Are you planning to design a logo for your company? So let's discuss in this article what precisely a logo is. We can identify an organization and its products and services, among other objects, through a logo.
A logo is a symbol or a design that is used to identify your brand and will remember your company. Your logo can likewise act as a stage for saying something about your organization, as it serves as a public face of your company. Logo animations are now a trendy motion graphics.
One must remember that a logo is necessary, but it is not everything. Many companies find it challenging to decide on a logo, and they put a lot of pressure on themselves. So we can say that logo is crucial, but it is not everything.
What is the best way to design a logo?
One must keep the following few things before designing a logo:
- At the beginning of logo designing, most of the work is strategic, as a lot of strategy goes into designing. You are required to develop a visual at some time.
- A visual system has many elements, and logo design is one of its components. And all its components must work hand in hand.
Every designer has its distinctive process, but today we will be focusing on the following stages:
- Phase 1: Discover
- Phase 2: Explore
- Phase 3: Design
- Phase 4: Refine
- Phase 5: Define
Phase 1: Discover
This phase is a finding or query phase, as designers use this time to gather as much information and history as possible. In this phase, designers thoroughly try to know about their client's firm or corporation, including its values, brand qualities, job, etc.
One must keep in mind that the logo portrays the company's identity. So, your aim should be to have a firm hold of who your company/organization is, what you stand for, what you want to attain, and how you plan to get there.
Process:
- What are your reasons for wanting and needing a new logo? What is the driving force behind this design?
- What is the importance of your company's name?
- Who is the target audience?
- What are your key rivals?
- What do you hope to achieve with this new logo? What criteria will be used to determine "success"?
- Who do you consider your top 3-5 brand "role models"? Whose appearance and demeanor do you admire?
- When people see your logo, how do you want them to feel?
You must sum up your responses in an innovative methodology that gives an overall outline of your business after responding to these inquiries. Incorporate your plan design process, brand tone, visual contemplations, an early idea for the plan framework and logo, and any topics created during this stage.
Phase Two: Explore
In this stage of logo designing, exploration is given more importance. It is one of the most entertaining and beneficial phases for someone going on this design process alone for the first time.
Process:
One must begin this process by looking up basic design principles on the internet. Different colors evoke different feelings and actions, which might aid you in eliciting the emotional response you want from your audience.
Color plays a vital role in every field of business, so in the case of Logo Designing, colors have specific ideas and emotions attached to them. Some of them are explained below:
- Blue
Blue is a common choice and a very classic color. It comes from a fantastic family, and it is a primary color that depicts maturity and trustworthiness.
- Red
Red is a good choice of color for your brand if it is youthful, loud, etc. It also stands for passion, anger, and excitement.
- Yellow
The yellow color provides youthful energy, which is cheerful and affordable. It is the right choice as it is a friendly and accessible color.
- Green
This color also belongs to the family of cool colors. It is excellent for someone who wants to establish a relationship with nature. It can work for any brand as it is a versatile color.
- White
White is a neutral color which makes the logo clean, economical, and youthful. It is a great color if you want your logo to look more modern and minimalistic.
Keep a note of brands through websites and various social media networks and get a sense of the complete visual system. It would help if you created a mood board to collect all the pictures, photos, designs, color combinations, illustrations, and, yes, logos that appeal to you and embody the look and feel you want for your brand identity.
It would help if you created different mood boards for other designs.
Phase Three: Design
One must ensure that you have everything you will require to design your logo. Start developing logo concepts using all of the thoughts and inputs from the first two phases.
Pencil and paper
If you have some idea in your mind, then start sketching Iterative design. It is a method of creating anything from your thoughts. Even if you don't think you can draw, try to draw crude sketches of the concepts in your studies.
Graphic design program with vectors
There are plenty of tools available on the internet that will help you design your logo if you're short on money, time, or design abilities. The top five online logo design tools are:
- Hatchful
- LogoMakr
- DesignEvo Free Logo Maker
- Canva Logo Maker
- MarkMaker
Word mark
Some brands don't use a graphic emblem to put their company or organization's name in the spotlight.
Brandmark
Brand marks are also known as "pictorial marks," which are the graphic symbol of a logo. These symbols are frequently recognizable and help your audience make an instant connection.
Combination mark
This sort of logo combines a symbol with a wordmark to create the classic logo "lock-up" that we're all familiar with. Play around with the placement of each element until you come up with a design you like.
Letter mark
Assuming that your name is long or clumsy, a letter mark, frequently known as a "monogram" logo, is excellent. You have the choice of condensing your name or just utilizing your initials.
Emblems
Emblems now and then, known as "crests," have an extended history and can address distinction and heritage as the text shows up inside an image in symbol logos.
Symbols
To use a symbol in your logo, whether traditional or abstract, you may need to brainstorm some ideas.
Fonts
To use a wordmark or a letter mark, one must consider the importance of typography. Fonts, like colors, inspire varied perceptions of your brand's personality.
There are many different font families, but they all fall into three groups: serifs, sans serifs, and script. At the very least, you should have one logo design to assess. At this time, it's also normal to have two or three logos to choose from.
Phase Four: Refine
Assuming you have numerous conceivable outcomes toward the finish of the last stage, right now is an ideal opportunity to restrict them down.
What quality decides an excellent logo?
A fantastic logo is:
- Easy
- Suggestive
- Catchy
What will you do with this logo?
You must have a final logo design that you like. So, consider both your primary and secondary use cases, such as your website and social media accounts and printed marketing materials, recruitment and event banners, etc.
Phase Five: Define
Quality and consistency are essential to keeping the respectability of your image personality. Given how many ways your logo will be utilized and the number of individuals who might have to use it, it's essential to lay out many rules and rules for dealing with it.
Process:
The process may begin with thinking about any guidelines you may have for your logo's size, color, layout, treatment, positioning, and orientation. There is nothing to be scared about using "never" restrictions to discourage any modifications or distortions to your logo to ensure it maintains a powerful impression.
The term style guides are used to describe this, and it can be primary or detailed based on the requirements; you don't have to create an entirely new website to house your brand guidelines.
Conclusion
To create an excellent powerful logo, you should know your brand well. Use fonts and colors and be specific, which should depict brand personality. It should be unique and straightforward at the same time, which must convey a brand message.
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Editor: Tamanna
