Looking to enhance your video marketing strategy but unsure where to invest your time and money?
Testimonial videos are an effective way to grab the interest of your website visitors, build trust, and motivate them to make a purchase.
You don't have to take our word for it; research indicates that 95% of customers read online reviews before making a purchase. So, creating customer testimonial videos can help you gain credibility and improve your marketing strategy.
But have you thought of what is an important part of creating a testimonial?
It is none other than the detailed information you tend to provide your viewer, and the best way to do this is to prepare a list of questions for testimonial videos you need to ask your customer while making.
Read on if you're searching for the best questions to ask in your testimonial video!
List of important video testimonial questions to ask your customers / clients
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1. Who are you, and what do you do?
This question serves as an introduction to the client and their business. It's crucial to have a brief introduction to the client's profession or business to give context to the audience.
This is an important question to ask a customer or client because it sets the tone for the rest of the video.
The audience can understand the client's perspective by introducing the client and their profession. It also gives the audience an idea of what to expect in the rest of the video.
Knowing the client and their actions is also important because it can help potential customers identify with them.
If the client is in the same industry or has similar pain points, they may be more likely to relate to the testimonial and consider using your product or service.
Check out this testimonial video example by one of our clients, where he first spoke about his company and then gave his review.
2. What problem did you face before using our product/service?
This question aims to identify the client's/customer's pain points before using your product or service. This helps potential customers to relate to the testimonial and understand how your product/service can help them.
Every customer is looking forward to fixing a similar obstacle. If they find a solution to resolve it, their ears will prick up, and they will probably get engaged with the video.
Whenever you segment the customer into buyer personas, you can address the challenges faced by similar problems.
So, always try to address customers' issues to clear the entire video's picture. As, it would become effortless for the viewer to relate without any hassle.
3. How did our product/service help to resolve the issue?
This question is crucial as it highlights the benefits of your product/service. The client can explain how your product or service helped resolve their issues and improved their situation.
This question lets you get customer feedback on your product/service and explain how it positively changed their life or business.
By sharing their personal story, they can help potential customers understand the value and benefits of your product/service. It also helps build trust and credibility because the client shares their genuine experience with your company.
Client sharing how your product or service helped resolve their issues can be a powerful tool. This could be in terms of convincing potential customers to use it.
Hearing real-life examples of how your company has made a difference in someone's life can be more compelling than any marketing message you could create.
4. Where did you start searching for a solution?
When it comes to finding solutions, people turn to different sources of information. For instance, some people may rely on search engines like Google or Bing to find information about their problems.
Others may ask friends or family members for recommendations. Some may turn to social media platforms like Facebook or Twitter to see what others say about a particular product or service.
Regardless of the method used, it's important to understand where potential customers search for solutions. This would be helpful in optimizing your marketing efforts.
You can identify common channels and tailor your marketing strategy to reach those audiences by asking this.
5. How did you discover our products/services?
This right question provides insight into your marketing strategy. Knowing how the client discovered your product/service can help refine your marketing techniques.
Suppose you find that a large number of your clients are discovering your product or service through a particular channel, such as social media or word-of-mouth referrals.
In that case, you can focus more of your marketing efforts on that channel. Vice versa, you can rethink the channels that are not bringing more customers.
Knowing how the client discovered your product or service can help you identify which marketing messages resonate with your target audience.
If they discovered through a particular message or campaign, you might want to consider expanding that message or campaign to reach a wider audience.
Additionally, this data can help you allocate your marketing budget. You can maximize your marketing efforts by focusing on the channels bringing in the most customers. Also, you can get the most out of your budget.
6. What was the obstacle that almost prevented you from buying our product or service?
This question is important as it allows you to understand potential customer objections. It helps you to improve your product/service or refine your marketing to overcome these objections.
Understanding what almost prevented the client from buying your product or service can help you improve your product or service. Also, it can help refine your marketing strategy to overcome these objections.
By hearing about prospective customer objections directly from a client, you can get valuable insights into what aspects of your product or service need improvement.
For example, suppose a client almost didn't buy your product or service because they didn't understand how it worked or how it would benefit them.
In that case, you may need to focus on providing clearer and more detailed information about your product or service.
Additionally, knowing the objections can help you refine your marketing strategy. You can create messaging that addresses these objections. It will provide information and solutions to potential customers before they even have a chance to raise objections.
7. What made you choose our company and our product/services?
This question helps to identify the unique selling point of your product/service. Understanding what made the client choose your product/service can help you refine your marketing strategy.
By explaining the reason for choosing your products/services, you can inspire other customers to take a step closer to do what they did. It gives other customers a clear path to choose the product/service without second thoughts.
Well! This could be the question by listening to which other viewers can decide whether they should hit on the buy button or not. After all, it relates to the customers and makes them realize your product/service's importance.
8. What things did you like about our services/product?
This question provides insight into the client's positive experiences with your product/service. It helps potential customers to understand the benefits of using your product/service.
Specifying the product or service in your powerful video testimonial from customers is another idea that can make your video content more informative and attractive.
If the client shares the advantages of the products, the reader or viewer might be influenced and decide to purchase.
The specific features of your products and services will inspire the customers and help marketers realize how the business can act more desirable to the customers.
So, make sure you ask the client to focus on sharing the benefits and features of the products or services, making your video more impressive and productive.
9. What is your one success story that wouldn’t have been possible without our product/service?
When you ask a client about their success story, it can reveal how your product/service has significantly impacted their life or business.
This type of testimonial provides social proof that your product/service is effective and can be the deciding factor for potential customers who are on the fence about making a purchase.
For instance, imagine a client who struggled with productivity before using your time management software. They couldn't manage their tasks effectively, leading to missed deadlines and stress.
However, after using your software, they could streamline their tasks, meet deadlines and reduce stress levels. This success story can inspire potential customers to take a chance on your product and experience similar benefits.
When asking this question, encourage the client to share specific details and examples to make the testimonial more compelling.
For instance, they can talk about how they completed a project on time, leading to more clients or how the software helped them save time, allowing them to focus on other important tasks.
10. How has the company or products/services helped you hit your goals?
This question highlights your product/service's impact on the client's goals. It is an excellent way to demonstrate the benefits of your product/service to potential customers.
The business mostly gathers this question to make other new customers, current customers, and future customers realize how your company or brand stands differently.
Inspiring your customers to choose you becomes easy if the clients' responses are positive and realistic. If the customers get a platform to discuss the product's amazing features, the others will be more likely to buy.
Moreover, sharing the information on how your business acted differently and helped them hit the goals is retained more and further to make customers happy. So, ensure the information you gather improves the customer experience and makes it easy for the viewers to relate.
Thus, try expressing the information so viewers realize how the products/services can help them achieve their goals.
11. Would you recommend others to use our product/services and why?
This question is great to ask in a testimonial video because it provides social proof. When a satisfied customer recommends a product or service, potential customers are likelier to trust that recommendation.
In the video, the beginning and end are the most critical parts that can lead to conversions. When an existing customer recommends a company or product to a friend, relative, or potential customer, it creates trust and credibility.
If potential customers listen to positive reviews about a company or product in a customer video testimonial, they are more likely to make a well-informed decision to buy.
Thus, it is always a good practice to include recommendations from satisfied customers in the testimonial video. This helps to increase the chances of converting potential customers into loyal ones.
12. Is there anything else you want to say about us or our services?
This question is open-ended, allowing the client to provide additional feedback. It can highlight areas for improvement or provide positive feedback for your product/service.
Ending the testimonial video with more information is always great to bring other visitors to your website. If the client adds information from their experience, it will add value to the organization and share more insight into the business.
If the viewer gets more information, the chances to convert the visit into leads and a potential customer increase. So, make sure you give an additional touch to or testimonial video at the end of the video.
Check out this testimonial video by one of our clients, which covers most of the questions discussed.
Importance of Testimonial Video
Customer testimonial videos are an effective marketing tool used by many businesses. They are powerful because they can help promote a product or service through the experiences of satisfied customers.
- Testimonial videos build trust and credibility.
- Testimonial videos trigger emotions.
- Testimonial videos improve retention rate.
- Testimonial videos are highly shareable.
- Testimonial videos improve brand awareness.
All set to ask questions for testimonial videos for the best testimonial video production?
There are no two opinions that testimonial videos are a great way to influence the purchasing decision and help the business improve its brand awareness. Thus, making educational and compelling testimonial videos is always required.
Thus, asking the right question will help you make the testimonial video extraordinary. Also, now you know what questions to ask for a testimonial.
So, what are you waiting for? Get ready to ask questions that will make your video effective and powerful.
Still, if you have any queries about video creation and marketing, contact webdew. Being a professional in the field, we will be able to provide the best video results.
Editor: Vaishnavi Jain