Are you ready to boost your sales rep productivity by 26.4%? What if we told you that adding social networking and mobile access to your CRM solution could make all the difference? According to 74% of businesses, CRM technology improves access to customer data and allows for quick execution of sales capabilities, boosting the sales revenue cycle for the media industry.

Well, HubSpot is here to help. With its focus on connecting customers and service providers, HubSpot offers a comprehensive digital marketing strategy that includes relationship creation, lead nurturing, and excellent customer service. From managing clients and deals to tracking campaigns and responses, the HubSpot CRM is the ultimate tool for the media industry.

But that's just the beginning. In this blog, we'll dive deeper into the advantages of utilizing HubSpot for media. So join me as we explore the world of HubSpot CRM and discover the endless possibilities for success in the media industry. 

How HubSpot can revolutionize the Media and Communications Industry?

HubSpot offers everything you need to streamline your sales, marketing, and customer service efforts, all in one easy-to-use package. With features like email marketing, social media management, and customizable reporting, HubSpot has everything you need to take your business to new heights. Let us show you how this platform can transform your media business today!

HubSpot Marketing Hub 

Create stunning Email Campaigns that look great on every Device using HubSpot Email Marketing Tools  

Say goodbye to the days of spending hours crafting the perfect email. With HubSpot Email Builder, media and communication clients have access to a library of pre-built templates tailored to each stage of their customer's journey – or they can let their creativity soar and start from scratch. And the best part? No matter what email platform you use, your templates are always just one click away.

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Gone are the days of struggling to create a beautiful, effective email without the help of a developer. With HubSpot's drag-and-drop email builder, you can create professional-looking campaigns that will dazzle your target audience on any device. Plus, with built-in statistics, you can easily assess the effectiveness of your campaigns and track how your customers interact with your content.

And here's the cherry on top: because HubSpot email marketing management is integrated into the HubSpot CRM platform, your emails will always be fueled by the latest customer data. No more going back and forth with development and operations for the latest contact lists or subscriber preferences. With HubSpot, you'll have everything you need to craft the perfect email and drive results for your media and communication business.

Build spectacular Landing Pages for Lead Capturing with HubSpot's Landing Page Builder

Are you ready to take your website to the next level and attract more qualified leads? With HubSpot's free page builder, you can create custom HubSpot landing pages that will captivate your audience and turn them into loyal customers – no designers or IT support required.

Whether you're launching a new product, promoting an event, or just looking to increase traffic to your site, landing pages are the perfect way to attract and convert potential customers. And with HubSpot's easy-to-use page builder, you can create stunning, mobile-optimized pages in no time. Test your pages on different devices before publishing to ensure a seamless user experience.

But that's not all. With personalized landing page content, you can provide visitors with a tailored experience based on their location, device, lifecycle stage, or contact information. Plus, dynamic forms allow you to collect valuable information without asking the same questions twice.

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Build, manage, and collaborate on Campaigns from one central Place using HubSpot Campaigns Tool

When it comes to company growth, campaigns are the backbone. But even the most well-thought-out plan won't succeed without team alignment. That's where HubSpot's campaign tools come in – providing marketers with everything they need to build, manage, and collaborate on campaigns all in one place.

Gone are the days of siloed campaigns across multiple platforms and teams. With coordinated marketing using HubSpot, you can ensure a cohesive voice that moves your customer seamlessly through their journey, eliminating any friction and driving the most critical KPIs.

No more wasting time jumping between various tools to design and plan campaigns. With built-in collaboration capabilities like tasks, comments, and a calendar, the campaigns tool makes it easy for your team to work together seamlessly and perform at their best, ultimately allowing you to plan your campaigns with context and get the most out of your marketing efforts.

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Create high-quality Content that expands your Brand's Reach using HubSpot's Blog Builder

Are you struggling to improve your website's readership? The key might be in creating SEO-friendly content that expands your brand's reach and builds your following. But setting up a blog on a typical CMS platform can be a daunting task – requiring third-party hosting providers and manual security upgrades.

Thankfully, HubSpot's free CMS tools have everything you need to start and grow a successful blog without all the hassle. With built-in hosting and security monitoring, you can get your blog up and running in just minutes. And with a visual editor and professionally designed themes and templates, you can customize the appearance of your blog to match your brand perfectly.

But starting a blog is only half the battle. To truly succeed, you need to level up your content creation game and create high-quality content that draws in clicks and keeps your audience engaged.

With HubSpot's visual blog editor, you can uncover unknown traffic sources and turn your ideas into click-worthy blog posts. And once your content is live, you can even automate post-publication to share your content and keep your audience coming back for more.

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Target the most valuable Audiences for your Firm using HubSpot Ads Tool

Say goodbye to generic ad targeting and hello to finely-tuned audience segments. With HubSpot's advertising capabilities, you can create custom lists based on CRM data to target visitors at every stage of their journey. Leverage the power of CRM and web analytics data to guide your ad campaigns and boost your conversion rates.

And the results speak for themselves: better targeting means more relevant content, more satisfied customers, and a higher return on ad spend. HubSpot's advertising platform takes you beyond the basics of ad analytics to track actual leads and ROI created by marketing channels like Facebook, LinkedIn, or Google campaign.

Plus, with attribution reporting, you can understand how your ads are performing at different stages of the buyer's journey and connect your advertising with the overall performance of your marketing campaigns.

And it's not just about targeting – HubSpot's software also helps you manage leads at scale, automatically routing them to the right people at the right time. With AdWords software, you can handle leads seamlessly without the hassle of manually adding contacts to lists or sending them to salespeople.

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Create a unique Website with a simple and free Drag-and-Drop Editor using HubSpot's Website Builder

Gone are the days when media companies needed developers' help to update and build their websites. With HubSpot Website Builder, creating and publishing updates in real-time has never been easier without any special coding or technical expertise.

Choose from a library of pre-built website templates with custom development options, ensuring a cohesive and visually stunning website design that perfectly aligns with your brand.

Not only that, but you can track site visitors in one centralized location and use CRM data to build tailored digital experiences for your audience. Using the HubSpot CRM platform, your website can transform into a powerful corporate development engine.

But that's not all – with HubSpot's free web form builder, you can create and launch web forms in a matter of seconds to start collecting valuable contact information. Each form submission is instantly added to your HubSpot CRM database, where you can nurture your leads with tailored emails and phone conversations.

And the best part? You don't need any technical experience to create bespoke forms that perfectly align with your brand's principles and unique requirements.

Simply drag and drop each element to create specialized fields, field types, and CTAs, and let HubSpot do the rest. For even more advanced features, Marketing Hub Professional and Enterprise include intelligent forms and progressive profiling to level up your lead generation game.

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Outrank your Competitors and rise to the Top of Search Results using HubSpot SEO Tool

Navigating the constantly evolving world of SEO can be a daunting task. From choosing the right keywords to maximizing traffic and conversions, it's easy to get lost in the maze of algorithms and best practices. But fear not because HubSpot has got your back.

With HubSpot's SEO tools, you'll receive practical recommendations that prioritize which adjustments will impact your search results most. You can easily identify which pages need updating, take action, and watch your site's SEO soar. And if you're looking to design a website that optimizes SEO without any coding, HubSpot's drag-and-drop editor makes it a breeze.

But that's not all. HubSpot's SEO tools provide comprehensive information on everything from what phrases and topics people are searching for to where your website content ranks for any particular search result.

And when you integrate Google Search Console with HubSpot, you'll get direct data from Google that can inform your SEO strategy. With metrics like total impressions, average position, and clickthrough rate at your fingertips, you'll know exactly where your content ranks in Google's search results – giving you the power to focus on what marketing assets work and improve on what don't.

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Personalize, test, and optimize your Calls-To-Action to convert more Visitors into qualified Leads with HubSpot CTA Builder

Struggling to create eye-catching CTAs that actually convert? Well, thanks to HubSpot, you don't need any technical or creative abilities to make professional-looking CTA buttons or pop-ups in just a few simple steps. And with the HubSpot Call-to-Action tool, you can easily submit your button design or image-based CTA to make the process even smoother.

But that's just the beginning. With HubSpot, you can effortlessly incorporate CTAs into web pages, landing pages, blog posts, and emails to turn your content into a conversion funnel. And to take things to the next level and reach your audience, you can even personalize your CTAs for each visitor to increase conversion rates.

Using the contact database's power, you can personalize CTAs based on factors like persona, industry, and lifecycle stage to dynamically provide the most relevant and successful CTAs to advance leads down the funnel.

And for those anonymous users, you can adapt CTAs based on their location, device, referral source, or the preferred language to create a customized experience for everyone – including those first-time site visitors.

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Create Conversion-ready Forms using HubSpot Free Form Builder

Simply increasing the number of visits to your website won't cut it anymore. To truly drive business growth, you need to expand your database and collect valuable contact information from your visitors. And with HubSpot's free form builder, you can do just that – without any technical skills required.

In only a few clicks, you can create custom forms that capture crucial contact information from every visitor who fills them out. And the best part? Each submission is automatically added to your HubSpot CRM database, so you can easily nurture those leads with tailored messages and email campaigns.

Creating custom web forms has never been easier. With HubSpot's free form builder, you can drag and drop each element to ensure your forms align with your brand's principles and unique requirements. Plus, with specialized fields, field types, and CTAs, you can create forms that align with your business goals.

And if you're a Marketing Hub Professional or Enterprise user, you'll have access to intelligent forms and progressive profiling, taking your lead capture strategy to the next level.

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HubSpot Sales Hub

Begin getting more Appointments with less Trouble, and focus on more essential Matters with HubSpot Meeting Scheduler

Don't get caught up in an email chain trying to find a time that works for everyone. HubSpot's meetings functionality makes scheduling meetings with prospects a breeze – for you and your entire team.

The HubSpot meeting planner seamlessly integrates with the tools your team already uses and is linked to your HubSpot contacts database. So, every prospect who schedules a meeting will be added to your HubSpot contacts database immediately, ensuring your network grows and stays organized.

Prospects can easily book meetings with you using HubSpot, saving hours of back-and-forth emails. And with HubSpot's integration with Google or Office 365 calendars, prospects can always access the most up-to-date availability.

Whether they need to schedule a group meeting or a one-on-one with a specific rep, HubSpot's group meeting links and round-robin meeting links make it easy to find a time that works for everyone.

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Improve your Sales Team Efficiency by providing them with Sales Playbooks using HubSpot Playbook Tool

Acquiring the product knowledge necessary to close a deal can take time. However, with HubSpot's Playbooks tool, new team members can access all that previous knowledge right away, shortening the ramp-up cycle. This means new hires can receive mentorship, coaching, and insights to help them sell like your top performers from day one.

No more endless access requests and “here's that document” emails cluttering your inbox. Everything is stored in the HubSpot CRM, and because playbooks are interactive, your team can store notes directly inside the interface, attached to the relevant record. You can even specify standard multiple-choice alternatives to ensure your entire team, whether new or seasoned, takes consistent notes.

Sales and marketing teams invest significant time, energy, and money in creating sales playbooks. But how do you know if your team is actually using them? HubSpot's reporting dashboard shows you which sales collateral is being used most frequently, enabling you to make data-driven decisions about generating new materials to assist your staff better.

Plus, with the latest version of the master copy always visible to your team, there's no more confusion about which document is the most current.

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Keep track of Deals so that you can optimize your Sales Pipeline with HubSpot Deal Tracking Tool 

Are you tired of manually tracking potential profits throughout the sales process? Say hello to HubSpot's Deals feature – the ultimate tool for Media businesses to simplify and streamline their sales pipeline. With Deals, you can easily combine and manage your deals with other data sources like contacts and companies. Plus, HubSpot can associate the appropriate actions with the deal record, making it easier for you to focus on what matters most.

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But that's not all! HubSpot's Deal tracking software lets you examine your company's sales funnel with unparalleled depth. You can apply filters to your transactions quickly to obtain more particular insights and information.

Moreover, you can also establish unique deal properties that allow you to save specific data and information in the system, ensuring accurate sales predictions and optimized revenues.

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With HubSpot's Deal Dashboard, you can track your deals and monitor the deal pipeline as it moves from one step to the next. You can customize the dashboard display to meet your individual needs and even store that view for later use. When you start a specific deal in HubSpot, you have access to all of the information you need, including property data and connected contacts, as well as integrations and deal activity.

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Besides, HubSpot CRM lets you customize your deal funnel to meet your company's specific needs. Deal stages can be used to categorize and track your ongoing transactions, and each deal step is associated with a probability that shows the possibility of the deal being completed at that time.

The weighted amount shown on the board view is calculated by multiplying the total amount in each stage by the stage number. With HubSpot's Deals feature, you can prioritize the most critical business and optimize your sales revenue cycle like never before!

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Provide your Team with complete Business Forecasting Capabilities using HubSpot Forecasting Tool 

If you're looking for a powerful tool to help your sales and support teams track progress toward your targets, HubSpot's forecasting tool is your answer. Whether you're anticipating where you'll finish up this quarter or searching for a home base for one-on-one meetings, this adaptable and easy-to-use tool will do the trick.

With customized forecast categories and models, you can personalize the forecasting tool to meet your specific business requirements. And with the ability for reps and managers to submit personalized predictions for the month or quarter, leadership gets a complete picture of where their teams believe they will land.

But that's not all. With the team rollup view, sales and service managers get a high-level forecast split by the team, allowing them to dive down on team performance and help their teams succeed. And forget about manually exporting your deal data into spreadsheets to anticipate numerous pipelines – HubSpot's forecasting tool provides a unified view taken directly from your CRM.

Sales teams can see monthly or quarterly income in real-time, while service teams can construct their funnel to track renewals and upgrade deals. With HubSpot's forecasting tool, you'll have everything you need to keep your sales and support teams on track and reaching for the stars.

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Draft Emails in Seconds and save Time by never repeating the same Email yourself with HubSpot Templates Builder 

Tired of spending hours crafting the perfect email for your customers? HubSpot has got you covered! With a library of pre-built templates tailored to each stage of the buyer journey, you can easily send out repetitive emails in seconds. And the best part? Your templates are always just a click away, no matter which email provider you use.

But that's not all – HubSpot's real-time statistics let you know which templates are performing well and which ones need some tweaking. You'll be able to see which subject lines are getting your leads to click and which buttons and attachments are driving engagement. And with the ability to share your best templates with your team, everyone can have access to the perfect email for every situation.

Don't waste any more time on email – let HubSpot's email templates and real-time statistics take your communication to the next level!

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HubSpot Service Hub

Improve the Efficiency and Productivity of your Support Team using HubSpot Knowledge Base Feature

Say goodbye to the days of answering the same support questions over and over again. With HubSpot, you can create a searchable knowledge base of help articles and documentation tailored to your customers' most frequently asked questions and concerns. Plus, you can customize the appearance of your knowledge base to match your brand and make finding the right information easier than ever before.

With HubSpot, your knowledge base articles are designed to appear high in search results when your customers search for help on Google. This means your customers can quickly and effectively get the answers they need, leaving your support team with more time to focus on unique support concerns.

But that's not all. HubSpot's free CRM automatically monitors which help articles customers have viewed, so your team can avoid sending them to duplicate content and reduce time wasted on back-and-forth conversations. And with the reporting dashboard included in the platform, you can track the effectiveness of your pages and continually improve your knowledge base over time.

Use search analytics to discover what your customers are searching for and identify gaps in your knowledge base. Then, use those insights to fill in the gaps, making it a more comprehensive customer service resource for both your customers and personnel. 

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Prioritize Incoming Requests, maintain SLAs, and provide a delightful Customer Experience with HubSpot Ticketing System

Customer service is the lifeblood of any business, and providing excellent support can be the difference between success and failure. Fortunately, HubSpot's support ticket system makes it easy to keep track of everything happening throughout your customer base.

With HubSpot, you can automate procedures and collect context from every customer service agent conversation, ensuring your team is always on the same page. Plus, with tags, you can easily keep track of what your customers really expect from your business.

The HubSpot CRM provides a single source of customer data across your entire technological stack, eliminating the need for multiple systems and ensuring everyone has access to the same information.

But that's not all – with dashboards, you can easily analyze complex information and gain valuable insights into your support performance. From response rates to resolution times and channel volume to customer satisfaction, HubSpot's support ticket system provides all the data you need to improve customer service and meet client needs.

You can even prioritize your most critical issues and automatically route requests to the appropriate owners, ensuring your team stays on top of your clients' most common complaints and needs.

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Create customized Surveys to collect the Opinions your Company needs using HubSpot Feedback Tool

Looking to take your media business to the next level with a solid customer base and exceptional customer service? Look no further than HubSpot's feedback tools!

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With HubSpot, you can choose the feedback platform and distribution method that best fits your business needs – whether it's through email, chat, or a website link. Plus, with pre-built Net Promoter Score (NPS), Customer Effort Score (CES), and customer satisfaction (CSAT) questionnaires, you can assess client loyalty at every interaction point.

But that's not all – HubSpot's Feedback Survey Tool takes things to the next level by identifying opportunities to improve specific points in the customer experience and comparing your customers' satisfaction to industry norms. Discover patterns and insights to develop an even better customer service plan.

With customizable questions and features like star ratings, radio buttons, and single-line text fields, the sky's the limit when it comes to creating a survey that truly meets your needs.

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HubSpot Workflow Automation

Manage every Contact in your Database with ease and create sophisticated, targeted Workflows using HubSpot Workflow Automation

Tired of managing your media and communication services processes manually? With HubSpot Workflow Automation, you can construct complex and targeted processes that offer each contact in your database the attention they deserve. And the best part? The visual editor makes it easy to visualize real-time workflows, whether you're building a simple follow-up campaign or a sophisticated multi-step journey.

With powerful segmentation logic, you can decide who and when is in your process and customize emails for each recipient using data from your CRM. But that's just the beginning.

By automating standard procedures, you can reclaim time in your day and focus on what really matters. Set up webhooks; score leads, rotate leads to sales, and use processes to quickly handle your data in bulk by updating properties, copying values, and more.

And the benefits don't stop there. With internal notifications and automated task reminders, you can ensure that no contact falls through the cracks and that your team is always on top of necessary actions.

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Whether you're using forms or the marketing email tool, you can start incorporating automation right away. Once your contacts start interacting with your content, you can use automation to nurture them along the customer journey. Create a ticket to track their participation with your company when they complete a form or add contacts who clicked a specific link in a marketing email to a static list for targeted campaigns.

But why stop there? In your deal or ticket pipeline settings, you can set up a sequence of events to automatically take effect when a record reaches a specific deal stage or ticket status.

For example, create a task for the sales manager to follow up with a salesperson when a deal's status changes to Closed won. Or, when a new ticket is created, send an internal message to your support team to ensure that all client questions are promptly answered.

And the best part? You can even modify the status of a ticket anytime an email is sent to or received from a client, freeing up your representatives' time for more important tasks.

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HubSpot Reporting and Analytics

Analyze multiple Data Sources across HubSpot using HubSpot Custom Report Builder 

As businesses grow, so do their reporting needs. But relying on spreadsheets or waiting for analysts to create new reports can slow down decision-making.

That's where HubSpot comes in. With HubSpot's custom report builder, you can seamlessly connect all your CRM and marketing data to create reports that answer even the most complex inquiries. And the best part? You don't need to be a data analyst to use it.

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Create flexible dashboards that merge multiple reports into a single view. Whether you need high-level executive dashboards or team-specific dashboards to track progress towards targets, HubSpot makes it easy to customize the layout using drag and drop. And with the dashboard template collection, you can start with pre-built dashboards for marketing, sales, and service based on everyday use cases.

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Keep everyone on the same page with formal reporting permissions. You can make reports and dashboards public or private, or restrict access to specific individuals and teams, to gain more control over your data. And with the ability to monitor dashboard changes, you can ensure that everyone sees the correct view.

Group similar reports into a single display using a dashboard, and create new dashboards for different reporting objectives. You can share dashboards with other users in your account and clone or remove existing dashboards to stay organized. And with the HubSpot mobile app, you can view your reports and dashboards on the go.

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HubSpot Integrations

Streamline Call Workflows, increase Productivity, and track Performance using HubSpot- Aircall Integration

Get ready to streamline your communication process like never before! With the HubSpot integration, syncing your stored Contacts in HubSpot with your Aircall phone application has never been easier. Now, you can see your Contact's name and other information displayed right on your screen while making calls.

The best part? It's effortless. Contact sync with HubSpot happens automatically when a correctly formatted number (E164) is detected in the attribute of the HubSpot Contact's Phone number or Mobile phone number.

Plus, when you enable Contact sync in your dashboard settings, your Contact's phone number, mobile phone number, picture, email, first and last name, Email 1, and Email 2 will all be uploaded to Aircall.

But that's not all. With HubSpot – Aircall Integration, you can eliminate the need for manual data entry entirely. All inbound and outgoing calls, missed calls, voicemails, and SMS are automatically logged into HubSpot Contacts, Companies, Deals, and Tickets.

And with call notes, tags, and recordings automatically logged as well, you'll have all the information you need for internal training, prospect resolution, reporting, and more.

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And the real magic happens when you begin taking advantage of Aircall's Insights Card. Use Aircall calls and SMS to activate Workflows, automate post-call/text operations, and gather vital contact information to provide a tailored client experience. With the HubSpot – Aircall Integration, the possibilities are endless.

Maintain a synchronized List of Contacts and Companies with HubSpot – Custify Integration

Struggling to keep up with your customer's demands and find yourself losing them too soon? Look no further than the HubSpot – Custify Integration. By bringing together in-product use insights and data from CRM, support, invoicing, and other systems, you'll have everything you need to improve customer success and ultimately increase lifetime value.

Gone are the days of jumping between multiple platforms to gather customer data. With an easy-to-understand dashboard displaying relevant customer success KPIs and client interactions, you'll be able to proactively and efficiently reach out to customers who may be stuck during the onboarding process, whose trial is set to expire, or whose usage has declined. And with a robust automation engine, low-touch processes are a breeze.

But wait, there's more. With two distinct approaches to importing your data – “full” or “enhance” – you'll have the flexibility to determine whether HubSpot will serve as your data's primary source of truth or just enrich it with additional characteristics, notes, tickets, and more. 

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The following data points can be imported at this time:

  • Contacts (People): Improve or add contacts as “People” to Custify.
  • Contacts (Companies): Import or add HubSpot companies to Custify.
  • Deals: These can be shown as companies in Custify.
  • Notes: Include a notes activity in Custify.
  • Meetings: View meeting history data as notes using the “In-person Meeting” tag.
  • Calls: Keep your call history in Custify as notes with the “Phone call” tag.

Supercharge your Sales Calls and enrich your Conversations using HubSpot-Gong.io Integration

Transform your sales team into superstars with HubSpot – Gong integration. By analyzing your HubSpot dialer calls, Gong can identify what sets your top salespeople apart from the rest. Gong records every client call, online conference, and email, giving you the insights you need to improve your team's performance and close more deals.

And now, with the new two-way function, Gong data can be seamlessly integrated into HubSpot, providing faster visibility into deal analytics right from within the platform.

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With Gong, you'll have an unfiltered picture of your customer engagements, including phone calls, online meetings, and emails. By connecting your HubSpot CRM data with Gong, you'll gain unprecedented insights into how your representatives engage with your customers and what's happening in your accounts.

Ready to optimize your Media and Communications Efforts with HubSpot?

HubSpot is a game-changing tool for media and communication professionals. Whether you're a PR pro or a content creator, this best marketing platform offers powerful features that can help you streamline your workflow, optimize your strategy, increase brand awareness, and drive and measure the results for your business.

From automating repetitive tasks to leveraging data to inform your decisions, this all-in-one business tool will help you achieve your business goals.

Remember, success with HubSpot is all about experimentation and iteration. Keep testing new tactics and analyzing your results to refine your marketing tactics and stay ahead of the curve.

With dedication and perseverance, you'll be able to unlock the full potential of this powerful platform and take your media and communication strategy to new heights.

Have any questions or need help? Contact us now!

Frequently Asked Questions

HubSpot is indeed a communication tool. It offers various features for customer communication, both in real-time and through digital means. HubSpot's tools empower teams to effectively connect with customers through marketing and sales emails, allowing them to engage and build relationships over time. These communication tools help businesses manage interactions with their customers, fostering better customer relationships and improving their overall customer service efforts.

HubSpot can be used for social media. You can use HubSpot's full-screen social composer to easily create and publish social media posts across various social accounts all at once. Additionally, you have the flexibility to create and share social content on the go using HubSpot's mobile app. This means you can efficiently manage and coordinate your social media presence and engagement through the HubSpot platform, saving time and streamlining your social media marketing efforts.

To use HubSpot for PR, start by attributing value to website visitors and contacts. Manage journalist contact records efficiently and monitor conversations about your brand. Create blogs and web pages easily to share news. Utilize automation for smoother communication and to empower your PR team. Encourage your PR department to use HubSpot as a versatile tool for tracking, managing, and enhancing public relations efforts. This platform offers valuable features to help streamline PR activities and reach your audience more effectively.

HubSpot offers media monitoring as part of its social media management tools. With HubSpot, you can publish content to social networks, track keywords to stay updated on mentions, and connect these interactions with your customer relationship management (CRM) system. This integration allows for meaningful conversations and the ability to measure your social media return on investment (ROI), making it a comprehensive solution for managing and monitoring your social media presence.