If you have money to spare on your marketing campaign, you may want to consider spending that money on something that will pay off in no time. Have you heard about Google? Of course, you have.
Google Ads is the newer version of Google AdWords. The company has decided to make a name change in 2018.
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People see ads on Google all the time, and whenever something catches their attention, they tend to click on it without a moment’s hesitation.
This article will work as a great piece of content to everyone who wants to find out everything about Google Ads as well as for those who would love to deepen their knowledge.
The more clicks you get, the more money you generate. New customers do not fall from a tree. You need to look for ways to get them, and pay per click marketing happens to be one of the most effective methods.
Google Ads is a platform that drives quality traffic to your website. And the traffic that comes from this source is more likely to convert into paying customers. Ads appear on the desktop as well as mobile devices, meaning that you can target a lot of different individuals.
While the platform is pretty great by itself, things can work even smoother. A certain set of tools that are available to buy online is a good example. Try to boost your marketing strategy with Clever ecommerce.
This kind of thing is especially recommended for anyone who is still new and is trying to learn while working with Google Ads.
Why Choose Google?
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There are billions of queries on Google every day. The company has established itself as the best search engine in the world, and it has been around for more than two decades.
And it is not just the regular people who browse on the internet. Other companies are using the platform as well, so that has to stand for something, right?
There are plenty of reasons why Google is what it is today, and if it was not that great to begin with, Google would not have this much of an influence in the everyday lives of your average person.
Thus, it should be a no-brainer that you need Google Ads as part of your business plan.
Your Ads Are Not Performing
If you have tried advertising on Google in the past but had no luck, there is no reason to simply disregard the idea of ever doing it again. Underperforming campaigns happen even to those who have experience.
Take a look at some of the most common problems that are the cause behind this.
Keywords.Trial and error are inevitable when it comes to finding the right keywords. Putting keywords that are too broad will only get your ad in front of people who have no interest in it.
Fewer clicks and wasted money are not something you would want, right? Prioritize coming up with a keyword strategy.
Quality score.Ad’s quality score helps Google to determine where your ad should stand in rankings. Obviously, the higher the score, the better the position ad will end up. You are the only one who can improve the score.
Irrelevancy.The headline and the text need to match the keywords. Otherwise, you are only wasting your resources since nobody is going to be clicking on it. Try some tweaking and see whether things change.
Finally, you can hire a professional copywriter who will help you with writing a good ad.
Landing page.Some individuals believe that clicking on the ad is all that matters and as soon as users end up on the landing page, things will take care of themselves.
Well, the reality is quite different. It is not about looking to increase the amount of traffic, but ensuring that the landing page is exactly what the ad promised.
Setting up an Account
If you do not have an account for Google Ads, go to their website and register. Things are easy to pick up since you go through a step-by-step process to get your ads up on the platform.
However, just putting random stuff in there will not cut it. Everything needs to be done properly. Do not miss out on something crucial because you will have to pay for it later.
Having a website probably means that you are already using Google Analytics to keep track of the traffic. The same tool is used for tracking ad performance.
Link accounts to gain access to insights that will come in handy when you are collecting data and want to make adjustments for future campaigns.
And even if you did not have any prior experience with Analytics before, worry not. It is an easy nut to crack.
Google uses Urchin Tracking Modules (UTM) to track activities that are associated with a particular link. Even if you do not know about UTM, you have seen them. It is part of a URL that comes after the question mark.
These codes do wonders when you want to narrow down the best part of your campaign. Optimizing Google Ads should not be a problem when you know what needs to be done.
Google has its own UTM code builder, and if you are still having problems with setting it all up, look for further sources to read.
Competition research might not sound like the most ethical thing, but you should still look at what other brands are up to. That could become a great source of inspiration as well as something you can use for reference to things that have not worked out.
Consulting a Professional
Plenty of brands simply hire an expert who knows his or her way around Google Ads and leave everything in their hands. However, if you want to become someone who learns this yourself, that option is out of the question.
But then again, it would be worth hiring someone for a consultation rather than leaving them all the work. A professional could help you fill the gaps you might have missed and teach you some things you would not be able to learn on your own.
Tips for Effectiveness
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A campaign is worth maintaining so long as the money you spend returns with profit. Here are some tips to make sure you are not wasting money, keep high quality score, and have everything in control.
Unless you want to emphasize brand awareness over anything else, you should not have your ads up 24/7. There is a good reason why you can choose the time they are active.
It is natural that some ads will perform better than others in a particular time frame, so it will take a while to test everything but the minutes spent doing that will bring you a lot of benefits, especially if you are serious about doing this long-term.
Demographics and Geotargeting
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The right kind of audience is always better than targeting random people. Set your campaign in a way that the ads will show only to the demographics and areas who are interested in buying your product or service.
There is an option to start a remarketing campaign and target people who have previously visited your store but have not returned since then. Given that they did end up on the site, it means that something caught their attention.
Make use of that curiosity and push them in the right direction so that they will return and buy something.
Willingness to Learn And Test
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With all that said, you need to keep in mind that Google Ads can be a pretty tough challenge even for those who have had experience with digital marketing in the past.
However, so long as you are willing to learn and adapt, as well as test and think of mistakes as a source of growth, there will not be any problems.