Ryan: Hey, Sid! I need a suggestion from you.
Sid: Hi Ryan! Ya, tell me, what is it?
Ryan: I was thinking of purchasing a Bluetooth speaker; which would be the best?
Sid: I have been using ‘X’ speaker for the past 5 months, and I find its performance worth using. Thus, I will recommend it.
Ryan: Then I’ll order the same. Thanks, bro!
After reading the conversation, you must consider how easily Ryan believed Sid’s suggestion. Right?
This is the power of the ‘Word of Mouth.’ When someone like us, approves of a brand or product, we tend to trust it. That’s why as a business owner or marketer, creating effective testimonial videos can build trust in potential customers.
In this guide, webdew will help to let you know how to make a testimonial video to grow the business.
9-step process to create a compelling Testimonial Video
Creating an engaging testimonial video can be a powerful tool for promoting your business, generating leads, and building brand credibility.
Here are nine steps to create a compelling testimonial video:
1. Identify the right customers
Making the best testimonial video can boost your brand’s credibility and attract more customers.
But, to make it work, the first step is to identify the right customers to deliver an authentic and engaging testimonial. But who exactly are the “right” customers?
In a simple way, they are the ones who are genuinely delighted with your product or service. Also, who are willing to share their positive experiences on camera. Moreover, they should be loyal customers who have been associated with your brand for a while.
You can contact them via email, social media, or in person. Also, consider their availability, comfort level, and willingness to create a review video for your company.
Selecting the right customers ensures that your customer testimonial video resonates with your target audience. Also, it helps to drive more traffic to your business.
“LifeLock Member Review: Jamie A | LifeLock” testimonial video example is the perfect one to attach to illustrate the above point. The customer chosen by the company is one of the most trusted and old users of Lifelock’s services.
2. Plan the testimonial video
The next step is to plan the video production timeline. This involves defining the key message and the purpose of the video.
What message do you want to convey to your audience through the testimonial video? Is it to showcase the benefits of your product or service or to provide a customer story highlighting how your brand has helped solve a particular problem?
Once you have defined the key message, choose the video type you want to create. Will it be a customer story, a product review, or a combination of both?
Depending on the type of video, you may need to plan the production process. For example, if you plan to create a product review, you may need to show the product in action or how it works.
Thus, planning is crucial to ensure your testimonial video is attractive and result-oriented.
3. Create a script beforehand
Creating a script or a list of questions for testimonial video beforehand can help ensure that the testimonial video conveys the message you want your potential customers to know.
Customizing it to your customer’s experience is crucial. It should include the customer’s pain points, how your product or service helped to resolve them, and their overall experience as a loyal, long-term, and great customer.
This will provide valuable information to your audience and influence their buying decisions. But keeping it natural and conversational is essential so it doesn’t sound robotic or scripted.
The one that sounds like a real-life conversation between two people will more likely resonate with your audience. Also, it will make them trust your brand or company.
So, take the time to craft a testimonial video script that’s engaging, informative, and easy to follow.
4. Prepare your customer for best results
The success of your customer review depends on the performance of your customer on camera and the way the customer talk. Ensuring that they feel confident and comfortable while recording their testimonial is essential.
You can achieve this by providing them with helpful tips and guidance beforehand. By doing so, you can lessen any anxiety or uncertainty they may have and allow them to deliver their testimonial more confidently and naturally.
Explain the process to your customer, including how long the recording will take, what equipment will be used, and what they should wear.
You can also offer some advice on how they can speak clearly and effectively on camera. This includes maintaining eye contact with the camera, speaking slowly, and using natural hand gestures.
By doing this, you can help them feel more prepared and confident, resulting in a more successful and great customer testimonial video.
5. Choose the perfect space or location
Choosing the right location for filming your testimonial video is crucial. It can impact the quality and effectiveness of your video.
You need to select a place that is appealing for filming, such as an office, store, or outdoor space.
Once you have selected a location, you must ensure that the lighting and background are appropriate for filming.
The lighting should be adequate and not too bright or dark to create the perfect setup. You can use great natural or artificial lighting sources like lamps or studio lights to create the right ambience.
Additionally, you need to ensure no distractions or noise in the background. Choose a quiet location with minimal ambient noise to avoid interruptions or disturbances.
Remember, the focus should be on the customer and their testimonial. It ensures the background is not too cluttered or distracting.
Thus, by selecting a perfect location, you can make sure that your testimonial video looks visually appealing and also real to your viewer.
Here is one of the best and most conceptual testimonial videos by Slack, “So Yeah, We Tried Slack …”. The company used an appropriate office setup to shoot the video. This scenario helped to provide a professional touch to the humourous script of the video.
To know more, watch the video now.
6. Record the testimonial video
Having the right equipment for filming is crucial in making a testimonial video that stands out.
Invest in a high-quality camera like DSLR, microphone, and lighting to ensure your customer’s testimonial video is shot professionally. You can also use different camera angles to make an effective video testimonial.
During the filming process, encourage your customer to speak from the heart and to be authentic. This will make the powerful video more relatable and genuine.
Keep the process natural and conversational so the customer feels at ease and can deliver their testimonial smoothly.
Remember to make them comfortable and ask them if they need any breaks during filming.
7. Edit the testimonial video
Once you’ve finished filming the testimonial video for your brand, the next step is editing your video. This step is crucial because it can help make your video more appealing and engaging for your audience.
To begin, you can use a video editing software or tool you are familiar with. Else, you can hire a professional video editor if you lack the experience or time to do it yourself.
During editing, ensure that the video is aligned with your brand’s messaging and delivers the right message to your target audience. You can add branding elements like your logo, colour scheme, or tagline.
Additionally, you can add some background music or sound effects to make the video more appealing and emotionally engaging.
But, you should also be careful not to overdo it with the editing. The video’s main focus should be the testimonial, and the editing should not distract from the customer’s experience.
So, ensure that the video editing remains natural and conversational and adds authenticity to the video. This will help keep your audience interested in what the customer says about your product or service in the video.
8. Publish the testimonial video
Once you’re done editing, choose the right platforms to publish your testimonial videos to reach your target audience. Your website, social media, and YouTube are great places to showcase your videos.
Optimize your videos for search engines by including relevant keywords in the title, description, and tags. To increase the reach of your testimonial video, consider adding captions or subtitles to make it accessible to a wider audience.
Subtitles help improve the video’s engagement by allowing viewers to watch the video without sound. Thus making it ideal for those who are watching in public places or have hearing impairments.
Remember the platform’s video requirements and specifications when publishing on social media platforms.
For instance, Instagram and TikTok videos are in a vertical format, while YouTube videos are in a horizontal format. Ensure your video is formatted correctly for the platform you choose to publish on.
Also, make sure that the video is easy to share by providing social media sharing buttons or embedding the video on your website.
By making it easy to share, you can encourage your viewers to share the video with their friends and family, increasing its reach even further.
9. Do the right promotion
Promoting your testimonial video is necessary to ensure it reaches your target audience. This drives more traffic to your website or social media channels and proves to be a great video marketing strategy.
One of the best ways to promote your great testimonial video is by sharing it on social media channels like Facebook, Twitter, Instagram, and LinkedIn. You can also embed the video on your website, making it accessible for your website visitors.
Another great way is to leverage your email list and send an email blast promoting the video to your subscribers.
Add social sharing buttons to encourage your customers to share the video with their networks. This makes it easy for them to share it on their social media profiles.
Remember that the more exposure your testimonial video gets, the more impact it will have on your business.
All set to create an effective Testimonial Video?
And there you have it, folks! A step-by-step guide on creating a testimonial video that can bring growth to your business in 2023.
Remember, the key is identifying the right customers, planning the video, creating a compelling script, preparing your customers, choosing the perfect location, recording, editing, and promoting the video.
Focus on the benefits of your product or service and highlight your customers’ positive experiences. Following these steps can help you to create a powerful testimonial video to help you grow your business.
But if you still do not feel sure about getting the best output of your testimonial video, then you can reach out to webdew. As a professional in video creation, editing and marketing, we will happily provide you with the best.