Do you find yourself working tirelessly, but your business still struggles to gain attention on social media?

May be it's time to shift your approach from hard work to smart work. To succeed on social media, it's not enough to simply create image and video content; you must also analyze which social media apps are most effective for your business.

With the rise of social media video apps on ios and Android, choosing the profit making app and creating a professional social media video can help you connect with your target audience.

We can't fulfill this demand on your behalf but for sure can help you to catch the right train that takes you to the desired destination.

Thus, today we'll explore 7 popular social media video apps that can help to build a social network for your business and take it to the next level.

7 top Social Media Video Apps to know in 2023 

Social media has revolutionized how we consume and create content; video is no exception . Here are 7 of the most popular social video apps to create and share your video and why they are important in doing so.

1. Instagram 

When it comes to social media content, Instagram with over 1 billion active users, is a huge platform to reach potential customers.

The platform has become more video-centric and a short video maker in recent years. This happened due to the introduction of Instagram Stories and Instagram Reels. 

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Instagram Reels, in particular, has revolutionized how people create and consume short-form video content on the app . Users can create and share 15-second video clips accompanied by music, text, filters and video effects, and other creative elements . Thus, making it ideal for creating quick and impactful marketing messages.

Thanks to the availability of multiple advertising options like video ads, sponsored posts, and influencer marketing campaigns, Instagram has emerged as one of the leading video editors and makers for brands and businesses.

In addition, businesses can benefit from detailed analytics, such as views, engagement rates, and audience demographics, to monitor their performance and fine-tune their strategy accordingly.

Thus, Instagram has become one of the best video apps for social media marketing for anyone like you looking to establish and enhance your social media presence.

2. TikTok 

With over 1 billion active users on Android and ios worldwide, this free social media video maker and sharer is an app that has taken the world by storm. This includes particularly Gen Z users, who are often considered hard to reach through traditional marketing channels.

The app helps you create and share short-form online video content, typically 15 to 60 seconds long . Ultimately to create highly-engaging visuals to showcase products or services in an entertaining and unique way.

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The app's easy-to-use video editing tools and features like duets and challenges have provided a different aspect of creating customer generic social media posts.

How can we forget the influencers? With the massive community of influencers, the app lets a brand can promote their products and services and reach a large audience in a short time.

In addition, its algorithmic feed suggests content to users based on their viewing history and engagement, making it easier for businesses to reach their target audience.

3. YouTube 

YouTube video marketing has led this to become the second-largest search engine after Google .

Its powerful search engine algorithm and robust video recommendation system lets businesses leverage SEO benefits to rank higher in search engine results.

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The platform has a massive library of user-generated and professional content for social media that allows businesses to showcase the products and services . It ranges from tutorials for business, product reviews, tutorials, how-to videos, and entertainment.

Also, it offers live streaming options for businesses, allowing businesses to connect with their audience in real-time and create a more personal connection.

Additionally, YouTube provides monetization options like ads, sponsorships, and merchandise. These make it a lucrative platform for marketers to earn revenue through its video marketing .

4. Facebook 

Facebook is the most widely used social media app worldwide, with over 2.8 billion monthly active users . This vast user base includes people of all ages and backgrounds, making it an ideal platform for businesses to reach a diverse audience.

This social media platform offers a range of video ad formats, including in-stream ads, carousel ads, and sponsored content, allowing businesses to create highly targeted facebook video ads, live streams, and other video campaigns.

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As, Facebook owns Instagram, and the two platforms integrate seamlessly, making it easier for social media marketers to manage their video marketing campaigns across both platforms.

Facebook Live enables users to stream live visual content to their followers that can be up to 8 hours long . This helps businesses to connect with their audience in real-time and create a more personal connection.

Furthermore, the platform's advanced targeting options and advertising capabilities also make it an attractive option for businesses looking to promote their videos . 

5. Snapchat  

Snapchat is a messaging app that has gained popularity among younger audiences as a unique video creation tool and sharing tool . Thus, making it an ideal platform for businesses targeting these demographics.

The app allows users to share images and videos, but with its special geofilters, sponsored content, and lenses it becomes a great social media channel for businesses.

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In the way to create engaging yet free video and audio content and reach their target audience effectively.

Also, influencer marketing capabilities allow brands to partner with popular influencers and leverage their following to promote their products or services.

Snapchat's Discover feature allows media companies and publishers to create a video and share that short-form content with a large, engaged audience . Here the visuals can be upto 60 seconds. But with some external apps one can record longer videos too.

Also, one can find ‘Subscription stories‘, and then a section named as ‘For You‘ these all include stories from your various publishers, shows, companies, brands and other creators and influencers.

6. Pinterest 

Pinterest is a unique social media platform focused on the visual discovery and curation .

With the wide range of advertising options, including promoted pins, promoted video pins, promoted video ads, and sponsored content, it opens a path for businesses to reach their audience based on interests, keywords, and demographics.

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Additionally, Pinterest offers buyable pins, allowing users to make purchases directly on the platform, making it easier for businesses to drive sales.

This, one of the top social media platforms, where its algorithm shows users social media video content tailored to their interests whose duration can lie between 4 to 15 minutes.

Overall Pinterest motivates businesses and creators looking to reach an engaged and targeted audience .

7. Vimeo 

Vimeo is a popular video-sharing platform that can help marketers to showcase their products or services with professional-grade videos that can grab their audience's attention.

The platform's advanced analytics tools allow users to track and analyze video engagement. Hence, providing valuable insights to the creators and marketers into how audiences interact with their content.

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Additionally, this type of video app offers a range of tools and features for video creators, such as customizable video players, password protection, and the ability to sell videos directly on the platform . 

Hence, making beneficial for those who want to monetize their video content or create a branded video experience. 

Vimeo's user base consists of a community of filmmakers, artists, and other creatives. Therefore, considering it as the  ideal platform for networking and collaboration with other professionals in the industry .

All set to make your video go viral?

Social apps for videos have become a vital tool for businesses to connect with their audience and make their content go viral .

You can create eye-catching and engaging videos with the apps covered in this post. This will help to captivate your audience and stand out on social channels. 

From TikTok to Instagram Reels, there's an app for every business. So start experimenting to find the best one for creating social media content.

So what are you waiting for?

Download these social channels from the app store or Play Store, make engaging social media content, and prepare to take your social media marketing game to the next level !

If you still need an expert advice then feel free to contact us right away.

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Frequently Asked Questions

Regarding the top social video platform, it depends on your goals and target audience. If you're looking to reach a younger demographic, TikTok may be your best bet. With its short-form videos and highly-engaged user base, TikTok has quickly become a favorite platform for content creators and marketers. However, if you're looking for a more professional audience or want to showcase longer-form videos, then YouTube and LinkedIn may be better options.

The 5 top social media video apps are Facebook, YouTube, WhatsApp, Instagram, and TikTok. Facebook remains the most widely used social media app, with over 2.8 billion monthly active users. YouTube is the second-largest social media platform, with over 2 billion monthly active users. WhatsApp, a messaging app owned by Facebook, has over 2 billion monthly active users. Instagram, also owned by Facebook, has over 1 billion monthly active users and is popular among younger demographics. TikTok, with over 1 billion monthly active users, is popular among Gen Z.

The best app for social media videos for active users is Facebook, with over 2.8 billion monthly active users as of 2021. However, it's worth noting that the definition of “social media” can vary, and some may argue that other apps, such as YouTube or WhatsApp, could also be considered social media. Nevertheless, Facebook's dominance in social media is clear, with its suite of apps (including Instagram and WhatsApp) boasting billions of monthly active users.

Video social media refers to platforms that prioritize or heavily feature visual content. This can include short-form video apps like TikTok, longer-form video creation platforms like YouTube, or social media apps that have expanded their video capabilities, such as Instagram and LinkedIn. Video social media has become increasingly popular in recent years, as videos are highly engaging and effective at driving audience engagement and conversions. Additionally, the rise of video-centric apps like TikTok and Instagram Reels has led to a new era of social media influencers who have gained massive followings by creating compelling video content.