TDo you wonder why video marketing became such a powerful tool in 2023?
With social media becoming more popular and visuals becoming more important, businesses are using video content as a powerful marketing tool. Videos, like explainer videos, testimonials, animated videos, and live videos, can attract people.
But what are the top 9 reasons video marketing is powerful in 2023? In this blog, we will explore the benefits of video marketing strategy. Understanding the power of this type of marketing can help you stay ahead of the competition and achieve your marketing goals.
So, let’s dive in and explore those top 9 reasons!
1. Higher engagement
According to Wyzowl, 86% of businesses use video as a marketing tool, and 99% of that plan to continue using it in the future.
One reason for this is that video is a visual medium that can communicate information in a way that’s easy to understand and remember. This is especially important in the world, where people receive information everywhere.
Social media platforms like Facebook, Instagram, and YouTube are best to share videos. Also, users are more likely to engage with video content than other types of content.
Seeing a person or team on camera can help humanize your brand and make it more relatable.
Hence, video marketing offers to increase engagement with your target audience. By creating high-quality videos, you can promote your business, increase sales, and build customer trust.
2. Improved SEO
One of the most compelling reasons video marketing is effective is its impact on search engine optimization. Videos are more likely to rank higher on search engines than other types of content, making them an effective way to improve your website’s SEO.
According to Zyxware, websites with videos are 53 times more likely to rank on the first page of Google search results.
Google’s algorithms focus on videos in search results, giving them higher visibility and exposure to potential viewers. Additionally, YouTube is the second-largest search engine in the world, with more than 2 billion monthly active users. This makes it an essential platform for businesses to leverage for video marketing.
By incorporating videos into your website, you can also increase visitors’ time on your site. This is important because Google considers the average time visitors spend on your site when ranking it in search results.
3. Increased conversion rates
Videos have become a popular tool for businesses to engage with their audience, and for a good reason. Many studies have shown that visuals can drive higher conversion rates and give them a good return.
Videos are very interesting and allow businesses to show their products or services in a way that feels like they are there. Video production can evoke emotions and provide valuable information in a way that text or images alone may not be able to.
4. Stronger emotional connections
Emotions are a powerful force that can influence people’s behavior and decision-making processes. When brands tap into their audiences’ emotions through videos, they can create a stronger connection.
Also, Unruly’s research found that emotionally charged videos have a greater impact on viewers’ buying intent. Thus, making them an effective tool for driving conversions and revenue.
Video content’s ability to evoke emotions in viewers can impact a brand’s marketing success. Creating videos can trigger positive emotions such as happiness, inspiration, or amusement. With this, brands can share content and increase engagement with their target audience.
5. Better brand recognition
In this crowded digital world, it’s becoming more work for brands to stand out among the crowd. But video provides brands with a unique opportunity to deliver their message.
According to a survey by Wyzowl, the survey found that 85% of consumers want to see more brand videos.
According to a study by Search Engine Watch, 73% of consumers are more likely to buy a product after watching a video about it.
6. Enhanced customer trust
Establishing trust with potential customers is crucial to building a successful business. It can be a beneficial tool in achieving this, allowing brands to showcase their products or services in an authentic way.
It’s important to create good pictures or videos that show a company’s products or services in a truthful and clear way. This helps people understand and trust the brand.
Also, sharing information about how a brand works can help people trust the brand more. This can include showing how products are made, introducing the people who work for the brand, and explaining what the brand stands for and wants to achieve.
Effective marketing videos can better the consumer trust and buying intent. According to a study by Spiceworks, 95% of consumers say that product videos help them make purchasing decisions.
A study by Wyzowl found that 88% of consumers trust online reviews and testimonials as much as personal recommendations.
7. Greater Shareability
It has become popular across social media platforms, and its shareability is one of its greatest strengths. The videos get shares on those platforms than other types of content. This increases its reach and potential impact. It also allows you to become the most powerful social media figure.
According to a study by Wyzowl, 84% of consumers have shared a brand’s video content on social media. Moreover, videos on Facebook can get shared 7 times more than links to articles, according to data from Social Media Today.
Additionally, the shareability of videos can lead to increased brand exposure and engagement. According to Social Media Examiner, high-quality video content generates 1,200% more shares than text and image content combined.
Furthermore, its ability to go viral gets proved by market-proven facts. For example, the famous “Gangnam Style” music visual reached over 3 billion video views on YouTube. The video’s popularity and shareability impacted the social media marketing of the artist’s brand, leading to increased exposure and opportunities.
8. Accessible to all devices
Mobile devices’ increasing popularity has made video content a preference on these devices. Market-proven facts show that videos are more accessible than ever, making them a powerful tool for reaching a wider audience.
A study by HubSpot found that mobile video consumption increases by 100% every year.
Also, the platforms like Instagram and TikTok, which can access using phones, have made videos even more popular. According to Statista, the platform’s video content consumption has increased by 80% year-over-year.
The facts show that brands using mobile-friendly video content in their marketing strategy can enjoy increased engagement. Furthermore, a study by Wordstream found that videos working best on landing pages can increase conversion rates by up to 80%.
Technological advances have recently changed how businesses create and use preferred video content.
With improved smartphone cameras, companies can make high-quality videos without buying costly cameras. Additionally, video editing software has become more affordable. It allows businesses to edit videos in-house without any professional help.
Moreover, the rise of social media has made it easier for businesses to distribute and promote their great videos. Platforms such as YouTube, Facebook, and Instagram provide a massive audience reach.
Thus, businesses can use them to share videos with potential customers and increase brand awareness. According to a survey by Hubspot, 88% of marketers have reported a positive ROI from video marketing efforts.
Another fact is that videos can help businesses to communicate their message to their target audience. This makes video an effective tool for businesses to build brand awareness, educate their audience, and generate leads.
Ready to gain profit with Video Marketing?
Video marketing has become a vital tool for businesses to connect with their audience. With the evolution of technology and the popularity of social media, video marketing will be more powerful than ever.
So, explore the world of interactive videos and video marketing to take your brand to new heights in 2023 and beyond!