Are you pondering over where to spend your time and money to improve your marketing strategy? If yes, then creating testimonial videos will help you capture visitors' attention, build credibility and inspire them to make a purchase.
According to the statistics, 92% of people prefer making an online purchase after reading customer reviews. The more powerful your video is, the easier it becomes to make your prospect believe in your product. Well! The content shared in the testimonial is what makes it amazing and wonderful.
If the questions answered by the client hits the viewer's mind, then it will be easy to convert the visitors into potential customers. If you are reading this article, you might be looking for the best questions that one should add in the video. But before we dive into the questions, let's understand the importance of creating a testimonial video for your business.
Importance of Testimonial Video
Video testimonials have been used commonly by marketers to take their business at the next level. Below are some of the reasons why customer testimonial videos are considered as a powerful marketing tool.
- Testimonial videos build trust and credibility
- Testimonial videos trigger emotions
- Testimonial videos improve retention rate
- Testimonial videos are highly shared
- Testimonial videos improve brand awareness
Are you excited about creating one for your business? Let's understand the questions that you should add in the content to make the testimonial video highly effective and powerful.
Questions to be included for creating best testimonial video
Let's get started….
Talk something about yourself and your company
It is one of the vital questions that you should never ignore to ask in the testimonial video. It not only helps the viewers know what the client is going to tell in the entire video. Almost every customer has similar issues. The viewer gets an idea about what the organization is all about and how it can help them hit the business goals and reach the targets.
Some of the customers answer this question in a very straightforward way, but some of them do not even prefer discussing the company. So, whenever you create the video, ask the client to discuss themselves and their company in the beginning. The more details the client shares in the video, the easier it becomes to make the viewer familiar with your company, products and services.
What problem did you face before working with us? How our product/service will resolve the issue?
Another point that you should focus on is the problem that the client was trying to resolve with your products/services. Probably every customer is looking forward to resolving a similar obstacle. If they find the solution to get it resolved, their ears will definitely prick up, and most probably, they will get engaged with the video.
Whenever you segment the customer into buyer personas, then you can easily address the challenges faced by similar problems. So, always try to address customer's issues to clear the picture of the entire video because it would become effortless for the viewer to relate without any hassle.
What made you choose our services/ products?
By explaining the reason for choosing your products/services, you can easily inspire other customers to take a one step closer to do what they did. It gives other customers a clear path to choose the product/service without any second thought.
Well! This could be the question by listening to which other viewers can decide whether they should hit on the buy button or not. After all, it relates to the customers and makes them realize how important your product/service is.
What things did you like about our services/product?
Specifying the product or service in the testimonial video is another idea that can make your video content more informative and attractive. If the client shares the advantages of the products, the chances are the reader might get influenced and decide to make a purchase.
The specific features of your products and services will not only inspire the customers but also help marketers to realize how the business can act more desirable to the customers. So, make sure you ask the client to focus on sharing the benefits and features of the products or services, as it will make your video more impressive and productive.
Prefer reading- 6 Best practices for creating great employee testimonial videos.
How the company helped you hit your goals?
This question is mostly gathered by the business to make other customers realize how your company or brand stands differently. If the responses of the clients are positive and realistic, it becomes easy to inspire your customers to choose you.
If the customers get a platform to talk about the amazing features of the product, the others would be more likely to make a purchase. Moreover, sharing the information on how your business acted differently and helped them hit the goals is retained more and further to make customers happy.
So, make sure the information you gather not only improves the customer experience but also makes it easy for the viewers to relate. Thus, try expressing the information in such a way that viewers realize how the products/service can help them achieve their goals.
Would you recommend others to work with us and why?
The beginning and end of the video is probably the most important part that leads to some conversions. Well! It's obvious that when a friend, relative or an existing customer recommends others, then there are more chances that the visitor is likely to make an informed decision.
The more the viewers listen to the positive reviews about the company or product, the higher the chances that it leads to a powerful decision. Thus, it's always good practice to recommend others in the testimonial videos.
Is there anything else you would like to say about us or our services?
It's always great to end the testimonial video with additional information that will bring other visitors towards your website. If the client adds information from their own experience, then it will not only add value to the organization but also share more insight into the business.
If the viewer gets more information, the chances to convert the visit into leads and then to a potential customer increase. So, make sure you give an additional touch to or testimonial video at the end of the video.
Prefer reading- 8 powerful Testimonial Video Examples that will inspire you.
In a Nutshell
There are no two opinions that testimonial videos are a great way to influence the purchasing decision, but also help the business to improve their brand awareness. Thus, it's always required to make the testimonial videos that are highly engaging and educational.
Hopefully, the information shared above will help you make the testimonial video extraordinary. So, what are you waiting for? Get ready to ask the questions that will make your video highly effective and powerful.
Still, if you have any queries, don't hesitate to share your thoughts in the comment section below. Also, if you find this article interested, do share it with your friends and relatives.
