It is vital to have a well-organized marketing plan to attract and retain customers in today's times successfully. You can no more feed your audience and prospects with baseless promotional advertisements and hope for it to work. Consumer behavior has changed dramatically, and to keep up with the market, you need to change your marketing strategies as well.
Given that, we must discuss the transition of consumer behavior and their purchase habits. Consumers, especially B2B customers, seek to drive value out of their association with another company. They do their research and make an informed decision. So how can you showcase the value of your product or service?
The best way to establish authority in the market today is to publish valuable content, which we will discuss in this blog.
One of the most popular and easy to consume content today is animated videos. It may be an explainer video, a tutorial, a demo, etc. Here are some stats that reflect their demand in 2020:
- 48% of consumers believe that videos best remember the products they own or are interested in.
- 54% of consumers expect to see more video content from brands they are interested in.
- 84% of consumers say their purchase decision was impacted by a product video they watched.
Hence it is almost mandatory for your brand to produce excellent video content if you want to stay ahead of the curve. You may use character animation software to create these animated videos or hire a character animation creator. We recommend a professional character animation maker, and here is why:
Benefits of Hiring a Character Animation Creator:
Get your ideas realized effortlessly
Video production is not an easy task. Despite the availability of easy to use software and character animation templates, it requires a substantial amount of time and engagement to produce an animated video. Here is the step-wise process of creating an animated character video :
Source: blacktiedigital
1. Script Writing:
The first step to the animation is creating a good script. If you are a good writer, you can do it yourself, lest you have to hire a professional writer. In the script, you have to create the story and how you want it to be conveyed. In the case of character animation, you need to add dialogues as well.
Source: blacktiedigital
2. Storyboarding
To develop the script into a complete animated video, you have to stitch the characters and the story together in a logical and organizational manner. Storyboarding is the process that marks the coming together of the entire video. It is a graphic representation of the entire script for the animators to understand how to execute the story.
Source: blacktiedigital
3. Animation
Naturally, animation is the most crucial part of generating an animated video. To transform the storyboard into a video, you have to either use animation software or hire an animated video production company. Using online solutions may take less time than stand-alone software programs, but you need to pay a monthly premium to use them. As with a character animation maker, you can hire them on a project basis.
4. Editing or rendering
After the animation is done, you need to edit the video using video editing software. Thus, if you decide to do it yourself, you need to find the right video editing software to handle the task. It is not as easy as using any free editing tool as some editors are better suited for animations than others.
5. Special effects or background music
Without a suitable soundtrack or background music, your animated video may appear dull and fail to engage the viewers. Therefore it is essential to add good sound effects. To make the most of it, we recommend that you add soundtracks for each of the characters' dialogues and overall special effects to enhance your video's quality.
6. Narration and voice over
How you narrate your video content is crucial. You must make sure that the voice over carries your message accurately while holding the audiences' attention throughout the video. The narration should resonate with the mood of the video and draw people into your message.
It must be obvious by now that the entire process is quite long and takes skills in various departments to produce a single character animation video. When you hire a character animation creator, all these specifications are their responsibility. All you have to do is direct them to create what you want, and they can do the rest. This doesn't just take the pressure off your shoulder but lets you focus on your business or company's more significant factors.
Save your valuable time
steps. Running a business in itself is an enormous task comprised of numerous small and big responsibilities. Companies are often forced to compromise on the businesses' primary operations to make time for other activities such as this. When you outsource your video marketing process, you are left with enough time to focus on your business. We all know that time is money. Thus it is in your best interest to save time by hiring a professional.Be assured of the quality
Software have indeed made it easy for us to perform tasks that we have little to no experience in. However, it is undeniable that a professional can deliver the same thing in much better quality. When you hired a trained and seasoned professional, you are assured of the quality, which is paramount in the case of content marketing. Even when you have zero background experience and expertise, you can be assured of the quality if you hire an industry standard video production company.
No software oriented worries
How many times have you found yourself perplexed to understand which software will be the right match for you? There's no denying the fact that even the right choice of software takes hours, and then comes getting accustomed to the features and functionalities, let alone the time it takes to train your team. It is nevertheless tiresome. You can avoid all this by employing a dedicated, consistent video production and marketing agency.
Tailor made characters to suit your business
When you use the software, you are confined to using character animation templates. These software are open-source and thus cannot be entirely unique to your business. On the other hand, an animated video production company will emphasize developing tailor-made characters for your business and the message you are trying to deliver. As a result, you promote your brand while providing the audience with something interesting to engage with.
Conclusion
It is ultimately your decision whether you hire an animated video production company or do it yourself. However, given a choice, we recommend the first option, sighting all of the benefits mentioned above that come with it.
When you expand a business, you hire more workforce to tackle the pressure and focus on more important things; while hiring them; you check their expertise in the respective department. Marketing is just as vital and instrumental as any other department of your business, then why not let professionals take care of it?
Contact us for any assistance regarding choosing the right service provider.
