I assume that most of the readers of this article are already aware of the basics of kinetic typography.
In case some of you do not know “What is kinetic typography animation?”, it is a fancy name for motion texts in the video. The high-quality kinetic typography can genuinely make your video stand out amid the plethora of online videos.
Image Source: YouTube
Here is a list of some great kinetic typography animation. The recent study estimates around 14.6% growth of video marketing each year, and by utilizing the power of kinetic typography, you can attract new customers and retain them.
You can easily create incredible moving text messages via kinetic typography animation software that is available online. Some of them let you use their basic features for free, which means that you can get a taste of it without any element of risk. Just type “Free kinetic typography generation” on Google and you will get tons of options for you to choose.
For beginners, going with Biteable or Renderforest would be appropriate as there is no need of sophisticated technical skills to get started with these software.
What are some convincing reasons to choose kinetic typography animation?
It is always an excellent choice to do your research than to go with the market trend, as it allows you to grasp core knowledge of the concept and decide for yourself, whether the tool/technology or other trendy thing is right for you or not.
In this part of the article, we will take a closer look at the kinetic typography animation and its benefits for the business people and marketers.
1. Attraction and Retention
The kinetic typography animation video contains all the factors to impress marketers and business owners. First and foremost, video content works great for marketing, whether it is for lead generation, sales, or passing some essential facts.
A text-based video does not cost a lot of money to create and publish, but it is equally effective when it comes to generating results.
The viewers are more likely to grasp the core ideas of the video when we combine stylish moving texts and audio to transfer the information to our audience. If someone misses out on your words, they can quickly get the idea by reading the fonts in the video.
Image Source: Kapwing
By adding some animated texts at the start of the video in a combination of great music, you can easily promote your brand name and get the attention of the users. After that, with the help of audio and texts, it is possible to transfer the message more effectively by adding multiple cues to strengthen their level of understanding.
The people who better understand the message that you are trying to convey are more qualified than those who get partial or no understanding of your core concepts.
2. Short, Effective, and Informative
There are tons of videos online, and most of the viewers do not want to spend a lot of time with a single creator. Hence, internet users want to watch and engage with shorter videos.
Image Source: Single Grain
I’m not trying to say that longer videos are not great at anything, but the theme of the point is that you should not try to stretch the video unnecessarily. A typography video has built a reputation of being short and to the point (only top-notch videos). The use of kinetic typography animation allows you to grab and retain the attention of the viewers.
As you can see in the above image, the higher percentage of viewers stay till the end of the video if you keep it short. When you use various techniques of kinetic typography animation, you can easily pass the information more effectively in a shorter time. The combination of stylish motion texts and video is deadly when it comes to communicating the core ideas quickly.
The study reveals that the integration of video on a landing page can boost the conversion rate by 80%. By including a short kinetic typography video, you have a better chance of generating more leads and customers.
3. Great for highlighting important points
Not all the parts of the videos are equally essential. Some areas of the videos will only talk about the background of the topic and other extra information. However, there are parts of the videos that are vital for viewers to understand, and these points could be the triggers that will make your potential customers take the action that you want them to take.
A kinetic typography bold animation or kinetic typography with shaped images could work well depending on the nature of the video to communicate and highlight critical points of the video to your viewers.
For instance, let’s suppose that you are trying to show the benefits of using specific software with your video. A great way to highlight important points would be to use motion fonts to show significant facts and then explain the nitty-gritty of that point. By doing this, the users will get a better understanding of what you are trying to say.
4. Aesthetics makes it fun to watch
One of the significant reasons why a typography video is so useful is due to an entertainment factor. The people do not want to watch a boring video on the internet, even if it is passing some helpful information.
Image Source: Pond5
The inclusion of animated text videos can drastically enhance the engagement, as it makes the footage significantly attractive. The movement of texts, along with the combination of sound, beautiful colors, and a bit of action, will make your audience stick to the video.
If you know how to use the kinetic typography to its fullest, the majority of the audience will watch the video till the end. Some of the viewers may even re-watch the video, only to observe the beautiful animation in the video.
5. Do not worry about your viewers not turning on the volume
Are you aware that your audience could be watching your videos without turning on the sound? Yes, you heard that right. The recent study found that around 85% of the FB users viewed the video in a mute mode.
In case of talking head video, it would make no sense at all. However, the fact is different from the kinetic typography animation video. By using moving texts in the video, you can pass the message without any sound. The users are quick to read the subtitles in the video, so you do not have to worry about whether it will work out or not.
What’s your take?
Frankly, I see no reason why one must not go with kinetic typography animation, regardless of the type of business you operate. The above five reasons are compelling enough for me to invest my time and money on learning and harnessing the power of incredible motion texts.
I would like to know about your take on the reasons to go with kinetic typography. Have you found the points alluring enough to give your valuable time and resources to it? If yes, let us know your action plan below. If you do not have much marketing and video editing skills, there is video production company that can handle the development task for you.