I believe that there is no single person who does not want to see their website at the top of search results like Bing, Google, and Yahoo. Isn’t it?
Well! There are two ways that can help you improve your website traffic: On-page SEO and off-page SEO. Usually, on-page SEO happens within your website, whereas off--page SEO takes place outside the site.
If you think that only on-page SEO can help you in improving the visibility and trustworthiness of your website, then it's a big no.
To drive massive organic traffic, you need to ensure that your site is error-free from an off-site SEO point of view. If you follow excellent off-page SEO techniques, then you can easily strengthen your brand and increase your domain authority.
As the title indicates, we will mainly focus on the most effective off-page SEO techniques in this blog that can help you achieve your goals. But before we dive-in, let’s discuss the term off-page SEO.
What is off-page SEO and why is it important?
Off-page SEO is a part of SEO (Search engine optimization) under which different activities take place away from your website just to improve the ranking of your web pages such as link building, forums, business listing, content promotion on other websites.
If I talk in layman terms, then it helps search results to better understand what you are offering to others and what people think about your website/services/products. Say if you are writing something on another website, then this shows that you are off-page promotion.
As per the research conducted by Google, it is found that off-page SEO technique helps organizations in improving website ranking by 50%.
Well! Off-page SEO is done both for the user and search engines to build credibility, authority, popularity and relevance. If you have a strong and successful off-page SEO strategy, then you can easily see a difference within you and your competitors on Google.
Now that you know what off-page SEO is all about, let’s understand different ways to improve your off-page strategy and enhance your website domain authority.
6 Most effective off-page SEO tactics
Let’s get started…
Link Building/ creating high quality backlinks
Many people relate off-page SEO with link building. Indeed, links play an important role in improving your website domain authority. If you have built strong backlinks for your site, then it will help Google to determine the value of your website pages and ultimately helps you in ranking higher on searches.
In off-page SEO, the quality wins over quantity for e.g. getting a single link from a relevant website is more beneficial than a hundred non-relevant links.
Creating or building backlinks is in the DNA of off-page SEO. Backlinks help the search engines to know about the website’s content relevancy and authority. Having more relevant backlinks leads to higher ranking as compared to same niche websites with lower backlinks.
Basically there are two major types of links that can help you boost your off-page SEO performance. It includes natural/organic links and manual links.
- Natural links are built or created without your intention. For example, a blogger has incorporated some educational links from your site. These links showcase great trust, endorsement, and appreciation that will last forever.
- Manual links are built or created with your intention to promote or market your business. Like you ask someone to give a backlink to your site or some influencer shares the content. Manual links can be both free or paid.
When it comes to monitoring your online reputation, brand mentions act as a precious asset. As per Google webmaster trends if you have great content, a few quality backlinks, people talking about your brand or website, and some mentions on their social media networks, then you are doing great. The more you get brand mentions leads to skyrocket your rankings.
You can increase it by engaging with social media audiences and answering questions. It will not only help you build authority, but also build trust.
Social signals play an important role in improving SEO. You will be amazed to know that brand mentions are also counted as links in terms of Google search algorithms. Thus, if you want to boost your off-page SEO, then you can always consider brand mentions strategy.
Here is an example of brand mention: Elon Musk mentioning its new company - Neuralink.
Broken Link Building
Broken link building is another interesting and effective way to improve your website off-page SEO. It is the practice to find broken links and contact the owner of the website having a broken link and further ask them to replace links to non-working or 404 pages with a working link to a target website.
It works so well because nobody wants dead links on their website; this leads to a poor user experience and probably it's bad for website SEO.
This tactic will not only help the owner in reducing the number of 404 pages, but also help you in generating a backlink and boost the traffic. So when you inform them about broken links on their site, they’ll happily replace them with working ones.
Whenever you proceed with this tactic, make sure you choose a reliable web hosting provider and try to avoid spelling mistakes errors on your website as it will minimize the chances of broken links on your site.
There are various tools available that can help you to check the broken links, like-
- W3C Link Checker
Guest posting or blogging
Guest blogging or posting is another effective online marketing technique that helps in off-page SEO.
In guest blogging we have to submit content to other blogs or websites related to your market or niche. In return you will get a backlink from those blogs which will help you advertise your business or product in an informative way.
Through guest posting or blogging, you can easily connect with new readers and also grow your personal brand. Moreover, this approach also helps you to trigger more organic traffic to your site, which is good for your business.
Benefits of Guest Posting-
- Exposure to targeted traffic back to your website
- Get quality backlinks to your website
- Helps in improving your website domain authority
- Improves your social media presence
Nurturing online relationships through providing insightful content can be a fundamental source of qualified traffic and leads. Thus, always publish quality content on the websites having domain authority at least higher than your website.
Social Media Engagement
Social media engagement is another major off-page SEO technique that can help you improve your website ranking. By harnessing the power of social media, you can easily reach out to your target audience and build a stronger presence on the web.
Social media will not only encourage more clicks to your content, but also helps in generating traffic. Say if people start mentioning your brand on social media, then it is also counted as a link which further helps in ranking a page.
Thus, try to increase your availability on different social platforms like Facebook, Twitter, Instagram, Google+, etc. For this, you can use relevant hashtags, engaging content, appealing videos, infographics, etc.
Once you start using social media to outreach brand names to relevant blogs, you can see a huge improvement to your off-page SEO efforts.
Submitting links to local listings can also help you enhance your visibility for local searches. Local listing is also known as direct listing which is an effective strategy to boost off-page SEO technique and rank on Google local pack.
Once you submit your business into local listing correctly, then you can improve your reputation, increase revenue, and boost rankings, especially in localized search results.
Are you confused with the term localized search results? Well! It includes all those results in which the user enters a specific location to get the desired result. Getting listed in the local directories will benefit your business in building valuable backlinks and generating quality backlinks.
Whenever you implement this tactic, make sure you provide identical information, like phone number, address, name, etc. This step might look simple, then the chances to get discrepancies increases.
Thus, make sure local listing is implemented and corrected as it can bring international and national audiences to your website.
The Final Say
If you are still not implementing the above strategies, then it's high time to get-off your site and improve your site off-page SEO. Always remember, once you improve your off-page SEO, then you can easily nurture quality leads by improving your website in the top searches on Google.
Well! There are endless strategies that can help you optimize your off-page SEO, but the above listed are the ones that will help you know that the efforts you put in today are worth it.
No matter which strategy you implement, one thing you need is consistency. If you are consistent and patient, you can easily improve your off-page SEO technique and see the results.
Still, if you need SEO advice or want services, feel free to contact us.