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Looking to enhance your video marketing strategy but unsure where to invest your time and money?
Testimonial videos are an effective way to grab the interest of your website visitors, build trust, and motivate them to make a purchase.
You don't have to take our word for it; research indicates that 95% of customers read online reviews before making a purchase. 😱 So, creating customer testimonial videos can help you gain credibility and improve your marketing strategy.
But have you thought of what is an important part of creating a testimonial?
It is none other than the detailed information you tend to provide your viewer, and the best way to do this is prepare a list of questions you need to ask your customer while making a review video.
Read on if you're searching for the best questions to ask in your testimonial video!
List of important video testimonial questions to ask your customers / clients
1. Who are you, and what do you do?
This question serves as an introduction to the client and their business. It's crucial to have a brief introduction to the client's profession or business to give context to the audience.
This is an important question to ask customer or client because it sets the tone for the rest of the video.
Check out this testimonial video by one of our clients, where he first spoke about his company and then gave his review.
2. What problem did you face before using our product/service?
This question aims to identify the client's/customer's pain points before using your product or service. This helps potential customers to relate to the testimonial and understand how your product/service can help them.
So, always try to address customers' issues to clear the entire video's picture. As, it would become effortless for the viewer to relate without any hassle.
3. How did our product/service help to resolve the issue?
This question is crucial as it highlights the benefits of your product/service. The client can explain how your product or service helped resolve their issues and improved their situation.
Hearing real-life examples of how your company has made a difference in someone's life can be more compelling than any marketing message you could create.
4. Where did you start searching for a solution?
When it comes to finding solutions, people turn to different sources of information. For instance, some people may rely on search engines like Google or Bing to find information about their problems.
By asking this, you can identify common channels and tailor your marketing strategy to reach those audiences.
5. How did you discover our products/services?
This right question provides insight into your marketing strategy. Knowing how the client discovered your product/service can help refine your marketing techniques.
Additionally, this data can help you allocate your marketing budget. You can maximize your marketing efforts by focusing on the channels bringing in the most customers. Also, you can get the most out of your budget.
6. What was the obstacle that almost prevented you from buying our product or service?
This question is important as it allows you to understand potential customer objections. It helps you to improve your product/service or refine your marketing to overcome these objections.
Understanding what almost prevented the client from buying your product or service can help you improve your product or service. Also, it can help refine your marketing strategy to overcome these objections.
Additionally, knowing the objections can help you refine your marketing strategy. You can create messaging that addresses these objections. It will provide information and solutions to potential customers before they even have a chance to raise objections.
7. What made you choose our company and our product/services?
This question helps to identify the unique selling point of your product/service. Understanding what made the client choose your product/service can help you refine your marketing strategy.
By explaining the reason for choosing your products/services, you can inspire other customers to take a step closer to do what they did. It gives other customers a clear path to choose the product/service without second thought.
After all, it relates to the customers and makes them realize your product/service's importance.
8. What things did you like about our services/product?
This question provides insight into the client's positive experiences with your product/service. It helps potential customers to understand the benefits of using your product/service.
Specifying the product or service in your powerful video testimonial is another idea that can make your video content more informative and attractive.
So, make sure you ask the client to focus on sharing the benefits and features of the products or services, making your video more impressive and productive. 
9. What is your one success story that wouldn’t have been possible without our product/service?
When you ask a client about their success story, it can reveal how your product/service has significantly impacted their life or business.
This type of testimonial provides social proof that your product/service is effective and can be the deciding factor for potential customers who are on the fence about making a purchase.
For instance, imagine a client who struggled with productivity before using your time management software. They couldn't manage their tasks effectively, leading to missed deadlines and stress.
However, after using your software, they were able to streamline their tasks, meet deadlines and reduce stress levels. This success story can inspire potential customers to take a chance on your product and experience similar benefits.
When asking this question, encourage the client to share specific details and examples to make the testimonial more compelling.
For instance, they can talk about how they were able to complete a project on time, leading to more clients or how the software helped them save time, allowing them to focus on other important tasks.
10. How has the company or products/services helped you hit your goals?
11. Would you recommend others to use our product/services and why?
Thus, it is always a good practice to include recommendations from satisfied customers in the testimonial video. This helps to increase the chances of converting potential customers into loyal ones.
12. Is there anything else you want to say about us or our services?
This question is open-ended, allowing the client to provide additional feedback. It can highlight areas for improvement or provide positive feedback for your product/service.
Check out this testimonial video by one of our clients, which covers most of the questions discussed.
Importance of Testimonial Video
Customer testimonial videos are an effective marketing tool used by many businesses. They are powerful because they can help promote a product or service through the experiences of satisfied customers.
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Testimonial videos build trust and credibility.
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Testimonial videos trigger emotions.
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Testimonial videos improve retention rate.
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Testimonial videos are highly shareable.
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Testimonial videos improve brand awareness.
