Are you tired of manually managing your customer data and struggling to keep up with your marketing campaigns across multiple channels?

Look no further than the world of marketing automation, where two of the most popular platforms are HubSpot and Eloqua. These powerful tools are designed to streamline your marketing efforts and help you stay on top of your customer relationships. But which one is the right choice for your business?

In this article, we'll dive into a detailed comparison of HubSpot vs Eloqua, covering everything from cost and features to ease of use and customization options. So get ready to discover which platform reigns supreme in the world of marketing automation.

A Side-by-Side Comparison of HubSpot Marketing Hub and Eloqua

From cost and scalability to ease of use and customization options, let's take a deep dive into what each of these marketing automation platforms has to offer, so you can choose the one that best meets your needs.

HubSpot vs. Eloqua: Integrations

HubSpot provides multiple integration options with popular software such as Salesforce, Google Analytics, and many more. Integrating external solutions with HubSpot is usually a simple and quick process that can be completed within minutes.

One of HubSpot's unique integration options is two-way data sync, allowing data to be shared in real-time between HubSpot and the external solution. HubSpot is designed with an open approach, offering integration with more than 500 apps and continuing to expand.


On the other hand, Eloqua works well with other Oracle products and platforms. However, integrating companion products from other vendors can be time-consuming and requires extra effort. Eloqua only supports mobile webpages, whereas HubSpot offers support for both Android and iOS.


Source: Relationshipone

  • If you're looking for a CRM with better integration capabilities, HubSpot is the better choice. With over 500 app integrations and a user-friendly API, HubSpot makes it easy to connect with other tools and streamline your workflows.

Take a look at the HubSpot and Eloqua based on customer ratings.


Data Import and Export Tools



Integrations APIs



Breadth of Partner Applications



Source: G2

HubSpot vs Eloqua: Email Marketing and Automation

HubSpot's multi-channel marketing platform allows marketers to nurture prospects produced by top-of-funnel tools and provide personalized lead nurturing and lead management capabilities that span all channels.

Their drag-and-drop email editor is simple to use and offers a variety of customizable templates, along with features such as clever send times and A/B testing to optimize emails for all contacts.


Eloqua's marketing automation tool is known for its ability to create complicated email programs, making it ideal for businesses that require a high degree of complexity. With their workflow tool, users can manage their CRM, update prospect ratings, and cultivate relationships through email campaigns.

Eloqua's workflows and drip campaigns qualify leads based on whether or not they interact with emails or links, making it effective given the leads precisely follow the specified email route.


Source: Oracle

  • Overall, both these marketing tools have their strengths and can be useful depending on the specific needs of your business. However, HubSpot's user-friendly interface, robust features, and high ROI on marketing automation investments make it a better choice for most businesses.

Here is the quick comparison between HubSpot and Eloqua.


Source: HubSpot

HubSpot vs. Eloqua: CRM and Sales

HubSpot CRM allows you to effectively manage and communicate precise information about your contacts. If you're conducting account-based marketing campaigns, you can monitor businesses through HubSpot's default company-based properties. Additionally, you can customize your company properties to align with your organization's specific requirements.

At the account level, you can gain insight into the development of firms over time and track company-level revenue, job titles, engagement levels, and more. To control user access and ownership, HubSpot allows you to establish teams to ensure that only those in charge have access to the information.


Eloqua doesn't provide a built-in customer relationship management system. Nonetheless, you can integrate Eloqua with other CRM systems like Oracle CRM, Salesforce, and Microsoft Dynamics.

By combining CRM with Eloqua marketing automation, you can increase the possibility of converting prospects into paying customers. However, Oracle CRM isn't bundled with Eloqua and must be purchased separately.

Besides, with Eloqua, you can track interaction patterns, identify leads, and build profiles to streamline handoffs to your sales team. Additionally, you can use lead scoring models to assess prospects' chances of making a purchase.


Source: MarketingCube

  • Eloqua allows you to monitor interaction patterns, identify and convert leads, and use lead-scoring models to rate prospects based on their likelihood of purchasing.

However, it may not be the best option for businesses that require a complete CRM solution. Therefore, HubSpot's CRM is considered better for managing customer relationships and sales.


Source: HubSpot

HubSpot vs. Eloqua: Customer Support

HubSpot offers one of the best customer support teams in the industry, and if you subscribe to a pro or higher price plan, you can instantly access their 24/7 live chat, phone, and email assistance without any additional charges.

However, some third-party tools and services integrated with HubSpot may require additional fees for customer support.

Depending on your pricing plan, HubSpot provides customer support in various ways. For the free plan, the HubSpot community is the only support option, where you can also join local HubSpot organizations and seek assistance from your peers.

Additionally, HubSpot also offers self-help resources, including a comprehensive online knowledge base and the Academy, where you can earn credentials by enrolling in premium courses.

The Starter package comes with email and live chat support, and phone support is available with Professional and Enterprise subscriptions.


On the other hand, Eloqua offers similar customer support options, but users have reported that the response time is slower compared to HubSpot. Eloqua's customer support staff is still available to assist with questions, but users may experience longer wait times.

Additionally, Eloqua's customer support resources may not be as extensive as HubSpot's, and users may need to rely more on third-party resources.


Source: Oracle

  • HubSpot offers better customer support options with 24/7 live chat, phone, and email assistance available for the pro or higher price plans. Additionally, HubSpot provides various resources and an extensive online knowledge base for self-help.

Here is the comparison between HubSpot and Eloqua based on customer ratings.


Overall Rating



Timeliness of Vendor Response



Quality of Technical Support



Quality of Peer User Community



Source: Gartner

HubSpot vs. Eloqua: Landing Pages, Blogs, CMS, Forms, Social and Ads

HubSpot provides a comprehensive set of tools to help businesses get discovered online, attract visitors to their website, and generate leads for their sales team. With HubSpot, users can easily create and share blog content, optimize it for SEO, and create multiple websites with a drag-and-drop editor.

The platform also provides customizable landing pages and forms to collect contact information. HubSpot's CMS makes it easy to keep an optimized website for blogging and marketing purposes.

Additionally, the platform offers extensive social media management and advertising features to help businesses reach their audience and generate leads.


Eloqua also allows users to create landing pages and forms to generate leads, but the tools can be clunky and require more instruction to use effectively. Eloqua does not provide a complete solution for inbound marketing and lead generation, as it lacks support for behavioral tracking data from digital touchpoints beyond email.

Users need to purchase the Oracle Social Cloud separately to listen to and analyze social media networks.

  • Overall, HubSpot provides a more complete and user-friendly solution for landing pages, marketing emails, blogs, CMS, forms, social media monitoring, and advertising.

Take a quick look at the comparison between HubSpot vs Eloqua.


Source: HubSpot

HubSpot vs. Eloqua: Reporting

HubSpot provides a comprehensive reporting platform that centralizes all of your analytics in one place, providing clear insights into what's working and what's not. It offers pre-built displays and customizable reports to help you make informed decisions about your marketing and sales strategies.

With HubSpot, both marketers and sales representatives have access to a unified picture of every digital touch-point a client has with your company. This level of integration makes it easy to see how your marketing efforts impact your bottom line.


In comparison, Oracle Eloqua offers robust monitoring capabilities, but its tools are not fully integrated, and marketers must purchase additional tools to handle top-of-funnel operations. This lack of integration makes creating complete analytics and reports more challenging. The process can be clunky and manual, requiring more effort and time than HubSpot.


Source: Oracle

  • Based on the above factors, HubSpot offers a more comprehensive and user-friendly reports and dashboards platform than Eloqua.

HubSpot's ability to centralize all of your analytics in one place and provide clear insights into performance makes it the better option for businesses looking for an easy-to-use and efficient reporting solution.


Basic Analytics



Web Analytics



ROI Analytics



Revenue Analytics



SEO/Keywords Analytics



Source: G2

HubSpot vs. Eloqua: Pricing

In terms of pricing, HubSpot offers a free CRM option that includes features such as contact management and email campaigns, but social media management is not included. The Professional Package, which starts at $800 per month, offers additional features such as social media management, blogging, SEO, and marketing automation.

Recommended Read: HubSpot Marketing Hub Pricing: A Breakdown for Businesses


On the other hand, Eloqua is known for being one of the most expensive marketing management systems on the market. The most basic choice starts at $2,000 per month, which can be restricting for businesses with lesser funds.

The pricing structure can also be confusing, as it requires a thorough examination of a 48-page PDF to determine the costs.


Source: Capterra

  • Overall, HubSpot is a more affordable option, particularly for small and medium-sized businesses. It also offers free CRM option which is an excellent way for businesses to try out the platform, and the Professional Package offers a wide range of features at a relatively reasonable price.

Compared to HubSpot, Eloqua may be more suitable for larger companies with more substantial marketing budgets.

Marketing Automation Showdown: HubSpot vs Eloqua

Now that we have gone through a side-by-side comparison of Eloqua and HubSpot, let's take a look at their overall ratings.


Meets Requirement



Ease of Use



Ease of Setup



Ease of Admin



Quality of Support



Source: G2)

In terms of customer support, both platforms offer similar levels of service, but HubSpot may have a slight edge due to its extensive online resources and community.

When it comes to landing pages, blogs, CMS, forms, social, and ads, HubSpot offers a more user-friendly and comprehensive set of tools compared to Eloqua, which can be clunky and requires additional instruction.

In terms of reporting, HubSpot's centralized analytics and pre-built displays make it easier for marketers and sales reps to get a unified view of customer interactions, while Eloqua's monitoring capabilities are more comprehensive but less dynamic and user-friendly.

Finally, pricing is a significant factor to consider, and HubSpot's free CRM option and more affordable Professional Package make it a more accessible choice for businesses with lower budgets, while Eloqua's cost can be prohibitive for some.

Overall, both HubSpot and Oracle Eloqua have their strengths and weaknesses. So, the choice between these two marketing automation software eventually depends on your business's specific needs, goals, and resources.

HubSpot is a comprehensive platform that provides a variety of tools for collaborative marketing, sales, and customer support. Email marketing, lead creation, social media administration, CRM, and analytics are all included.Oracle Eloqua includes lead and marketing administration tools, as well as real-time analytics and insights.
HubSpot is known for its user-friendly interface and affordable pricing, making it a popular choice for small to large-sized businesses.Eloqua is known for its robust capabilities and flexibility, but it comes with a higher price tag.
HubSpot's user-friendliness, two-way data sync, and developer-friendly API may make it a better choice for businesses that prioritize ease of use and customization. Eloqua may be a better fit for larger enterprises with more complex integration needs and a larger team of technical experts.

Ready to give your Marketing Automation a Boost?

And there you have it, the ultimate marketing automation solutions showdown between HubSpot and Eloqua. While both platforms offer some exceptional features, HubSpot comes out on top due to its robust capabilities, ease of use, and cost-effective pricing options. However, Eloqua may be a better choice for larger enterprises that require more advanced segmentation and lead-scoring capabilities.

Whichever platform you choose, always keep in mind that selecting the right marketing automation platform that helps achieve your goals is critical to achieving success in today's digital age.

Looking to leverage the power of HubSpot CRM to grow your business but feeling overwhelmed with the setup process? Don't worry; our team of experts is just a call or message away to help you navigate through the complexities and set you up for success. 

Get in touch with us, and let us walk you through your journey to business success!

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Frequently Asked Questions

Eloqua and HubSpot, while both marketing automation platforms, differ in key ways. Eloqua necessitates additional tool purchases and manual analytics work for top-of-the-funnel activities, complicating marketing efforts. In contrast, HubSpot offers an all-in-one solution, seamlessly integrating analytics from the top of the funnel to engagement and revenue, simplifying marketing and reporting processes for businesses.

Oracle Eloqua is a handy tool for B2B marketers and organizations. It's a SaaS platform by Oracle designed to streamline marketing campaigns and boost sales lead generation. With Eloqua, you can effortlessly send marketing messages to various channels like mobile, email, video, and search results pages, making it easier to connect with potential customers and manage your marketing efforts effectively. It simplifies the complex world of marketing automation and helps businesses reach their audience with the right message in the right place.

Companies opt for HubSpot to streamline their marketing and sales efforts. HubSpot offers a user-friendly, cloud-based platform that simplifies inbound marketing. It aids in drawing in website visitors, transforming them into potential customers, and ultimately sealing deals. This software provides seamless data synchronization among teams and devices, ensuring real-time updates without manual interventions, making it a preferred choice for organizations seeking efficient marketing and sales solutions.

HubSpot is a great choice for small businesses because of its Operations Hub, which simplifies data management and automation. It enables seamless data synchronization and integrates with various essential tools like Slack and Zoom. This means that small businesses can efficiently organize and utilize their data while streamlining operations, ultimately helping them to be more productive and competitive in the digital landscape.