It's been said that sound is half the experience in films, but in the stuff I do, I feel the sound as many times even more important I mean, without sound, you won't feel the emotions of the scene.
Just think for a moment; if you express your feelings without speaking, then it will be a challenge for the other person to understand things easily. That's why organizations invest a good amount of time and money in adding effective sound effects in the videos.
Indeed, the impact of video without the audio will not be that effective. No matter how good your video is, if the sound is not proper, then it would be a great challenge for you to generate results as per expectation.
Why is audio important in videos?
When people click on the play button, then you need to keep in mind that you have only seconds to create an impression on the audience. And that's where the audio comes into the picture.
Yes, if your video has an effective sound effect, then you can easily gain their attention even if you are not watching. It will surely build interest for the consumer to watch it.
Basically, audio helps the audience to engage; it delivers the information, increases the production value, and is used to indicate the mood. So, if you want your video to set an emotional tone and generate visitors' interest, then you need to surely work on the audio part.
When used the right way, language, sound effects, background music, and even silence can dramatically create the atmosphere for the consumer to gain interest.
Indeed, music sets the mood for your video. But to make it happen, you need to realize that the audio must match the video. Obviously, you will never enjoy an English movie with Hindi subtitles. I know this example might be a little silly, but I hope you got my point, what I am trying to explain.
Well! The reasons for using accurate audio are endless. This is why you need to spend lots of time selecting music for your videos. Indeed, you might find this a little difficult, but believe me, once you utilize it in the best way, you will definitely see the result.
It takes a good understanding of how you want the viewer to feel while watching the video. Notice that not all the videos sound the same; there must be different types of music used for interviews, documentaries, corporate films.
So, you need to act smartly as it can also be used to enhance motion graphics by adding different kinds of sound effects with the motion.
If you are new to videos, then you might be thinking about how to record videos. Don't know how? Keep reading this blog.
What is the right way to record audio?
Record indoors or outdoors?
You can easily differentiate between audio recorded in the camera and audio recorded with an external microphone.
If you are filming indoors, then your camera will pick up what is known as indoor noise - the noise created by the electrical appliances such as air conditioners, lights, and the echo of audio waves bouncing from the walls, also known as reverb, mostly found in big rooms as they sound different then small rooms.
Whereas if you record through an external microphone, you will definitely notice the difference between both the audios easily.
If you are wondering about the echo sound effect, then no worries! You can easily reduce the echo of the room by adding carpet, curtains, mattresses, cushions!
Whereas, outdoors, there is a lot of background noise such as traffic, wind noise, horns, crowd, etc. You need to record outdoors by taking care of the noises.
Always listen and use the best device
Before sharing the final version of the video, make sure you always listen when recording the audio. Because once you see the video from visitors' perspective, you can always see the variations and understand what needs to be updated.
Audio is arguably in part with video as the most important element when it comes to production; not many people notice good quality sound when they hear it, but when it comes to poor quality sound, people do notice and will likely be more annoyed by that than the poor quality in the video.
Thus, to avoid this issue, especially for starters, you need to grab a pair of headphones and monitor that audio that's being recorded, as it might fix up your talent's voice. But it might also pick up all the other sounds in the area, even if it's the slightest noise in the background. Some of the things that you should be aware of are:
- The noise that fans and vents give off
- Spaces with crowded people
- Even shooting outside on a windy day
- Other ways to avoid poor audio are to look into the external microphones that are better qualified to record good audio.
Don't know how to shoot videos? Read this blog.
Types of different microphones
Lavalier mics are also known as lapel and are great for recording voice as they are small and gonna be attached to the speaker's close without being too intrusive in the shot.
It can be used for interviews and can be hidden under the clothes. The lavalier mics start from 300 rs depending on the quality of the sound they record.
Shotgun mics are another good option for recording your audio as they are highly directional microphones that can be mounted directly to your camera.
This actually shows that the microphone picks up the sound source directly in front of it while dampening the sounds coming in from both sides and behind it. These types of microphones' price start from 2000 rs depending on the quality of the sound they record.
Also, any portable digital recorders like a Zoom, Tascam recorder, or even mobile device will certainly do the trick in recording good audio. So, wherever you go with the recording, make sure you use the best device that suits your needs.
Use Post Production software
Apart from the camera, these microphones can be placed anywhere close to the sound yet require more effort to sync up with the video during post-production.
The post-production of audio consists of syncing the audio and video both together, and you can even enhance audio with the help of some software such as audacity, logic pro, and many more.
You can even control the amount of reverb and can also set the parametric equalizer according to your needs. With the help of this post-production software, you can even reduce the background noise if it has been recorded by any chance.
In a nutshell
It would not be wrong to say that voice is the soul of a video. If the audio is perfect, then you can easily retain visitors for longer, which will further boost sales. Utilizing the best software and devices along with the perfect location makes the entire process more predictive and straightforward.
So, if you want to capture leads through videos, you need to focus on audio quality and the video context. Need any help, feel free to contact us. Our video experts will help you get excellent video at the best price.