  • Quick preview of calls on associated records.

2.3 Deal Create Attribution

Applies to: Marketing Hub Enterprise

Deal create attribution measures the journey of contacts till an associated deal is created. It measures which sources, assets, and interactions had the most significant impact on generating deals. 

How does it Work?

  • Go to Reports
  • Click Create custom reports
  • Scroll down to Attribution
  • Select Deal create on left side
  • Click Next


It gives you deep insight into your MOFU and helps you optimize for converting leads into sales handoffs.

3. What is the Latest in CMS Hub?

Check ou the latest updates in CMS Hub.

3.1 Template Swap in Landing and Website Pages

Applies To: Marketing Hub Professional, Enterprise; CMS Hub Professional, Enterprise

The new update allows users to move their content from the old template to a new template for website and landing pages.

How does it Work?

  • Open the landing/Website page you want to edit.
  • Under the Settings tab, scroll down and click Advanced options.
  • Scroll down to the Template section.
  • Click Use different template.
  • This will take you to the page Choose a theme, where you can choose a theme and swab your content to that theme.


You can choose any other theme for your landing or website page and move your content at any point in time. You don't have to start creating your page all over again.

3.2 Site Tree in CMS Hub

Applies To: Marketing Hub Professional, Enterprise

HubSpot has introduced a new way to organize and view pages in the CMS using a hierarchical “tree” structure alongside improved search and better filter options on the content dashboard.

How does it work?

  • Go to Marketing > Website > Website Pages
  • There you will see some new options for managing your pages

4. Bonus Update

Here are the bonus updates for all users.

Several Limits Increased

HubSpot has increased the limits of few objects. You can now create up to 5x the number of templates, sequences, documents, snippets, and playbooks. Earlier, all these five objects had limits of 1,000 each.

In the End

I hope you have got a fair idea about the updates we have discussed above and have understood how you can use them.

If you have any questions about a HubSpot topic, you can refer to our HubSpot Help Center.

We will be back soon with new updates. Till then, you can contact us and talk to our team of experts on all HubSpot features that you need to know.

Frequently Asked Questions

HubSpot, a CRM platform, offers six primary products: Marketing Hub for marketing activities, Sales Hub for sales management, Service Hub for customer support, CMS Hub for web content management, Operations Hub for automation, and Commerce Hub for online sales. Additionally, there are foundational tools available for free. Each product caters to specific business needs, enhancing customer relationship management and facilitating marketing, sales, service, website management, operations, and e-commerce tasks.

To view products on HubSpot, go to your HubSpot account. There, click on the settings icon in the main navigation bar. On the left sidebar menu, find “Objects” and then click “Products.” You can sort the products by clicking on the header of the column you want to sort by.

HubSpot, a versatile CRM system, is divided into five hubs, each serving distinct purposes. The Marketing Hub aids in marketing campaigns and lead generation. Sales Hub focuses on sales and customer relationship management. Service Hub helps in customer support and engagement. CMS Hub deals with content management and website development. Operations Hub streamlines operations and automation, making HubSpot a comprehensive platform for businesses to manage marketing, sales, service, content, and operations effectively.

HubSpot's remarkable success can be attributed to its unwavering dedication to customers. They excel by prioritizing a deep understanding of customer needs. HubSpot's journey began with a focus on listening to customer feedback and unceasingly enhancing their offerings. This customer-centric approach fosters trust, loyalty, and a reputation for delivering valuable solutions, which is pivotal in HubSpot's ongoing prosperity.