We assume that most of the readers of this article are already aware of kinetic typography basics.
In case some of you do not know, “What is kinetic typography animation?” it is a fancy name for motion texts in the video. The high-quality kinetic typography can make your video stand out amid many online videos.
You can easily create incredible moving text messages via kinetic typography animation software available online. Some of them let you use their basic features for free, which means you can get a taste of it without any risk.
Here is an example of a fantastic kinetic typography animation video created by our Healthy Lead Funnel team.
What are some Convincing Reasons to choose Kinetic Typography Animation?
It is always an excellent choice to do your research rather than go with the market trend, as it allows you to grasp core knowledge of the concept and decide for yourself whether the tool/technology or other trendy thing is right for you.
This part of the article will examine kinetic typography animation and its benefits for business people and marketers.
1. Attraction and Retention
The kinetic typography animation video contains all the factors to impress marketers and business owners. First and foremost, video content works great for marketing, whether for lead generation, sales, or passing some essential facts.
A text-based video does not cost much money to create and publish, but it is equally effective in generating results.
Adding some animated texts at the start of the video is a combination of great music. You can easily promote your brand name and get the users' attention. After that, with the help of audio and texts, it is possible to transfer the message more effectively by adding multiple cues to strengthen their understanding level.
2. Short, Effective, and Informative
There are tons of videos online, and most viewers do not want to spend much time with a single creator. Hence, internet users want to watch and engage with shorter videos.
Image Source: Single Grain
I’m not trying to say that longer videos are not great at anything, but the theme of the point is that you should not try to stretch the video unnecessarily. A typography video has built a reputation of being short and to the point (only top-notch videos). The use of kinetic typography after effects allows you to grab and retain the attention of the viewers.
As you can see in the above image, a higher percentage of viewers stay till the end of the video if you keep it short. When you use various techniques of kinetic typography animation, you can easily pass the information more effectively in a shorter time. The combination of stylish motion texts and video is deadly when quickly communicating core ideas.
The study reveals that the integration of video on a landing page can boost the conversion rate by 80%. Including a short, kinetic typography video gives you a better chance of generating more leads and customers.
3. Great for Highlighting Important Points
Not all the parts of the videos are equally essential. Some areas of the videos will only talk about the topic's background and other extra information. However, some of the videos are vital for viewers to understand, and these points could be the triggers that will make your potential customers take the action you want them to take.
A kinetic typography bold animation or kinetic typography with shaped images could work well depending on the video's nature to communicate and highlight critical points of the video to your viewers.
For instance, suppose you are trying to show the benefits of using specific software with your video. A great way to highlight important points would be to use motion fonts to show significant facts and then explain that point's nitty-gritty. By doing this, the users will better understand what you are trying to say.
4. Aesthetics makes it Fun to Watch
One of the significant reasons why a typography video is so useful is due to an entertainment factor. People do not want to watch a boring video online, even if it contains helpful information.
The inclusion of animated text videos can drastically enhance engagement, as it makes the footage significantly attractive. The movement of texts, along with the combination of sound, beautiful colours, and a bit of action, will make your audience stick to the video.
If you know how to use kinetic typography to its fullest, most of the audience will watch the video till the end. Some viewers may even re-watch the video, only to observe the beautiful animation in the video.
5. Turn Viewers into customers
Are you aware that your audience could watch your videos without turning on the sound? Yes, you heard that right. The recent study found that around 85% of the FB users viewed the video mutely.
In the case of a talking head video, it would make no sense at all. However, the fact is different from the kinetic typography video generator. You can pass the message without any sound by using moving texts in the video. The users quickly read the subtitles in the video, so you do not have to worry about whether it will work out.
What’s your take?
Frankly, we see no reason why one must not go with kinetic typography templates, regardless of the type of business you operate. The above five reasons are compelling enough to invest my time and money in learning and harnessing the power of incredible motion texts.
We would like to know about your take on the reasons to go with kinetic typography. Have you found the points alluring enough to give it your valuable time and resources?
If yes, let us know your action plan below. If you do not have much marketing and video editing skills, there is video production company that can handle the development task for you.