As per most marketing experts, content is perhaps one of the most crucial areas of emphasis on Search Engine Optimization (SEO). Original and fresh content goes a long way in helping your site get noticed by web crawlers.
Nonetheless, you need to remember that posting this content on your site won't be sufficient for the long haul and improved indexing and optimization.
You additionally need to explore guest posting. Guest posting or blogging content on different blogs or sites is a magnificent way of acquiring huge followers for your site and social media accounts. Guest posting blogs additionally open up networking opportunities by improving credibility.
Now the question is, why is guest posting so effective? And, how can one unlock the true potential of guest posting?
In this article, you will uncover what is guest posting and the key to successful guest posting so you can learn how to grow your online audience.
What is Guest Posting?
First things first: let’s get familiarized with the term “Guest posting,” which involves writing and publishing an article on someone else’s website or blog. As a blogger, you can benefit substantially by posting on different sites and letting other qualified bloggers publish on yours.
The name and website of the blogger are typically mentioned on the blog. So, anyone can reach out to the guest blogger, thus driving traffic to their blogs.
Reasons Why Guest Posting is essential
You may think that perhaps it's sufficient to create content for your own site rather than wasting time growing someone else's blog. However, you can make a considerably more significant impact by posting on well-established blogs and observe some huge benefits.
As per statistics,
- 60% of bloggers write up to 5 guest posts every month.
- Guest posting moves 3x more leads close to conversion.
- Guest posting generates a 75% increase in direct sales.
The numbers speak for themselves, and indeed there's a lot that Guest Posting blogs can do.
Still not sure how it works?
Well, have a look at some of the fascinating ways guest blogging can benefit your marketing strategy:
Builds Brand Authority
If you're submitting guest post content to particular sites in a niche business, you'll likely be seen as an expert in that subject. Your reputation will grow, and you'll get perceived as a respected writer on industry subjects.
Gives you Quality Traffic
One of the most fantastic perks of writing blogs for guest posting is the quality of traffic that it drives to your website.
As long as you produce a quality guest post, you can exploit other blogs' already established loyal readers and drive them to yours. The traffic pulled through guest posting is substantially more inclined to take action on your site as opposed to others.
Helps build a Social Media Presence
Guest posting is a surefire way to increase your social media following. In most cases, the platform you choose to blog on will have a substantial social media following of their own, and it acts as a multiplier.
They will share your post, their readers will share your post, and this way, you'll get some crazy exposure that perhaps you might have never seen from just posting on your own site.
Encourages Link Building
Writing blogs for guest posting provides you the opportunity to add appropriate links back to your own site. You will be allowed to add links in the body of your article or your author bio.
These links can improve organic search rankings and direct referral traffic, which ultimately leads to improved search visibility for your website. Therefore, strive for websites with high authority to give your SEO a boost.
Helps build Strong Relationships
Relationships are possibly the most powerful form of competitive support in any business. Guest posting provides you the perfect opportunity to form relationships with prominent people in your niche.
The entire idea behind guest blogging is to be mutually benefited. You provide killer content for guest posting, and they grant you access to their readers.
Boosts your Credibility
Association with specific brands helps develop credibility for your own business. It reveals that others acknowledge the value of what you have to say or want to be associated with your brand.
Helps build your SEO
Guest posting enables you to get relevant, natural links, using the anchor text of your preference, on a site that has a great search engine authority. Just remember to keep things natural and reader-friendly. Write for the readers first, and then for the search engines.
How to do Guest Posting?
An effective guest posting strategy will indeed help you set a solid foundation for your plan, defining clear objectives, expectations, and standards for determining which opportunities are best for you.
The following steps will help you build, organize, and execute your guest posting strategy. And once you've mastered the art of guest posting and figured what works for you and what doesn't, you can modify your guest post strategy accordingly.
Ready to build your online presence? Let's go.
Determine your Goals
Similar to all excellent marketing strategies, a savvy guest posting strategy begins with outlining your objectives. Identifying what results you wish to see from guest posting will help you build a clear road map for getting there.
Consider what can be achieved through guest posting and determine which two or three goals align strongly with your marketing objectives. We have mentioned the benefits of writing blogs for guest posting in the previous section, so you can use them as your checklist.
Create a Guest Post List
Once you have defined your goals, start looking for guest post opportunities and create a guest post list. When looking for sites to guest post, your main goal should be to find sites related to your niche.
While creating your list, you should:
- Look for websites that intrigue your audience.
- Search your websites related to your ideal guest posting sites.
- See where your competitors post.
Watch this video, and you’ll know what we are talking about.
You can take the Google search engine's help to look for sites with particular mentions of the guest posts. Always make sure to include the targeted keywords in your search query. The targeted keywords must be based upon your prospecting search.
Following are a few examples of search queries that can help you find guest posting opportunities.“submit a guest post”
“guest post by”
“accepting guest posts”
“guest post guidelines”
Think of a Topic
The web is flooded with recycled articles. However, if you have something fresh to offer and of value that cannot be attained elsewhere, it will positively impact the editors.
Don't jump blindly into a whole new topic. Instead, start with something you already know. You can perhaps share the results of your own research or case studies to provide fresh insights.
Moreover, you can share your personal experiences by writing about strategies that have worked well for you. You can also look for statistics or recent trends and build your article around them.
Pitch your Idea (and Get Accepted)
Guest posting isn't as simple as submitting a post and having an editor run it on their blog. You first need to catch a publisher's attention by pitching your idea before it can even be considered for publishing.
You need to get yourself out there as much as you can to start guest posting blogs. It all might seem too overwhelming at first, but you have to do it.
To craft an impressive guest post pitch:
- Find the right person to reach.
- Go through the site’s guest posting guidelines.
- Create a convincing subject line.
- Try to sound personal and not promotional.
- Begin with benefits.
- Add proof of your work quality and value.
Write the Guest Post
Once your pitch gets accepted, you have won half the battle. However, you still need to write a post that the publisher would willingly publish on their site.
In the ever-rising global competition, it’s more critical than ever to produce content that stands out and actually offers value to the readers. Publishers will be more inclined to publish your posts and work with you repeatedly if you can deliver high-quality, valuable content.
Keep these tips in mind while submitting a guest post:
- Follow their guidelines.
- Don’t sound over promotional.
- Focus on adding value.
- Proofread to make sure everything is sound (grammatically and technically)
- If permitted, add a link to a page on your site in the post.
- Write a welcoming and intriguing author bio.
Share your Work
Your job isn’t done once you have submitted a guest post. Help the publisher promote and share the blog post. Share the content with your readers by posting about it on your social media accounts.
Whenever possible, mention or link to the publisher’s brand to show them that you, too, are working on promotional activities. You can promote the guest posting blogs by either adding them to your portfolio or writing a summary of the blog post with a link to the original blog.
Analyze the Results
You can’t completely understand what you have gained from guest posting unless you analyze the results.
Make a list of your blog posts along with the name of the website, the live link, and the related marketing KPIs. And for each guest post, track metrics that are most relevant to your goals (as discussed in step one).
These metrics can be in the form of:
- Referral traffic
- Number of new visitors
- Number of social media shares
- Number of comments
- Variations in SERP rankings
- Number of new leads
- Number of mentions or new backlinks
How to Get Quality Backlinks?
Now that you know the nits-and-grits of Guest Posting, you should perhaps take a look at tools that can help you attain high-quality links. There are various tools available online that can be used to look for websites with high authority.
However, if you ask me, GuestPostEngine is indeed the best tool when it comes to guest posting, link-building, and getting high-quality backlinks. With over 10,000 listings, GuestPostEngine has simplified the entire process of guest post-management.
GuestPostEngine is a marketplace that allows you to buy guest posts from high-quality websites and sell post opportunities on your website, respectively. With GuestPostEngine, it does not matter if you wish to buy a guest post for yourself or a client or if you want to sell guest post opportunities. This platform's sole purpose is to make the entire process of buying or selling opportunities and guest-posting easy for you.
As you guest post, you'll find several ways to improve your strategy and build your online presence. However, there are three things you must always keep in mind throughout the process:
- It doesn't give results overnight. Any content strategy takes some time before you can see the results. Your results will be directly proportional to how much work you put in.
- Poor planning and average content won't get you too far. Plan beforehand, pay close attention to the guidelines, and write what their audience likes to read about.
- Don't forget about the editor because, at the end of the day, he will decide if your article is worth posting.
Keeping these three things in mind, before, during, and after your post gets accepted, you'll surely improve your online presence in no time.
Feel free to get in touch if you have any questions.
Editor: Richa Sharma