It’s worth mentioning that video marketing is the lynchpin of the digital advertising world.
According to HubSpot ,“About 58 percent of B2B buyers saw videos in 2014 to make a buying decision. Moreover, 95 percent of buyers prefer shorter formats for content, and 86 percent of them want on-demand access.” This clears that viewers look for actionable explainer videos.
There are no two opinions that video marketing strategy has become a trend that allows companies to portray their vision in the form of compelling visual storytelling.
In this article, I have jotted some engaging and informative explainer videos that have taken the hearts of viewers and help them in making an informed decision.
But, before jumping onto the examples, let me make you understand why every organizations need an explainer video.
Why every startup needs an Explainer Video?
- It generates results faster than a website. It would act as a token for your business process.
- Videos help startups to easily explain their new product to the customers in an engaging way that ultimately helps the organizations to improve online visibility.
- A sixty seconds video is equal to a thousand page collateral. Indeed an explainer video is better at driving more customers.
- Want an edge over your competitors? An Explainer Video is your solution.
- Want to raise funds? Investors look into your video before giving an appointment.
- It plays a vital role in SEO by increasing your website average visiting time. Post a video on your website homepage now!
Click here to know more about what is explainer video and why your business needs it?
Explainer video creation is not an easy task. for creating a good and entertaining video one needs to consider various things. Some of them are mentioned below.
Things to consider while creating an Explainer Video
Crisp and short:- Make sure your video describes a clear purpose
Simple but interactive:- Don’t stretch it long. Keep it a maximum of 60 seconds.
Be Specific:- Don’t beat around the bush. Keep your approach straightforward to hook up with your audience.
Demo your startup:- Skim over your app features for a better understanding of a viewer.
Problem solution:- Viewers expect solutions to their problems. Make sure your video skillfully express your concern and offers a solution that set them into action.
Call to action:- At the end of the video, remember to appeal for your app download or subscribe or register to your audience.
So these are some of the prerequisites for every explainer video that need to considered to fulfill the marketing purposes. Try to keep your video compelling enough to hold your target audience and get your brand the status you have always aspired for.
Now, without any further discussions let's have a look at the most famous explainer video examples that have raised the level of animation and help the organization by giving new ideas to present products and services better.
6 Best Explainer Video Examples
Let's begin...
Hubspot
It goes without saying that HubSpot is a leader in inbound marketing. What makes them a pioneer in marketing? One fundamental factor that contributes to its success is powerful explainer videos.
The idea is the same that is hitting on the consumer’s problem first, then offering a solution. The script of this video is free of fluff and ends within three minutes.
The animated characters added in the video makes it more entertaining and informative. Moreover, the combined effects allow the viewers to stay on the video and watch till the end.
Guest Post Engine
It is another incredible explainer video produced by Webdew. Through this video, the organization helps the digital marketers to get familiar with a fantastic tool i.e.,Guest Post Engine.
The idea behind the video is hitting the minds of viewers. Even the individuals who are unfamiliar with the term guest post will have a clear understanding of what this tool works for and how it helps the organizations to accelerate their business productivity.
The video mainly focuses on the product and the common problem faced by the marketers that convince the people to make a purchase by the end of this video. Additionally, the usage of characters is appropriate as it not only makes the video more entertaining but also builds the viewer's trust.
Sonic Box
While crafting an explainer video, you need to focus on your brand’s voice. Any diversion from a user perspective can boggle down the goal behind the making of a video.
This is what the speaker in this Sonic Box has taken care of. The visuals explicitly describe the utility of the file-sharing service, particularly in the way that it blends well with your techno-culture.
It convinces viewers about sending and accessing files anywhere and anytime. It uses visual metaphor and humour to keep its audience engaged while addressing their problem in a good way.
PooPourri
PooPourri and Dollar shave club have common reasons for their success as both have the same styles. Though its video displays live action, the video makers have even taken advantage of animation to show the working of PooPourri.
Moreover, the big green button clearly prompts a user to take action. Trying to match with this type of humour can be hard; it’s better to go for a subtle one.
Coca-Cola
When it comes to the video making of Coca-Cola, a viewer expects an immense creative effort along with curated content that gives a virtual taste of its drinks. The brand truly satiates the taste buds of viewers using centralized themes that run throughout the video.
Following the whiteboard style, this video is visually stimulating yet informative. It gives you required information as it has taken care of only necessary visual stimulus.
Pinterest has raised the expectations of viewers with this video. By stating the video’s length, in the beginning, and tailoring this simple how-to video to their audience’s requirements, Pinterest was able to portray itself as a right platform to pin images of any type.
The placement of data and usage of sound is appropriate that makes the video high-quality.
By viewing the examples mentioned above of explainer videos, you might be getting excited to make the one for you.
Don't have technical skills, need not worry! You can always hire the best explainer video production company. They will help you to reach your business goals without any hassle.
Still, having second thoughts? Make sure you go through this article: This is why you need an explainer video production company.
Final Thoughts
Marketers become skeptical when it comes to planning for a marketing campaign as it could make or break a brand. Therefore, they hunt for the best marketing strategies that could highlight the features of their products.
We all know that marketing is an undeniable truth then why not go for the best? If you want to experience the best of marketing, try explainer videos.
Animated explainer videos are soon going to sweep across all sectors as it has the power to drive audience and convert them to customers.
Being a marketer, you need to understand who your target audience is, its requirements, problems and finally what role your services play in solving its problems.
This would give an idea regarding your prospects and how you can involve them in your business. Psychologically, a person tends to learn more visually then orally. Here you get the answer regarding a marketing campaign.
Rather than posting a number of blogs stuffed with exaggerated content, get down to explainer videos. Take a step towards visual learning and get ready to see the magic.
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