Can you imagine the impact of eliminating social media from your daily routine? The mere thought of it might be shocking, isn't it?

Considering the significant role of social media in today's human life, it has become a prominent tool for video marketing.

However, creating and modifying videos for social media requires specific video editing techniques that differ from other styles of videos. Keeping this in mind, webdew has something you'll find informative and helpful.

It is a guide to 5 tips for video editing for social media. From creating videos within the suggested time duration to adding trending audio, these tips will act as those important questions that will allow to score high in the video editing exam.

The Best 5 Tips for Video Editing for Social Media

1. Create videos within the suggested time duration

When it comes to videos on social media, timing is everything. People are always on the go and have limited attention spans.

Therefore, it's essential to create concise and to-the-point online videos. According to research, videos between 30 seconds to 2 minutes in length have the highest engagement rate.

So ensure that your comprehensive video content is within this suggested time, and you'll be more likely to capture your audience's attention.

  • Facebook: The ideal length for videos or facebook ads is between 30 and 60 seconds, and live streaming can be up to 8 hours of video.
  • Instagram: IGTVs must be at least 1 minute long and can be up to 1 hour long. Reels can only be 15 seconds long
  • Twitter: It has a 2-minute and 20-second video limit. But, its videos, around 30 seconds or less perform well on the platform.
  • YouTube: Generally, videos between 3 and 10 minutes in length perform well on YouTube. Note that videos can be up to 15 minutes long for unverified accounts and up to 12 hours for verified YouTube channels.
  • TikTok: The range of video clips starts from 15 seconds and is up to 60 seconds. This short duration is perfect for creating quick, engaging content for users.
  • LinkedIn: It allows to upload videos for up to 15 minutes from a desktop and 10 minutes from the mobile app.
  • Pinterest: The optimal video length is 6-20 seconds. Most of the time, people engage with shorter videos that can grab their attention fast. But engaging longer videos (up to 30 seconds)can still be effective.

2. Make videos with a suitable aspect ratio

The aspect ratio is the proportional relationship between the width and height of your video. Every social media platform has its own preferred aspect ratio for videos.

Therefore, video creation with a suitable aspect ratio for sharing videos directly to the platform is crucial. This will ensure that your videos look professional and visually appealing.

There are various online social media video makers and editors that lets to adjust the ratio accordingly – InShot, InVideo, Quik, Filmora, etc.

  • Instagram: Instagram prefers a square ratio of 1:1 for its feed and a vertical or portrait aspect ratio of 2:3 or 4:5 for its stories.
  • Facebook: Videos for Facebook support multiple aspect ratios, including 1:1, 4:5, 2:3, and 16:9, but the recommended aspect ratio is 4:5.
  • Twitter: Twitter recommends using a 16:9 aspect ratio for its videos.
  • TikTok: TikTok prefers a vertical aspect ratio of 9:16 for its videos.
  • YouTube: YouTube supports multiple aspect ratios, but the recommended aspect ratio is 16:9 for its videos.
  • LinkedIn: LinkedIn recommends using a 1:1 aspect ratio for its feed but supports other aspect ratios like 16:9 and  4:5.
  • Pinterest: It prefers vertical aspect ratios for its videos, with a recommended ratio of 9:16.

Again, it's important to consider each video's focal point and whether the frame draws attention when deciding between square and portrait aspect ratios.

Also, remember that these recommended aspect ratios can change over time, so it's always a good idea to check for any updates or changes in the social media platform's guidelines before editing video content.

3. Apply enhancing filters and effects

Filters and effects can take your videos from bland to beautiful in no time and, thus, are great online video editing tools.

Adding color grading, brightness adjustments, and filters can significantly affect your videos' overall quality. It can help you create a mood, enhance the contrast, or even create a sense of nostalgia or a vintage look.

However, it's crucial to use these effects in moderation. While it may be tempting to use all the filters and effects available, it's important to remember that less is more.

Overusing them can make your video look over-edited, tacky, and unprofessional. Moreover, filters and effects have different meanings and connotations, and using them inappropriately can distract the viewer from the content.

Use filters and effects judiciously to ensure your social media posts look professional and visually appealing.

Ask yourself, which effect is adding value to your video? Does it serve the purpose of the video, and does it help enhance the mood and tone? If the answer is yes, use it; if not, it's best to avoid it.

4. Keep the text short and readable

Adding text to your great social media visual can be a great way to provide additional information or emphasize key points. However, keeping the text short and readable is crucial to ensure your audience can understand and engage with it.

To create effective text overlays, it's best to use short, concise sentences that are easy to read and understand.

Choose your words carefully and try to convey your message in as few words as possible. This helps your audience read the text quickly and maintain their interest in your video.

In addition to keeping the text short, it's also essential to consider the font size and color contrast. The font size should be large enough to read comfortably on various screen sizes, especially on mobile devices.

It's also important to choose a font that is easy to read and fits the tone of your video. The color contrast should be high enough to make the text stand out and visible against the video's background.

Furthermore, different social media platforms have different size and layout requirements, and it's important to ensure that the text size and placement are optimized for each platform.

For example, if you're posting on Instagram, the text should be large enough to be visible on a mobile device, while on YouTube, the text can be smaller as it will be viewed on a larger screen.

5. Add trending audio

Creating a video by adding trending audio to your social media content can enhance the overall viewing experience for your audience.

Sound is a powerful medium that can set the tone, convey emotions, and keep viewers engaged. Adding music and sound effects can enhance your video's storytelling aspect and make it more enjoyable for your audience.

However, using copyrighted material without permission can lead to legal issues and damage your brand's reputation. Therefore, it's crucial to use royalty-free music or purchase the rights to use copyrighted music.

Several free and paid music libraries are available online that offer a wide range of music genres and sound effects suitable for different types of videos.

It's best to choose music that matches the mood and tone of your simple video and complements the visuals. For example, upbeat music can be used for fun and energetic videos, while mellow music can be used for more serious or emotional videos.

It's also important to ensure that the audio levels are balanced and not too loud or soft, which can cause distraction or annoyance for viewers. Test the audio levels before publishing your video and make adjustments as necessary.

All set to use these tips and create social media video content? 

And there, you have five tips for enhancing the quality of your videos for social media. Remember, the key to creating high-quality videos is understanding your audience and tailoring your content to their preferences.

Following these editing features and tips can create engaging, equally informative, and visually appealing videos. So experiment with these techniques, and let your creativity soar to achieve amazing results through video marketing!

With some practice and patience, you can do the best video editing and create content your audience will love.

If you still think of connecting with a video editing professional, please contact us.

Frequently Asked Questions

To become the best social media video editor, you must have a solid understanding of video editing software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve. You can learn these skills through online courses or classes at a local community college. Once you have mastered the tools for social media editing, start building your portfolio by creating short videos for your social media accounts or for friends and family. Reach out to businesses or social media influencers who need video content and offer your services. Network with other video editors in the industry and stay up-to-date with the latest trends in social video content.

To make good video content for social media, you first need to understand your audience and what kind of content they are interested in. Keep your videos short and engaging with attention-grabbing visuals and concise messaging. Use high-quality footage and make sure your audio is clear and easy to understand. Be creative and experiment with different formats, such as animated videos, time-lapses, or stop-motion. Make sure to create video content that aligns with your brand or message, and feel free to ask for feedback from your audience to improve your future content.

There are many different types of videos that are used across social media platforms, depending on the platform and the intended audience. Some popular social media videos include explainer videos, product demos, customer testimonials, behind-the-scenes footage, influencer collaborations, live streams, and video ads. Short-form videos, such as TikTok or Instagram Reels, are also becoming increasingly popular for their entertainment value and ability to go viral. The key to choosing the right type of video for your social media marketing is to understand your audience and their interests, as well as the specific platform and its video requirements.

Effective social media editing is creating and optimizing video content for various social media channels. This includes selecting and editing footage, adding special effects or graphics, optimizing video dimensions and file sizes for specific platforms, and adding captions or subtitles. Social media editing also involves understanding the audience and platform-specific trends and tailoring the video content to maximize engagement and reach. Skilled social media video creators and editors can create captivating videos that drive conversions while staying true to the brand or message.