Be it a small business or large, a startup or an established company, it is not easy to manage customers and customer data, or organize every aspect of a business. This is where customer relationship management software comes in handy. 

For a business, finding the best CRM software in India is critical since it handles every single touch the client has along the way, from getting leads to connecting with them to closing the purchase itself. Data analysis and market insights from social, mobile, and cloud platforms will be the future driving forces behind CRM in India.

In this blog, we have listed 7 of the best CRM blogs in India along with their pros and cons, so that you can choose the CRM that works for you. 

Best CRM Software in India

Salesforce CRM

Salesforce is one of the most widely used CRMs on the market today. It is a comprehensive CRM system that contains a wide range of features, such as lead management, contact management, opportunity management, email integration, etc. Since it is simple to use and does not require a lot of technical know-how, it is an ideal CRM solution for small businesses.

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  • You can easily customize it according to your needs.
  • Dashboard with real-time data accessible on mobile devices.
  • Reports and sales predictions with thorough analytics can be created for major organizations.
  • Many ready-to-use plugins can be found in the marketplace for various 3rd-party programs.


  • Users need substantial training.
  • SalesForce is a cloud-only CRM and so not appropriate for local hosting.
  • Customization, implementation, add-ons, and training expenses can be expensive.


HubSpot CRM is a powerful software with inbound marketing capabilities that make it a popular CRM choice. It provides a consistent and easy-to-use interface for running your business, with additional CRM tools available for larger teams. Both small and large businesses can benefit from an all-in-one CRM system with these features.

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  • The free version can support up to 1,000,000 contacts.
  • Reduced log times due to a centralized contact database.
  • An incredibly user-friendly and intuitive UI.
  • Updates to software on a regular basis.
  • Resource-rich knowledge base, blogs, and supportive online community.


  • As a newer CRM, it's best for small and medium-sized companies.
  • Enterprise-level reporting and analytics aren't available in the base editions.
  • Only a few choices for personalization are available.


There are a lot of companies in India that use Zoho because of its top-rated features. There are several well-known businesses in India that rely on this CRM software to help them grow their client bases by nurturing new leads, interacting with current ones, and increasing sales.

Streamlining your sales processes, keeping track of potential customers, and closing deals faster are all made possible by this CRM software. The software includes all of these features: sales productivity, automation, performance, and corporate readiness. In addition, it has a variety of communication channels and customization choices.

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  • It is highly customizable.
  • Integrations with other Zoho products and services are available.
  • Mobile app usability for on-the-go salespeople.
  • Intuitive, simple, and accessible dashboards.


  • Navigation is not user-friendly.
  • There is a steep learning curve involved.
  • Not adaptable to bigger enterprises' needs.
  • Companies quickly outgrow Zoho.

Freshsales CRM

Freshsales, formerly known as Freshworks, is a popular free CRM application in India that focuses on sales. One of the most comprehensive sales and marketing automation tools on the market today For its simple sales reporting and analytical capabilities, it's regarded as one of the greatest CRM software solutions around.

The tool includes advanced features like call recording, call routing, auto-dialers, and affiliate administration. Due to a user-friendly interface and a wide range of capabilities, such as AI-based lead scoring, intelligent workflow automation, and a visible deal pipeline, this CRM stands out in the market. 

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  • The user interface is straightforward, quick, and easy to use.
  • Efficient generation, tracking, upload, conversion, research, and organizing of leads.
  • Store client information efficiently.


  • Adding new functionalities might be costly.
  • Technical issues with APIs, migration, etc.

Sage CRM

Sage CRM is used by hundreds of businesses across India in a variety of industries. Sales, marketing, and customer care are the three core components of Sage CRM's advanced customer relationship management system. It's a software solution that's extremely adaptable, flexible, and scalable.

With this platform, you may increase sales, generate more income from marketing campaigns, and nurture long-term client connections.

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  • Reliable business analytics that drives more sales.
  • Seamless workflow automation.
  • Advanced customization features. 
  • Efficient customer contact management on an ongoing basis.


  • Slow customer support and long processes.
  • Additional costs and no upfront pricing.


EngageBay is one of the popular all-in-one marketing automation software for small businesses and startups. It is a free CRM that is easy to use, affordable, and can be easily integrated with many tools and software.

By using EngageBay's marketing automation system, you can save time, nurture your audience, and automate repetitive operations. To increase your revenue, you can also make use of the free CRM and sales automation to keep track of all your email contacts, track deals, and monitor the sales pipeline in real-time.

engagebay crm software



  • All-in-one CRM suite including sales, marketing and service.
  • Robust free all-in-one CRM package with helpdesk and live chat.
  • Simple and powerful customer service.


  • Absence of SMS function.
  • Less template options.
  • Poor contact organization for big businesses with many contacts.

Microsoft Dynamic CRM

CRM software by Microsoft is the primary purpose of Microsoft Dynamics CRM. The primary focus of the product is on the sales, marketing, and customer service sectors.

Sales efficiency and marketing effectiveness can be improved, and the complete customer service chain can be managed, using this CRM Solution for a business. Aside from that, it can provide a wealth of other useful information, including social insights, commercial insights, and a host of other pre-built capabilities. 


  • Data that is consolidated from numerous sources into a single hub.
  • Easy integration with a wide range of tools and programs
  • Cost-effective compared to competitors.
  • Advanced Find Tool that makes searching for data easy.


  • A hard-to-change configuration following installation.
  • Businesses with many needs must buy several modules.
  • The CRM has a steep learning curve to make use of all the available features.

Wrapping Up

Managing customer relationships has become an essential component of businesses. With its integrated sales and marketing tools, CRM tools may assist to organize customer data, automate business operations, manage prospects, and increasing marketing and sales.

In a country like India, where businesses are skyrocketing, CRMs have huge growth potential. In this blog, we listed a few of the best CRM software in India. We hope this was useful for you and you were able to understand the level of competition in the CRM market. 

To read more blogs, visit If you need a hand with CRM usage or any other related services, contact us straight away.

Frequently Asked Questions

CRM (Customer Relationship Management) is popular due to its effectiveness in improving customer interactions and business efficiency. It helps companies build stronger customer relationships, leading to increased customer satisfaction and sales. The ability to store and analyze customer data, streamline sales processes, and enhance marketing efforts makes CRM a valuable tool in today's competitive business landscape.

SAP offers a CRM solution known as SAP Customer Experience (formerly SAP C/4HANA). It's a comprehensive CRM system that covers sales, marketing, commerce, and customer service. SAP's CRM offering is one of the options available in the CRM software market.

CRM tools are software applications designed to manage customer interactions and relationships. These tools offer features for contact management, sales automation, marketing automation, customer service, and analytics. They help businesses organize and analyze customer data, streamline communication, and improve customer engagement.

Several CRM systems are in demand in India, depending on the business's specific needs. Popular CRM options in the Indian market include Salesforce, Zoho CRM, Microsoft Dynamics 365, and Freshsales. The choice of CRM system depends on factors like the industry, company size, and the specific requirements of the business.