Are you planning to launch a new project/ service? Do you want your audience to understand your complex services engagingly and without any hassle? Are you looking for an efficient and compelling way to demonstrate your services at less cost?
If your answer is yes, then you are definitely in the right place. Well! Video tutorials are the best way to share information in an attractive and compelling way. According to the research, around 90% of users believe that product videos are best and help them understand the concept more efficiently in less time.
I assure you that by the end of this guide, you will get in-depth understanding about video tutorials and know how to make video tutorials without putting extra effort and time. Now, without any further discussions, let's get started.
What is a video tutorial?
Tutorial videos are basically instructional videos that help people understand the complex concepts quickly and in an entertaining way. The way the organization uses the product/service is clearly demonstrated in the video content, which further allows people to make informed decisions.
People will get a clear understanding of whether the product/service can help them accomplish their business goals or not in a short period. Well! The primary objective of the video tutorial is to inform, instruct, and engage the customers via compelling and educational videos.
As per the statistics, on average, people spend 88% more time on the website, which includes engaging and instructive videos. So, if you also want to attract people, make better customer experience and increase the conversion ratio, then start incorporating tutorial videos into your marketing strategy.
Have a look at an amazing video tutorial created by our professionals for one of the successful client XCELLHOST Digital Transformation.
Why does a business need Video tutorial?
Below are some of the reasons that will help you understand why 90% of the companies are using videos to make them understand your business services/products.
- Maximize retention
- Engaging and Educational
- Short and to the point
- Provides visual learning experience
- Accessible anywhere, anytime, and much more.
Now that you understand what tutorial video is and its advantages are, you might be excited to learn how to create one for you. Well! Do not worry! Hover over the next section of this blog to know the steps for creating tutorial videos.
How to create Video Tutorial Video?
The steps mentioned below will not also allow you to create tutorial videos without any hassle but also saves your time and efforts. Now, without any further discussions, let's follow the steps mentioned below to create appealing videos.
Make a plan
It is one of the essential points that directly impact video quality. In this step, you need to create a plan about how you will present your video, who are your potential audience, list potential issues you might face, think of a topic, and many more. After gathering all the points, you would be able to create the videos without any problem.
If you made a proper and realistic strategy, then you would be able to reach the business goals by creating compelling tutorial videos. Also, make sure you have an idea about what you want to showcase in your entire video and the amount of cost you can invest in the resources.
Create an appealing script
Once you are all done by gathering the requirements, it's time to work on the script. If your video script is written appropriately, then 80% of your task is completed successfully.
Whenever you create a video script, make sure it sounds more emotional and entertaining besides informative. Write content in such a way that all the important points are covered in an attractive and informative way.
I would say, try to create a script in story form as it will attract more people and help them to retain the information for longer. While writing the script, don't forget to consider the word count.
The word count of the video directly impacts the length of the video. Make sure the length of the video is below 2 minutes which is approximately 120 words. So, try to create everything from the beginning. It will give you a clear perspective on what you need to achieve and how your video will add value to your brand.
Prefer reading- 5 proven ways to create a compelling Video Script
Once your script is written, it's time to create graphic images and illustrations. A storyboard is basically a visual representation of the film or story. It allows the viewer to create an emotional bond that further compels them to understand the concept easily and make an informed decision.
If you create an amazing storyboard, you would be able to give better ideas about your services/products. Do not hurry while creating the storyboard because it's one thing that not only makes your video successful but also makes it attractive and appealing. Also, it will give you an idea about how your video will look like.
Now that you are done with script and storyboard, it's time to narrate the script. Firstly ask your client about the voice type they want in their video. Once it's all done, assign the task accordingly to the voice-over artist and choose the right location. Also, make sure the artist rehearses the script twice before recording.
If you will record the voice in a silent place, and after doing proper rehearsals, then you don't have to spend much time and effort in editing the video. Always remember that voice attracts the viewers and complex visitors to take action. So, always choose an experienced voice over artist.
This step is actually the cream of your video creation. You are at the stage where you have to coordinate with your animation team.Basically, in this step, you have to add motion to the characters. The animation is important because it not only allows you to tell stories, but also helps you share emotions and ideas uniquely and attractively.
If you don't have animation skills, then need not worry! You can always hire a video animation agency. In this step, you make the viewer feel more comfortable by adding value and emotions to your video. Each second is important to attract, engage, and delight the viewer, so make sure your video animation is done accurately.
Prefer reading- Tips To Create 2d Animation Video
Edit the mistakes
No one is perfect, so make sure you recheck the work before proceeding. Now you are at the stage where you have to add the finishing touch to your video and make it clear, simple, and error-free.
Begin evaluating the video and cut out the mistakes. Also, remember to add a logo, web address, and other media items in the video. In case the color of your video is not according to your brand, then I would say it's the right time to update and make your video cohesive in nature. So make sure you do the editing's appropriately.
Add Music and Sound effects
In the entire process of creating video, adding music is one of the most critical steps to be followed. You want to choose a song that fits the video, like matching classical music with a funny explainer video.
Say if the video and audio do match with each other, then all your efforts will not be counted, and your video will be liked by the audience. Yes! You have to perform this step very professionally.
To do it accurately, I would suggest you use audio narration, extend frame, and clip speed. It will help you to synchronize the recorded voice-over and animation accurately. Also, while synchronizing, don’t forget to consider the speed of your video.
Once the voice and video is synchronized property, it's time to save and share it on social media channels. Social media is the best platform to take your business services/products to the people because the number of people using social media all over the world is around 3.8 billion. And of course, it's a huge number.
So, what are you waiting for? Get ready to improve your online presence and make better relations with the customers by making them familiar with your products/services.
Say, if you don't have a professional team and don't want to hire a video agency for creating videos, then you can use video software both for free and paid. It will allow you to perform the task professionally and in less time.
Let's have a look at some of the free video editing software.
Best softwares to create Video tutorials
Open Broadcaster Software
It is an open-source video recording software available for free. The best part about this software is that you can run it on different devices like Windows, Mac, Linux, etc. The features of OBS are; it offers multiple themes and video sources, audio mixer, allows audio and real-time video capturing, pause recording, offers configuration options, streamlined settings panel, pause recording, etc.
It is an easy to use screen recorder video software offering services for both free and paid service. The best part about this software is that you can record voice and screen both at the same time. If you are a non-techy, then it's really easy to use and do trim recordings. It also allows you to add captions, save to desktop, record screen, upload scripted recordings, etc.
It is a video animation tool that helps you create eye-catching and appealing videos. To explain complex ideas by making videos through PowToon doesn't require any technical expertise. It offers different types of customized templates with a drop and down interface. Thus, start creating impressive videos by using this amazing software.
If you want to choose free and open-source video editing software, then Blender can help you achieve your goals. You can download and use this software on different devices like Windows, Mac, and Linux.
It is another commonly chosen software used for editing videos. It can be used on Windows, Linux, and Mac. The best part about this software is that it offers different types of video formats that allow users to create videos without any hassle. Two amazing features of this software is that it offers native timeline editing and also supports 4H HD resolution.
Know more about- How to create amazing video with Kinetic Typography Generator
The Final Say
Well! Creating videos is not as simple as it looks like, but also not impossible. If your video is compelling and informative, it would be easy to grab the customer's attention and make them aware of the services and products without any hassle.
Hopefully, the above-added information will help you understand what exactly tutorial videos are about and how you can create it easily and appropriately. Also, the listed software will make your video creation task hassle-free and professional.
Pull up your socks and get ready to create appealing videos that actually convert and add value to your brand. Still, if you have any challenges in creating tutorial videos, feel free to contact us also, if you have more information about tutorial videos that can help people in production, feel free to drop a message in the comment section below.