Welcome to HubSpot Product Updates for March 2021. HubSpot is consistently updating its products to keep up with the industry expectations, enhance customer experience, and serve user needs.
Let's dive in to know what HubSpot product updates March 2021 has brought us this time.
1. What is the Latest in Marketing Hub?
Discover the latest updates in Marketing Hub.
1.1 Custom Report Builder
Applies to: Marketing Hub Professional, Enterprise; Sales Hub Professional, Enterprise; Service Hub Professional, Enterprise
HubSpot has added more features to the custom report builder. It provides a more robust reporting experience to its users by bringing all HubSpot data in one place.
New Launches
Benefits
Create reports using marketing, sales, service, and CMS performance data along with contact, company, and deal data and custom objects, all without leaving HubSpot.
1.2 Add Text, Images, Videos to Dashboards
Applies To: All Products and Plans
You can now add text, images, and videos to dashboards and arm your team with the context and instructions they need to access and understand data.
How does it Work?
Benefits
Earlier, you had to create additional documentation and distribute it alongside your dashboards for your team. Now, add text, images, and videos directly on the dashboard and help your team learn how to build their dashboards or answer FAQs.
1.3 Conversation-based Workflows
Applies to: Marketing Hub Professional, Enterprise; Sales Hub Professional, Enterprise; Service Hub Professional, Enterprise
As you know, Workflow is one of the most powerful HubSpot marketing tool. The new update makes it more robust by allowing you to create Conversation-based workflows. In these types of workflows, you can manage the properties of contacts associated with the conversation.
Conversation-based workflows will work on:
How does it work?
Benefits
2. What is the Latest in Sales Hub?
Explore the latest updates in Sales Hub.
2.1 Conversation IntelligenceÂ
Applies to: Sales Hub Enterprise; Service Hub Enterprise
Conversation Intelligence is the most awaited and product update by HubSpot. It gives you real-time insights into your team's conversation with clients with automatic recording, transcription, and call analysis.
How does it Work?
Benefits
2.2 Zoom Integration with Conversation IntelligenceÂ
Applies to: Sales Hub Enterprise; Service Hub Enterprise
With the Zoom integration with Conversation Intelligence, you can review your Zoom Business or Enterprise cloud recordings and transcripts in HubSpot.
How does it Work?
Benefits
2.3 Deal Create Attribution
Applies to: Marketing Hub Enterprise
Deal create attribution measures the journey of contacts till an associated deal is created. It measures which sources, assets, and interactions had the most significant impact on generating deals.
How does it Work?
Benefits
It gives you deep insight into your MOFU and helps you optimize for converting leads into sales handoffs.
3. What is the Latest in CMS Hub?
Check ou the latest updates in CMS Hub.
3.1 Template Swap in Landing and Website Pages
Applies To: Marketing Hub Professional, Enterprise;Â CMS Hub Professional, Enterprise
The new update allows users to move their content from the old template to a new template for website and landing pages.
How does it Work?
Benefits
You can choose any other theme for your landing or website page and move your content at any point in time. You don't have to start creating your page all over again.
3.2 Site Tree in CMS Hub
Applies To: Marketing Hub Professional, Enterprise
HubSpot has introduced a new way to organize and view pages in the CMS using a hierarchical “tree” structure alongside improved search and better filter options on the content dashboard.
How does it work?
4. Bonus Update
Here are the bonus updates for all users.
Several Limits Increased
HubSpot has increased the limits of few objects. You can now create up to 5x the number of templates, sequences, documents, snippets, and playbooks. Earlier, all these five objects had limits of 1,000 each.
In the End
I hope you have got a fair idea about the updates we have discussed above and have understood how you can use them.
If you have any questions about a HubSpot topic, you can refer to our HubSpot Help Center.
We will be back soon with new updates. Till then, you can contact us and talk to our team of experts on all HubSpot features that you need to know.
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