Have you ever talked with a colleague or friend about their first day at work?

Most probably, yes. So, had the response always been on the positive side?

Ummm! Not always.

Henceforth, you may have heard phrases like “It was overwhelming; I didn't know where to start.” The first day at work can be a mixed bag of emotions, so it doesn't have to be that way.

Imagine having an orientation tool that helps new employees get familiar with company culture and other important information, making the onboarding process engaging. That's where onboarding videos come in.

Along with being beneficial for employees and customers, various facts here also show that a structured onboarding program can improve employee retention rates by 82%. Additionally, 97% of customers also say that video is an effective channel for welcoming and educating new customers.

So, by exploring 11 video examples of perfect onboarding, you will get help to understand the importance of their existence.

Feast your eyes on the amazing 12 Onboarding Video Examples

1. HubSpot Culture

The 3-minute and 30-second welcome video from HubSpot aptly showcases the company's culture of welcoming new team members.

To make newcomers feel like a part of the family, the company must go beyond mere words and create an environment that fosters a sense of belonging. Utilizing this effective integration approach can be a valuable tool in achieving this goal.

  • The presentation adopts a storytelling approach that engages viewers and helps them connect with the company's culture and values. This approach makes the onboarding process more enjoyable and memorable for new employees.
  • It features real HubSpot employees sharing their experiences and perspectives. This creates a sense of authenticity and transparency, building trust between the company and new employees.
  • It focuses on the company's culture and values, which are crucial for new employees to understand. By emphasizing these aspects, the video helps new employees align with the company's vision and mission.
  • It is visually appealing and uses graphics, animations, and footage that are engaging and entertaining. This makes the onboarding process more enjoyable for new employees, who may otherwise find the process dull and uninteresting.
  • It also communicates important information clearly and concisely. This helps new employees absorb the information more easily and ensures they understand what is expected.

What sets this video apart

The use of animation and live-action together makes the video interesting and captivating for all the employees to watch it and know the HubSpot company till the end. Thus making it one of the great Live-Action Video Examples.

2. Day 01: Amazon Orientation

This simple yet great employee orientation created by Amazon clicks through the minds of all the new delivery associates on their first day. It is not a fancy presentation; it tends to be easy to understand and stress-free. 

  • The visual is well-produced and has high production value, giving the onboarding experience a professional feel. This can help new employees feel like they are joining a reputable, established company.
  • It emphasizes Amazon's commitment to diversity and inclusion, an important aspect of modern workplaces. This can help new employees feel welcomed and valued, regardless of their background.
  • It communicates important information clearly and concisely. This helps new employees absorb the information more easily and ensures they understand what is expected.
  • It uses graphics that are engaging and entertaining. This can make the onboarding process more enjoyable for new employees, who may otherwise find the process dull and uninteresting.

What sets this video apart

Using professional voiceover, with Amazon describing the unique company culture, can help new employees understand the company's values and mission. This can also help new employees align with the company's vision and mission.

3. What It's Like to be a Starbucks Partner

This best employee onboarding video gives new joiners an orientation to join ‘Starbucks.' With the various employees giving personalized messages, it becomes trustable and credible for the newbies to feel safe and relaxed.

The title gives importance to the employees by suggesting how great it would be to be a Starbucks partner and not just an employee. 

  • The video uses storytelling techniques to introduce new hires to the experience of being a Starbucks partner. This approach can help new employees feel more connected to the organization and its values.
  • The visual emphasizes Starbucks' culture of inclusion and diversity, which can help new hires understand the company's values and feel welcomed as part of the team.
  • It features current Starbucks partners sharing their experiences and insights, which can help new hires understand the day-to-day realities of working for the company.
  • It also includes visually appealing images and graphics to help new hires absorb information more effectively and make the onboarding experience more engaging.

What sets this video apart

Adding a personal touch clearly communicates what new hires can expect regarding training, job responsibilities, and benefits, which can help them feel more prepared and confident in their new role.

4. Uber – Driver Onboarding – Animation 

Uber proved that employees' hard work matters and not their status. This animated driver onboarding visual is one of the videos to inspire and make new employees know about the process of taking their first trip stress-free.

  • The video uses engaging animations to define all the tips and tricks in an easy-to-understand way. It helps new hires better absorb information and understand the onboarding process.
  • It provides clear and concise explanations of what new drivers can expect regarding pay, scheduling, and the overall driving experience, which can help them feel more prepared and confident in their new role.
  • It uses humour and wit to engage new drivers, which can help make the onboarding experience more enjoyable and memorable.

What sets this video apart

With engrossing animations and graphics, Uber gets the newly hired driver on the track of taking his first trip in an easy-to-go way. The comprehensive voiceover and interactive visuals add special effects to it.

5. Google Intern's first week 

And here comes everyone's favourite ‘Google.' The Google Intern's first-week employee is a great onboarding video example that describes the experiences of people working here through their words. The short film revolves around Google and its existing employees, inspiring new hires to join the great Google family.

  • The video highlights feature real Google employees sharing their experiences and insights about the company culture, work environment, and expectations. This gives a genuine and authentic view of what it's like to work at Google.
  • The visual adds humour to engage and entertain the audience, making the onboarding experience more enjoyable and memorable. 
  • The video covers interactive elements such as quizzes and polls to test the viewer's knowledge and engagement. This reinforces the information presented in the video and makes the onboarding process more interactive and engaging.
  • It is well-structured and presents information clearly and concisely. This helps the viewer to understand and remember the information more easily.

What sets this video apart

It emphasizes Google's commitment to diversity and inclusion by featuring employees from different backgrounds, genders, and ethnicities. This sends a message that everyone is welcome at Google and that diversity is valued, setting it above others.

6. Dunkin' Donuts New Employee Presentation

Dunkin Donuts welcome new team member on the day of their orientation with this sweet presentation. Watching the other employees work hard adds enthusiasm and increases new employees' productivity.

  • The video begins with animated graphics that employ engaging visuals, such as real-life scenarios, to keep the viewer interested throughout the presentation.
  • The visual presents information clearly and concisely, making it easy for the viewer to understand and retain important details.
  • The video introduces new joiners to the company's culture and values, emphasizing the importance of teamwork, customer service, and employee development. Henceforth, it shows how fun it is to work at the company.
  • It also features testimonials from current employees, providing new hires with a glimpse of what it's like to work at Dunkin' Donuts and reinforcing the positive aspects of the job.

What sets this video apart

When a person gets to know something positive from the employees like them, they tend to believe in it more. That's why all the new joiners like this Dunkin' Donuts video.

7. Dropbox Intro Video

The Dropbox Intro video doesn't introduce new employees but new customers. It shows how Dropbox is a great tool for organizing things in one place, like a magic pocket to onboard new customers.

  • The effective video uses humor and wit to engage new customers, which can help make the onboarding experience more enjoyable and memorable.
  • It emphasizes Dropbox's core characteristics, which can help new customers excitingly understand those features and get used to them easily.
  • Paper-cutting animations make it visually appealing and captivating to gain everything. This attracts the audience to at least try the Dropbox tool once and know why it is so special.

What sets this video apart

Cool paper-cutting visuals and understandable voiceover make it an eye-catching and grasping video for the customers.

8. Gemr Onboarding

The simple and effective video of Gemr attracts customers to try using this only serious platform for collectors. From searching for trendy collectables to displaying yours in the clubs to buying and selling collectables through the platform, these are the ways Gemr helps the user follow his passion for simply collecting.

  • The video uses storytelling to introduce the Gemr platform, which can help new customers understand how it works and its value more engagingly and memorably.
  • The visual presentation has a fun and visually appealing animation style that can capture the attention of new customers and make the onboarding experience more enjoyable.
  • The video includes a clear call to action, which can help new customers take the next step and start using the platform.

What sets this video apart

Animations with clear and concise instructions on using the platform can help new customers understand the features and usage of this unique platform.

9. Experience Fellow Video Tutorial

The Experience Fellow Video Tutorial is a great example of an onboarding presentation because of its interactive features, clear and concise instructions, personalized approach, and professional production value.

These elements can help new customers understand how to use the platform effectively, apply it to their needs, and have a positive onboarding experience.

  • The video showcases visually appealing, which can help new customers engage with the content and make the onboarding experience more enjoyable.
  • The video production includes interesting elements, such as screenshots and step-by-step instructions, which can help new customers engage with the content and learn more effectively.
  • It provides clear and concise instructions on using the Experience Fellow platform, which can help new customers understand how to get started and use it effectively.

What sets this video apart

The introduction of the problem and then presenting Experience Fellow as the solution through bold and dynamic 2D animation makes this video stand apart.

10. Cintas Onboarding

Cintas believes in welcoming new customers with full excitement and joy through this customer onboarding video. By not mentioning all the likeable points here, we would love to see by yourself how this video does a good job.

  • The video incorporates Cintas' branding and values, which can help new customers understand the company's culture and mission.
  • The video uses visual storytelling to convey the onboarding process, which can help new customers understand the process more effectively.
  • The video provides clear and concise instructions on using Cintas' products and services, which can help new customers understand how to use them effectively.
  • The video is professionally produced and visually appealing, which can help new customers engage with the content and make the onboarding experience more enjoyable.

What sets this video apart

Detailed description as an animation guide attracts the customers and processes their minds to learn to use the service in no time. The employment of animations also lets them picture and remember everything easily, making it a great marketing tool to get new clients on board.

11. Twitter Safety & Abuse Video

The Twitter Safety & Abuse Video gives educational content, clear instructions, engaging visuals, and emphasis on user safety. These elements can help new users feel more comfortable and confident using Twitter while promoting a safe and positive experience on the platform.

  • The video provides educational content on using Twitter safely and reporting abusive behaviour on the platform. This is important for new users unfamiliar with Twitter's policies and features.
  • The video provides clear instructions on using Twitter's safety features and reporting abusive behaviour, which can help new users feel more comfortable using the platform.
  • The video discusses everything in two minutes, making it easy for new users to watch and understand without feeling overwhelmed.
  • The video emphasizes Twitter's commitment to user safety, which can help new users feel more confident and secure using the platform. 

What sets this video apart

Using logo-related coloured animated characters to describe the problem and Twitter's features as the solution keeps viewers interested and engaged with the content. Adding the soft music and calm voiceover take the lead in the complete video.

12. How Square Works 

The “How Square Works” video is a prime example of an effective customer onboarding video thanks to its engaging storytelling approach, clear delivery of information, visually impressive graphics, authentic customer testimonials, and unwavering focus on delivering excellent customer service.

By incorporating these crucial elements, the video helps new users grasp the many benefits of Square and feel empowered and well-supported as they begin using the platform.

  • The video uses storytelling to introduce viewers to the problem Square solves and how it works. This approach makes the video more engaging and memorable.
  • The visual is concise and easy to follow. It explains how Square works, its benefits, and how to start.
  • It uses high-quality visuals and animations that make it more interesting and helps to simplify complex concepts.
  • It features real-life customer testimonials that add credibility and demonstrate how Square has helped small businesses grow and thrive.
  • It emphasizes Square's commitment to excellent customer service, which can help reassure new customers that they will receive the support they need.

What sets this video apart

A customer doesn't get on board until he knows what he will receive while using any product or service. By including the concept of step by step guide to let customer kind can easily grasp and keep in mind forever, Square fulfils the same.

Ready to welcome your employees and customers with a creative video?

Effective client and employee onboarding is crucial for any business looking to establish strong relationships with new hires or clients. You can create an onboarding experience that sets your new hires and clients up for success with the right approach with this video marketing tool.

By exploring the 11 examples of client and employee onboarding videos in this article, you can gain inspiration and ideas for your onboarding strategy. Remember to focus on storytelling, authenticity, and clarity in your videos and tailor them to your organization's needs and values. 

If you still need to ask something, feel free to get connected with us.

Frequently Asked Questions

 An onboarding video is a type of video content used to introduce new hires to a company and provide them with essential information about its culture, policies, procedures, and values. It is a tool to streamline onboarding and help new employees feel more comfortable and informed about their organizational roles.

Examples of onboarding include orientation videos, welcome messages from company executives, training videos, company culture videos, and interactive quizzes or games. These tools can be used individually or in combination to create a comprehensive onboarding experience for new hires.

 The 5 C's of onboarding are Connection, Culture, Compliance, Clarification, and Check-in. Connection refers to building a sense of community and belonging among new hires. Culture involves introducing new hires to the company's values and norms. Compliance refers to ensuring that new hires know legal and regulatory requirements. Clarification involves setting clear expectations and providing information about job duties and responsibilities.

An employee onboarding video should include information about the company's history, culture, and values and an introduction to the new hire's team and colleagues. It should also provide information about the new hire's role and responsibilities and relevant policies and procedures. Additionally, an onboarding video can include interactive elements like quizzes or games to engage the new hire and reinforce important information.