If you come across a newly released product or app that is relevant to your work or catches your attention, you may consider buying or trying it.

After purchasing or using it, the first thing that generally comes to mind is ‘How to use it?'

To get this done, you will search for its demo video on Google or YouTube. After selecting the best, you will watch that 2-5 minute video and understand how your selected product or app will work.

And Tadaaaa Your job is done. This is the magic of a Demo Video. Without investing your time in calling customer care to resolve the query, a demo video will act as a short and simple solution. 

Along with acting as a solution on an individual level, these demo videos also help a marketer and a brand to demonstrate the product, service, or software easily in front of their users to be in the game of video marketing.

While looking for demo video examples in the market, some will look bland and forgettable, while others leave a lasting impression on the viewer's mind. To provide you with the best, we will explore 11 inspiring demo video examples that have managed to stand out from the crowd and captivate their audience.  

Catch sight of the best 11 Demo Video Examples

1. Meet Airtable 

Airtable is a spreadsheet-database hybrid that creates a collaborative environment for customizing workflow and achieving ambitious outcomes by not putting in much hard work. This product demonstration focuses on ideating what this super-talented platform is and how it works. 

  • The video content has high-quality production values, including crisp visuals, smooth transitions, and professional audio. This makes the video engaging and easy to watch.
  • It tells a compelling story about the benefits of using Airtable. It follows a fictional startup, Meet, and shows how Airtable helps them manage their projects and collaborate more effectively.
  • It also uses animation to illustrate key points and make the content more engaging. The animations are well-executed and add a playful element to the video.

What sets this video apart

The clear voice with soft music behind it creates an easy-to-understand image of the brand and the video for the audience.

2. Say Hello to Headspace 

As the name suggests, Headspace provides your head with some relaxing space where you need to do simply nothing. Yes, you heard it right ‘NOTHING.' So, if you need to know how the platform does this, watch this video demo that explains everything. 

  • The brand's video uses visually stunning and engaging graphics that immediately capture the viewer's attention. The animation and graphics are aesthetically pleasing and effectively illustrate the concepts presented in the video.
  • Using simple language, straightforward explanations, and clear voiceover ensures that the viewer easily understands the benefits of using Headspace.
  • The video highlights how Headspace can help improve one's mental health and well-being and speaks directly to the viewer's needs.
  • The video takes an empathetic approach to its subject matter, acknowledging people's challenges in managing their mental health. This approach helps the viewer feel understood and encourages them to take action to improve their mental health.
  • The video matches the Headspace brand's colour scheme, typography, and overall aesthetic. This consistency helps reinforce the brand in the viewer's mind and makes the video more memorable.
  • The video ends with a clear call to action, encouraging the viewer to try Headspace. This call to action is essential to any demo video, providing a clear next step for the viewer.

What sets this video apart

Its quality of blending in the demo's magic with the brand's purpose by using soothing coloured character animation builds a great storyline as a complete demo video.

3. Say Hej to IKEA Place

Ikea sounds like an Idea and also performs like a great idea. This home-furnishing retailer provides various types and designs of home furniture that will adjust perfectly and easily to your space and budget.

If you are thinking about how to do this by just sitting at your home, the amazing demonstration video of this augmented reality app attached below will make your work easy.

  • Being a sort of live-action video, it starts with a real living room space that immediately builds a connection with the viewer. The rest of the video features beautiful shots of Ikea products and spaces, making it visually engaging.
  • The video effectively showcases Ikea's products and demonstrates how they can be used in different spaces. It also includes useful information about product features and benefits.
  • The video has a fun and playful tone that keeps the viewer interested. It also includes some humorous moments for a relatable feeling.
  • The video is well-crafted and professionally produced, with high-quality visuals and sound.

What sets this video apart

Using real-life challenges that people face while choosing the right home furniture and thus presenting the IKEA brand as the solution is something that makes it different from common demo videos. The smooth live-action visuals of this video say it all.

4. You've Probably Heard of Slack

And here it comes again! Slack has that magical magnetism that lets us always get attracted toward it and add it to our list.

This time, it can be seen as an amazing product demo that defines why and how this messaging platform can help its users. There is no point in describing Slack because it believes in representing itself.

  • The video is only two minutes long, but it effectively communicates the key features and benefits of the Slack platform.
  • The video shows real-life scenarios of people using Slack to collaborate and communicate, giving viewers a clear understanding of how the platform works and its potential impact on their work.
  • The visuals in the video are simple yet effective, with clean graphics and animations that are easy to follow.
  • The video tells how Slack can help teams work better together, using relatable scenarios and clear language that viewers can easily understand.
  • Throughout the video, Slack emphasizes its value proposition of helping teams be more productive, efficient, and connected.
  • The video ends with a clear call to action, inviting viewers to try Slack and providing a link to sign up.

What sets this video apart

The bright and logo-related colours in the video maintain the attraction of the viewers towards the video by keeping the brand always in mind. This is an effective way of indirectly asking your audience to think of the brand while knowing what and how it does.

5. Duolingo: The Best Way to Learn a Language 

Duolingo is a language-learning app that helps people to do language courses and get certified.  Any product or app is incomplete without creating a great product demo video. Thus, copying that idea, Duolingo has something similar to offer us, where it will define itself and its work to make it easy for the viewers to understand.

  • The video uses humour and a fun storyline to engage viewers and keep them interested in the product.
  • It shows the product in action by demonstrating how the Duolingo app works and how it can help users learn a new language fun and engagingly.
  • The video emphasizes how Duolingo can help users learn a language quickly, easily, and for free.
  • The video uses bright colours, catchy music, and simple animations to create an eye-catching and memorable experience.
  • The video encourages viewers to download the Duolingo app and learn a new language.

What sets this video apart

The addition of famous customer testimonials at the very beginning of the video creates a credible impression in the viewer's mind. Apart from this, playful and bold colours serve the app's purpose.

6. Noserfrida The Snotsucker

It is difficult for parents to give medications to their babies, but NOSEFRIDA has a solution. Introducing the Snotsucker has made the job easy for parents to carry out the process with the equipment.

Being a medical device, there needs to be a proper procedure that should be followed by the user, especially to take care of the babies. NOSEFRIDA has created the best product demo for every parent and caretaker.

  • The video provides a clear and informative demonstration of how the NoseFrida Snotsucker works, which is helpful for parents unfamiliar with the product.
  • The video uses real-life scenarios like a sick baby to show how the product can be used in practical situations. This helps parents visualize how the product would work for them.
  • The video is well-produced, with high-quality visuals and audio, making it easy to watch and understand.
  • Despite the potentially unpleasant topic, the video manages to be engaging and even a little entertaining. This helps keep the viewer's attention and makes the information easier to absorb.

What sets this video apart

The combination of the traditional way of demonstration and modern animations makes it stand apart. Animations make it interesting and easy to focus on the process with full attention. Thus making it a great tool for marketing.

7. Snapchat

No one knows Snapchat, the world-famous photo messaging app in date. People can easily click their cute and funny photos and share them with friends through this app using various filters.

But getting frequently updated, it becomes necessary to understand how it and its features work. To solve this problem, we have a great example of creating a demo video for you.

  • The video features a series of fast-paced, visually stunning scenes.
  • The video effectively communicates the functionality of the Snapchat app in a concise and easy-to-understand way, making it a great example of effective messaging in demo videos.
  • The video uses storytelling elements to showcase the app's features and benefits, creating a connection with the viewer.
  • The video incorporates humour and playful elements, making the app seem fun and approachable while showcasing its features.
  • The video highlights the app's popularity by showcasing real-world examples of how people use it, which can increase trust and credibility in the product.

What sets this video apart

This lengthy video consists of detailed instructions that tell the user how to use Snapchat without committing a mistake later.
These messaging apps sometimes create issues with the photos and texts if they do not went through properly. Thus, this video solves this particular issue for the audience easily.

8. Get Started with Spotify

One of the amazing demo video examples that allows people to know how their loving music app works. If you are also one of those people who want to know the same, then come on and join us. Here are the secrets that immediately attract people to watch the “How to get started with Spotify” animated video.

  • The video provides a step-by-step guide on starting with Spotify, making it easy for viewers to follow along and use the service immediately. The clear and concise instructions help to ensure that viewers do not get lost or confused while using Spotify.
  • The animation in this product video with app-related colours helps to keep viewers' attention. The visuals also help make the content more memorable, making viewers more likely to remember the instructions and continue using Spotify.
  • The video shows viewers how to use Spotify and highlights some of the benefits of the service, such as its ability to create custom playlists and discover new music. This can help to persuade viewers to try out Spotify for themselves.
  • The video doesn't directly promote the app but prominently features the Spotify logo and branding, which can help to increase brand recognition and awareness. 
  • The video suits a wide range of viewers, from those new to music streaming services to experienced users looking for tips and tricks to get more out of Spotify. This makes it a valuable video marketing tool for the company, as it can help to attract new users and retain existing ones.

What sets this video apart

Its speechless characteristic makes it stand out among others. Various people watch videos on mute; thus, explaining everything through visuals gives a positive factor in the market. 

9. Meet the Echo Dot (3rd Gen)

Amazon produced Echo Dot to make life easy, where people need to say what they want to get done. This 3rd generation smart device can work with the voice instructions of humans so that people can get rid of typing things. It can be understood as a search engine that works completely with voice.

  • The video clearly and concisely explains the Echo Dot (3rd Gen) and its features. It explains how the device works, what it can do, and how it can benefit the user.
  • The interactive product demonstration video of the Echo Dot (3rd Gen) shows the device responding to voice commands and performing various tasks such as setting reminders, playing music, and controlling smart home devices.
  • The narration in the video is engaging and keeps the viewer interested throughout. It provides helpful tips and insights on how to use the device effectively.
  • The video is well-produced, with high-quality visuals and audio.
  • The video targets a specific audience: people interested in smart home devices and voice assistants. This makes it easier for the viewer to relate to the content and understand the product's value proposition.
  • The video demonstrates how the Echo Dot (3rd Gen) can integrate with other devices and services, such as Amazon Music, Audible, and smart home devices, which adds to the device's versatility and convenience.

What sets this video apart

Amazon created this video by mixing animations and graphics to showcase the product and its features. Amazon proved it right that nothing can solely be used to make a professional video.

10. LEGO Life – An app Full of Lego Stuff

LEGO Life is a social media app and magazine for kids aged 5-10, an app that lets them read comics, do playful activities, and many more things kids love.

It is necessary to show the working process of the app so that children can make full use of it. You do not need to go anywhere for that, as we have this demo video made by the brand itself. Watch it and enjoy it.

  • The demo video uses colourful and dynamic animations to showcase the various features of the LEGO Life app, such as building challenges, sharing creations, and earning rewards.
  • The video is clearly targeted at children who love LEGO, capturing their attention and keeping them engaged. The video features fun and playful animations, upbeat music, and a lively pace that will appeal to kids.
  • One of the key selling points of the LEGO Life app is its social features, which allow users to share their creations, participate in challenges, and connect with other LEGO fans. The video does an excellent job of showcasing these features and highlighting the benefits of using the app to connect with others who share your love of LEGO.
  • Finally, the video has high-quality animations, clear narration, and a polished look and feel. This level of production value helps to establish trust and credibility with viewers, who are more likely to take the app seriously if they see it has been professionally produced.

What sets this video apart

The video's super short length of 30 seconds showed a great summary of the usage of features in the updated LEGO Life app for kids.

11. Moodcaster – Software Demo Video

Along with the fancy products and app, we have a professional software video that is one of the best demo video examples. It is for all those who will get some help creating casting videos and a chance to enter the acting world. It could be similar to LinkedIn, where people can connect with casting professionals to get hired as actors. 

  • The video does an excellent job of explaining the product's features and benefits clearly and concisely. The explanation is easy to understand and doesn't leave the viewer confused.
  • The video uses engaging visuals that keep the viewer's attention throughout. The visuals are aesthetically pleasing and informative, making it easier for the viewer to understand the product.
  • The video uses storytelling to explain the product, making it more relatable to the viewer. The video starts with a problem the target audience may face and then shows how Moodcaster can solve that problem.
  • The video is of professional quality, with high-quality graphics, animations, and sound. The video's production value is top-notch, making it more appealing to the viewer.
  • The video is the perfect length, not too long or short. It's short enough to hold the viewer's attention but long enough to explain the product in detail.

What sets this video apart

The voiceover-less video represented a great example of what this app is made for, i.e., acting. A person can watch this, even keeping it on mute and focusing on what it offers.

All set to create your Demo Video?

Demo videos have become an essential tool for businesses to showcase their products and services in a visually appealing and engaging way.

The 11 demo videos to inspire everyone are highlighted in this blog, showcasing the best practices in video production and product marketing. Each video has its unique style, tone, and messaging that leaves a lasting impression on the audience.

It is important to keep up with the latest trends and techniques to create demo videos that stand out from the competition. So, are you ready to make yours?

If you need to clear any confusion in your mind, feel free to connect with us.

Frequently Asked Questions

A demo video is a tool used to showcase a product or service to potential customers or investors. To make a compelling demo video should include the following: Give a brief product or service introduction highlighting its key features and benefits; a step-by-step demonstration of how the product or service works, showcasing its unique features and benefits; real-world examples of how the product or service can be used to solve common problems or pain points; and finally a clear call-to-action at the end of the video, such as signing up for a free trial or purchasing the product.

A demo video is a marketing tool to showcase a product or service to potential customers or investors. It typically provides an overview of the product or service, its key features and benefits, and a demonstration of how it works. Demo videos can be used in various settings, including online marketing campaigns, product launches, and investor pitches.

To take a video from a demo, you will need to follow these steps: Prepare your equipment, Set up the demo, Record the demo, Edit the video, and Publish the video.

A demo sample is a small-scale version of a product or service that is used to showcase its key features and benefits. Demo samples are often used in marketing campaigns, product launches, and investor pitches to give potential customers or investors a taste of what the product or service can do. Demo samples can take many forms, including prototypes, models, or miniature product or service versions.