If you are a freelance content writer, then getting a high paying job or client can be very challenging. While some writers succeed others, continue their struggle in finding the right job.
One of the reasons for the failure of writers is that they believe the sample isn't important.
Clients need assurance that the writer they are hiring will provide them with high-quality articles all the time. With the help of content writing samples, writers can market themselves efficiently, indicate the skills they can offer, and the time required to complete the work.
If you don’t specify your qualities in the sample, then the clients might look for other writers who will fulfil their needs and requirements.
The content writing sample will provide a framework which can propel your writing career to great heights, but without one, you can remain a newbie for a very long time.
The samples provide an overview of your writing abilities. There’s nothing better you can give to your potential clients than a sample of your best work. It helps them to know whether you:
- Create engaging contents
- know how to write
- are a beginner or an experienced writer
As a freelance writer, it’s better to have at least three sample writings in different niches and topics. For example, if you like writing articles related to technology, have samples of it, same goes for beauty, fashion niches, and many more.
How to Improve Your Samples
- Make sure they are relevant
If you are a freelance writer and wanted to pitch for a project, then it is suggested to send only relevant samples to the potential client.
However, if you are a just starting your content writing career, then pitch for anything and everything you can work on.
But, it is very difficult to have twenty samples of twenty different niches and topics. In the initial stages, just prepare three samples in the topics you are interested in. Later, you can expand your arsenal and write a new sample for one niche.
You also need to take some time out and research on the title ideas that can engage your prospects.
For example, if you like articles related to SEO, then look at these websites to get article title ideas:
With the help of the sites listed above, you can find the topics that interest you. You can also visit the blogs related to your niches to know about the content your prospect might want.
One other way is to follow other writers in the same niche as you, and dig out their portfolio to get some content writing ideas.
- The sample needs to be formatted properly
Your sample writing should be well-formatted for both online and offline readers. But, how to format it correctly?
- Short Sentences
It is very difficult to read online on small devices such as mobile phones, tablets, and others; therefore, you should write short sentences and paragraphs.
In fact, more than 16 percent of the online users read word-by-word, and 79 percent of them just scan the article.
Also, your blog post readability decreases if 25 percent of your sentences are longer than the required length of twenty words.
So, writing in short sentences not only improves the readability of the content, but it also makes it easy for ones who just overviews an article.
A blog post needs to have proper subheadings to make the readers actually read them. With the help of subheadings, a user can decide whether the article is worth the read.
All the online writing editors, including the WordPress editor, makes it easy to insert headlines in a blog post.
If you use Microsoft Word for writing articles, then you can find the headings in the styles menu:
- CTA (Call to Action)
A CTA or call to action is an important tool in any marketing content or advertisement. It allows the reader to take some action such as download a software, signup for newsletters, and many more.
Image Source - crazyegg
If you want to make your sample engaging, then make sure include a proper CTA at the end of your article or blog post.
- Make sure the samples are published
This is the most crucial and tricky part for most of the content writers. You can get a project or content writing job with your PDF and DOC samples, but you need to convince the prospect a little more.
Most of the clients look for writers who have already published articles online.
But, why published samples important?
- It shows your credibility as a writer
- It shows you have experience writing online contents
- It shows writing is more than just a hobby for you
- It shows you are legit and serious about content writing
That’s why it is advised to get your content writing samples published.
Don’t panic; publishing sample content is very easy.
You can create a blog for free online through many popular websites such as WordPress, Blogger, Tumblr, and others.
Guest post is another way to get your samples published on the web. Most of the guest post is free, but some do ask a fee to publish articles on their site.
If you are a beginner, the best thing you can do is publish your sample articles on either Medium or LinkedIn Pulse.
Therefore, publish those DOC and PDF’s online to make the most out of your sample contents.
- Stand Out
The competition is very fierce; therefore, you need to stand out from the rest of the crowd. As a content writer, you need to show to the prospects that you will provide the best services as compared to others.
The sample should provide reasons why they need to work with you, and what special is in store for them?
Understand the requirements of your clients and address them directly how your work can help them to scale their business further.
Provide them with a high-quality sample to show that you believe in delivering the same if they work with you. It will help in strengthening the foundation to make a long-lasting relationship with the client.
The main objective of the content writing samples is to provide valid reasons and convince the prospect why you are best suited for the job.
A good sample can be your ticket to getting your first writing job. Therefore, arrange all the key elements in a proper structure to begin your journey as a content writer.
With the help of the ways mentioned above, you can create content writing samples with more confidence to win high paying projects and clients with ease.