Every organization that wants to build its online presence and increase productivity is leveraging videos' power to the fullest. Creating the right video for the right customers helps organizations attract, engage, and delight customers.
With compelling testimonial videos, you can show your past clients' successful experiences and encourage the new leads to take a step forward and make a purchase.
It would not be wrong to say that customer testimonial videos are a powerful form of online reviews, build trust, nurture leads and convert them into customers. Yes! Videos help you convince the audience and help them make the right decision.
Why Testimonial Videos?
A terrific testimonial video features real customers telling the audiences how incredible a brand is in an original and persuasive way. They are created to build trust between the target audiences and the brand, and they drive viewers further along the sales funnel, making them an exceptionally effective marketing tool.
The potential advantages of a video testimonial are to:
- Endorse reputation and area of expertise
- Develop trust quickly
- Add trustworthiness to marketing claims
- Attract new audiences
- Stand-out from competition
- Boost inquiries and potential leads
We can sit here the entire day and talk to you about various ways to create a killer video testimonial. But we understand how the creative process works – in some cases; there's nothing better to help you imagine your objective, like being inspired by other similar projects. And sometimes, the safest way to learn something is to watch the specialists do it.
So, if you also want to handle objectives and drive more sales, it is time to learn and create something different by evaluating what experts do to achieve their goals.
So, I have collected eight great customer testimonial video examples that both small and big companies effectively create. You can use the testimonial video ideas and implement them to create your own powerful and productive testimonial videos without putting in any extra effort.
Now without any further discussions, let's take a rundown at the best customer testimonial videos, that will inspire you to create one.
8 Powerful Testimonial Video examples
Let's get started….
Video shows the powerful results
When customers speak, their results in the form of testimonial videos help companies attract visitors and convert them into leads. Happy customers and their success stories are quite remarkable.
Like in this example, Megan walker explains how webdew has helped in creating a fantastic website. Also, she discussed how webdew has accepted the challenges, delivered quality video services, and helped her generate powerful results.
So, if you also want to improve your business productivity, then I recommend you create testimonial videos that focus on the results and benefits of working with one.
Video focusing customer's journey
It is one of the highly preferred examples in which customers explain their personal journey, how it started with the product, telling the viewers where they were prior to joining the company, what results they found after joining the company, etc.
When customers share their success stories with the company's final product, it becomes easy to take the viewer on the same journey. In most cases, customers share a specific type of problem resolved by the organization. So, it becomes effortless to convince the people facing the same issues and converting them into potential customers.
Video keeps the ideas more real
Well! Building viewers' trust over the internet in the first go is not a cakewalk. But when the people availing the services from that organization are satisfied and speak for the same, then it becomes easy to generate trust and inspire them to make a purchase.
Like in these testimonial videos, both parents and students will join the school and know more about the same. When customers speak their truth and try to keep the video real, then the chances to grab visitors' interest and help them make an informed decision increases.
So, it is another example of testimonial videos that can help you inspire people and improve your brand awareness.
Video makes an emotional connection
Testimonial video has the power to connect with your leads on an emotional level and inspire them to make a purchase. And this example of a testimonial video mainly focuses on the subject of emotions. The way customers showcase their ideas builds a welcoming feeling that adds value to the product/service.
Once an emotional connection is built, it becomes really easy to convince the viewer and inspire them to make a purchase. So, if you also want your testimonial videos to work best for you, then highlight the emotion as it gives to the audience's perception.
It is another example of a testimonial video in which the quality of the product, as well as video, is highly focused. When people share their experiences, it looks like the video has been done with a DSLR or GoPro.
You might be thinking that in this testimonial video, the benefits of the product are not defined property, and the subject isn't entirely focused. However, still, it is doing quite well and helping businesses to achieve their goals.
Yes! Appealing and straightforward stories have the power to grab the attention of visitors and improve brand awareness. Instead of covering all the aspects and keeping the video long, try creating testimonial videos of high quality and short.
Video using a single case study
The case study is another way to tell people how they have transformed and achieved business success. Adding a case study in testimonial videos will help the readers understand the concept better and see how product or service actually works.
Some of the organizations do not include such information in their testimonial videos, but this can actually help viewers understand your brand better and share all the ways that can help viewers achieve success.
This example shows how the company works, why it is fit for the viewers' business, how it helps the client convert more leads, and why clients choose to work with the agency over this competition.
Thus, to make the customer testimonial video more powerful, you may consider using a single customer case study, which further improves brand awareness.
Video including visual interest
It is another amazing example of a video testimonial that captures viewers' attention and inspires them to make a purchase. The addition of visual interest attracts the viewers and helps them easily relate, which works very well for business productivity.
In this video, the text is not the only way to keep the viewers focused on the benefits; the animation plays a significant role in making the testimonial video interesting. If you have experienced graphic designers in your team, you can easily consider this example to create one for your business, which will further help you attract and engage the viewers.
You can also outsource this task to top video editing companies that can help you create appealing testimonial videos that generate sales and improve productivity.
Video showing tangible results
This testimonial video works so well only because of its specificity. Yes! Specificity is one of the most powerful elements of testimonial videos as it shares the information to your potential customers and helps them visualize the product and tangibly evaluate the product benefits.
Always remember, the more you make viewers imagine your brand how it can fulfill their desires, the better the conversion. You can also consider giving tangible evidence to the people to attract more visitors, book meetings, and convert quality leads into customers.
Once you are successful in making viewers believe that your product/service will benefit their business, then you are on the right track. And yes, it can easily be done by creating tutorial videos showing tangible results.
Useful reading- 7 steps to create powerful Client Testimonial Videos
The Bottom Line
These are the best customer testimonial videos that use best practices to attract, engage and delight visitors. The ideas included in the testimonial mentioned above video examples will help you build trust and strengthen your business.
Hopefully, all the ideas mentioned above will help you create a high-quality testimonial video that actually converts. Always create videos that let the quality of your products or services speak for itself just by going through the experiences shared by successful clients.
I have shown how top brands are using testimonial videos and harnessing word of mouth advertising to reach out to the customers and increasing brand awareness.
Now that you have a bucket list full of ideas, start evaluating your goals and create testimonial videos that convert your efforts into sales.
Still, if you have any second thoughts or want to learn more about utilizing testimonial videos for your business goals, feel free to contact us. You can also share your queries in the comment section added below.