Is it true that you are entirely up to date about the most recent marketing statistics? We all know how viabl marketing is. Yet, we often need evidence, so we know without a doubt our marketing strategy will work. 

Understanding the data will likewise assist you with your marketing strategy planning. You'll also understand what kind of content and means of delivery suits your target crowd. 

However, there's so much research around that perhaps it is not the right time to chase everything down on your own. 

But, don't worry! We would like to help. And that is the reason we've gathered the most significant and reliable marketing statistics from around the web. Hopefully, these statistics will assist you in planning your marketing strategies.

More importantly, they'll help you settle on data-driven choices that you know without a doubt will bring business results concerning the buyer's journey.

Marketing infographics

Excited? Let's hop on!

50 Mind-boggling Marketing Statistics

Take a look at these unbelievable marketing statistics and get a scoop on the latest trends in the Marketing world.

Content Marketing

  • 53% of marketers state that blogging is their prime content marketing priority.
  • The most successful marketers spend 40% of their total marketing budget on content marketing. 
  • 60% of marketers produce at least one piece of content each day.
  • 70% of internet users want to learn about products through content versus traditional advertisements.
  • Content marketing costs 62% less as compared to traditional marketing programs and generates 3x the leads.
  • Marketers who emphasized blogging are 13x more likely to see a positive ROI from their efforts.
  • Bloggers who take at least 6 hours creating each blog post report “strong” content marketing results 31% of the time, as opposed to 23.5% in the 2-4 hour range.
  • Content ranking on page 1 of Google consists of 1,447 words, on average.
  • 78% of B2Bs consider lead conversions as a performance metric.
  • 7 out of 10 B2B buyers watch videos during their sales journey.
  • 89% of B2B researchers gather information about potential clients through the internet.
  • 63% of marketers produce content with buyer persona in mind.
  • 76% of buyers can share their information in exchange for white papers.
  • The best three content marketing tactics are blogging (67%), social media (73%), and case studies (82%).
  • Better content can direct traffic to a blog by up to 2,000%.
  • The number of inbound links for an organization can rise by up to 97% if they have a blog.
  • Simply modifying a headline can likely increase click rates by up to 10%.
  • Refreshing an old blog with new information can boost the effectiveness of your search results by 74%.

Email Marketing

  • 89% of marketers use email as the main channel for generating leads.
  • 47% of marketers consider email marketing as the most productive marketing channel.
  • 93% of B2B marketers use email channels for distributing content.
  • Email marketing results in around 4200% ROI.
  • 59% of B2B marketers favor email for lead generation.
  • Marketing and advertising emails affect the buying decision of 50.7% of clients.
  • Email marketing is often used for lead generation (85%), sales (84%), lead nurturing (78%), and client retention (74%).
  • Marketers who create and implement segmented campaigns notice a 760% increase in revenue.
  • 62% of marketers state that personalization is the most efficient technique.
  • 74% of marketers state that targeted personalization boosts customer engagement.
  • 95% of companies using marketing automation are reaping the benefits of email marketing.
  • Custom-made e-mails have a 6x higher transaction rate and, hence, should be used more regularly.

Social Media Marketing

  • Facebook ads are used by 70% of marketers, and there were 9 million active advertisers on the platform in Q2 2020.
  • 81% of businesses prefer video marketing on Facebook.
  • 93% of Twitter community members are open to brands getting involved in the conversation, such as providing help and support. 
  • 98% of marketers say Instagram is the most influential platform for influencer marketing.
  • 83% of people use Instagram to discover new products and services, and 87% said they took a definite action, like making a purchase, after seeing product information. 
  • 82% of B2B markers report finding the most remarkable success on LinkedIn.
  • Over 46% of all social media traffic to company websites comes from LinkedIn.
  • 54% of all people want marketers to put out more video content, which is an excellent place to begin. 
  • 73% of marketers accept that their efforts into social media marketing have been “somewhat effective” or “very effective” for their business.
  • Social media is a source of making buying decisions for 84% of B2B executives.
  • 93% of Twitter community members are welcoming to brands getting occupied in conversation, such as providing help and support.
  • YouTube is the second most successful channel for businesses sharing video content.
  • 54% of all users need marketers to put out more video content, and YouTube is a great place to begin.
  • 79% of people state that user-generated content on social media significantly influences their purchasing decisions.

Miscellaneous

  • 41% of B2B businesses handle their marketing activities in-house.
  • One-fourth of B2B organizations allot only 5% of their total budget to marketing.
  • Around 61% of marketers think their marketing strategy is efficient.
  • 58% of marketers face difficulty in targeting or segmenting their target audience.
  • 80% of marketers state that their lead generation efforts are only slightly effective. 
  • 81% of marketers are concerned that using third-party data could raise privacy concerns.
  • 85% of marketers accept that inbound calls and phone conversations are a principal component of their organization's marketing strategy.
  • 80% of consumers state that they are more inclined to do business with an organization that offers personalized experiences.
  • 78% of B2Bs consider lead conversions as a performance metric.
  • 7 out of 10 B2B buyers watch videos during their sales journey.
  • 89% of B2B researchers gather information about potential clients through the internet.
  • 40% of marketers rate original graphics, like infographics, as their best performing content.
  • 83% of the global internet traffic will be video by 2024.
  • 43% of marketers state that their greatest challenge with visual content is producing it regularly.
  • Location-specific ad campaigns are 20x more productive than traditional banner ads.
  • According to 65% of marketers, Link building is the most challenging SEO tactic to perform. 
  • 50% of users are more inclined to click on a particular brand name if its name comes up in the search results more than once.

Wrapping Up

There you have it, folks. Hopefully, this list of marketing statistics gave you some insight into what’s going on with your competitors and ideas for you to try with your own business online.

These marketing statistics show you the business world's state today, where it might be going, and how you can ensure your business is continually meeting customers where they want to be met. Use these marketing statistics to your advantage to help you understand what you need to do to use marketing for your business today effectiv

Keep checking this blog for brand-new updates on Marketing Statistics. As new and exciting statistics come out, I'll keep on adding to this list.

And if you want any help planning a marketing strategy for your business, do get in touch with us now.

Frequently Asked Questions

Many companies, about 45%, haven't laid out a clear plan for digital marketing. Those that do, and write it down, are 313% more likely to succeed. Also, 75% of marketers have boosted their company's trust and credibility using digital marketing techniques. These numbers show the importance of having a well-thought-out strategy in the world of digital marketing.

Every day, a massive 4.14 billion people use email to communicate. It's a powerful tool for businesses because email marketing can generate $36 in return for every $1 spent. In 2023, a staggering 319.6 billion emails are exchanged worldwide. What's interesting is that more than a quarter of these emails, around 36.6%, are opened and read on smartphones by users. This shows just how essential email has become in our digital lives, both for personal and business purposes.

Short-form videos, those quick and engaging clips you see online, have become a big deal in marketing. In 2023, even more marketers are going to use them. Surprisingly, 90% of the marketers who already use short-form videos are going to spend even more on them next year. And guess what? One out of every five marketers is thinking of using short-form videos for the very first time in 2023. So, expect to see more of those catchy, bite-sized videos in ads and social media because they're here to stay and grow!

Digital marketing is a powerful tool for success, according to 66% of marketers. Blogs with eye-catching visuals get 94% more views. Companies with active blogs gain 69% more leads monthly. On average, content marketers employ 12 different strategies to engage their audience effectively.

Richa Sharma brings her passion for clear communication to the world of marketing content. Though an engineer by training and a Ph.D. dropout at heart, Richa excels in crafting engaging and informative written pieces. With over 7 years of experience, she leverages her technical background to create easy-to-understand content on diverse topics, including technology trends, digital marketing strategies, and consumer insights.