It's worth mentioning that video marketing has become the gold mine of the digital marketing world. Why? Because in this digital and fast-paced world, anyone would prefer watching a video over reading, be it for educational purposes, entertainment, or just for fun.
Give a child the option of reading a storybook or watch a video of the same story. What do you think he would pick? It's not just the kids; this holds for any human.
According to HubSpot, “About 58 percent of B2B buyers saw videos in 2014 to make a buying decision. Moreover, 95 percent of buyers prefer shorter formats for content, and 86 percent of them want on-demand access.” This clears that viewers look for actionable explainer videos.
Why every startup needs an Explainer Video?
- It generates results faster than a website.
- It would act as a token for your business process.
- Videos help startups easily explain their new product to the customers in an engaging way that ultimately helps them improve online visibility.
- A sixty seconds video is equal to thousand-page collateral. Indeed an explainer video is better at driving more customers.
- Want an edge over your competitors? An Explainer Video is your solution.
- Want to raise funds? Investors look into your video before giving an appointment.
- It plays a vital role in SEO by increasing your website's average visiting time. Post a video on your website homepage now!
Click here to know more about what is explainer video and why your business needs it?
Wondering how to make explainer videos? Well, explainer video creation is not an easy task. For creating a terrific and entertaining video, one needs to consider various things. Some of them are mentioned below.
Things to consider while creating an Explainer Video
- Crisp and short:- Make sure your video describes a clear purpose
- Simple but interactive:- Don’t stretch it long. Keep it a maximum of 60 seconds.
- Be Specific:- Don’t beat around the bush. Keep your approach straightforward to hook up with your audience.
- Demo your startup:- Skim over your app features for a better understanding of a viewer.
- Problem solution:- Viewers expect solutions to their problems. Make sure your video skillfully expresses your concern and offers a solution that sets them into action.
- Call to action:- At the end of the video, remember to appeal for your app download, subscribe or register to your audience.
These are some of the prerequisites for every explainer video that need to be considered to fulfill marketing purposes. Try to keep your video compelling enough to hold your target audience and get your brand the status you have always aspired for.
There is no denying the fact that video marketing strategy has become a trend that allows companies to portray their vision in the form of compelling visual storytelling. However, what kind of explainer video would work for your business, is a dilemma that most of the businesses face in the initial stages.
Are you a newbie in the field of explainer videos? Want to grow your business and reach a wider audience using explainer videos, but still clueless where to start from? Ready to dive into the vast ocean of opportunities that will follow explainer videos but still looking for which direction to jump in?
Don't worry, we heard you. We are here to help you get rid of all your fears and confusion.
Now, without any further discussions, let's look at the most famous and the best explainer videos that have raised the level of animation and help the organization by giving new ideas to better present products and services.
6 Best Explainer Video Examples
Let's begin...
Hubspot
It goes without saying that HubSpot is a leader in inbound marketing. What makes them a pioneer in marketing? One fundamental factor that contributes to its success is powerful explainer videos.
The idea is the same that is hitting on the consumer’s problem first, then offering a solution. The script of this video is free of fluff and ends within three minutes.
The animated characters added in the video makes it more entertaining and informative. Moreover, the combined effects allow the viewers to stay on the video and watch till the end.
Guest Post Engine
It is another incredible explainer video produced by Webdew. Through this video, the organization helps the digital marketers to get familiar with a fantastic tool i.e., Guest Post Engine.
The idea behind the video is hitting the minds of viewers. Even the unfamiliar with the term guest post will have a clear understanding of what this tool works for and how it helps the organizations accelerate their business productivity.
The video mainly focuses on the product and the common problem the marketers face that convinces people to make a purchase by the end of this video. Additionally, the usage of characters is appropriate as it makes the video more entertaining and builds the viewer's trust.
Sonic Box
While crafting an animated explainer video, you need to focus on your brand’s voice. Any diversion from a user perspective can boggle down the goal behind the making of a video.
This is what the speaker in this Sonic Box has taken care of. The visuals explicitly describe the utility of the file-sharing service, particularly in the way that it blends well with your techno-culture.
It convinces viewers about sending and accessing files anywhere and anytime. It uses visual metaphor and humor to keep its audience engaged while addressing their problem in a good way.
PooPourri
PooPourri and Dollar shave club have common reasons for their success as both have the same styles. Though its video displays live action, the video makers have even taken advantage of animation to show the working of PooPourri.
Moreover, the big green button clearly prompts a user to take action. Trying to match with this type of humor can be hard; it’s better to go for a subtle one.
Coca-Cola
When it comes to the video making of Coca-Cola, a viewer expects an immense creative effort along with curated content that gives a virtual taste of its drinks. The brand truly satiates the taste buds of viewers using centralized themes that run throughout the video.
Following the whiteboard style, this video is visually stimulating yet informative. It gives you required information as it has taken care of only necessary visual stimulus.
Pinterest has raised the expectations of viewers with this video. By stating the video's length in the beginning and tailoring this simple how-to video to their audience's requirements, Pinterest portrayed itself as the right platform to pin images of any type.
The placement of data and usage of sound is appropriate that makes the video high-quality.
By viewing the examples mentioned above of explainer videos, you might be getting excited to make the one for you.
Don't have technical skills, need not worry! There are a number of explainer video software tools available online. Or you can always hire a professional explainer video production company and get yourself explainer videos best in the business. They will help you reach your business goals without any hassle.
Still, having second thoughts? Go through This is why you need an explainer video production company and you'll finally be out of your dilemma.
Final Thoughts
Marketers become skeptical when it comes to planning for a marketing campaign as it can make or break a brand. Therefore, they hunt for the best marketing strategies that can highlight the features of their products. If you want to experience the best of marketing, try explainer videos.
Animated explainer videos are soon going to sweep across all sectors as it has the power to drive audience and convert them to customers. Being a marketer, you need to understand who your target audience is, its requirements, problems, and what role your services play in solving its problems.
This would give an idea regarding your prospects and how you can involve them in your business. Psychologically, a person tends to learn more visually then orally. This is where you get all the answers regarding a marketing campaign.
Rather than posting a number of blogs stuffed with exaggerated content, get down to explainer videos. Take a step towards visual learning and get ready to see the magic.
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