Do you know the way through which you can gain more customers for your business?
If you're thinking of promoting your brand over the Internet, you are partially right, but the better solution could be the combination of traditional and digital marketing.
A good way to do this is by making testimonial videos.
These are those recommendations of a business or product/service that one can spread through digital videos to a wider audience.
Thus, webdew has prepared a mini guide of testimonial video tips to make your job easy. These will help you to keep the important things in mind to create impactful review videos.
7 best Testimonial Video Tips to try in 2023
Testimonial videos are a powerful video marketing tool to increase brand credibility and drive sales. Here are seven tips for creating effective video testimonials in 2023:
1. Your customer/client should look presentable
The appearance of your client or customer in the testimonial video matters. Make sure they look presentable and professional, as it adds to the credibility of your brand.
This means they should be dressed appropriately, with neat hair and makeup. This helps to create a good impression and add to the credibility of your brand.
A professional client will make your brand look good, while a not-so-good appearance can distract from the message you are trying to convey.
Thus, it is important to ensure that your client or customer is well-groomed and presents themselves in a way that represents your brand positively.
We chose to feature the “SPS Commerce and The Iconic” testimonial video because it showcases simplicity and effectiveness. The customer in the video is dressed appropriately, and the background setting is relevant to the business. When we say “well-dressed,” we don't mean wearing fancy attire, just a neat and tidy appearance.
2. Maintain a balance between visual appearance and value
It's important to balance the visual appearance and the value of your powerful testimonial video. While the video should be visually appealing, it should also provide valuable insights into your brand.
This means the content should be informative, interesting, and relevant to your brand. It's important to find a balance between the two so that your video is visually appealing and valuable to your target audience.
A visually stunning video with no valuable content will not be as impactful as a video that balances both the visual appeal and the value of the content.
As we discussed the importance of both value and appearance, opting for this animated testimonial can do justice to both. Using irrelevant visuals and graphics can disorient your viewers and divert their focus from the message the video is trying to convey.
Even after being fully animated, “Testimonial Brand Video for Customer Retention – Law Offices of Adam J. Roa (Cartoon Animation)” wins by conveying the right emotions and the right story.
3. Keep the video short
Attention spans have become shorter, and people lose interest quickly if the video is shorter. Thus, focus on the most critical points you want to convey in the video. Remember the main message you want to communicate and stick to that.
A general guideline for the length of the video testimonial is around 1-2 minutes. But, the optimal length can vary depending on the type of product or service you offer and your target audience.
So, consider your audience's preferences while deciding on the length of your testimonial video.
By keeping your video short and to the point, you keep your audience engaged and make it easier for them to remember the key takeaways from the video.
It also increases the chances of sharing the video on social media, expanding your reach to potential customers. So, remember to keep it short and sweet!
There cannot be a good example of a testimonial video that is less than 50 seconds long. If you agree, watch “Life Stories: How Tommy Nicholas transformed his career with Codecademy.”
In this testimonial example, Tommy Nicholas, a satisfied customer of Codecademy, created a testimonial + demo video with just his clear voice and screen recording process. He easily explained how Codecademy helped him to complete tech tasks with ease.
4. Try to add graphics and text
Adding graphics and text to your testimonial video can enhance the viewer's understanding of your product/service. Use infographics, animations, and subtitles to make the video more informative and engaging.
Graphics and text are essential elements of a testimonial video. Adding them can improve the viewer's experience by making the video more visually appealing and informative.
Graphics like charts or diagrams can help illustrate important data or statistics related to your product or service. Text, such as subtitles, can aid viewers who may be hard of hearing or speaking a different language.
You can also use animations and other visual effects to add interest and engagement to the video. When using graphics and text, it's important to ensure they are high quality, easy to read, and enhance the message you want to convey.
To highlight the importance of graphics and text in a testimonial video, we present to you “ALDI – Testimonial Video: Amanda”.
This video is a great example of how a simple location, like a store, can be enhanced with the use of text overlays to create an interactive and engaging video for viewers. The plus point of such videos is that people can watch them even without turning the sound on.
5. Add relevant music for emotional connect
Adding relevant music to your testimonial video can help develop an emotional connection with the audience. Select music that matches the tone of your video and enhances the message you want to convey.
Soft and soothing music can create a calming effect, while upbeat music can create an energetic and enthusiastic mood.
The right background music can add depth and meaning to your video and help evoke the desired emotional response from your audience.
But it's important to ensure that the music does not overpower the video's message and is not too distracting. You can create a memorable and impactful testimonial video by using music effectively.
As we discussed, to enhance the emotional impact of any video, adding music is a great option, and the same applies to this excellent example of testimonial video.
“Wedding Venue Testimonials: 5 Couples Share Their Stories” video seamlessly evokes emotions and captures the romantic vibe of weddings. This video inspires viewers and encourages them to consider the featured venue the perfect location for their big day.
6. Use the best filming method
When creating a great customer testimonial video, using the best filming method possible is important. This includes using high-quality cameras and lighting equipment to capture clear audio and visuals.
Using the best equipment, you can ensure your video looks and sounds professional, enhancing your brand's credibility.
A well-filmed review and testimonial video can also convey the message more effectively. Clear and crisp audio and good visuals make it easier for the viewers to understand the content. The right filming method can affect how the audience perceives the video.
When filming, also make sure to consider factors such as the background, lighting, and angles. These details can make your high-quality video more interesting and engaging for the viewers.
With the right filming method and attention to detail, you can create a testimonial video that truly resonates with your audience.
The filming method used in the “TutorMing Chinese Learning Testimonial – Andrew Walton” may not be extraordinary, but it is engaging and makes the video easy to watch.
Incorporating images and video clips helps to showcase the service and the practical application of the Chinese language by Andrew, making it a must-watch video.
7. Try to show the focus product/service
When creating an awesome video, focusing on the product or service you want to showcase is essential. By doing this, you can give your potential customers a clear idea of your product or service and how it can benefit them.
You can start by asking your satisfied customer or client about their experience with your product/service. Encourage them to discuss the most helpful features and how they have benefited from using your product/service.
You can also ask them to share specific examples of your product or service significantly impacting their life or business.
To further emphasize the focus on your product/service, you can use visuals that showcase them being used. This can include screenshots, demo videos, or footage of the product/service in action.
By doing so, your potential customers can see how your product/service works in real-life scenarios and how it can solve their pain points. Thus, this can let your business receive more conversions.
This was an interesting success story featuring the Sawyer collaborative robot operating a band saw. In “Customer Success Story – Acorn Sales Company,” we see how Acorn Sales Company was able to streamline their multi-step process, saving time and achieving their goals with the help of Sawyer.
This testimonial is a great example of how automation technology can make a difference in business operations.
Ready to gain more customers with impactful Video Testimonials?
By following these seven testimonial video best practices or tips, you can create powerful testimonials that capture your audience's attention and inspire them to take action.
Remember to keep your videos interesting and engaging. Also, focus on your target audience and balance visual appearance and value.
With these tips, you can create testimonial videos to help establish your brand's credibility and drive more sales.
If you still need help in video creation and marketing, contact webdew. As an experienced video production company, we would provide compelling video results to help grow your business.